From early on, we were looking at the game, yes, but also working out the mad significance of it all. We turned elsewhere to see what all of this meant in the grand scheme of things.
Before the games began on Wednesday, Scotland were sitting relatively pretty as second of the best third-placed teams in the tournament.
Bosnia-Herzegovina’s win over Qatar dropped Scotland to third. Brazil’s dominance dropped them further. Down and down they went, their buffer all but removed, their obsession about results elsewhere in the coming days multiplying as they went.
Back to Charlotte, North Carolina they’ll go on Thursday; battered and dazed, uncertain of their future in this tournament, if they have one.
As it stands, the predictor has them playing Mexico on Tuesday – a shot at redemption or another trip to a torture chamber?
That might turn on its head, of course. Other teams in the coming days will have plenty to say about this yet.
Scotland are sweating on a place in the last 32. That’s the no-man’s land they’re living in now, frantically looking at the respective fates of Senegal and Ecuador, Curacao and Cape Verde, Saudi Arabia and others.
There was a certain inevitably about it. Until Bolivia earlier this month, Scotland have never beaten South American opposition, never beaten Brazil in 10 attempts going back 50 years. They rallied and created moments but it was too little, too late.
First, Scott McKenna was caught on the ball by Bournemouth forward Rayan and Vinicius Jr skipped past Angus Gunn to score.
Gunn and full-back Nathan Patterson were then caught under a Bruno Guimaraes cross as Vinicius Jr nodded in his and Brazil’s second before half-time.
And Manchester United’s Mateus Cunha made it three after the break on a night where Scotland huffed and puffed, but were ultimately outclassed.
“We lose poor goals at poor times against a team that can punish you with quality,” McGinn told BBC Sport. “We had a few chances but we’ve got to wait now.
“The lads are gutted, we fell short on quality but we gave it absolutely everything. The lads are empty now. It’s unlikely [that we qualify] but we’ll wait and see.
“It’s a bit raw at the minute but we appreciate the support of the fans, we know it’s difficult to be there. Hopefully the journey is not over and if we have to go again, we will go again.”
Despite bowing out without a point in their first World Cup since 1974, Haiti twice led against 2022 semifinalists Morocco.
Published On 25 Jun 202625 Jun 2026
Morocco twice overcame the shock of conceding to Haiti to win a World Cup thriller 4-2 in Atlanta, but missed out on the top spot in Group C to Brazil.
Haiti bowed out with their first World Cup goals in 52 years, as a Yassine Bounou own goal and Wilson Isidor’s stunning strike twice gave them the lead on Wednesday.
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Achraf Hakimi and Ismael Saibari, with his third goal in as many games at the World Cup, levelled before half-time.
Soufiane Rahimi was nearly brought to tears when the 30-year-old’s deflected effort found the top corner to give Morocco the lead, before Gessime Yassine rounded off the scoring.
Soufiane Rahimi of Morocco celebrates scoring his team’s third goal [Kevin C. Cox/Getty Images/AFP]
But Morocco missed out on the top spot in the group to Brazil on goal difference, meaning they will head to Monterrey for a likely meeting against the Netherlands or Japan on Monday.
Despite bowing out without a point, Haiti’s performances at their first World Cup since 1974 have done a nation gripped by poverty proud.
Les Grenadiers were already eliminated after losing to Scotland and Brazil, but the thousands of Haitian expats in the stands in Atlanta were undeterred as every attack was met with deafening cheers.
Morocco boss Mohamed Ouahbi made four changes to the side that had impressed in holding Brazil and beating Scotland in their opening two games, and the Atlas Lions started sloppily.
Haiti’s long wait for a goal on the global stage was ended after just 10 minutes, when Jean-Kevin Duverne got to the byline, and Lenny Joseph flicked the resulting cross into the net via a deflection off Bounou.
Hakimi has continued to captain Morocco despite learning mid-tournament that he is to face a trial on rape charges in France.
The reigning African footballer of the year stormed forward from right-back at every opportunity and was in the right place to equalise on 39 minutes.
In his final game for Haiti, 38-year-old goalkeeper Johny Placide could only parry Bilal El Khannouss’s strike, and Hakimi had a simple task to force the ball over the line.
Within four minutes, though, Haiti had restored their lead in far more spectacular fashion.
Sunderland striker Isidor pounced on a loose ball and let fly from outside the area with a shot that arrowed into the top corner.
Hakimi and Ouahbi were visibly angered by conceding for a second time, but the 2022 World Cup semifinalists responded before half-time.
Saibari stroked home his third goal of the tournament with a cool finish from Hakimi’s low cross.
Brahim Diaz nearly gave Morocco a half-time lead when his curling effort shaved the post to end a thrilling first half.
Ouahbi began turning his attention to the last 32, as Bayern Munich-bound Saibari and Real Madrid’s Diaz were replaced with more than 20 minutes remaining.
But two of his substitutes came on to win the game for Morocco.
Rahimi’s powerful strike from a corner flew into the top corner via a deflection off a desperate Haiti defender.
He then turned provider by robbing possession on the Haiti byline and crossing for Yassine to roll into an empty net.
Bosnia and Herzegovina are on the verge of reaching the knockout stages of the World Cup for the first time after beating Qatar 3-1 in their final Group B match.
Bosnia move on to four points and are in a strong position to be one of the best eight third-placed teams to progress to the last 32.
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Qatar, meanwhile, exit at the group stage, just as they did four years ago when they hosted the World Cup.
Goals from Bosnia’s youngest-ever World Cup player, 18-year-old Kerim Alajbegovic, and an own goal by Qatar goalkeeper Mahmoud Abunada looked to have put the European side in the box seat.
However, Qatar made a game of it when 35-year-old Hassan Alhaydos, their most capped player, pulled one back late in the first half.
Ermin Mahmic then put the game beyond the Qataris when he scored for the second successive match in the 80th minute.
Bosnia flew out of the blocks as soon as the whistle went, testing Abunada twice inside the first four minutes.
First, Abunada denied Ermedin Demirovic’s fierce drive, and then he tipped away Ivan Sunjic’s shot.
Bosnia’s dominance finally paid off, but it was not the 40-year-old talisman Edin Dzeko who broke the deadlock, but the sublimely talented teenage left-wing.
Edin Dzeko of Bosnia and Herzegovina and his teammates celebrate the second goal [Stephen Buddhist/EPA]
Abunada was unable to do anything about Alajbegovic’s screamer from outside the area, after he had beaten two players.
The youngster was mobbed by his teammates, and once they had trotted back to the halfway line, he stood and milked the moment, putting a finger to his lips.
