world cup

The Biggest Winner in Sports May Be the Insurance Industry| Global Finance Magazine

As the sports economy grows, insurers rush to cover risks from World Cup disruptions to NIL liabilities.

This article appears in the September issue of Global Finance Magazine.

On 104 separate occasions in June and July, World Cup organizers tried something new. They held games at 16 venues across Mexico, the U.S., and Canada. More games in more locations increased the risk of cancellation due to threats of terrorism, fire, and climate-related catastrophes, as well as cyber incidents and other disruptions.

Long before players took the field, a small army of insurance professionals analyzed risks, negotiated policies, and drafted contracts to help ensure FIFA would not suffer crippling financial losses if an event was canceled. FIFA carried about $1 billion in event-cancellation coverage for this year’s tournament, up from an estimated $900 million for Qatar in 2022, according to Mario De Cicco, vice president of Morningstar DBRS’s Global Insurance & Pension Ratings group. 

FIFA is just one component of the mammoth worldwide sports industry, which the World Economic Forum estimates generated $2.3 trillion in revenue in 2025. 

“It’s not only the large events like the World Cup which are becoming more frequent and more complex,” said De Cicco. “There is also growing participation at every level, from amateurs to professionals. So there are more potential financial losses, and that creates higher demand for insurance protection.”

The magnitude of the money isn’t the only thing that’s changed; the risks CFOs must insure against are also evolving. A decade ago, sports insurance meant stadiums, workers’ comp, and injured players. Today it means ransomware, brand damage, NIL (name, image, and likeness) contracts, and even sports-betting integrations with little or no actuarial history, forcing carriers and brokers to build coverage from scratch in real time for risks that may not have existed five years ago.

Burgeoning demand has transformed a specialty market into a profit center for insurers, according to De Cicco. Large carriers such as Zurich, Munich Re, Swiss Re, and Allianz dominate the top end, he noted, while niche players like American Specialty Insurance and Berkley Insurance add depth. Often, the largest sports insurance contracts are underwritten by a syndicate, using a risk-sharing structure to mitigate catastrophic losses.

The Change at Colleges

Rory Lough,
Gallagher

College sports illustrate what can happen when rapid growth hits an area with little or no actuarial history. Much of the growth comes from NIL compensation and the revenue-sharing framework established by the landmark 2025 House v. NCAA decision, which turned university athletic departments in the U.S. into direct payers of athlete compensation — and bearers of financial risk when a star gets hurt.

Zurich entered the market in August 2025 with the sports-data firm Players Health, after about 15 years of providing coverage to schools and sports organizations. They built a product that reimburses institutions for NIL value when an athlete misses at least 40% of a season, up to policy limits of $2 million. However, for the new line, Zurich had no direct actuarial history.

“We weren’t pricing it blind,” said Marty Banaszek, head of Group Accident at Zurich North America; Players Health’s underlying injury data across sport and position helped to make the risk underwritable. Premiums run roughly 6% to 12% of contract value, weighted toward the highest-exposure positions: “starting quarterbacks, starting running backs,” Banaszek said.

Tate Gillespie, vice president of NIL Strategy & Partnerships at Players Health, helped build the product with Zurich. His “aha” moment came while working in sports at the University of Kansas, when the team’s starting quarterback, a player earning significant NIL money, was injured. A friend and eventual Players Health co-founder asked what the university’s risk management plan was, assuming there wasn’t one. 

“You realize that’s not how the National Football League does it,” his friend said, pointing out that pro teams had been insuring against this kind of loss for years, but nothing like it existed in college sports.

The combined NIL and revenue-share market is approaching $3 billion today, Gillespie estimates, and he projects it will reach $4 billion to $5 billion in a year, with 30% to 40% annual growth. Banaszek frames buying behavior in financial terms: “These organizations really need to think of this spend as an investment portfolio, not dissimilar [to] how insurance or other financial institutions make investment decisions.”

When Risk Stopped Being Physical

That’s already the case, said Rory Lough, senior vice president at global brokerage Gallagher, who pointed out that NIL has broadened exposure well beyond the training room. It now includes athlete protection, contractual and business liability for collectives, and institutional compliance risk related to Title IX and employment classification. 

“Stakeholders are no longer looking at insurance as simply protection against injury,” she said. That newly intangible category of risk — brand, data, governance — runs through nearly every exposure. Cyber touches it all, from contract records and fan payment data to medical files, compliance documentation, and more.

