Los Angeles mayoral candidate Nithya Raman’s campaign team has filed a complaint with the city Ethics Commission against an outside group backing Mayor Karen Bass, claiming its social media campaign promotes an interactive AI phone line with a voice falsely identified as that of Nithya Raman.
The ads, paid for by Thrive LA, are styled as real estate advertisements for a fictitious “Nithya Raman Realty.” Some show an image of Raman holding a tent, with the slogan “Keeping Tents on Our Streets.”
The ads are intended to promote the idea that Raman isn’t tough on homeless encampments, which Raman says misrepresents her position. People who call the number get a Raman sound-alike saying “We’re bringing tent communities to your block. Would you prefer them outside your children’s school, the library, or right outside your home?”
Raman’s campaign claims that Thrive LA broke campaign rules by failing to report the AI phone system on required campaign spending forms, and imitating Raman’s voice without stating who paid for it. Not disclosing that it’s an ad could lead voters to believe the AI voice is actually Raman, according to the complaint.
Ana Teresa Dahan, the executive director of Thrive LA, called the complaint “false and absurd” and added that the organization’s ad spending has been properly disclosed. She said the satire ads are protected political speech and abide by campaign finance rules. The advocacy group will continue running ads until Election Day, she said.
“Nithya Raman wants to run the second-largest city in America, and she can’t handle a parody phone number. Imagine how she’d handle a budget crisis, or a wildfire,” Dahan said. “The only real complaint here is the one Angelenos have about her record.”
Thrive LA defines itself as a centrist political advocacy group backed by business and community leaders. The group also received backlash over anti-Raman ads its ran during her 2024 reelection campaign for councilmember.
How to address the city’s homelessness crisis has been a central issue in the Nov. 3 election between incumbent Bass and challenger Raman, a City Councilmember. Raman has voted against imposing no-camping zones proposed by other City Councilmembers in their districts, but has said she would not oppose such zones if elected mayor.
Raman says she is committed to ending homelessness, but the city has gone about it the wrong way and that no-camping zones just push the problem from one neighborhood to another.
Bass made homelessness a central focus of her first term as mayor and launched Inside Safe to move people into hotels, motels and other interim housing. Unsheltered homelessness decreased for the first two years, but the latest homeless count showed the numbers are growing once again.
The anti-Raman ads, posted on Instagram, show videos of a recreational vehicle driving around L.A. On the vehicle are posters featuring Raman. One shows her pointing toward a large arrow labeled “Designated Poop Zone” next to the words “Coming to a Neighborhood Near You!” One poster includes a phone number that leads to the AI phone line.
The AI-generated voice carries a live conversation with the caller, and doesn’t clarify it’s not a real person unless prompted. When asked by The Times if the phone is being answered by Raman, the AI bot said, “I’m a fictional AI. I’m as imaginary as my campaign promises.”
The advertisement violates state law that prohibits the distribution of digitally fabricated audio of a candidate within 30 days of an election, according to the complaint.
“It’s both sad and illegal for Karen Bass’ conservative allies to be cloning Nithya’s voice, manufacturing her words, and hiding who is paying for it, all to deceive voters,” Liz Garcia, spokesperson for Raman’s campaign, said in a press release. “These are desperate tactics from corporate interests determined to keep their grip on City Hall.
The city’s Ethics Commission didn’t immediately respond to The Times’ request for comment.
Independent expenditure committee that support political candidates have increasingly come under question. These groups can raised unlimited amounts of campaign donations but cannot coordinate its activities with the candidate.
Any audio communication for an independent expenditure group must clearly state that it’s a political ad at the beginning or end of the audio, according to the city’s campaign rules. When inquired by The Times on Monday morning, the AI bot did state the ad was paid for by Thrive LA, uses artificial intelligence and isn’t coordinated with a city candidate or committee.
In audio recordings included in the complaint, the AI bot said that it couldn’t disclose who paid for the line when asked by callers.
Some small business owners in Raman’s district have said they’ve battled homeless encampments and public safety issues without support from Raman’s office.
Even so, homelessness in Raman’s district dropped by 49% this year, and the candidate says that if elected she aims to deliver those same results citywide.