activity

Center Parcs launches £310 Christmas activity for families – but you don’t even meet Santa

Families staying in Center Parcs in the run-up to Christmas can book an “unforgettable” experience in the comfort of their own lodge, but the price tag has led to criticisms from fans of the holiday park

Center Parcs has always had a premium image, which comes with premium prices. However, fans of the lakeside holiday parks have taken to social media to complain about one of its new activities on offer for the festive season.

The Twilight Elf Visit is billed as “New and exclusive, an unforgettable Christmas experience awaits” on Center Parc’s website. It goes on to describe the experience: “As dusk begins to settle over the forest, gather in the comfort of your lodge for a surprise visit from two magical elves. Bringing an enchanting tale to tell, they’ll lead your family on a truly personal Christmas adventure filled with storytelling, festive surprises and magical moments.”

One Center Parcs guest, who was considering booking the experience, took to a Facebook page to question the price. They asked: “Has anyone seen on the website the new Twilight Elf visit to your lodge…. Surely no one is paying that sort of price £300+ for just one child!?!” She went on to post a screenshot of the prices she’d been quoted for the elf visit on Thursday, December 22. For one child, the activity costs £310, £360 for two, £410 for three, and £460 for four kids.

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When contacted about the cost of the activity, a spokesperson for Center Parcs said: “This is a private, personalised Christmas experience, with two elves visiting the family’s own lodge for 45 minutes. The visit brings a festive adventure into the place where families are spending their holiday together, with stories inspired by and tailored to the guests themselves and opportunities for children to become part of the magic.

“Throughout the experience, the elves reveal the special connection between the forest and the North Pole through storytelling, interactive moments and festive surprises. Children also create a Christmas wish to send to Santa, and families have the opportunity to capture photos with the elves.

“What makes Twilight Elf Visit special is the combination of time dedicated exclusively to the family, personal touches woven into the storytelling, and the intimacy of having the experience brought to their own lodge, so each experience for our guests is unique to them. It goes beyond a traditional festive meet and greet, giving children an active role in a story that feels personal to them, with the whole family sharing the experience in our unique forest setting.

“It’s a new, optional addition to our wider Winter Wonderland programme, which also includes favourites such as Santa’s Parade and the Enchanted Light Garden. We want families to have a choice of ways to enjoy the season together, with Twilight Elf Visit offering something particularly personal for those who choose it.”

The cost of the experience also includes a “beautifully engraved wooden family keepsake box filled with exclusive mementos to treasure long after your adventure ends. From a cuddly toy carrying each child’s Christmas wish to magical keepsakes inspired by your visit, each item is thoughtfully chosen to help your family relive the wonder of the season for years to come.”

But not everyone was convinced the activity would be worth the money. One poster noted: “This has to be the most expensive activity I have ever seen at [Center Parcs] …and I’ve been going years.” Another wrote: “This has to be a wind up?”. While a third commented: “That’s disgusting.”

However, many posters defended the cost of the experience. One said: “Yes, It’s a lot of money but I don’t see why everyone is so outraged about it, it’s obviously a very luxury thing they are offering, like the treehouses, If someone can afford them then they can afford the cost for the private elf visit.”

Others pointed out that other premium Christmas activities with kids can be just as expensive. “To be honest, people who go to Lapland UK are paying £300 sometimes more. So yes, there are people who will pay it.”

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Wild swimming is the ultimate free family activity – here’s how to get it right

When the weather hots up, wild swimming is sure to cool you down – and is completely free to enjoy. Mum of two Hannah Britt shares her top tips for having a splashing good time, and staying safe

When the weather reaches boiling point, there’s not many outdoor activities that appeal. So when I tell you that our family of four spent most of our time waist deep in a river, it is no lie. And I’m here to tell you that its easier than you think to get the whole family involved.

The location

For us, France is unbeatable for wild swimming. It offers an abundance of clean, warm, and legally accessible natural waterways, lakes, and gorges. France has thousands of miles of pristine rivers and over 1,300 official inland river bathing sites, supported by major mountain ranges like the Alps, Pyrenees, and the Jura that feed crystal-clear water year-round. You can even bathe in some parts of the Seine in Paris. In short, almost anywhere you go, you’ll find a place to dip.

The kit

You truly don’t need much to become a wild swimmer apart from a car (more on this later), swimwear, SPF, microfibre towels, a picnic blanket and une baguette. If you’re feeling professional, water shoes are a coup too, as many river beaches are stony. But if I were to recommend one thing, it would be the Wild Swimming France book. With over 1000 recommended and proven safe swim spots all around the country, it’s the Bible of wild swimming, as you guessed it, in France.

Where we stayed

The perfect place to stay when you want to indulge in a week or so of wild swimming is somewhere, er, wild. And this is because, by staying somewhere in the middle of nowhere, you are encouraged to venture out to explore what is nearby.

This summer, we chose a stone farmhouse in Saint-Saveur-de-Cruzieres on Airbnb, which was perfectly located nearby some amazing swimming spots. The 5-hectare estate is split into two separate living areas – a large house with three four bedrooms and a master kitchen, and a smaller house with one bedroom upstairs and a kitchen diner downstairs. To the rear, a stunning swimming pool enjoyed views upon views upon views of the fields and hills beyond the grounds. The jewel in its crown was indeed the location. Peaceful, idyllic… it was hard to tear ourselves away.

But when we did, to be found close by was a whole host of wild swims. Wild swimming at the Pont du Gard lets you bathe in the clear, cool waters of the Gardon River directly beneath a 2,000-year-old Roman aqueduct. Guinguette La Frigoulette is a family-run riverside restaurant operating since 1969 located in Saint-André-de-Roquepertuis within the scenic Gorges de la Cèze and serves as the perfect casual base for a day of wild swimming along the Cèze River.

Also a restaurant-come-swim-spot, Moulin du Roc Tombe (often referred to as Le Roc Tombe) is a scenic river wild swimming spot positioned on the Cèze river near Saint-Ambroix. Local canoeing routes on the Cèze often stop here for a swim near the old mill. Finally, wild swimming at Vallon Pont d’Arc in the Ardèche region centres around the magnificent 34-meter-high natural limestone arch of the Pont d’Arc, offering crystal-clear, refreshing emerald water sandy river beaches, and plenty of rocks to jump from.

Getting around

To get truly wild, you need a car. So we hired one for our week in France with Sixt. We chose a BMW X5, with a boot big enough to hold our wild swimming gear, and to climb inside when there was nowhere else to change.

A 4×4, it was able to handle rough terrain, which we encountered on occasion heading down dirt tracks and into makeshift car parks at some of the more remote wild swimming locations. The advisers at Sixt were more than happy to help when we told them what we needed, and our “Beema” became the fifth family member while in France.

Stay safe

Record breaking lake swimmer Neil Gilson shares his advice for safe swimming:

  • *Before every swim, assess the water temperature, weather, wind, currents and the conditions across the route. Only swim when they advise that it is safe to do so.
  • Never underestimate open water. Even on a hot day, the water can be dangerously cold and conditions can change very quickly.
  • Always swim with others, choose a safe location, and never take unnecessary risks.

*To find a home from home in France, see Airbnb; for car hire, see Sixt

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