latinos

“I would choose to be Latina in every lifetime,” Kali Uchis said from her Saturday night closing set at L.A.’s EDM music festival Hard Summer. “Where are my Latinos at?”

The crowd responded with a resounding roar.

Throughout the day, fans crossed the grounds in bright Latin American soccer jerseys, the eye-catching complementary greens and reds of Mexico and the rich blue of El Salvador dotting the crowd. They held up flags, piñatas and tall signs pasted with images of Dr. Simi and “Dragonball Z” hero Goku — used to mark one’s place in the sea of people.

“Electronic music is for the beach and for Latinos,” said Dominican dembow artist and Hard Summer act Tokischa. “It’s for us. We love to dance, to feel sexy. And electronic music does that.”

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Hard Summer attendees, like Jason, wore Mexican flags as accessories in Inglewood on Saturday, Aug. 1, 2026.  (Katerina Portela / De Los)

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Latino Hard Summer ravers added a spin to festivalwear with vibrant jerseys, flags, and accessories in Inglewood on Sunday, Aug. 2, 2026.  (Katerina Portela / De Los)

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Chris Mondaca couldn’t contain his excitement as he danced to Miguelle and Tons’ set at Hard Summer on Sunday, Aug. 2, 2026.  (Katerina Portela / De Los)

Hard Summer first launched in downtown L.A. in 2007 — yet no Latin artists received top billing. Between Justice, Peaches and hip-hop group 2 Live Crew, the festival became a summit for English-language acts in the electronic and hip-hop genres. Yet last year’s lineup included Colombian reggaeton artist Feid as headliner, along with DJs Deorro, Funk Tribu and Sara Landry, who boosted the Latino community’s presence at the event.

This year at Hollywood Park in Inglewood, Colombian American crooner Kali Uchis headlined the main stage after a day of memorable sets by Argentine singer Six Sex, Mexican producer duo R∅z and Mexican American DJ Bolo.

“The underground DJ scene [in Southern California] is beautiful, but I will say: a few years ago, there was not a lot of Latino representation in the big festival lineups,” said Edgar Avalos, known as Bolo. “I feel like there are more opportunities for Latinos in these lineups. And I want to create an environment for Latino ravers to feel like they’re welcome in this space.”

Saray Zamora, Dafne Carbajal, Ailynn Sanchez , Cecilia Garrido and Celest Garrido decided to go to Hard Summer themed in their family’s home country flags in Inglewood on Saturday, Aug. 1, 2026.

(Katerina Portela / De Los)

The Mexican American DJ and L.A. native Deorro was an inspiration to Avalos, who describes him as “one of the first to break through on major lineups.” Following Deorro’s example, Avalos felt inspired to start his own record label Vibraza for Latino artists and to advocate for their inclusion in festivals — which includes not just onstage visibility, but career opportunities offstage too.

“I feel like there’s a huge bubble, a lot of dope emerging acts within the Latino dance community,” Avalos said. “It’s a blessing to be a part of the crew that’s putting [Latino DJs] on the map.”

According to Luminate’s 2026 data report, electronic dance music dominated the first half of 2026 as the largest growing genre in the U.S. Meanwhile, nearly 1 in 10 streams in the U.S. were songs in Spanish — and casual monthly listenership of Latin music in the States climbed to a peak of 54% of streams in the first quarter of this year.

“[Latino electronic] music makes you feel like … when you’re in the streets, you’re dancing, you feel proud, you let go of certain things or norms,” said Francisca Cuello, known as Six Sex. “Something about being Latino represents a cultural release and an understanding of fun that fits so well with electronic music at night.”

Cuello performed her new album, “Ultra,” as her pouting femme-bot persona who waxes poetic about eroticism over thumping techno beats. She said she was shocked by the number of people who sang the music back to her, despite the album having only been released earlier this summer.

“I never set out to make electronic music, but it’s what called to me,” Cuello said. “To be so far from my country and to connect with people in a country so different from mine, like the U.S., it’s such an honor.”

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Hilary Joy fans herself and jumps at one of the last Hard Summer DJ sets of the night in Inglewood on Saturday, Aug. 1, 2026.  (Katerina Portela / De Los)

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Many of the Latina festivalgoers at Hard Summer wore colors of their home country’s flags or ribbons in their hair, as Alejandra Tadeo chose to do in maximalist braids on the way to Roz’s set in Inglewood on Saturday, Aug. 1, 2026.  (Katerina Portela / De Los)

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Saiah Landaverde said they were most convinced to go to their first Hard Summer for the Latino artists, like Six Sex, on the lineup. They danced with their friend Josh Roque at Roz’s set in Inglewood on Saturday, Aug. 1, 2026.  (Katerina Portela / De Los)

Festival attendee Azareal Hernandez-Moreno said she was most excited for the Hard Summer lineup this year because “it’s for us.”