Cybercriminals target major sporting events for their high visibility, said Jeffrey Lang, senior vice president and California Platform Leader at brokerage Trucordia. However, the risk is particularly hard to price because of its relative newness and the perpetrators’ adaptability. A game-day ransomware attack on a stadium operator can simultaneously bring down payment systems, digital ticketing, security access, and broadcast feeds. Risk rises with AI deepfakes and misinformation that can derail a team’s reputation. 

“How do you put a precise dollar figure on lost brand trust or broken sponsor confidence?” Lang asked. “You can measure the cost of rebuilding a damaged wall, but calculating the financial damage of a ruined reputation is much harder.”

Ten years ago, he said, he would talk with prospects about insuring their stadium against fire or property damage, covering concourse slip-and-falls, buying workers’ comp for staff, and securing basic coverage for player injuries or weather-related cancellations. If something broke or someone got hurt, the carrier absorbed the financial hit. That playbook, Lang said, no longer applies.

Much of the sports insurance build-out can be ascribed to the growth of major sports franchises, some of which have become multifaceted corporations, worth more than many Fortune 500 companies. They run real estate portfolios, media companies, and massive data operations. 

But the nature of the insured is different too. 

“The big difference between a sports franchise and a typical corporate entity is visibility,” Lang added. “If a corporate server goes down quietly, it’s an internal headache. If a stadium’s entry system fails live on international TV and in front of 70,000 fans, it’s global news instantly.”  

Weld Royal is a contributing writer based in the U.S.

Source link

FIFA World Cup and Olympics cited as Coe warns of politicians near sport | Olympics News

Sebastian Coe has a simple approach to avoiding political interference in global sport.

“The balance is keeping the politicians on the bus but not letting them anywhere near the steering wheel,” Coe said late Friday at the European championships.

Recommended Stories

list of 4 itemsend of list

The World Athletics president was responding to a question while speaking to journalists about avoiding political turmoil at the 2028 Los Angeles Olympics. Other topics included track and field’s ban on Russian athletes, private equity in sports and FIFA’s credibility crisis following a controversial overturned red card at the World Cup.

FIFA was criticised after United States President Donald Trump made a phone call to FIFA President Gianni Infantino urging that US forward Folarin Balogun’s red-card suspension be overturned. World football’s governing body lifted the suspension. Trump will be nearing the end of his second term when the LA Games take place.

The 69-year-old Coe, a two-time Olympic gold medallist, led the 2012 London Olympics’ bidding and organising committees.

“I ran the London Games. I know it’s really important that you have really good working relationships with government, prime ministers,” said Coe, a former elected member of the British parliament.

“The delivery of the Games is in large part predicated on those relationships – with Treasury, Defence, Homeland Security, in our terms the Home Office.”

But with phone calls to influence a sporting matter, it’s “entirely down to the resilience of a sporting organisation to say, ‘I hear what you say, but thank you and goodnight,’” Coe said, noting the need to keep politicians out of the driver’s seat.

“I think I probably achieved that quite well in London. But not having those relationships is dangerous. Of course, there’s a balance.”

Could failed World Cup private equity look to track and field?

Infantino’s failed plan to sell World Cup profits to private equity investors has landed the FIFA president in a battle to retain his post.

Coe said the idea was “not as unfamiliar territory as people tend to think”.

“For the last decade, private equity or sovereign wealth funds have been investing in sports,” he said.

The ambitions of each member federation, he added, are tied to its ability to raise revenues.

“Private equity is a big play in many sports. There are individual athletics federations at this very moment I know are discussing partnerships with external sources of revenue including private equity,” Coe said. “That’s the way it should be, and that’s what I’ve encouraged our federations to look at.”

Infantino has acknowledged his FIFA proposal lacked transparency, but on Saturday received the backing of the executive director of the White House Task Force for the recently completed World Cup, Andrew Giuliani, who told critics of Infantino, ‘It’s just politics.’

“What you want to absolutely make sure,” Coe said of private investors, “is when that does take place that your sport has the kinds of governances and checks and balance and the type of consultation that allows people to understand the rationale, the ambition and what the execution looks like. That is critical.”

Coe noted that World Athletics has broadcast and sponsorship deals expiring in 2029, so seeking external sources of revenue is “an absolutely critical conversation to have. That debate has been taking place for two or three years, particularly at executive board level.”