Dzeko, winning his 150th cap, came more and more into the game, and not wishing to have his thunder stolen by the new kid on the block, he played an integral role in their second five minutes later.
His shot took a wicked deflection off Sultan Albrake and then Abunada on its way into the net.
Dzeko was well into his stride now, and he broke clear a few minutes later, his shot beating Abunada but rebounding off the post.
Bosnia’s earlier sprightliness dipped in the heat, and it was the doyen of Qatari football, Alhaydos, who repaid coach Julen Lopetegui’s faith by slotting home in the 42nd minute.
The Bosnian defence failed to learn from that, and in time added on, they had the far post to thank for keeping their noses in front as Pedro Miguel’s shot came back off it.
Alhaydos’s World Cup, and perhaps his distinguished international career, ended in tears as he trudged disconsolately off the pitch, injured in the 55th minute.
Chances were few and far between until Esmir Bajraktarevic stole in from the right wing and came close to emulating Alajbegovic’s effort, but Abunada turned it away for a corner.
Bosnian frustration gave way to ecstasy when Mahmic prodded the ball home – the scorer ripping his shirt off in celebration, and the 21-year-old paid little notice to being booked for it.
The Repair Shop expert Amanda Middleditch felt the pressure during the latest episode
Amanda Middleditch was nervous while restoring an item(Image: BBC)
A significant World Cup item was brought to The Repair Shop barn on Wednesday.
During the latest instalment (June 24) of the popular BBC programme, experts Julie Tatchell and Amanda Middleditch met Steph Taylor and her daughter Alison. The life-long football fans sought help in restoring a soft toy of the 1966 England World Cup mascot, World Cup Willie, who was in a “rather sorry state”.
Steph explained that she bought the toy at the first match she went to that year. After getting tickets to all the matches at Wembley Stadium, including the final, Steph brought Willie along in her pocket.
The guest explained that she also went to the matches with her future husband, Chris, with their romance blossoming during the tournament. The couple got married that same year, before welcoming their daughter eight months later.
Sadly, tragedy struck when Chris died of an asthma attack just nine months after Alison was born.
“That makes Willie much more significant,” Julie noted, before Alison said: “Because they weren’t together very long, he’s the only thing that I have that connects mum and dad. So, it’s quite special to me as well.”
Julie and Amanda quickly got to work to try and restore the “very important” toy to its former glory. However, Amanda was noticeably nervous.
“He looks extremely fragile, doesn’t he? I’m quite concerned about his face,” she said.
Amanda added: “This little guy’s face is absolutely terrifying. The damp has left him with these two ugly holes. I’ve got to make him look good again.”
The expert tried to feed a new piece of fabric underneath the toy’s damaged face, but she worked with caution. She said: “I’m holding my breath here because the worst thing that could happen is his face disintegrates on me, and then I would have to replace the whole face.
“Oh, it’s a scary one! I think this is actually scarier than taking a penalty in the World Cup final. [I’m] absolutely terrified. But we can do this.”
Julie and Amanda successfully managed to restore World Cup Willie, leaving both Steph and Alison speechless as they were reunited with their possession.
“Oh my goodness, that’s amazing!” said Alison, while her mum noted: “I don’t know if he’s ever looked that good!”
A visibly emotional Steph added: “[I’m] quite filled up about it all, really. Yeah.”
Alison continued: “He’s quite special because he’s a link to my mum and my dad. He’s the only thing that really connects them,” before Steph said: “He’s a very important lion.”
The Repair Shop is available to stream on BBC iPlayer
Remaining group schedule, teams, as well as the best third-round group fixtures at the tournament in North America.
After 48 matches in North America, it’s time for the final round of games in the group stage at World Cup 2026.
Sixteen teams will be eliminated after these fixtures, with 32 nations heading through to the knockout stages.
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The top two teams from each of the 12 groups – along with the eight best third-placed teams – will proceed to the next phase.
Here are the top five “must-watch” matches in the second round of fixtures from June 24 until June 27.
Neymar could return for Brazil against Scotland [Reuters]
⚽️ Scotland vs Brazil
Miami Stadium – Wednesday, 6pm (22:00 GMT)
These two sides will meet at the World Cup for the fifth time and there’s plenty to play for in an intriguing encounter in Miami.
Brazil are looking to secure their place in the knockout stages as group winners and are currently tied with Morocco on four points at the top of Group C.
Scotland are aiming to escape the group for the first time at a major international tournament and know that a point will almost certainly guarantee a spot in the round of 32.
Expect Group C to change a lot during these final fixtures, with Morocco taking on Haiti at the same time.
If that isn’t enough, Brazil’s Neymar is also set to make his first appearance at this World Cup.
Sweden have been unpredictable at this tournament [Raquel Cunha/Reuters]
⚽️ Japan vs Sweden
Dallas Stadium – Thursday, 6pm (23:00 GMT)
It’s difficult to predict which Sweden will turn up in Dallas on Thursday.
Graham Potter’s side beat Tunisia 5-1 in their opening match of the World Cup, before losing by the same score to the Netherlands.
Japan have been entertaining to watch at this tournament and were in fine form during their 4-0 win over Tunisia at the weekend.
Expect plenty of goals in this match and plenty of drama. The winner will secure a top-two finish in Group F, so there is a lot to play for.
France’s Kylian Mbappe has scored four goals so far [Kyle Ross/Reuters]
⚽️ Norway vs France
Boston Stadium – Friday, 3pm (19:00 GMT)
Norway and France are already through to the knockout stages, but this game looks set to be a blockbuster affair with both sides looking to top Group I.
Erling Haaland and Kylian Mbappe have both scored four goals so far and they’ll be desperate to add to their tally as they chase down Lionel Messi.
France are one of the favourites to lift the World Cup next month and are looking to end the group stage with three wins from three.
But Norway have the opportunity to prove that they truly are dark horses in this tournament and can compete with elite international sides.
Buckle in for a big one in Boston.
Spain’s Lamine Yamal, Nico Williams and Victor Munoz celebrate after the match against Saudi Arabia [Claudia Greco/Reuters]
⚽️ Uruguay vs Spain
Seattle Stadium – Friday, 6pm (00:00 GMT on Saturday)
Group H has been a tight affair following some surprise results in the opening round of fixtures.
Uruguay drew with Saudi Arabia, while Cape Verde shocked the world with a goalless draw against Spain.
La Roja bounced back by thrashing Saudi Arabia and they go into their final game as group leaders, with Uruguay two points behind in second.
Spain will secure top spot with a win in Seattle, ensuring that they avoid Argentina in the round of 32.
