Families staying in Center Parcs in the run-up to Christmas can book an “unforgettable” experience in the comfort of their own lodge, but the price tag has led to criticisms from fans of the holiday park
The experience takes place in your own lodge and includes personal touches(Image: Center Parcs)
Center Parcs has always had a premium image, which comes with premium prices. However, fans of the lakeside holiday parks have taken to social media to complain about one of its new activities on offer for the festive season.
The Twilight Elf Visit is billed as “New and exclusive, an unforgettable Christmas experience awaits” on Center Parc’s website. It goes on to describe the experience: “As dusk begins to settle over the forest, gather in the comfort of your lodge for a surprise visit from two magical elves. Bringing an enchanting tale to tell, they’ll lead your family on a truly personal Christmas adventure filled with storytelling, festive surprises and magical moments.”
One Center Parcs guest, who was considering booking the experience, took to a Facebook page to question the price. They asked: “Has anyone seen on the website the new Twilight Elf visit to your lodge…. Surely no one is paying that sort of price £300+ for just one child!?!” She went on to post a screenshot of the prices she’d been quoted for the elf visit on Thursday, December 22. For one child, the activity costs £310, £360 for two, £410 for three, and £460 for four kids.
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When contacted about the cost of the activity, a spokesperson for Center Parcs said: “This is a private, personalised Christmas experience, with two elves visiting the family’s own lodge for 45 minutes. The visit brings a festive adventure into the place where families are spending their holiday together, with stories inspired by and tailored to the guests themselves and opportunities for children to become part of the magic.
“Throughout the experience, the elves reveal the special connection between the forest and the North Pole through storytelling, interactive moments and festive surprises. Children also create a Christmas wish to send to Santa, and families have the opportunity to capture photos with the elves.
“What makes Twilight Elf Visit special is the combination of time dedicated exclusively to the family, personal touches woven into the storytelling, and the intimacy of having the experience brought to their own lodge, so each experience for our guests is unique to them. It goes beyond a traditional festive meet and greet, giving children an active role in a story that feels personal to them, with the whole family sharing the experience in our unique forest setting.
“It’s a new, optional addition to our wider Winter Wonderland programme, which also includes favourites such as Santa’s Parade and the Enchanted Light Garden. We want families to have a choice of ways to enjoy the season together, with Twilight Elf Visit offering something particularly personal for those who choose it.”
The cost of the experience also includes a “beautifully engraved wooden family keepsake box filled with exclusive mementos to treasure long after your adventure ends. From a cuddly toy carrying each child’s Christmas wish to magical keepsakes inspired by your visit, each item is thoughtfully chosen to help your family relive the wonder of the season for years to come.”
But not everyone was convinced the activity would be worth the money. One poster noted: “This has to be the most expensive activity I have ever seen at [Center Parcs] …and I’ve been going years.” Another wrote: “This has to be a wind up?”. While a third commented: “That’s disgusting.”
However, many posters defended the cost of the experience. One said: “Yes, It’s a lot of money but I don’t see why everyone is so outraged about it, it’s obviously a very luxury thing they are offering, like the treehouses, If someone can afford them then they can afford the cost for the private elf visit.”
Others pointed out that other premium Christmas activities with kids can be just as expensive. “To be honest, people who go to Lapland UK are paying £300 sometimes more. So yes, there are people who will pay it.”
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