Coe to defend World Athletics’ ban on Russian athletes

Coe plans to be on hand at the Court of Arbitration for Sport to defend World Athletics’ ban on Russian athletes.

In July, the International Olympic Committee lifted a suspension of the Russian Olympic Committee and advised Olympic sport bodies they no longer need to vet Russian athletes for permission to compete as neutrals.

But World Athletics said it will maintain the ban it imposed shortly after Russian forces invaded Ukraine more than four years ago.

Russian Athletics has asked Switzerland-based CAS to overturn the sanctions.

“I will be in the Court of Arbitration (for Sport) defending our position,” said Coe, who lost a bid last year to become IOC president.

“We will continue to do what we think is in the best interest of our sport,” he added. “The primacy of an international federation to determine what eligibility looks like in the sport is the base of the pyramid.

“When we have been to the court before on previous occasions, that concept has been upheld. This is not about politics or passports. This is about the integrity of competition. That is the position we will be defending.”

Source link

FIFA’s Infantino gets Giuliani backing in World Cup selloff fallout | World Cup News

Andrew Giuliani, son of ex-New York Mayor Rudy Giuliani, tells critics of FIFA’s Gianni Infantino ‘it’s just politics’.

Andrew Giuliani, the son of former New York Mayor Rudy Giuliani and executive director of the White House Task Force for the recently completed World Cup, has voiced his support for embattled FIFA President Gianni Infantino, calling his critics jealous.

Infantino has faced ⁠widespread criticism over his plan to sell a stake in the World Cup to private investors. He quashed the idea in late July amid the outrage, but the plan has nonetheless cost him support for his re-election bid next year.

Recommended Stories

list of 4 itemsend of list

Among those who have voiced their displeasure with Infantino or announced their refusal to back his re-election are UEFA, CONCACAF and the Asian Football Confederation (AFC), plus ‌the football federations of England, Wales, the Republic of Ireland and New Zealand.

Giuliani said politics and pettiness are the true reasons behind the outcry.

“It’s politics. I’ve seen this before,” Giuliani told The Athletic. “I’ve seen it before when they’ve targeted President Trump from a political perspective. I’ve seen it before when they’ve targeted other people.

“People are jealous when people are very ⁠high achievers – and what Gianni Infantino has done for FIFA ⁠is he’s taken them to a whole new level that probably they didn’t think was possible.”

Infantino’s plan was to sell approximately 20% of a proposed new entity, FIFA Forward Enterprise (FFE), focused on ⁠the commercial and operational facets of the World Cup and other FIFA tournaments.

Among the investors in FFE was to ⁠be Joshua Kushner, the brother of Trump’s son-in-law Jared ⁠Kushner and part of the group that recently agreed to buy the Los Angeles Lakers.

“Look, we are all human beings, and I think it’s one of those things where sport has become ‌monetised and commercialised,” Giuliani added.

“I would just say that you have got to look at Gianni’s full body of work and to also realise that he’s always ‌trying ‌to improve his organisation, and I think that’s the thing … I would look at the body of work and say this is the guy I would want leading.”

Source link

New Zealand break ranks with Oceania as FIFA’s Infantino divide grows | World Cup News

Oceania have offered support to Gianni Infantino, but New Zealand have gone against their own confederation in FIFA row.

New Zealand has become the latest nation to withdraw its support for FIFA President Gianni Infantino’s re-election bid over his aborted commercial rights stake sale plan, while Oceania’s confederation cautiously backed the ⁠governing body’s leadership.

Infantino has faced open revolt after three confederations – Europe’s UEFA, the Asian Football Confederation and CONCACAF (North and Central America and Caribbean) – called for a review of his leadership and attacked his conduct over the plan to bring private investment into FIFA competitions.

Recommended Stories

list of 4 itemsend of list

Infantino will seek re-election for a fourth term in ⁠charge of the global governing body at the FIFA Congress next year, with the African and South American confederations declaring their continued support.

New Zealand, the only Oceania Football Confederation (OFC) nation to qualify for this year’s World Cup, said on Friday it had withdrawn support for Infantino and that the review of the stake sale proposal should be independent due to a loss of confidence and trust in FIFA’s leadership.

“We’ve called for an independent review specifically because what we don’t ‌want to see is a sort of in-house quick washover of this,” New Zealand Football (NZF) Chief Executive Andrew Pragnell told the Reuters news agency.

“An independent review is something else that has been called for by other confederations that will help restore some of the trust.”