“I feel like it’s a big moment for these artists to perform at such a big festival,” said Hernandez-Moreno. “[They] get to represent where they’re from. It means something to us as Latinos, as fans.”

Atop the Beatbox Art Car — a Hard Summer stage for emerging acts, which is approximately 20 feet tall and built to resemble a rainbow boombox — DJ Spiñorita mixed house, Latin dance and original funk for her audience. Donning a slicked-back hairstyle, Virgen de Guadalupe top and thick golden hoop earrings that reflected the penetrating rays of the sun, Spiñorita nodded and lifted her arms as ravers mouthed lyrics of “El Sonidito” back to her.

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Hard Summer attendee Angel Rosario dances along to a DJ set by VTSS in an El Salvador jersey in Inglewood on Sunday, Aug. 2, 2026.  (Katerina Portela / De Los)

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Heidy Menendez dressed up in blues and whites to represent El Salvador as she held up a Spanish meme totem that reads, ‘If you know this is how I get, why do you invite me?’ at Roz’s Hard Summer set in Inglewood on Saturday, Aug. 1, 2026.  (Katerina Portela / De Los)

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Latino Hard Summer ravers added a spin to festivalwear with vibrant jerseys, flags, and accessories in Inglewood on Sunday, Aug. 2, 2026.  (Katerina Portela / De Los)

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Miami-based Ecuadorean Peruvian DJ Milushka in the media hub of Hard Summer on Sunday, Aug. 2, 2026.  (Katerina Portela / De Los)

Spiñorita, who is Angela Ramirez by day, said that the L.A. rave scene is one of support and community among Latina artists, who run events for themselves year-round.

“We’re out here and brown and proud of it,” Ramirez said. “We’re putting in the work to make fundraisers for social issues and giving back to our community. Raving and DJing helps to heal trauma and helps us to open up.”

Earlier that day, R∅z sparked crowds of fans to run to their stage as they brought out música mexicana star Peso Pluma. The artist reached out to the crowd as he rapped in Spanish, fans jumping and raising their phones to take pictures and document the moment.

“Viva Mexico!” said R∅z’s Hugo Lara, as cheers rang and flags waved before him.

“I think that because the demographic here is very Latino, we’re all supporting each other,” said Frida Mitre, a Hard Summer attendee. “It was very heartwarming when [Kali Uchis] asked if we were out here, especially because we’ve been going through a lot.

Mitre said one of the sets she was most excited for was Tokischa — “for being so herself.”

Dominican-born rapper and musician Tokischa in her green room at Hard Summer in Inglewood on Saturday, Aug. 1, 2026.

(Katerina Portela / De Los)

“I was born and raised — lived my entire life — in the Dominican Republic,” said Tokischa, just after her high-octane performance. “Where my music plays, it reaches Dominicans there. In the crowd, I saw some Dominican flags. I raise that really high. I just want to see my community having fun.”

As the sun lowered on Sunday, and most Latino artists had finished for the day, local DJ Bianca Oblivion began spinning records jubilantly in her Mexican flag corset, grinning in the afterglow of a landmark weekend.

“It’s a really cool moment to be a Latino DJ,” she said. “Whatever people’s idea of what Latino music is … is not limited. We’re constantly crossing genres and cultures. We’re on the rise.”

By almost every measure, Latino communities are bearing the brunt of the Trump administration’s mass deportation campaign, according to a new report.

The League of United Latin American Citizens or LULAC, a Latino civil rights organization, found that court-sanctioned racial profiling has contributed to the disproportionate targeting of Latinos regardless of their immigration status.

“The impact of mass deportation is falling on Latinos as an ethnic group, not on undocumented immigrants as a legal category,” the report read in part. “U.S. citizens, lawful permanent residents, work-authorized immigrants, and multi-generational American families are absorbing measurable harm: economic, physical, and civic.”

Although other immigrant groups have been targeted, LULAC found that Immigration and Customs Enforcement agents have mostly focused on immigrants from Latin America, particularly workers with no criminal history, who are also more likely to face violence or be placed in detention centers with substandard conditions.

Citing a recent UCLA study, LULAC said from January to October, federal immigration agents arrested more than 187,000 Latinos and deported more than 126,000.

Latino arrests also jumped from under 3,900 to nearly 6,000 after Stephen Miller, White House senior advisor and chief architect of President Trump’s immigration policy, set a new goal of arresting 3,000 undocumented people a day.

In an email response to The Times, a spokesperson with the Department of Homeland Security rejected the report’s findings.

