latinos

If you want proof of the widening chasm between the Trump administration and Latinos, look no further than California state Sen. Suzette Martinez Valladares and White House spokesperson Lauren Bis’ reaction to the same anti-Latino image.

Posted on the White House’s social media accounts this week, it’s a take on the logo for the beloved 1990s PBS cartoon “The Magic School Bus.” Same cheery font, same yellow bus blasting through the cosmos, same depiction of wacky teacher Ms. Frizzle and her cute chameleon sidekick Liz. But instead of a bunch of happy kids off to another adventure, the passengers are five handcuffed, brown-skinned, mustachioed men looking downward and dejected, all identical save for the colors of their T-shirts.

Bracketing this soulless scene are the words “The Magic Deportation Bus” — get it? Har har! The White House released the illustration to accompany an Aug. 24 Fox News headline gushing that Immigration and Customs Enforcement had arrested a “jaw-dropping number” of undocumented immigrants in the D.C. area over the last two weeks.

The post was the latest in a flood of racist, anti-immigrant images that the Trump administration has shared. But this one was so bad that it even offended Martinez Valladares, a Republican whose district stretches from the Grapevine to Victorville.

“Enforcing immigration law and securing the border isn’t anti-Latino. But this image wasn’t necessary or helpful,” she told me. “We can strongly support border security while expecting our government to communicate those policies without reducing a community to a stereotype. Being tough on illegal immigration doesn’t require turning Latinos into a caricature.”

Suzette Martinez Valladares, then a Republican assembly member and now a state senator, is pictured in 2022.

(Rich Pedroncelli / Associated Press)

Martinez Valladares isn’t any random Trump supporter. She’s co-chair of the California Hispanic Caucus, which represents the state’s GOP Latino legislators and was founded after a record number of them — nine — were elected in 2024. The group’s creation reflected the tsunami of Latino support for Trump that helped sweep him into the Oval Office for a second round and upended political thinking about America’s largest minority.

Such a critique from a politician of Martinez Valladares’ stature should set off fire alarms in the Oval Office as the midterms loom and the GOP needs Trump’s Latino supporters to hold the party line, right?

Nope!

When I asked the White House whether the “Magic Deportation Bus” was anti-Latino, spokesperson Bis whined in a statement that my query was “more race baiting by the media who are just mad the White House’s social media content is driving conversations with the American people about deporting illegal aliens. Is the L.A. Times really suggesting there has never been a deportation flight of just Guatemalans?”

Who’s doing the race baiting?

Nothing in the gross graphic suggests that Guatemala is the final destination for Migra Ms. Frizzle and her detainees. The men’s appearance is the only indication that they’re Latino — just the type of racial profiling that Trump’s immigration goons swear they don’t engage in, despite ample video and audio evidence to the contrary. While Latinos have long made up the majority of deportees, to portray the bus passengers as interchangeable clones who “look” Latino is as dehumanizing as you can get — but that’s par for MAGA.

Not only that, but the Fox News story that went with the icky illo said that ICE’s D.C. operation nabbed Jamaicans, Hondurans and Salvadorans, in addition to Guatemalans.

Trump and his minions famously never apologize, doubling down on their pendejadas when confronted with facts. Well, if Republicans wants any chance of holding on to Congress in the midterms and winning other key races, they need to beg Latinos for forgiveness, now that Trump has upended the lives of brown-skinned people, immigrants and U.S.-born alike.

A 1949 photo of undocumented immigrants boarding a bus for deportation to Mexico.

(Los Angeles Times)

Nearly half of Latinos voted for Trump two years ago, the best result ever for a Republican presidential candidate. Poll after poll released this year, each more dire for Trump than the last, show that those days are as distant a memory as affordable groceries. His approval ratings — and GOP hopes for the midterms — will continue to wither until he spends more time fixing the stagnant economy, ending the quagmire in Iran and stopping the deportation deluge.

To maintain his grip on power, Trump needs to inspire Latinos to stand by him, vote for his agenda and urge others to follow along. Instead, he faces frustrated supporters like David Hernandez, founder and chair of the Los Angeles County Hispanic Republican Club and host of the club’s weekly talk radio show.

Hernandez said he’s seen the perils of “unchecked” immigration at overcrowded hospitals and clinics. He also feels that in the race for California governor, Republican Steve Hilton’s attacks on Democrat Xavier Becerra’s alleged mishandling of migrant children while Health and Human Services secretary for the Biden administration will stay on the “front burner.”

The “Magic Deportation Bus” does nothing to highlight these issues, Hernandez said, describing it as “an immature cartoon failing to make any valid point.” Worse, the Navy veteran argues, it suggests that immigration agents plan to snatch children from schools.

“There is nothing funny about the issue,” Hernandez added, “that warrants this type of frivolous portrayal.”

I ran Hernandez’s and Martinez Valladares’ thoughts by Bis, noting their GOP bona fides without identifying them by name.

“Take a ride on The Magic School Bus to your home country!” the White House spokesperson began. Only her heart knows whether the line was a callback to the offending social media post or a not-nice suggestion that I self-deport to wherever the hell she thinks I was born (I’m a native Anaheimer, by the way).

Bis went on to repeat her previous line that the Trump administration is just seeking to “innovate” conversations with Americans and that “our efforts to deport criminal illegal aliens are no exception to this.”

Way to listen to the concerns of the front-line soldiers your boss so desperately needs this November, Lauren!

Spending more time crafting weak-salsa anti-Latino jokes than improving the lives of Latinos — that’s the racist swamp the president and his team happily fester in.