The OFC said in a statement that it welcomed FIFA’s decision to withdraw the proposal and that football in the Oceania region had grown under the current FIFA leadership.

“OFC recognises the progress achieved over the last decade in advancing football development in Oceania under FIFA’s leadership and encourages FIFA to use the review as an opportunity to identify and implement any changes that may be necessary,” it added.

What allies does Infantino have?

Swiss Infantino had proposed carving off ⁠the commercial rights to the World Cup and selling 20 percent to private investors to raise about $4.2bn before ⁠a U-turn following the furore.

The proposal came with a $20m grant for member associations for the next funding cycle, an amount that could have been doubled if they signed the deal.

Following a crisis meeting in Morocco last week, FIFA apologised to its 211 member associations for mistakes in the handling of the proposal and said its leadership had ⁠full support for Infantino.

Despite the opposition of the three confederations, which represent 136 of the 211 member associations who will vote in the FIFA presidential election in March, Infantino still has plenty of allies in the game.

Six ⁠heads of Arab national football associations, including Qatar and 2030 World Cup cohost Morocco, firmly ⁠backed him on Thursday, saying they appreciated his “sustained efforts to advance football globally”.

The Confederation of African Football’s executive committee also unanimously confirmed its support for Infantino, though, there is no guarantee of a bloc vote from all 54 members.

Pragnell said an independent review into the scrapped FIFA Forward Enterprise proposal needed to shed light on decision-making and oversight at FIFA.

It should ‌also identify who was involved in the plan for Thrive Capital, a firm with close familial links to US President Donald Trump, to play a leading role in the venture.

“I think the scope needs to be considered really carefully, but what’s most important is that all confederations should agree ‌on ‌the scope, and it needs to get under way with urgency,” Pragnell told Reuters.

AFC member Australia has also called for an independent review alongside the Asian bloc, without publicly expressing a position on Infantino’s leadership.

“Based on what we’ve seen, including [Australia’s] commitment to the AFC statement, we’re strongly aligned,” Pragnell said.

Source link

Jorge Messi, Lionel Messi’s father and longtime agent, dies at 68

Jorge Messi, the father of soccer star and Argentina captain Lionel Messi, died Saturday at a hospital in the central Argentina city of Rosario. He was 68.

The Rosario-based Club Atlético Newell’s Old Boys announced his death in a social media post that said he had undergone treatment in recent months for an unspecified illness. The post described him as “the pillar and the person who, with vision, rigor and affection, supported the career of the best player of all time, alongside his wife, Celia Cuccittini.”

The South American Football Confederation, CONMEBOL, in a statement also offered its condolences “with respect and affection for Lionel.”

Lionel Messi led Argentina to a runner-up finish in this year’s World Cup. In the team’s first match, against Algeria, he was visibly emotional after scoring the first of his three goals. He said later that he wept for “a reason unrelated to sports.”

Inter Miami star Lionel Messi hugs his father, Jorge Messi, after a playoff match against Nashville SC in November 2025.

Inter Miami star Lionel Messi hugs his father, Jorge Messi, while his mother, Celia Cuccittini, looks on after a playoff match against Nashville SC in November 2025.

(Leonardo Fernandez / Getty Images)

“I went through some difficult, complicated days,” he said. “I am grateful to the delegation, to all my teammates, because they were always by my side wishing me strength so that I would be OK.”

Media reports at the time outraged the Messi family, which days later released a statement confirming that “Jorge is experiencing a health issue,” without specifying the nature of his condition.

“A person’s health and the peace of mind of their loved ones should not be the subject of speculation or irresponsible media interest,” according to the statement, which also expressed “discomfort at the lack of sensitivity, respect and scruples with which some people have treated a strictly private and family matter.”

Jorge Messi was a chemical technician and worked as a steelworker. He played soccer as a midfielder and reached the youth ranks of Newell’s Old Boys but had to abandon the sport to complete his mandatory military service in Argentina.

Argentina's Lionel Messi sits on the pitch after losing to Spain in the World Cup final on July 19.

Argentina’s Lionel Messi sits on the pitch after losing to Spain in the World Cup final in East Rutherford, N.J., on July 19.

(Ashley Landis / Associated Press)

He played a fundamental role in his third son’s career, serving as his agent and managing his business affairs. He was the one who traveled with a young Messi to Barcelona in the early 2000s for the trial that would open the doors to La Masia, the Catalan club’s youth academy. Lionel Messi made his professional debut in 2005 and went on to win eight Ballon d’Or awards. He led Argentina to the 2022 World Cup title.