Egypt are looking to reach the knockout stages at the World Cup for the first time [Anne-Marie Sorvin/Reuters]
⚽️ Egypt vs Iran
Seattle Stadium – Friday, 8pm (04:00 GMT on Saturday)
Neither of these sides have ever made it out of the group at a World Cup, but on Friday, at least one of them will achieve that feat.
Group G is closely bunched after a number of drawn matches and it sets things up nicely for an intriguing final round of fixtures.
Victory for either Egypt or Iran will guarantee them a spot in the knockout phase, so expect both sides to be up for this one.
Iran have faced numerous challenges at this World Cup, with restrictions on travel and visa issues before the tournament even began.
If Iran progress, there’s also still a chance that they will face the US in the knockout stages.
World Cup 2026: Remaining group-stage full schedule
Wednesday, June 24
Switzerland vs Canada at 12pm PT (19:00 GMT) – BC Place, Vancouver, Canada
Bosnia vs Qatar at 12pm PT (19:00 GMT) – Seattle Stadium, Seattle, US
Scotland vs Brazil at 6pm ET (22:00 GMT) – Miami Stadium, Miami, US
Morocco vs Haiti at 6pm ET (22:00 GMT) – Atlanta Stadium, Atlanta, US
Czechia vs Mexico at 7pm CST (01:00 GMT on Thursday) – Mexico City Stadium, Mexico City, Mexico
South Africa vs South Korea at 7pm CST (01:00 GMT on Thursday) – Estadio Monterrey, Guadalupe, Mexico
Thursday, June 25
Ecuador vs Germany at 4pm ET (20:00 GMT) – New York New Jersey Stadium, New Jersey, US
Curacao vs Ivory Coast at 4pm ET (20:00 GMT) – Philadelphia Stadium, Philadelphia, US
Japan vs Sweden at 6pm CDT (23:00 GMT) – Dallas Stadium, Dallas, US
Tunisia vs Netherlands at 6pm CDT (23:00 GMT) – Kansas City Stadium, Kansas City, US,
Turkiye vs USA at 7pm PT (02:00 GMT on Friday) – Los Angeles Stadium, Los Angeles, US
Paraguay vs Australia at 7pm PT (02:00 GMT on Friday) – San Francisco Bay Area Stadium, San Francisco, US
Friday, June 26
Norway vs France at 3pm ET (19:00 GMT) – Boston Stadium, Boston, US
Senegal vs Iraq at 3pm ET (19:00 GMT) – Toronto Stadium, Toronto, Canada
Cape Verde vs Saudi Arabia at 7pm CDT (00:00 GMT on Saturday) – Houston Stadium, Houston, US
Uruguay vs Spain at 6pm CST (00:00 GMT on Saturday) – Estadio Guadalajara, Zapopan, Mexico
Egypt vs Iran at 8pm PT (03:00 GMT on Saturday) – Seattle Stadium, Seattle, US
New Zealand vs Belgium at 8pm PT (03:00 GMT on Saturday) – BC Place, Vancouver, Canada
Saturday, June 27
Panama vs England at 5pm ET (21:00 GMT) – New York New Jersey Stadium, New Jersey, US
Croatia vs Ghana at 5pm ET (21:00 GMT) – Philadelphia Stadium, Philadelphia, US
Colombia vs Portugal at 7:30pm ET (23:30 GMT) – Miami Stadium, Miami, US
DRC vs Uzbekistan at 7:30pm ET (23:30 GMT) – Atlanta Stadium, Atlanta, US
Algeria vs Austria at 9pm CDT (02:00 GMT on Sunday) – Kansas City Stadium, Kansas City, US
Jordan vs Argentina at 9pm CDT (02:00 GMT on Sunday) – Dallas Stadium, Dallas, US
The race for the Golden Boot at World Cup 2026 is shaping up to be one for the history books.
After just two games, Argentina talisman Lionel Messi leads the way with five goals, followed by France’s Kylian Mbappe and Erling Haaland of Norway with four goals each.
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Germany’s Deniz Undav has three with Jonathan David of Canada on the same mark after a hat-trick against Qatar.
A further 20 players have scored twice in their opening two games, including 2018 Golden Boot winner Harry Kane of England, Cristiano Ronaldo of Portugal, Vinicius Jr of Brazil and Mikel Oyarzabal of Spain.
The stars are all shining and, given the rate of scoring so far, it seems possible double figures might be needed to win the Golden Boot, something done only three times in history – by Hungary’s Sandor Kocsis in 1954, Just Fontaine of France four years later and Gerd Muller of Germany in 1970.
Fontaine holds the record of 13 goals in one World Cup in just six matches in Sweden, but the expanded 48-team format in 2026 means the nations qualifying for the semifinals in July will play an unprecedented eight games in this edition.
At the 2006 World Cup in Germany and in South Africa four years later, only five goals were needed to claim the Golden Boot while nobody has scored more than eight in the past 13 editions, a feat achieved only by Brazil’s Ronaldo in 2002 and Mbappe four years ago in Qatar.
Kylian Mbappe followed his double against Senegal with another against Iraq in this year’s World Cup [Siphiwe Sibeko/Reuters]
Why have so many goals been scored at World Cup 2026?
It took just 33 matches for a century of goals to be racked up in this edition, second only to 1954 in terms of pace.
After Portugal’s 5-0 win over Uzbekistan on Tuesday, 139 goals had been scored across the first 45 games – the most in the group stages of a single edition of the finals, overtaking the 136 scored in 2014 in three fewer matches.
The record number of goals in one edition came in Qatar 2022 with 172 from 64 games. With an extra 40 matches in the new expanded format that went into effect this year, it was always likely to be broken, but the rate of scoring suggests the old mark will be obliterated.
The Adidas Trionda ball used in World Cup 2026 [Simon Fearn/Imagn Images]
One reason for the increase in goals might be the Adidas Trionda ball, which FIFA commissioned for this World Cup.
Before the tournament, FIFA said it boasts several key performance innovations, including intentionally deep seams designed to produce optimal in-flight stability by ensuring sufficient and evenly distributed drag as the ball travels through the air – in short, it flies through the air – while the surface of the ball is designed to increase grip when striking or dribbling in wet or humid conditions, which we have seen plenty of in the opening matches.
Austria head coach Ralf Rangnick said: “This ball is as fast as a cannonball. If you kick the ball in the right position, it’s extremely difficult to save.”
The controversial addition of hydration breaks to each half may also mean players are performing at their peak for longer, leading to the glut of late goals so far. Of course, the fact that 48 teams are taking part, drawn from the world’s leading 85 teams in the rankings, means there are some mismatches in the first phase.