“Allegations that DHS law enforcement engages in ‘racial profiling’ are disgusting, reckless, and categorically FALSE,” the spokesperson wrote. “What makes someone a target for immigration enforcement is if they are illegally in the U.S.—NOT their skin color, race, or ethnicity.”

“Law enforcement officers use ‘reasonable suspicion’ to investigate immigration status and probable cause to make arrests consistent with the Fourth Amendment to the U.S. Constitution,” the spokesperson added. “The Supreme Court has already vindicated us on these practices.”

LULAC’s report comes amid recent court filings claiming that federal immigration agents were caught on body camera footage and in text messages using racial slurs when referring to Latinos.

Additionally, Congress recently approved nearly $70 billion in immigration enforcement funding to cover the rest of Trump’s term with at least $38 billion to go to ICE and $26 billion to Customs and Border Protection.

LULAC said in putting the report together it reviewed public data and published studies to provide a fact sheet that paints a broader picture about the impact mass deportations are having on Latinos.

“The people being removed are disproportionately working-age, employed and without criminal records — the demographic core of the workforce in construction, hospitality, agriculture, food processing, and care work,” the report read.

As of July 11, more than 65,000 people were being held in detention and about 70% of the population had no criminal convictions, according to Transactional Records Access Clearinghouse, a data gathering organization.

ICE detention data show that about 40% of detainees were being held for civil immigration violations including visa overstays and work visa violations.

Unless previously deported, living in the country illegally is considered a civil violation rather than a crime and carries penalties such as arrests, fines and deportation proceedings.

The indiscriminate immigration raids that terrorized Latino communities appeared to have worsened after the Supreme Court’s 6-3 decision in September, according to LULAC’s report.

The Supreme Court justices overturned a district court injunction that barred immigration agents in Los Angeles from roving around Home Depots and car washes, stopping brown-skinned, Spanish-speaking day laborers and others from arrest on immigration charges.

But once the injunction lifted, federal immigration agents descended once more on Latino communities, even stopping U.S. citizens, according to LULAC.

This month, the American Civil Liberties Union reviewed more than 1,200 enforcement incidents across eight states, identifying 155 U.S. citizens who were detained, targeted, or experienced law enforcement misconduct, and 437 incidents involving likely racial profiling. It also identified 214 children affected, including 32 Americans.

LULAC said the immigration raids had an economic impact. Citing a recent UCLA study, it said small business and Latino entrepreneurs in Los Angeles County saw foot traffic drop significantly, losing millions in potential revenue in June 2025.

A spokesperson for LULAC could not immediately be reached for comment.

I rose from my living room couch before Mexico’s World Cup match against Czechia when the Telemundo announcer stated it was time for the Mexican national anthem.

The public address system at Azteca Stadium in Mexico City played a short string intro. My back straightened. I pressed my right hand against my chest horizontally in the traditional gesture that accompanies the tune. And then I recited the opening lyrics to a song I’ve heard all my life but that I only began committing to memory this month:

Mexicanos al grito de guerra/El acero aprestad y bridón/Y retiemble en sus centros la tierra/Al sonoro rugir del cañon

Those florid 19th century words — “Mexicans, at the cry of war/Ready the steel and the bridle/and may the Earth tremble to its core/at the cannon’s resounding roar” — make “The Star-Spangled Banner” seem as anti-war as “Give Peace a Chance.” My kumbaya heart nevertheless jumped as the anthem continued.

Goosebumps blossomed on my skin as Mexico’s head coach Javier Aguirre, he of a stern face and gray haircut worthy of a drill sergeant, beamed while singing. My eyes watered as the camera panned over his arm-in-arm players as they shouted the line, “Think, o beloved homeland! That heaven/gave you a soldier in each son.”

Millions of Mexican Americans like myself have stumbled through the himno nacional during this World Cup, whereas in previous years, we might have just hummed some bars or stayed silent. It’s a boisterous way to connect with one half of our hyphenated lives and get in the right mindset to root for El Tri, but otherwise something we don’t really have to know all the way through given we’re in the U.S.

Yet seeing stadiums and bars packed with Latinos wearing the jerseys of their ancestral homes and warbling their national anthems during this World Cup has been a jolt of inspiration I wasn’t expecting. Those few minutes before each match have become a reminder of what we’re up against at this moment in the Western Hemisphere, as President Trump thirsts to smash Latin America into submission while persecuting too many of us stateside.

In downtown Santa Ana earlier this week, Alicia Rojas quietly recited Colombia’s national anthem word for word before a game against the Democratic Republic of the Congo, even though she was just one of a handful of Colombian fans at Chapter One: The Modern Bistro.