“My dad was always by my side,” Lionel Messi said in a 2007 interview with Radio del Plata. “Sometimes I would lock myself in my room to cry when we arrived in Barcelona, or my dad would do the same without me seeing him, or thinking I didn’t see him. We pretended we were both OK, but we weren’t. My dad even asked me what I wanted to do when we were feeling down, if I wanted to stay or go back, and I wanted to stay, and he stayed with me.”

His father negotiated the contracts with Barça and later his transfers to Paris Saint-Germain and Inter Miami, while also managing the use of his famous son’s image rights and his numerous investments in real estate, hotels, and restaurants.

In 2016, father and son were convicted in the Spanish courts on tax evasion charges, but avoided prison because the sentence was less than two years.

Barreiro writes for the Associated Press.

Source link

Carney curses Infantino as FIFA backs its president | Football

NewsFeed

FIFA’s President Gianni Infantino gets the support of executive members at an emergency meeting in Morocco after his failed plan to sell a stake in the World Cup. But, Canada’s Prime Minister Mark Carney, whose country co-hosted this year’s event, says he’s lost faith in Infantino.

Source link

How the World Cup became great ‘dry run’ for 2028 Olympics

Like most good stories, this one requires planning. Organizers with the L.A. Sports and Entertainment Commission spent nearly nine years preparing to bring the FIFA World Cup to L.A. The most popular sporting event in the world was just the start of a mega-event trilogy that turns the page to Super Bowl LXI at SoFi Stadium and will culminate with the largest Olympics ever in 2028.

“We are on the international stage for three years,” said Kathryn Schloessman, president and chief executive officer of L.A. Sports and Entertainment Commission, or LASEC, said. “What story are we telling and how are we doing that?”

The World Cup was a riveting first chapter. The 39-day tournament brought more than 560,000 fans to SoFi Stadium for eight matches, 250,000 fans to 10 official fan zones and a projected $892 million in economic impact across L.A. County, according to LASEC.

The expanded World Cup, with 48 teams and 104 matches over 16 venues in three countries, is only a logistical qualifying match compared to the 2028 Olympic and Paralympic Games. The first Olympics in L.A. in 44 years will welcome 11,198 athletes across 51 sports from more than 200 countries competing over 20 days. The 2028 Paralympics will come to L.A. for the first time with a 23-para sport schedule that will begin competition before the opening ceremony for the first time.

Despite the difference in scale, John Harper, chief operating officer of LA28, called the successful World Cup’s local matches “an immense learning opportunity for us in a lot of ways.”

Attending World Cup matches as a fan and behind-the-scenes observer, Harper was impressed by the transportation services provided by L.A. Metro. The agency said it provided more than 212,000 rides directly to and from SoFi Stadium and 15 parking and transit hubs in L.A. and Orange counties through an enhanced service. Harper was encouraged by the interagency work between different public partners that helped the eight matches go off without a major hitch.

But the biggest lesson was in the spirit of the fans who packed watch parties, streets and bars.

“It really demonstrated the power of sport,” Harper said. “Not only the energy in the stadium, but the energy in the city and L.A. being such a diverse city, you really saw the world come to life on the streets of L.A.”

The World Cup exceeded expectations, Schloessman said, delivering economic effects, local supplier opportunity and community engagement. LASEC hosted fan areas at 10 different locations, highlighted by the tournament-opening festival at the Coliseum. The City of L.A. hosted seven free “Kick It In the Park” watch parties. Sports bars and restaurants overflowed with customers who drank beer taps dry.

“It was just this six-week interlude of time when people liked each other and people were having fun together,” Schloessman said.

LA28 hopes to create a similar, harmonious energy during the Games with sports parks at major sports zones. Areas where multiple venues are clustered together, such as L.A. Live, Exposition Park, Long Beach, Inglewood and Carson, will have dedicated areas for pin trading, sport trials, entertainment zones and sponsorship activations.

Fans cheer during a watch party at LA Plaza de Cultura y Artes during a World Cup match between Mexico and Ecuador.

Fans cheer during a watch party at LA Plaza de Cultura y Artes during a World Cup match between Mexico and Ecuador on June 30.

