In just 11 days, millions of Americans will head to the polls to vote on key local races and decide the fate of Congress.
Perhaps no voting bloc will be more crucial in swinging the balance of power than Latinos.
In 2024, after decades of reliably supporting Democrats, the electorate of roughly 36.2 million people (about 15% of all total voters) shifted massively to the right and supported Donald Trump at previously never-before-seen rates. After the election, armchair pundits and paid professionals proclaimed that Ronald Reagan had been right all along. Latinos were Republican. They just needed to realize it.
It didn’t take long for that narrative to start crumbling. A year after Trump’s reelection, Latinos in California helped pass Proposition 50, which allowed Democrats to redraw the state’s congressional map in their favor to counter a successful effort by Texas Republicans to do the same — coincidentally, the Texas gerrymander was at least partially motivated by said gains with Latino voters.
Latinos also helped Democrats pick up governorships in Virginia and New Jersey in 2025 — with two-thirds of their votes going for Abigail Spanberger and Mikie Sherrill, respectively.
Whatever gains Republicans made with Latino voters appear to have vanished. Recent polls show the demographic to be experiencing buyers’ remorse, citing the increased cost of living, the Trump administration’s heavy-handed immigration enforcement tactics, involvement in wars abroad and a stagnating economy as reasons for the disillusionment.
President Trump’s approval rating among Latinos dipped to 27% in an early October NBC News survey. That same poll found that Democrats have a 24-point lead on whom Latino voters want to see in control of Congress.
But don’t expect this whiplash back to the left to be permanent.
“It’s not a realignment, it’s a de-alignment,” said Mike Madrid, a former Republican political consultant and author of “The Latino Century: How America’s Largest Minority Is Transforming Democracy.”
“Latinos are completely moving away from both parties and that’s what’s created this dramatic swing of 25 points towards Trump in four years and then massive swings back.”
So how will the Latino vote shake out in two weeks? Below are five races we are keeping tabs on.
L.A. mayoral race
You don’t need to go outside the city limits to find proof that Latino voters aren’t political ideologues.
During the 2022 mayoral primary, billionaire Rick Caruso won the largest share of the Latino vote (34%). A few months later, Karen Bass became mayor, winning 51% of the Latino vote.
Bass once again won the Latino vote during the 2026 primaries, carrying 35 Latino-majority neighborhoods in the June 2 election — compared with seven for her current challenger, Councilmember Nithya Raman.
Four months, much campaigning and the botched response to a massive warehouse fire in heavily Latino Boyle Heights later, Raman — a democratic socialist — now has a 24-point lead among Latino voters, according to an October Berkeley IGS/L.A. Times poll.
Notably, 34% of Latinos remain undecided heading into the Nov. 3 election.
“Latinos are about a third of the voters in L.A.,” Fernando Guerra, a professor of political science and Chicana/o studies at Loyola Marymount University, told The Times this month. “While they show preferences, they are not deeply committed to either candidate, so they are the quintessential swing voters who decide late.”
Will the embattled incumbent keep her job, or will Los Angeles become the next big city to elect a mayor backed by the Democratic Socialists of America? Latino Angelenos will decide.
California 22nd district
Will Democrats’ Proposition 50 redistricting gambit pay off? Voters of this newly reconfigured Central Valley district populated by blue-collar and agrarian Latinos will decide.
Republican David Valadao is the incumbent and is being challenged by activist and educator Randy Villegas. In 2024, voters in the district backed failed Republican Senate candidate Steve Garvey.
Political forecasts have Villegas — a progressive populist — with a narrow lead over the incumbent.
Part of his appeal, Madrid said, was his messaging.
“[His message is] the establishment’s not working and that institutions aren’t working,” Madrid said. “It’s a much more populist message. I don’t believe this is ideological one bit.”
Colorado 8th district
It doesn’t get more battleground than this congressional district located in the Denver suburbs. It is the center of Latino voting power in Colorado — Latinos account for 40% of the total electorate. .
The incumbent is Republican Gabe Evans and Trump carried the purple district by less than two percentage points.
Evans currently has a slight lead over Democratic candidate Manny Rutinel, an attorney and economist. Rutinel’s messaging has focused on the rising cost of living and the Republicans’ immigration policies.
It could get him elected. A local survey found that 56% of Latino voters in Colorado approve of Democrats in Congress, while 39% said they do not approve.
Florida 27th district
Will disassociating from Trump help this Republican incumbent keep her job?