“It reconnects me to my roots, my family and the memories of home,” said Rojas, who was born in Bogotá and moved to the U.S. at age 12. The artist has helped to organize against federal immigration raids in Orange County and volunteers for local political races. “Those few minutes remind me that beyond our differences, we share a history, a culture and a love for the land that made us who we are.”

Latinos are a famously divided bunch, to the point that we don’t even like a catch-all label for “us.” A 2024 Pew Research Center survey found that 52% of Latinos prefer to refer to themselves by their family’s country of origin, while only 30% identify as Hispanic or Latino and just 17% use plain ol’ American.

One thing that can unite us all — and all lovers of liberty, for that matter — is those Latin American national anthems. Many were written in the aftermath of wars for independence. Most are bright, rousing listens, even if you don’t understand Spanish, because their chords reflect the Romantic classical music popular at the time of their composition in the 19th century. All call for their countrymen to fight against tyranny.

Fans cheer after Lionel Messi scores a goal against Algeria during a World Cup watch party at Mercado Buenos Aires on Tuesday, June 16 in Van Nuys.

(Ronaldo Bolaños/Los Angeles Times)

Cue up this soundtrack for your summer:

Paraguay’s national anthem starts by stating that the people of the Americas were “oppressed for three centuries” until they rebelled. Ecuador’s recalls how its founding fathers “cried out a holy voice to the heavens/that noble voice of a unbreakable pledge/to defeat that [Spanish] monster of blood.” Colombia’s similarly doesn’t shy away from how violent its fight for independence was, but takes solace that “in furrows of pain/good now germinates.”

On and on, these songs stir the soul. Argentina: “Hear the sound of broken chains/See noble equality enthroned.” Uruguay: “Tyrants: Tremble!/We shall cry out ‘Liberty’ in battle!” — a boast backed by flutes and violins that make it sound like a Rossini overture. I especially like how Panama’s national anthem concludes by urging “shovel and pick/to work without delay” — a reminder that the job of creating a better society is never done.

Conservatives have, unsurprisingly, long railed at the very idea of singing the national anthems of other countries on American soil. But that just reinforces Samuel Johnson’s adage that patriotism is the last refuge of a scoundrel.

There’s nothing wrong with taking inspiration from the clarion calls of other countries. “O Canada” is as soaring as “God Save the King,” while revolutionaries across the world have chanted “La Marseillaise” for centuries. And yes: I sing “The Star-Spangled Banner” with all my heart as well — and I definitely know the words to it.

But the message of the U.S. national anthem isn’t enough for Latinos right now. Hailing survival against an invading force is important, but it’s a mindset too many of us have resigned ourselves to under Trump.

The theme of Latin America’s national anthems is the demand that we stand against despotism and push for a better world through sacrifice and valor. They should be a wake-up call, especially for Latinos, to lead the electoral charge against Trump this November. We helped put him in the Oval Office in 2024, and we have the power to take Congress away from his GOP vassals.

Alas, all those paeans to freedom have played out better in song than in real life. Latin America is swinging rightward again, electing presidents who promise to channel the strongmen of yore and rule the region through might, not right.

On the same night that Rojas was cheering on Colombia, she was bemoaning that her homeland had elected Abelardo de la Espriella, a millionaire criminal defense lawyer and political novice who earned Trump’s endorsement for his “tremendous accomplishments in life” — which include claiming that female voters would pick him because of the supposed size of his genitals.

We must channel the hopes and dreams of Simón Bolívar, Emiliano, Zapata, José Martí and other heroes of the Americas who fought for freedom for their countrymen, sought to cast off the long reach of colonialism and imperialism and urged pan-American alliances over forever wars.

Nothing like the World Cup’s unofficial pre-game soundtrack to reinforce this eternal, universal message.

Mexico dominated Czechia 3-0 and finished first in its group. When El Tri plays again on Tuesday in the first round of the knockout stage, I will stand at a packed Chapter One with other fans and so many more across the U.S. and sing again Mexico’s national anthem.

I will hope to have it all memorized by then instead of reading off my smartphone — the thing is hard! The Spanish is archaic, the intonations are complicated, and the words tumble over themselves like a hard charge toward the goal posts.

But I will do it — a little victory in the long battle for freedom that never ends.

In Lincoln Park, past Plaza de la Raza cultural center and under swaying pine trees, stands a row of 10-foot wooden panels etched with names. Robert Zaldivar stood quietly in front of the names, surrounded by community members holding lit candles as memories of old friends resurfaced.

The panels bear nearly 2,000 names, and more are added every year. Each one represents an Angeleno, mostly Latinos, who died of AIDS. Zaldivar led the movement to erect this monument, named the Wall Las Memorias, which was finalized in 2004.