But there’s one thing their putrid parody of “The Magic School Bus” got right.

Ms. Frizzle often shrank her steel steed and its occupants to microscopic sizes so they could explore places they’d never seen. That sure sounds like the historic collapse that Trump is experiencing with Latinos, no?

To use Ms. Frizzle’s catchphrase: Bus, do your stuff.

A prominent Latino group is raising fresh concerns about Paramount Skydance’s proposed acquisition of Warner Bros. Discovery, saying the blockbuster deal would crush Latino workers and small businesses that support Hollywood.

In an open letter to California Atty. Gen. Rob Bonta, the League of United Latin American Citizens urged the state’s top prosecutor to continue his legal fight to block Paramount’s proposed $111-billion takeover of the media company that owns HBO, CNN, HGTV and the Warner Bros. film and television studios.

“No state has more to lose from this disastrous merger … than California,” LULAC National President Roman Palomares and Chief Executive Juan Proaño wrote in the six-page letter sent to Bonta late Sunday.

Thousands of jobs would be lost, and Latino voices could be squelched should the deal go through as it is drawn, the LULAC leaders said.

“The current form of the consolidation would have a devastating and unacceptable impact on Latinos, including those who reside in the Los Angeles community,” they wrote, noting Latinos make up 40% of the state’s population and nearly half of Los Angeles County, where HBO and the Paramount and Warner Bros. studios are based.

At least 4,500 jobs in Southern California would be lost if the merger goes through, according to a 120-page report last week from Los Angeles County’s economic office.

Paramount’s proposed merger has carved deep divisions and become increasingly contentious.

In recent days, Gov. Gavin Newsom, Los Angeles Mayor Karen Bass and Democratic gubernatorial nominee Xavier Becerra publicly pressured Bonta to settle the lawsuit to avoid a drawn-out court fight.

Politicians have been reacting to Paramount’s threat to move its studio, and potentially Warner Bros., from Hollywood to Tennessee or Texas unless Bonta backs down.

Theater owners and two major Hollywood unions — the Directors Guild of America and the International Alliance of Theatrical Stage Employees — have joined the parade pleading for a settlement. But the Writers Guild of America and Teamsters have steadfastly opposed the merger, warning about its potential impact on working writers and film crews.

Paramount Chief Executive David Ellison was set Monday to meet Bonta and others representing the 12 states that sued to block the transaction. But Bonta abruptly canceled the mediation session, accusing Paramount of “playing games,” leaking details and making misrepresentations about the talks despite agreeing to keep them confidential.

Paramount later denied that it was the source of the leaks.

Paramount didn’t immediately comment on the LULAC letter, but previously has touted the merger as a way to build a stronger competitor amid a pullback in local production. The company said it would “invest $30 billion annually in production and release at least 30 films a year,” a commitment that would lead to “more jobs over time, and ultimately, a stronger, more durable entertainment industry for generations to come.”

“To have it thrown in your face that Paramount will leave Los Angeles if they don’t get what they want is really just tantamount to a threat … one that will be devastating to Latinos,” Proaño said in an interview with The Times.

“There is a significant number of small businesses — Latino small businesses — and Latino residents, employees and workers that support this industry,” Proaño said. “We’ve been invisible, we’ve been silent — but we wanted to make sure that LULAC is not silent in this moment.”

In its letter, LULAC pointed to Hollywood’s most recent mergers, including Discovery’s 2022 acquisition of WarnerMedia from AT&T, saying such tie-ups underscore how media consolidation tramples over Latino voices, particularly when companies resort to job eliminations and other cost cuts to balance the expense of a corporate takeover.

After Warner Bros. Discovery Chief Executive David Zaslav took the helm, his company plodded through years of turmoil and massive layoffs. The movie “Batgirl,” which was set to feature a young Afro-Latina as lead actor, was shelved to gain tax benefits. Warner also canceled “Gordita Chronicles,” a TV show about an immigrant Dominican family, despite solid viewership.

Latino families make up “a significant portion of the film and television industry audience,” the letter said, adding that Motion Picture Assn. data show Latinos annually attend more movies per person in theaters than any other demographic group.

“Hollywood returns almost nothing for that loyalty,” the letter said. “Latino characters filled only 5 percent of speaking roles across 1,300 top-grossing films.”

“These and other harms are not collateral to the antitrust case,” LULAC’s letter said. “They are consequences of the diminished competition that will result. Every studio absorbed by a rival is one fewer buyer for a script, one fewer employer for a crew and one fewer distributor willing to bet on a story its franchise slate does not need.”

Warner Bros. Discovery nearly drowned in debt that it took on to finance its $43-billion buyout from AT&T in 2022. Ellison’s proposed Warner Bros. takeover also will be heavily leveraged with nearly twice the debt that resulted from Zaslav’s previous deal.

David Ellison has lined up nearly $80 billion in debt financing to buy out Warner investors. The tech scion is relying on a guarantee from his billionaire father, Oracle co-founder Larry Ellison, and $24 billion in equity financing from three Middle Eastern sovereign wealth funds, representing the royal families of Saudi Arabia, Qatar and Abu Dhabi.

The deal comes one year after the Ellison family bought Paramount, which had been on the ropes because of significant under-investment over the years.

“Paramount followed the same script: within months of closing its Skydance merger in August 2025, it laid off roughly 2,000 employees, about ten percent of its workforce, just after dismantling its diversity programs earlier that year,” the LULAC letter reads.

“This time, Zaslav’s going to walk away with a billion-dollar parachute and Paramount may end up with these crown jewels assets when it comes to movie-making and television programming,” Proaño said.