Colombia coach Nestor Lorenzo also said attackers are more protected by officials than they used to be, which may contribute to the increased scoring, adding: “They didn’t have this protection some 20, 30 years ago when they were hit a lot more, when rough play was a lot more common.
“Today, any team that defends well and uses counterattacks and tries to play can manage to do well.”
Erling Haaland has scored two goals in each of his first two World Cup appearances. [John Sibley/Reuters]
Who is likely to win the Golden Boot?
Much will depend on fitness and, of course, how deep a country goes in the tournament, but Messi has to be considered the favourite to win his first accolade.
The 38-year-old scored seven goals at the last World Cup and has now scored in six straight tournament matches, having netted in every knockout round in Qatar and the first two games of this edition. He even missed a penalty against Austria, which would have made it back-to-back hat-tricks.
Argentina’s final group game on Sunday is against already eliminated Jordan although Messi’s inclusion from the start in that one is by no means a given as his side have already secured the top spot in Group J.
They look set for favourable knockout fixtures, though, with the potential for Uruguay or Cape Verde in the last 32, potentially Australia or Iran in the round of 16 and the possibility of Croatia or Colombia in the quarterfinals, should they make it.
Only in the semifinal might they come up against a powerhouse nation, likely in the form of England or Brazil or dark horses Japan, Norway or Mexico.
Mbappe also looks likely to have a favourable run and is likely to feature against Norway on Friday in the group finale, which will decide the top spot in Group I.
Winning the group could mean a round of 32 meeting with Sweden, Germany the potential opponents in the last 16 and the Netherlands or Morocco awaiting in the last eight.
Whoever finishes second out of France and Norway could face a tricky task against the Ivory Coast in the last 32 with Brazil or Japan awaiting the winners and the possibility of England lurking in the quarterfinals, which might put a ceiling on Haaland’s prospects, despite having scored 59 goals in 52 international games for Norway.
Kane will seek to enter the conversation with England facing a must-win Group L finale on Sunday against Panama with the prospect of a last-32 meeting with Cape Verde to follow and Mexico likely lying in wait in the Azteca (known during the World Cup as Mexico City Stadium) in the round of 16.
Cristiano Ronaldo may have left it too late to begin a real quest, given Portugal face Colombia on Sunday in their final Group K game and could face resolute Ghana in the last 32 with Spain potential opponents in the last 16.
But Vinicius Jr could add to his two goals when Brazil face Scotland on Thursday in their final Group C game although the knockout rounds would appear a stiffer test.
If Scotland lose and finish with three points, there are a number of results they will need to look out for – they will want as many groups as possible with two teams finishing on fewer than three points.
In Group A, if Mexico beat the Czech Republic and South Korea beat South Africa, that would leave the team in third on one point.
The next best scenario would be a big South Africa win to leave South Korea in third with three points and a poor goal difference.
Wins for South Africa and the Czech Republic would spell bad news for Scotland, leaving the third-place finisher on four points.
One of the few games that take place before Scotland face Brazil that has a bearing on where Scotland could finish comes in Group B.
Bosnia-Herzegovina and Qatar meet three hours before Scotland play and, if they draw, both sides will have two points.
In Group D, Australia and Paraguay are second and third respectively and meet in their final game. The losers would end the group with three points, while a draw would leave both sides on four.
On we go to Group E. Ecuador and Curacao have one point apiece and play Germany and Ivory Coast respectively. Failure to win would mean whoever finishes third cannot better Scotland’s tally of three points.
In Group F, Scotland will be hoping second-placed Japan beat third-placed Sweden convincingly. A point for Sweden, though, would leave the third-placed finishers on at least four points.
The key fixture in Group G as far as Scotland are concerned is Egypt v Iran. A win for Egypt will ensure the team finishing third will have fewer than three points.
It is the same situation in Group H where Scotland fans will be rooting for Spain to beat Uruguay so the third-placed team can only finish on two points, while in Group I, a draw between Senegal and Iraq would mean the team in third will have just one point.
In Group J, Austria and Algeria – second and third respectively on three points – meet in their final group game, so Scotland would not want that to end in a draw.
DR Congo and Uzbekistan are vying for third place in Group K.
A win for Uzbekistan would give them three points but, with a goal difference of -7, they would need a big win against DR Congo and for Scotland to lose badly to move above them in the standings.
In Group L, a point or more for Croatia against Ghana could be bad news for Scotland as it would again leave the third-place finishers with four points.
A big win for Ghana, and Panama not beating England, would be Scotland’s ideal scenario from a mathematical point of view.
Here’s a look at the viral moments and on-field controversies as well as the biggest players, best performances, goals and more.
Published On 24 Jun 202624 Jun 2026
Cristiano Ronaldo joined the party, Lionel Messi set a new record, Iran once again displayed their fighting spirit and Turkiye were shown the door.
The second round of the 2026 World Cup group stage had a fair amount of drama.
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Al Jazeera breaks down the key moments:
Better late than never: Ronaldo strikes for Portugal
Unlike other high-profile strikers at the tournament who came out all guns blazing from the get-go, Ronaldo needed some time to open his account. But his two goals in Portugal’s 5-0 thrashing of Uzbekistan on Tuesday were enough to silence the critics as the 41-year-old became the first player in history to score in six World Cups.
Messi is saving his best for last
Age is just a number for Messi, who is celebrating his 39th birthday on Wednesday. His apparent last dance is bringing out the best in him as the Argentinian has set a new record for the most World Cup goals at 18 – a figure that is sure to increase with La Albiceleste now the number one favourites to add back-to-back World Cups to their trophy cabinet.
Is Messi “Mr Argentina”? It’s hard to argue otherwise with all five of the team’s goals scored by him. That also makes him the leading Golden Boot contender with one goal more than France’s Kylian Mbappe.
At this point in the tournament, Messi is the 2026 World Cup’s Golden Boot leader [Kai Pfaffenbach/Reuters]
Triple treat: Messi, Mbappe, Haaland score on same day, again
FIFA has come under criticism for a series of issues this tournament, but one thing it’s got spot on is the scheduling of Argentina, France and Norway games on the same day. For the second time in a row, fans were treated to back-to-back goals galore on Monday as Messi started the party with a brace before Mbappe did the same, and Erling Haaland topped it off with another double.
Norway’s ‘Viking row’ goes viral
Back at the World Cup after 28 years, Norway celebrated their round of 32 qualification in typical fashion: bringing out the famous “Viking row”. With the squad sitting in rows resembling those of a Viking longboat, captain Martin Odegaard began beating the drum to a joyous climax as thousands of Norwegians in the stadium also joined the fun.
