SACRAMENTO — During the Los Angeles writers’ strike in 2023, Democratic Rep. Eric Swalwell wanted to reach out to his donors in Hollywood and ask what he could do to help them. But he didn’t have an easy way to find the screenwriters who backed his many campaigns.
So Swalwell and his congressional chief of staff launched an AI technology company that sifts and analyzes campaign fundraising data.
The company has since been used by dozens of political campaigns, including by Sen. Adam Schiff (D-Calif.) and Rep. Jimmy Gomez (D-Los Angeles). Even Swalwell’s current campaign for California governor hired the artificial intelligence company, called Findraiser.
But some details of Swalwell’s private venture remain unclear, including the company’s investors.
Craig Holman, a governmental ethics expert with the nonprofit consumer advocacy organization Public Citizen, said it’s common and legal for candidates to use their own businesses to promote their campaigns or the campaigns of others, as long as all business interactions are charged at market value.
He said Swalwell can talk about his business privately but cannot do so in relation to his role in Congress, to avoid running afoul of ethics rules barring using one’s position for personal monetary gain.
Holman called it “odd and politically unwise” that Swalwell’s business will not publicly disclose all of its investors.
Swalwell, who has represented Northern California in Congress since 2013, is among the top Democrats in the governor’s race, according to a recent poll, but thus far none of the candidates has a breakaway lead.
Findraiser is close to profitability, his onetime chief of staff, current campaign manager and Findraiser CEO Yardena Wolf said in a podcast interview that aired in October.
The company received more than $67,400 from congressional campaigns in the 2025-26 cycle, according to filings with the federal government.
Members of Congress are not barred from owning outside companies or accepting a small outside salary, with exceptions. Swalwell makes no income from the company, according to filings he has made with the state of California, though he could benefit if the company was ever sold.
“Findraiser is a platform like hundreds of other tools in the market that helps Democratic campaigns communicate more efficiently,” a Swalwell spokesperson said. “Congressman Swalwell and the Findraiser team consulted the House Committee on Ethics on the conception and implementation of the tool every step of the way.”
Still, it highlights how mixing public service and private business can raise ethics questions.
Wolf told The Times that none of Findraiser’s investors have business before Congress, but she declined to reveal the names of the backers.
The fair market value of Findraiser is between $100,001 and $1 million, according to campaign finance documents filed with the state this month.
Swalwell stated on the documents that he is a part owner. Besides the Congress member and Wolf, the other member of the company listed with the state is Paul Mandell, who runs an event business.
The company’s website boasts that it provides a “straightforward AI-powered chatbot that supercharges your fundraising database searches. This first-of-its-kind tool sits on top of your political fundraising database, allowing you to ask simple, intuitive questions and receive the results you need instantly.”
The website also contains testimonials, including from former Democratic National Committee Chair Jaime Harrison, who says Findraiser provides the AI technology that makes it “easier than ever for campaigns to connect with the right donors and raise what they need to win.”
The amount of money campaigns are paying to use Findraiser is nominal, federal campaign finance records show. During the 2025-26 cycle, Swalwell’s campaign for Congress reported paying Findraiser $6,630. His campaign for governor paid the company $975.
Wolf, in an interview with The Times, declined to provide details about the company’s staff or how much it charges customers.
In her interview with the political podcast “The Great Battlefield,” she recounted that the writers’ strike was the impetus for Findraiser and said Swalwell came up with the name.
She conceded that it is “pretty unusual” for a member of Congress to start a company with his chief of staff. She also said there was “a lot of ethics back and forth — of lawyers and all of that, to make sure that we were aboveboard and that everything is kosher.”
Among other things, Findraiser has helped Swalwell’s campaigns pull in more money, she said. For example, the campaign could identify donors who gave small amounts to Swalwell but larger checks to other politicians, Wolf said.
“We’ve been able to set up meetings with people like that, and they’ve increased their contributions.”
Aside from Wolf, one other staff member who works for both Swalwell’s campaign and his government office is also being paid via a contract to do digital work for Findraiser, Wolf confirmed.
Michael Beckel, director of money in politics reform at Issue One, a bipartisan advocacy group, said that although there is no prohibition on a member of Congress hiring his own company, voters may perceive an issue.
“Voters may see self-dealing as evidence that a candidate is prioritizing personal enrichment over public service, which damages confidence in elections and governmental institutions,” he said.
“If donors give money knowing it will personally benefit the candidate, that undermines the integrity of the political system.”
Swalwell’s campaign declined to respond to Beckel’s statements.
Wolf in her podcast interview last year said the business was “going really well.”
“We have PACs that use it. We have first-time candidates, as well as 20-year incumbents who are using it. We have congressional races and Senate races,” Wolf said.
Around 2024, the company began offering beta testing, she said.
“Obviously, both Eric’s and my network are people who are in the political space and just in our day to day, as we were talking to people, we had people say, ‘Well, I want to use it,’” Wolf said. “And so we had a group of people who ended up beta testing.”
A spokesperson for Swalwell’s campaign said that “Findraiser spread through word of mouth among campaigns across the country. Any decision by a campaign or candidate to utilize the tool is based on their choice and their organization’s strategic prioritization.”
The Times contacted 16 congressional campaigns that reported using Findraiser in recent federal filings. None would tell The Times how they came to hire the company.
Both Schiff and Gomez have endorsed Swalwell in his campaign for governor.
Schiff’s paid about $2,000 for two months of Findraiser services last year. However, Wolf, in her podcast interview, said Findraiser works with Schiff “a lot.”
Ian Mariani, a spokesperson for Schiff’s campaign, said the company “is one of many campaign vendors used by our team, and it helped us engage with several people.”