Inspired by his late best friend, who was HIV-positive, the Wall represents to Zaldivar the power of remembering those in his community affected by HIV and AIDS. It was designed in the shape of Quetzalcoatl, or the “Feathered Serpent,” an Aztec deity and symbol of rebirth.

Robert Zaldivar leads a sunset vigil at the Wall Las Memorias AIDS Monument in Lincoln Park on the anniversary of the first HIV diagnosis in L.A. on June 4, 2026.

(The Wall Las Memorias)

That day in early June, he hosted a sunset vigil, joined by AIDS Memorial Quilt founder and Harvey Milk mentee Cleve Jones, to recognize the lives lost since AIDS was first diagnosed 45 years prior, when the Centers for Disease Control and Prevention published a report detailing immunodeficiency in five young gay men in Los Angeles.

At Zaldivar’s feet was a poem, one he wrote in 1995 with his friend Anna Contreras.

It reads:

It is here, we free ourselves from the teaching of guilt.
We unite as one people in our vision, our teaching, and our truth.
Through truth we live, through knowledge we survive.

Contending with stigma and misinformation has been a constant struggle for people who are HIV-positive, he said, a struggle that Zaldivar hopes to make more visible now than it has been in previous decades.

“Sometimes it feels like there’s no other way to draw attention to this problem than to have a physical reminder,” Zaldivar said of the monument. “This reminds us of real people, as more than statistics.”

The statistics Zaldivar refers to include the continuing rise in HIV diagnoses in Latinos across the United States. The most recent CDC data show 39,000 people across the U.S. received an HIV diagnosis. And a Kaiser Family Foundation analysis revealed that between 2010 and 2022, there was a 24% increase in new cases among Latinos. In 2022 alone, Latinos made up 31% of new diagnoses, despite only representing 19% of the American population, the KFF study found.

“Just last week, we had two new diagnoses of HIV in our clinic,” said Bernardo Gomez, assistant manager of HIV resources at the Wall Las Memorias Project. “For context, we had 15 in the past six months, including straight women … I think what we’re seeing is a dangerous loss of support for outreach and education.”

Last year, President Trump released his presidential fiscal year budget for 2026, much of which went into effect last October. In it, he revealed significant cuts to HIV health programs — amounting to $1.5 billion.

The budget recommendation signaled the administration’s yearly priorities, and Trump’s fiscal plan and staffing cuts to HIV teams under the so-called Department of Government Efficiency (DOGE) showed a shift away from HIV prevention and healthcare, which advocates say has led to providers losing jobs and places for testing and resources to shrink. In L.A., the Latino community is feeling the brunt of the loss, Zaldivar said.

The biggest cut to HIV care in the 2026 budget affected the CDC, which lost around $3.6 million. Another devastating loss was $1.7 million cut from the Ryan White HIV/AIDS Program, which many L.A. resource centers report relying on to fund part of their programming and staffing.

Robert Gamboa, associate director of public policy at the L.A. LGBT Center, said that in Trump’s first term, his “Ending the Epidemic” program created hope for soon seeing the end of HIV in the U.S. — a hopefulness that he said was quickly dashed in his second term.

“Now there’s this 180-degree shift in policy, we see these enormous proposals pulling away from funding, and his lack of acknowledgment of World AIDS Day, and Pride in general,” Gamboa said. “The message of that is loud and clear: [The Trump administration] is telling our LGBT community, ‘We don’t care about you.’”

Since Trump’s inaugural address last year, Gamboa said executive orders have only solidified Trump’s shift away from LGBT organizations, “challenging the structural integrity of almost everything we’ve done.”

Gamboa said that last spring, the Department of Public Health, Division of HIV and STD Programs), which supplemented L.A. organizations with substantial HIV funding, sent out a notice that all of their contracts were terminated.

“Well, this caused a massive alarm all across L.A. County. Everyone started freaking out. We had to say, ‘We need an emergency allocation [from state funds] so that we can continue providing HIV services across California,’” Gamboa said. “We’re used to getting upwards of around $20 million in funding at the county level, and it wasn’t happening.”

Robert Zaldivar leads a sunset vigil at the Wall Las Memorias AIDS Monument in Lincoln Park on the anniversary of the first HIV diagnosis in L.A on June 4, 2026.

(The Wall Las Memorias)

Since then, nonprofit representatives have confirmed that the contracts were restored at reduced rates. However, the impact of the uncertainty shook the health services community and only caused further distrust among Latino patients.

“We’re already seeing [the impact in L.A.]. In the Latino community, there’s so much fear from the ICE raids. People are afraid to even leave their homes,” Gamboa said. “We’ve worked so hard in building trust and relationships with our communities of color. Now, they’re afraid to even come in. Many of the places they’ve gone to in L.A. County have already closed their doors and ceased services.”