Salah, Egypt celebrate on streets of Vancouver
It took Egypt an incredible 92 years to register their first World Cup win, so it wasn’t a surprise that they celebrated in style. Shortly after beating New Zealand 3-1 on Sunday, the Egypt squad was pictured on the streets of Vancouver with fans, singing and dancing to music blaring from a huge speaker. Mohamed Salah, nicknamed the “Egyptian King”, was the centre of attention yet again, held up on the shoulders of a teammate, as he grooved to the tunes.
Japan are Asia’s best hope at the tournament
While Asian teams enjoyed a great run during the first round of the group games, only one team – Japan – built on the momentum. After a 2-2 draw with the Netherlands in the first match, Japan thrashed Tunisia 4-0 in the next fixture on Saturday, collecting four points – the highest by an Asian team so far. According to Opta’s supercomputer, Japan have a 20.8 percent chance of reaching the quarterfinals and 9.41 percent probability of making the semifinals.
Persistent Iran fight hard to stay in contention
Despite travel restrictions imposed on them by the United States for their first two World Cup games, Iran have remained unbeaten with two draws. That keeps them alive in the knockout race, and with the squad now allowed to fly into the US from Mexico two days before their next match instead of one as was the case earlier, Iran can better prepare for their final group game on Saturday against Egypt in Seattle. A win would see them through while a draw might also suffice, depending on other results.
Turkiye’s talented team disappoints
From Arda Guler and Kenan Yildiz to Hakan Calhanoglu and Merih Demiral, Turkiye is filled with talent across all departments. But none of them could turn around Turkiye’s fortunes as they crashed out of the tournament after losing to Paraguay on Saturday. The early exit crushed the hopes of millions of Turkish fans, who waited 24 years to see their team return to the World Cup.
Turkiye’s Can Uzun and Kenan Yildiz look dejected after they were knocked out of the World Cup [Luisa Gonzalez/Reuters]
No Pulisic, no problem for USA
For years, Christian Pulisic has been the poster boy of the USA team, but the cohost nation proved that they can get the job done even in the influential winger’s absence. With Pulisic ruled out with a calf injury, Alex Freeman scored one, and the USA benefitted from a Cameron Burgess own goal as they sailed into the knockouts with a 2-0 victory on Friday against Australia.
Red-carded Almiron to go down in history
Paraguay midfielder Miguel Almiron made history, albeit for the wrong reasons, when he became the first player to be sent off at the 2026 World Cup for covering his mouth. Almiron – also handed a one-match ban – covered his mouth during a confrontation with Turkiye’s Mert Muldur. The straight red handed to him follows a new rule under which players are not allowed to cover their mouths to disguise what they are saying during confrontations with infringements leading to instant dismissals.
The FIFA World Cup has yet to provide a meaningful boost to U.S. economic activity, with business surveys, card spending data, and airline passenger traffic showing little evidence that the tournament is supporting demand, according to Pantheon Macroeconomics.
Another list topped by the Argentina maestro. Collecting the ball 30 yards out, Messi advanced to the top of the D before whipping a beautiful left-footed shot into the top corner.
2: Mbappe second v Senegal
One touch to set himself, a quick glance up and then a thumping effort from 30 yards out past Edouard Mendy – some strike.
3: Balogun second v Paraguay
Folarin Balogun showed pace, power and then composure to take a touch inside the covering defender before bending the ball into the top corner with his left foot.
4: Reyna’s fourth v Paraguay
Late in the game, the Paraguay defence backed off and USA midfielder Gio Reyna took full advantage, moving into the penalty box before nonchalantly curling the ball into the far corner with the outside of his right boot.
With Brazil labouring, a moment of brilliance brought them level. Vinicius Jr collected the ball on the left side of the box, cut back on to his right foot and bent an unstoppable shot into the far corner.
7: Mahmic’s volley against Switzerland for Bosnia
A moment to remember for Ermin Mahmic as he lashed a volley into the Switzerland net after a corner was only punched out to the edge of the box. Not a bad way to score your first international goal.
8: Olwan’s goal for Jordan v Austria
With the defence backing off, Ali Olwan ran from the halfway line to the penalty area before expertly curling the ball in off the post to give Jordan their first World Cup goal.
9: Munoz’s flicked volley against Uzbekistan
Colombia got up and running with this brilliant Daniel Munoz effort. Having timed his run to perfection, the Crystal Palace wing-back stretched to meet Luis Diaz’s deep cross and lift a volley past the goalkeeper.
10: Nmecha’s combination with Wirtz for goal v Curacao
Felix Nmecha fired Germany in front after playing a lovely one-two with Florian Wirtz. The pass meant Nmecha didn’t have to break stride before curling the ball around a Curacao defender into the bottom corner.
Managers and coaching staff are allowed to discuss tactics with their players while the breaks are taking place.
Infantino said: “The main reason [for the breaks] is the heat, but we also have to understand that in a competition like the World Cup, played over 39 days, with teams potentially playing eight matches in those 39 days, having a moment to rest is extremely important.
“What matters even more to us is ensuring that all teams, in every match, are playing under the same conditions.
“And it’s very difficult to accept that a coach might have the opportunity to influence a match by making adjustments simply because it is hotter, while in another match, where the temperature is slightly lower, the same coach does not have the same opportunity.
“We want to ensure equal conditions for everyone and that’s why these breaks are implemented in every match.”
Experts have told BBC Sport an average 30-second World Cup advertising slot on Fox Sports costs between $200,000 (£152,000) and $300,000 (£227,000), rising to $750,000 (£567,000) during USA matches and the final stages.
That means advertising during hydration breaks is likely to generate more than $250m (£189m) in the USA alone.
Croatia are third in Group L, with England and Ghana on four points each, heading into the last round of matches.
Published On 24 Jun 202624 Jun 2026
Half-time substitute Ante Budimir scored in the 54th minute as Croatia eliminated Panama from World Cup contention with a tightly fought 1-0 victory at Toronto Stadium.
The Group L clash on Tuesday saw 34-year-old Budimir score his first World Cup goal and fifth in a competitive fixture for his country.
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Croatia remain third in the group with three points heading into the final match day, but they can guarantee a top-two finish with a victory over Ghana in their final match on Saturday in Philadelphia.
Panama are still seeking their first point, five matches into their World Cup history, having also lost 1-0 to Ghana in their 2026 opener in Toronto last week.