Journalist-turned-Congress member María Elvira Salazar, a Cuban American, made headlines in September after releasing a political ad calling out the president’s immigration enforcement, alleging that Trump, who carried the majority Latino district by 15 points in 2024, had betrayed her constituents.
Elvira Salazar currently holds a narrow lead over her Democratic rival Elliott Rodriguez, who is also Cuban American.
“She’s trying to show distance and trying to show an independent streak,” Madrid said of the three-term incumbent. “She’s trying to say, ‘I’m not that.’ And you can’t do that on the economy as a Republican, because that changes all the time. What you can do as a Latino in a Latino district … is say your policies have gone too far.”
Texas
Okay, I’ll admit that I’m cheating with this one. But there’s just so much going on in Texas that it deserves its own section. The Lone Star State is ground zero for this supposed great political de-alignment.
In 2025, at the behest of Trump, Texas Republicans undertook an unprecedented mid-decade congressional redistricting in hopes of gerrymandering a map that would give the party an advantage in the 2026 midterm elections. They factored in the historic gains with Latino voters.
“They drew those districts based on what they thought were the 2024 numbers,” said Matt Barreto, a professor of political science and Chicana/o & Central American studies at UCLA. “And now those 2024 numbers are evaporating.”
The plan appears to be backfiring spectacularly, at least in south Texas.
Trump won Texas’ 15th congressional district in 2020 and 2024, and in 2022 the majority Latino electorate voted for Republican Monica De La Cruz. But polls now show that Democratic candidate and singer-turned-politician Bobby Pulido has a seven-point lead. Pulido, who bills himself as a moderate, has focused his messaging on affordability and the rising cost of living.
A similar situation is taking place in the Latino-dense 34th and 35th districts, where Republicans Eric Flores and Carlos De La Cruz, respectively, are hoping to take advantage of the redrawn Republican-friendly boundaries to flip those seats red. Both face uphill battles as polls show them neck-and-neck with their Democratic opponents.
“You now have these two districts, Texas 9th and 35th, that are 51% Latino, but now Latinos are telling us they have lost confidence in the Republican Party,” Barreto said. “What we’re seeing is very strong evidence that Latinos are shifting back even more so against Trump and Republicans because they did not deliver on any of their promises from 2024.”
In the statewide Senate and gubernatorial races, Democrats are feeling hopeful. Democratic challenger James Talarico currently has a slight lead on his Republican opponent Ken Paxton. Among Latinos, that lead was clocked at a whopping 30 points in an October Fox News survey.
But what has been Talarico’s key to connecting with Latino voters?
“He’s turning away from race and ethnic-based politics to class consciousness,” Madrid said. “[He’s acknowledged] that Latinos have had their futures taken away from them.”
The seminary student and educator has also been critical of his own party — calling it out for ineptitude, leaving voters behind — and arguing that anti-establishment messaging is enticing to Latinos who have been spurned by both major parties.
If Texas gets its first Democratic senator since 1993, it’ll be thanks to the Latino vote.
Texas Latinos’ faith in the ruling party is so low that even the state’s governor, Republican powerhouse Greg Abbott, finds himself in a tight race with Democratic challenger Gina Hinojosa. Roughly 56% of Latinos were in favor of Hinojosa over the incumbent, an October poll found.
“Latinos are the only voters voting rationally in a broken system,” Madrid said. “We’re shifting by 25 points. If you don’t pay attention to our priority issues, we’ll vote you out, that’s how the system was designed.”
Latinos appear to be swinging back to the left, but Democrats shouldn’t take those gains for granted, Madrid said.
“The Democratic Party has done nothing to win these voters back. They’re just not Republicans,” Madrid said. “And for the moment, that’s good enough.”
(Jackie Rivera / For The Times; Martina Ibáñez-Baldor / Los Angeles Times)
Join De Los for a Día de Muertos event at Hollywood Forever
Dia de los Muertos at Hollywood Forever
(Diana Ramirez / De Los)
This Saturday, join De Los at Hollywood Forever Cemetery to celebrate Día de Muertos. We’ll have an altar set up from noon to 8 p.m. where visitors can write ofrendas that will be displayed throughout the event.
There will also be a photo booth run by Las Fotos Project on site from 2 to 6 p.m.
This is an all-ages event and will feature performances by música Mexicana act DannyLux, soul singer Trish Toledo, psychedelic cumbia group Tropa Magica and indie rock band Los Shadows.
Registration and event information can be found here.
If you’re looking for more places to partake in Día de Muertos festivities this year, check out De Los’ list of 50 ways to celebrate the holiday throughout Southern California.
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Unless otherwise noted, stories below were published by the Los Angeles Times.