Most recently, the Trump administration announced plans to cut millions in public health funding. This includes $1.1 million that would be slashed from the National HIV Behavioral Surveillance Project, an early-warning system for HIV outbreaks, established by the L.A. County Department of Public Health.

On the White House website, a page called “Cuts to Woke Programs” reads: “President Trump is committed to eliminating radical gender and racial ideologies that poison the minds of Americans.”

Gamboa said that organizations have been discouraged of using “LGBT” in their programming to avoid being defunded as part of the targeted “woke” programs.

“It really affects me,” said Gomez, who has been living with HIV since 1996. “How long will I have medicine?”

Gomez, who is the breadwinner of his family, says his monthly supply of medication costs $1,500 a bottle. “It’s so expensive, and I have insurance. For people without insurance, [the Ryan White program] is the only way they can afford treatment,” Gomez said. “I’m afraid of what will happen to them.”

Gomez takes antiretroviral therapy, a lifesaving medication that reduces the number of infected cells, making the disease less transmissible and prevents HIV from developing into AIDS. According to 2024 HRSA data, the Ryan White program provided antiretroviral therapy to 602,000 people, preventing the spread of HIV.

As the program loses funding, jobs providing HIV care have become more sparse — and programs like the Wall and the L.A. LGBT Center have become more essential to support the thousands left without life-saving care.

HIV program funds are trickling back into L.A. County for nonprofits this year; although some, like the Wall, maintain that it’s “not enough to address the need.” Up until last May, the organization shared that the county funded $1 million of its annual HIV reduction efforts. This year, that number was drastically reduced to $100,000 per six-month contract.

“Many of my social worker friends are off the streets [where they helped at-risk communities] due to just not having enough funding to do their jobs,” said Miguel Rodriguez, program coordinator of HIV testing and prevention at the Wall. “People think only gay men are affected, but basic sexual health for everyone is at risk here. Less [testing] means more infections and transmissions across the board.”

As Robert Zaldivar stresses, the only way to protect L.A.’s Latino HIV-positive community is to support remaining HIV services to get tested or donate to local service organizations.

“What we saw in the ’90s, I’m scared that it will repeat. I want people to remember how serious [HIV] is, and to educate,” Zaldivar said. “Keep getting tested. We don’t report your immigration status or sexuality. Just come in.”

PHOENIX — As Sandra Ramirez watched footage of immigration officers cracking down on migrants over the past year, she knew her 2024 vote for Donald Trump was a mistake.

“There are a lot of people who are being harassed for the color of their skin, and that’s not right,” said Ramirez, who broke from her Democrat-voting family to cast a ballot for Trump.

“I’ll never go Republican again,” she said.

Trump made inroads with Latino voters like Ramirez during the 2024 elections, earning support that helped propel him to a second term in the White House.

As Republicans gear up for midterms this fall and look ahead to presidential elections in 2028, all eyes are on whether they can hold on to that key support or whether the administration’s sweeping immigration crackdown and an economy beset by high prices may drive Latino voters away.

In a sign of looming danger, recent polling from the Pew Research Center shows support for Trump falling fast among that electorate.

Support among Latino Trump voters shows signs of softening

Latino voters have historically been largely aligned with the Democratic Party but during the 2024 election, they shifted significantly toward Trump. A majority still supported Democrat Kamala Harris for president, but Trump made big gains: 43% of Latino voters nationally voted for him, compared with 35% in the 2020 presidential election, a change attributed in part to their concerns about the economy.

Trump returned to office pledging to crack down on immigration, a promise that prompted arrest sweeps, often against Latino migrants, in homes, workplaces and schools, among others. According to an AP-NORC poll, more than half of Latino adults report knowing someone impacted by the Trump administration’s aggressive immigration enforcement.

More than a year into Trump’s second term, polling suggests a significant drop in support for the president among Latinos who voted for him in 2024, although a majority still supports him.

According to a Pew Research Center poll conducted in April, support for the president fell among non-Latino voters from 95% to 79% between February of last year and April of 2026. But among Latino voters who cast their ballot for Trump, the drop-off was more dramatic: 66% approved of his job performance in April compared with 93% at the beginning of his second term.

That national drop could prove crucial in a tight election in swing counties like Maricopa, the largest battleground county in the nation, which encompasses Phoenix and its suburbs. A third of Maricopa County residents are Latino, and one in four of them is an immigrant, according to the Latino Data Hub at UCLA.

Arizona, which also saw a slight increase in Latino support for Trump in 2024, has been a flashpoint in the immigration debate for years. Maricopa County Sheriff Joe Arpaio conducted high-profile raids in Latino communities and, later, the state saw large influxes of migrants during the Biden administration.