However, despite playing the first two matches without injured talisman Adalberto Carrasquilla, Los Canaleros have a goal difference six better than at this stage in their first World Cup appearance in 2018.
Budimir put Croatia in front on what was easily their best attack of the match to that point on Tuesday.
Croatia’s Ante Budimir celebrates scoring their first goal [Kevin Sousa/Reuters]
Josip Stanisic combined with Marco Pasalic to get down the right, and then struck a well-weighted cross to the top of the 6-yard box.
Panama goalkeeper Orlando Mosquera dived to try and intercept the service but couldn’t reach it, and Budimir showed up at the back post to guide in a composed finish into an open goal.
With that, the match erupted for about 15 minutes.
Three minutes after the goal, Croatia captain Luka Modric played Pasalic in alone on goal from his own half. Mosquera sized up Pasalic and charged from his line at the right time to smother the initial attempt, and Pasalic fired wide from a poor angle on the rebound.
Panama responded to force Dominik Livakovic into three stops inside of a minute. The third was probably the best, as Livakovic leapt to deny Carlos Harvey’s header from a corner lofted to the back post.
The second-half hydration break followed that sequence, and perhaps disrupted Panama’s momentum, with Livakovic unthreatened in the final stages.
The Central Americans will now look to play spoilers against England in their finale on Saturday in East Rutherford, New Jersey.
Earlier on Tuesday, England and Ghana settled for a 0-0 draw, with both having four points.
Gabby Logan hosted the BBC’s live coverage of England’s second World Cup group match
22:28, 23 Jun 2026Updated 22:31, 23 Jun 2026
Gabby Logan led the BBC’s coverage(Image: BBC)
BBC viewers weren’t impressed as they tuned in to watch England play.
Gabby Logan returned to screens on Tuesday (June 23) to present coverage of England’s Group L match against Ghana at Boston Stadium in the USA, as both teams played their second game of the group stage.
This is just the second time that these sides have ever met and the first time they’ve faced each other in a competitive fixture. The last time was back in March 2011, when former Sunderland striker Asamoah Gyan scored an injury-time equaliser to salvage a 1-1 draw at Wembley Stadium.
Gabby was joined in the Salford studio by Joe Hart, Wayne Rooney and Micah Richards, with match commentary coming from Guy Mowbray and Alan Shearer.
However, BBC viewers were quick to issue the same complaints about the broadcaster’s coverage. Many fans weren’t impressed with the “buffering” coverage on iPlayer, as well as a live interview with British rapper Stormzy.
“England v Ghana on BBC iPlayer is buffering like crazy. It’s not just iPlayer, games buffer on ITVX too. Happens on the big fixtures, obvs,” one person wrote on X (formerly Twitter), with another adding: “@BBCiPlayer not fit for purpose. Give me @itvx every time.”
A third wrote: “@BBC what’s going on,” alongside a screenshot of the app not loading.
Referring to Stormzy’s interview ahead of the match, a fourth viewer said: “Dear BBC Sport. Football. Fans. Don’t. Care. About. Celebrities. At. The. World. Cup. Stop it,” with another adding: “@BBCSport wasting licence payers cash yet again with a pointless interview with #Stormzy! Pathetic & nothing to do with football!”
More complaints were issued, with someone else writing: “BBC World Cup coverage is poor. S***,” while another shared: “Their coverage of this #worldcup has been beyond woeful.”
Another commented: “Congrats to ITV and the BBC for making the World Cup unwatchable.”
Meanwhile, other viewers praised the BBC’s World Cup coverage, particularly lead hosts Gabby and Kelly Cates.
“BBC coverage soo much better. Great female presenters with Gabby and Kelly. Miles better than ITV,” one person wrote, with another agreeing: “Yeah the female presenters are excellent.”
The Three Lions will be hoping to make it through to the knockout stages for the third consecutive World Cup. They have only been knocked out at the group stage once in their last seven appearances in the finals.
Tonight’s viewer complaints come after several disruptions to the BBC’s coverage of the football tournament.
Gabby Logan notably made a politics announcement during Monday’s (June 22) live broadcast, just hours before coverage was pulled off air due to France and Iraq’s match being delayed.
FIFA issued a statement after warnings of a “severe thunderstorm approaching” the Philadelphia stadium.
Coverage of the FIFA World Cup 2026 is available to stream on BBC iPlayer and ITVX
England fans were left frustrated as their side were held to a goalless draw against Ghana, but were Thomas Tuchel’s side fortunate not to have a penalty given against them?
The incident in question happened late in Tuesday’s game as Prince Adu charged into the box before Ezri Konsa came across and appeared to bring down the midfielder.
No spot-kick was given – to the relief of England supporters, with replays showing Konsa had caught Adu on the knee and made no contact with the ball.
The BBC pundits watching the game were largely in agreement that Konsa and England were fortunate not to have been punished.
“I think that’s a penalty,” former Three Lions and Manchester United striker Wayne Rooney said on BBC One.
“Konsa takes a huge risk. His feet are off the floor when he comes flying in and he gets the man, not the ball.
“That could easily have been given in my view.”
Fellow former England international and ex-Manchester City defender Micah Richards added: “England were chasing the game, they were trying to score the goal but you still need that protection behind you.
June 23 (UPI) — Federal air marshals have seized more than 300 drones during World Cup events in the United States, the Transportation Security Administration said Tuesday.
The TSA said the air marshals, working with state and federal officials, confiscated the devices, though the agency didn’t specify how many from each of the 11 U.S. World Cup venue cities.
“Flying a drone in a restricted zone is a federal crime and can result in fines up to $100,000, prison time and drone confiscation,” the TSA said in a post on X.
World Cup events are being held in 16 North American cities — two in Canada, three in Mexico and 11 in the United States. Among the U.S. cities hosting events are Atlanta, Boston, Dallas, Houston, Kansas City, Los Angeles, Miami, New York City, New Jersey, Philadelphia, San Francisco and Seattle.
Fans of Team USA shows their support before the start of the FIFA World Cup match between USA and Paraguay at SoFi Stadium in Los Angeles on June 12, 2026. Photo by Christian Brunskill/UPI | License Photo
Australia made it four wins from four at the ICC Women’s T20 World Cup after easing to a 113-run victory against Pakistan at Headingley, with the six-time winners on the verge of the semi-finals with one group match remaining.
FIFA president Gianni Infantino will be ‘enjoying the final’ with Trump and present the trophy together on July 19.
Published On 23 Jun 202623 Jun 2026
FIFA president Gianni Infantino has confirmed plans to include United States President Donald Trump in the trophy presentation ceremony at the World Cup final.
