FIFA announced an affordable admission pricing tier for every nation that’s qualified for the 2026 World Cup co-hosted by the U.S., Canada and Mexico. The supporter entry tier will make tickets available at a fixed price of $60 for every match, including the final, for each nation’s participating members associations.
The new tier comes after supporters’ groups from Europe called out FIFA on the dynamic pricing of tickets, which changes the value based on the popularity of the teams playing in each match.
“In total, 50% of each PMA allocation will fall within the most affordable range, namely supporter value tier (40%) and the supporter entry tier (10%),” FIFA said in a statement on Tuesday. “The remaining allocation is split evenly between the supporter standard tier and the supporter premier tier.”
FIFA will also waive the administrative fees for fans who secure participating member association tickets, but their teams do not advance and they seek refunds.
Tickets sales were rolled out by FIFA in phases, with a third of the tournament’s inventory claimed during the first two phases. The third phase started on Dec. 11 and will go through to Jan. 13. During this period, fans have the opportunity to allocate tickets for a match based on a random selection draw.
Before the new tier was introduced, the cheapest ticket for the World Cup final in MetLife Stadium in New Jersey would cost fans more than $4,000. The high prices raised concerns among European supporters.
“The prices set for the 2026 World Cup are scandalous, a step too far for many supporters who passionately and loyally follow their national sides at home and abroad,” the FSA, an organization of supporters for England and Wales, said in a statement posted on its website on Dec. 12. “Everything we feared about the direction in which FIFA wants to take the game was confirmed — Gianni Infantino only sees supporter loyalty as something to be exploited for profit.”
FIFA previously stated it adopted the variable pricing because it was common practice for major North America sporting events.
“What FIFA is doing is adapting to the domestic market,” a FIFA official said in the conference call. “It’s a reality in the U.S. and Canada that events are being priced as per the demand that is coming in for that event.”
A FIFA official told reporters before the first tickets went on sale that world soccer’s governing body expects to make more than $3 billion from hospitality and tickets sales and is confident the tournament will break the all-time World Cup attendance record set in 1994, the last time the competition was held in the U.S.
That 1994 World Cup featured just 24 teams and 52 matches. The 2026 tournament will be twice as large, with 48 teams and 104 games.
FIFA said it received 20 million requests during the random selection draw sales.
SoFi Stadium will host eight matches, beginning with the U.S. opener against Paraguay on June 12. The Americans will finish group play in Inglewood on June 25, playing the winner of a March playoff involving Slovakia, Kosovo, Turkey and Romania. Two Group G matches — Iran vs. New Zealand on June 15 and Iran-Belgium on June 21 — also will be played in SoFi, sandwiched around a Group B match between Switzerland and the winner of another European playoff, this one featuring Wales, Bosnia and Herzegovina, Italy and Northern Ireland.
The teams for the three knockout-stage games to be played at SoFi Stadium — round-of-32 games on June 28 and July 2 and a quarterfinal on July 10 — haven’t been determined, but the possibilities include Mexico, South Korea, Canada, Spain, Austria and Algeria.
Staff writer Kevin Baxter contributed to this report.