In outh Phoenix, opinions on Trump reflect deep divisions

On a warm afternoon in the predominantly Latino neighborhood of south Phoenix, a vendor at a street fair sold shirts imprinted with phrases like “Lowriders Sunday” while car club members polished their Chevrolets. The parking lot of the nearby Catholic church was full of parishioners attending Spanish-language Sunday Mass.

Albert Rodriguez, a Phoenix tattoo artist, said he once supported Trump. But then he saw how the administration was carrying out enforcement operations in Chicago, Minneapolis and Los Angeles.

He said the president promised to go after immigrants who were criminals, but instead Immigration and Customs Enforcement agents have been “hitting the paleta man,” referring to ordinary people trying to make a living from selling frozen treats.

“Big time, I regret it,” Rodriguez said of his 2024 vote for Trump.

Phoenix resident Ronnie Martinez, an Army veteran, backs Trump’s effort to stem crossings at the southern border.

“The border is only a hop, skip and a jump to our south. And I don’t want illegal alien criminals coming from Guatemala, Venezuela, Central America,” he said.

He didn’t like some of the images he’d seen of ICE arresting people in front of their children. But he was also sympathetic to ICE officers, who he said were doing the best they could in difficult situations, and he blamed Democratic officials who weren’t cooperating with immigration enforcement. He also cited economic initiatives as a reason for his continued support for the president, including the removal of taxes on tips and overtime.

Guadalupe Alaffa, another Phoenix resident, blamed President Biden’s policies for prompting Trump’s immigration crackdown.

“He left that damn border wide open,” said Alaffa.

Arizona battleground politics shaped by Latino voter influence

The growing influence of Latino voters is one of several factors that have eroded the GOP’s decades-long dominance in Arizona, putting the state at the center of congressional and presidential elections. Both of Arizona’s senators are now Democrats, along with the top three state officials.

Winning back some of the Latinos who shifted to Trump will be crucial to the reelection prospects of Gov. Katie Hobbs, Secretary of State Adrian Fontes and Atty. Gen. Kris Mayes, all Democrats first elected in 2022.

Democrats in Maricopa County have benefited from more than a decade of political organizing among Latinos mobilizing against hard-line immigration enforcement. The Republican-controlled Legislature in 2010 passed a state law known as SB1070, which required police to check the immigration status of anyone they suspected of being in the country illegally.

Around the same time, Arpaio was building a national profile on the right with immigration sweeps in largely Latino neighborhoods.

Some activists see the nationwide crackdown on immigrants as an extension of what Latinos in Arizona endured under Arpaio.

“We were the lab where they implemented a lot of this with Sheriff Joe and now it’s all over the United States,” said Salvador Reza, a longtime activist in Phoenix who advocates for the rights of day laborers.

For more than two decades, Arpaio was repeatedly elected while his department faced accusations of racially profiling Latino drivers and conducting sweeps in Latino neighborhoods and day labor areas. Deputies often stopped residents for traffic violations and turned noncitizens over to ICE, according to rights groups.

In 2013, a federal judge ruled his office had illegally profiled and detained Latinos, and a 2011 Justice Department report found widespread discrimination. After losing reelection in 2016, Arpaio was convicted of criminal contempt for defying court orders. He was later pardoned by Trump.

Rising prices and immigration enforcement erode Latino support

The GOP is at risk of losing some of the Latinos that Trump won over, said former Republican Gov. Jan Brewer, who signed the controversial 2010 bill. She cited economic concerns as a possible reason for the drop in support.

“With the inflation and the cost of living and the gasoline and the wars, I don’t know if they can afford to be a Trump Republican,” Brewer said.

Earl Wilcox, a longtime activist and restaurant owner in Phoenix, said between affordability issues and immigration enforcement, he believes Latino support for Trump is waning. Wilcox’s restaurant hosted Biden in 2024 when he launched an initiative meant to rally Latino support for the Democratic ticket.

“I don’t think the Republican Party will have the support it did the second time around,” Wilcox said, “and I think it started with the raids.”

Santana writes for the Associated Press. AP writers Jonathan J. Cooper and Amelia Thomson DeVeaux contributed to this report.

With less than two weeks before the primary election, Steve Hilton is leading in the polls for governor, and Los Angeles mayoral hopeful Spencer Pratt is making the city’s progressive class sweat.

If the former Fox News commentator and the reality television bad boy move on to November’s general election, they’ll be running as conservatives in a super-blue state and city where most voters loathe President Trump.

The president endorsed Hilton last month, posting on social media that he “is a truly fine man, one who has watched as this once great State has gone to Hell.” On Wednesday, Trump said he wants Pratt to “do well … I heard he’s a big MAGA person,” before claiming that California elections are rigged and that he would have won the state two years ago “if we had Jesus Christ come down and count the votes” because “I do great with Hispanics.”