“We will be together with the president, enjoying the final, and handing the trophy to the winner – of course, together,” Infantino said during an interview with Fox News on Tuesday morning.
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Asked to clarify that he and Trump would present the trophy together at the match on July 19 in East Rutherford, New Jersey, Infantino added: “Of course. We are together all the time.”
Trump notably participated in the ceremony at last year’s Club World Cup final, when Chelsea defeated Paris Saint-Germain 3-0 at the same venue.
Chelsea’s Reece James lifts the trophy as he celebrates with teammates after winning the FIFA Club World Cup, with US President Donald Trump and FIFA president Gianni Infantino also on stage [Jeenah Moon/Reuters]
He remained on stage as Chelsea lifted the trophy. Later, the trophy was spotted in the Oval Office, with Chelsea reportedly having received a replica version.
According to The Athletic, citing FIFA sources, Infantino has been aiming to attend as many matches as possible at the tournament.
So far, that has been up to two a day. Trump has yet to attend any matches in this year’s World Cup.
Playing in goal for the U.S. men’s national soccer team is a little like playing right field for the Yankees. You’re following a long line of great players, making the comparisons — and the high expectations — unavoidable.
Matt Freese is the latest to be thrown into that crucible. But he considers that pressure to be a privilege, not a problem.
“I wouldn’t say it’s intimidating, I would say it’s inspiring,” he said before the U.S. training session Tuesday morning in Irvine. “It’s a long line of goalkeepers that I’ve looked up to for my whole life — and there were some before my life as well.”
Two games into this summer’s World Cup he’s certainly held his own with that group, giving up just one goal for a team that’s unbeaten and already through to the next round. However Thursday’s group-stage finale with winless Turkey will be far from meaningless for Freese since his first start for the U.S. came against Turkey 55 weeks ago, bringing his whirlwind international team career full circle.
U.S. goalkeeper Matt Freese waves to the crowd after beating Paraguay during a World Cup match at SoFi Stadium on June 12.
(Kelvin Kuo/Los Angeles Times)
He lost that game but his performance was good enough to make him the starter in the Gold Cup, where he was even better. A little over a year ago he was just a faint blip on coach Mauricio Pochettino’s radar. Now he has a World Cup shutout and with another clean sheet Thursday, he’ll join Matt Turner as the only American keepers to post back-to-back shutouts in a World Cup in 96 years.
“I dreamt of this opportunity. But you never know if it’s going to come,” Freese said. “I learned the ones that work hard without the promise of reward are the ones that usually succeed.”
Turner, who gave up just a goal in the group stage in Qatar four years ago, is Freese’s backup in this tournament. And he’s just the most recent U.S. keeper to stand out in a World Cup. In 2014, Tim Howard set a tournament record with 16 saves in a knockout-stage loss to Belgium and 12 years before that Brad Friedel made six stops in a 2-0 win over Mexico to send the U.S. to the quarterfinals for the only time.
“To have my name next to theirs as the next guy up is an incredible honor, and it’s something I’ve dreamed of,” Freese said. “The bar is set high and I’m going to strive to reach that bar and raise it even higher.”
Freese, 27, took an unusual route to that bar. The son of a neurosurgeon who earned a doctorate from MIT and the grandson of scientists who immigrated from Germany after World War II, Freese grew up in a household where academics were more important than athletics. So while he joined the Philadelphia Union academy as a teen, he craved the demands of school and left soon afterward to enroll at Harvard.
“When you’re a professional athlete at age 18, 19 sometimes it can be difficult to keep a routine, keep a regimen that keeps you focused and keeps you hungry,” Freese said. “For me, taking classes was something that occupied my time, occupied my mind and gave a very natural release off the field.
“I think at that age it was necessary.”
After two seasons at Harvard, he returned to Philadelphia to sign with the MLS team while continuing to take classes online, once writing a paper on penalty-kick analytics. In 2022, he graduated from Harvard with a degree in economics.
The soccer part wasn’t going nearly as well. Playing behind Andre Blake, a three-time MLS keeper of the year, Freese rarely saw the field in Philadelphia. But a trade to New York City FC in the winter of 2023 gave him a second chance and likely saved his career.
He made the most of it, earning the starting job in his second season, when he finished third in the league in saves, and getting his first call-up to a national team training camp in January 2025.
Six months later he was the team’s starter in goal.
The late-blooming Freese’s journey was unusual in another way too since he traveled to the World Cup from MLS. In the five World Cups between 1998 and 2014, the U.S. started Friedel, Kasey Keller and Howard — three English Premier League keepers — in goal. A dozen years later, the Athletic reports, there are no American goalkeepers in the top five European club leagues and the three goalies on this summer’s roster all play in MLS.
U.S. goalkeeper Matt Freese clears the ball as Australia’s Mohamed Toure closes in during a World Cup match in Seattle on June 19.
(Maddy Grassy / Ap Photo/maddy Grassy)
However as a guy with a Harvard diploma on his resume, Freese knows enough to know that getting to a World Cup isn’t about where you came from or even how long it took you to get there. All that matters is that you made it. And now that he’s there, his job isn’t to stand out, but to blend in.
“Being a goalkeeper is recognizing that it’s not always about you. And I’m comfortable with that,” he said. “The less action I have in a game means the better that we’re playing, and the more likely we are going to win.
“So I’m typically more focused on that and preventing any shots rather than just being only ready to save them.”
MIAMI GARDENS, Fla. — World Cup tickets are expensive. Flights to North America are expensive. Hotel rooms in many places are expensive.
Then there’s the price of beer.
There are some fun — and yes, sometimes pricey — food and drink offerings at the venues playing host to the World Cup. A $75 caviar-topped tray of tater tots and a $40 empanada weighing in at 5 pounds for the daring or for sharing in Miami. Ribeye tacos for $8 in Guadalajara, Mexico. Something called a Twinkie cheeseburger that has nothing to do with dessert for $22 in Los Angeles.
Prices, in many cases, aren’t all that different from what U.S. fans would experience on NFL Sundays or college football Saturdays. But some international fans aren’t used to such pricing and are calling foul, especially over beer prices that can top $20.
“It’s unfair. It’s not right. It’s wrong,” said Thomas Schüller, an engineer from Germany in Toronto to watch his national team play over the weekend, as he held a beer that cost him 24.25 Canadian dollars (about $17). “It’s three times the cost of what I pay in my country.”
But is that stopping him?
“Well, no,” Schüller acknowledged.
Beer prices become a mild pint of discord
There is clearly some sticker shock among international visitors to this World Cup, especially when it comes to the concession prices. In Europe, it’s not uncommon for beers to be perhaps around 4 or 5 euros (about $5-6).
There’s also no shortage of intrigue on the menu at the concession stands at stadiums across the U.S., Canada and Mexico.
“Never seen anything like it,” said Janine Arbetter, a fan from Austria, as she waited for a hot dog, chips and soda combo in Miami last week. The pre-tip price: $19.35, which included a discount for using Visa. “It’s a lot of food for a little snack.”
Some Argentina fans happily showed off their $34 lobster rolls from a match in Kansas City on social media, but in Toronto, the brisket sandwich with chips and a bottle of soda for nearly 40 Canadian dollars ($28) had some online commenters lamenting it as “robbery.”
“It’s OK, more or less, for the World Cup,” German fan Daniel Feldmann said of the food prices while watching a match in Vancouver last week.
Concession offerings vary from stadium to stadium
FIFA, the sport’s governing body and the tournament organizer, has very specific rules on just about everything related to the World Cup — and there are guidelines that concessionaires have to follow as well. But prices can vary by market, as do the food and drink offerings. And that means the experience in one city might look, or taste, nothing like what’s offered in another.
The “Fancy AF Tots” for $75 at Miami Stadium aren’t really tots at all — it’s three deep-fried hash brown patties, with caviar, creme fraiche and chives. (For those who just want the caviar, it’ll be $70.) Southern California’s Twinkie cheeseburger is in fact a burger topped with a Texas Twinkie — a bacon-wrapped jalapeño stuffed with brisket and cream cheese.
But there’s also a slew of choices specific to a local market; for example, Vancouver offers short rib poutine along with a maple bacon smokie (smoked sausage topped with bacon onion jam that features Canadian maple syrup).
And in Miami, the signature offerings include pan con lechon (a Cuban-style sandwich with pork, infused with citrus mojo sauce and served on a toasted full Cuban loaf) and Empanada Mundial (the five-pound, handmade, chicken-and-cheese-stuffed dish named after the World Cup).
Both Vancouver and Miami have Sodexo Live as a food and beverage provider, and the typical game-day menus in both stadiums were revised a bit to accommodate a soccer crowd.
“We want it to feel like Miami when you’re here,” said Zach Williams, Sodexo Live’s vice president of operations at Miami Stadium. “Everything we do around the Miami Stadium, we want to make sure everybody understands that when they come here, they’re getting a Miami experience.”
Atlanta Stadium keeps prices low
In Mexico City, a beer could cost a day’s pay — literally. The daily minimum wage in Mexico City is just 315.04 pesos (roughly $18). Some beers at Mexico City Stadium were selling for between 299 and 310 pesos — about twice as much as fans would ordinarily pay in the same stadium when the World Cup isn’t in town.
But in Atlanta, where Falcons owner and stadium operator Arthur Blank promised the low concession prices he’s championed for many years would hold for the World Cup, pizza slices were $3, 32-ounce sodas were $4, a cheeseburger was $5, chicken tenders with fries were $6 and beers could be had for as little as $8.
Jonathan Arango, a 33-year-old from Greenville, S.C., was at a match in Atlanta with his wife, daughter and father.
“In total for what we got — three orders of tacos, a slice of pizza, two waters and a Coke — we spent like $50,” Arango said. “Compared to what we’ve paid at other events … it’s nice after you paid a lot for a ticket.”
And Schüller pointed out that even though the tournament does come around every four years, it still feels like a once-in-a-lifetime experience.
“The entire football world is having fun,” Schüller said, “so cheers to that.”
Chamari Athapaththu hit a superb unbeaten 106 as Sri Lanka eased to a nine-wicket win over Ireland to keep their World Cup hopes alive.
Ireland were reduced to 18-3 in a sun-drenched Bristol before skipper Gaby Lewis (59) and Leah Paul (20) put on a 66-run partnership to help their side to a total of 130-5.
Sri Lanka captain Athapaththu raced to her best World Cup score, and the highest so far in the tournament, from just 61 balls, as victory was secured on 134-1 and with 4.3 overs to spare.
The Lions, who move up to four points, need to beat Scotland on Friday and hope results elsewhere go their way to secure a top-two spot in Group 2 and a place in the semi-finals.
Ireland have now lost all 21 of their World Cup games and the bottom side finish their campaign against West Indies on Saturday.
Fox has adopted a new split-screen approach to ads during the World Cup’s mandatory hydration breaks, after a stir among viewers over how it had been handling the pauses.
By the Mexico-South Korea match last week, Fox had changed course, running split-screen advertisements for the first time: two side-by-side panels, one keeping the camera on the stadium while the other played a commercial. The approach hasn’t been consistent, though. For Friday’s U.S.-Australia match, the network reverted to full-screen ads.
Fox declined to comment on the changes.
Viewers were quick to notice the split-screen format and weigh in on social media. “At least FOX stopped doing the stupid full screen breaks,” one user wrote on X. “I can live with split screen.”
The World Cup has posted substantial ratings gains for Fox.
Throughout the first 16 telecasts of the tournament, the network is averaging more than 6 million viewers from Fox and Fox Sports 1, up 128% from 2022’s World Cup in Qatar. The broadcast of the U.S. team’s first game this month was the most-watched FIFA Men’s World Cup telecast in English in U.S. history, with more than 18 million views, according to the network.
The hydration break itself is new to the World Cup. FIFA announced it in December as a way to protect players’ health in the summer heat. In every match, the referee is to call for a break around the 22-minute mark of both halves, regardless of the weather.
In addition to helping the players, these extra minutes created a new advertising window. Networks are allowed to leave the on-field action 20 seconds after the referee signals the hydration break and return 30 seconds before play resumes, allowing for ads of up to two minutes and 10 seconds in total. They can air any full-screen ad they’d like, or run a split-screen ad — though a split-screen has to feature a FIFA partner, such as Coca-Cola or Adidas.
Ads during the tournament’s earlier games reportedly cost around $200,000 for a 30-second slot. The price jumps to $750,000 when the U.S. is playing, according to the Wall Street Journal.
When any rules change in televised sports, the most dedicated fans are going to get upset, said Patrick Rishe, the director of the sports business program at Washington University in St. Louis. Despite all the online uproar, he said that the hydration breaks are overall beneficial, as they allow networks an extra opportunity to recoup revenue and brands to get additional exposure.
“This is commercially fantastic for FIFA and the networks. It’s tactically helpful for the teams, and I do think it’s helpful for growing interest in the sport,” Rishe said. “It makes it easier for the casual fans to stay engaged.”