Trump was right about one thing — the importance of Latino voters. If Hilton and Pratt are to pull off historic upsets, they’ll need this bloc, which has emerged as a mercurial swing vote in local, state and national elections — but only if stirred into action by anger. And if ever there was a year for Latino anger, 2026 is it.

In recent years, Latinos in California have drifted rightward as they tire of Democratic policies, from L.A. City Hall to Sacramento. Rick Caruso captured a majority of the Latino vote in his unsuccessful bid for L.A. mayor four years ago, and there are more Latino Republicans in the state legislature than ever. Some of the most Latino areas in Southern California saw the biggest shifts toward Trump from 2020 to 2024.

Hilton has held town halls in small, Latino-majority cities across a state that’s about 41% Latino. He frequently appears alongside lieutenant governor candidate Gloria Romero, a pioneer in challenging disaffected Latinos to not always vote Democrat.

Pratt has shared AI-generated salsa and merengue songs that hail him as a savior and uses Spanglish when referring to Mayor Karen Bass as “Basura” — trash. He’s starting to roll out endorsements from Latino business groups and held a block party in South L.A. this week for which a Instagram post tried to draw supporters with the promise of a taco truck.

So if the candidates know that Latinos are essential to their long-shot campaigns, why the hell aren’t they running as far and fast from Trump as possible?

Two years ago, Trump — the most anti-Latino president since James Polk — grabbed a larger share of the Latino electorate than any Republican presidential candidate ever had. GOP leaders predicted that Latinos were finally theirs. But Trump annihilated that advantage by launching his deportation deluge. Now, he has turned off even some die-hard supporters by starting a war in Iran, which has further strained an already shaky economy.

Trump annihilated the advantage the GOP had with Latinos by launching his deportation deluge.

(Manuel Balce Ceneta / Associated Press)

A New York Times/Siena poll released this month found that only 20% of Latinos support Trump — the lowest during his two terms. A Pew Research Center survey, meanwhile, found that only 66% of Latinos who voted for Trump now approve of him, compared to 81% of white Trump supporters.

Instead of running away, Hilton and Pratt seem fine with hitching their prospects to this political Titanic.

Hilton sought and received Trump’s endorsement, arguing that it’s better to have a friendly relationship with the White House than the antagonistic path California’s elected leaders have chosen.

But most voters want no part of Hilton’s kumbaya. Proposition 50, a direct rebuke of Trump’s gerrymandering efforts in other states, passed with more than two-thirds of the vote last fall. A CalMatters analysis found that Latino-majority precincts voted in bigger numbers for the ballot initiative than for Kamala Harris two years earlier.

Hilton can promise Latinos his “Califordable” agenda and eat all the tacos he wants. But our economic malaise was caused in large part by Trump, who recently said he thinks about Americans’ financial struggles “not even a little bit.”

For Hilton not to decry such cluelessness is almost as ridiculous as his recent boasts that he — the British son of Hungarian refugees who became a U.S. citizen just five years ago — is the candidate of “legal” immigrants. That’s a callback to the days of Proposition 187, when Republicans obsessed with the state’s changing demographics turned off my generation of Latinos by demonizing our undocumented friends and family. The GOP was finally starting to emerge from the political wilderness with Latinos, but Hilton cozying up to Trump will drag the party back into that weak salsa place.

Pratt has been coyer on his thoughts about Trump, but at least he seems to realize that the president might be a liability. The Republican said his party affiliation doesn’t since the mayor’s race is nonpartisan. He has portrayed himself as focused solely on improving Los Angeles, telling CBS News, “I don’t do national politics. I don’t do tribal politics.”

But for someone who says he wants to make L.A. a world-class city, Pratt seems unconcerned about Trump’s assault on us, including last summer’s unchecked immigration raids and temporary occupation by the Marines and the National Guard. Rather than denounce those moves, Pratt has instead denounced L.A.’s sanctuary city ordinance and vowed to work with ICE and other federal immigration agencies to target bad hombres if he becomes mayor, even though a majority of those rounded up in the raids had no criminal history.

It’s as if Pratt’s understanding of Latino L.A. ends with an Erewhon burrito. He continually platforms supporters who portray L.A. as a multicultural wasteland. And when another mayoral candidate, City Councilmember Nithya Raman, posted Trump’s praise of Pratt on social media, he responded with a snippet of himself making a dismissive face during a debate.

But this is nothing to dismiss. For Pratt and Hilton to win, they need Latinos to believe in them. And why would we believe anyone who hitches their wagon, even a little, to Trump?