(Gina Ferazzi / Los Angeles Times)

While LA28 will be responsible for hosting official live sites for the Games, local communities can organize their own Games-time activities. LASEC worked with local organizations and businesses leading up to the World Cup to promote opportunities, including watch parties, meetups or themed decorations while still adhering to strict rules regarding FIFA broadcasts and logos. LA28 will provide similar guidance leading up to the Olympic and Paralympics Games.

“It is our responsibility, with the organizers, with the authorities, to create an Olympic experience for as many people as possible,” said Pierre Ducrey, International Olympic Committee sports director, who was impressed by the atmosphere of a FIFA fan event in Kansas City where he attended a match featuring his native Switzerland facing off against Argentina. “Whether they have a ticket to be in the stadium or they don’t, we want to create special moments for them that they can remember.”

LA28 sold more than 4 million tickets in its first ticket drop, and after last week’s presale, the second drop will resume Aug. 10. With 14 million tickets available, the 2028 Games could break the sales record set by Paris 2024, which sold 12 million tickets between the Olympics and Paralympics.

The biggest World Cup ever also boasted the highest attendance, but some of the tournament’s best parties came outside of stadiums.

Santa Monica put screens on every block of the Third Street Promenade for World Cup watch parties where patrons were allowed to carry alcoholic beverages within a specific area of the open-air mall. More than 40,000 people walked through a fan hub on the Santa Monica Pier. The city closed down more than a mile of downtown Santa Monica during the World Cup final for a block party that attracted 20,000 people.

And, Santa Monica Mayor Caroline Torosis proudly emphasized, it was free.

“I think major global events have an extractive history,” Torosis said. “We are trying to change that. We are also trying to use it as an opportunity to showcase the city itself. So how do we benefit our local community but also reintroduce Santa Monica to the region?”

Santa Monica balked at the chance to host competitions for the 2028 Games. Talks to host beach volleyball near the iconic pier broke down in 2025, six months after a study indicated that being a venue city could result in a net loss of $1.45 million, while not hosting the competition could still generate $10.65 million in profit because of the city’s status as a popular tourist destination.

Santa Monica already has deals in place to host hospitality houses for several countries in 2028, including France and Switzerland. Broadcast partners will set up studios on the city’s iconic pier. With plans for watch parties and other accessible celebrations for fans, Torosis envisions Santa Monica being “the place to be” during the Games.

“We are prepared for the influx of people that are going to be in the city,” Torosis said. “I think that FIFA was a great dry run.”

Inglewood was at the center of the World Cup with eight matches at SoFi Stadium. The city got an economic boost from an estimated 625,000 fans, including thousands who traveled to support their national teams without a match ticket, Inglewood Mayor James T. Butts Jr. said.

Fans from all over the world, sporting their country’s colors, flooded Market Street for the city-hosted Wood Cup festival to begin the tournament. Packed prematch marches stunned organizers who were unfamiliar with the tradition. While SoFi Stadium’s name was changed to “Los Angeles Stadium” per FIFA’s sponsorship rules, broadcasters still emphasized they were in Inglewood.

“It really gave a boost to community pride that Inglewood is now an international city,” Butts said.

Inglewood will remain the setting for the mega-event story. SoFi Stadium, in addition to hosting a second Super Bowl in five years, is the scene for the 2028 Olympic opening ceremony — which will be shared with the Coliseum — as well as Olympic swimming and the Paralympic opening ceremony. Neighboring Intuit Dome will host the Olympic basketball tournament.

The consistent stream of global events doesn’t faze Butts. In a city that will have hosted an NBA All-Star Game, eight World Cup matches and another Super Bowl in less than a calendar year, the Olympic chapter is already written.

“We do it time and time again,” Butts said. “This is what we do.”

Source link

Ex-Arsenal boss Wenger was ‘not aware’ of Infantino’s FIFA plan | World Cup News

FIFA executive Arsene Wenger backs decision to drop FIFA President Gianni Infantino’s World Cup sell-off plan.

FIFA executive Arsene Wenger has distanced himself from President Gianni Infantino’s failed plan to sell stakes in future World Cup profits to private investors and says it was “absolutely necessary” to drop the proposal.

Wenger’s statement on Tuesday on the controversy came after a preservation letter from UEFA, confirmed to Al Jazeera by European football’s governing body, was sent to FIFA, the world governing body.

Recommended Stories

list of 4 itemsend of list

Upon confirming the legal request was sent, UEFA said it would be making “no further comment at this stage”.

The Associated Press news agency, however, has reported that it has seen a letter from lawyers representing UEFA that has named Wenger, the French coaching great, among 18 executives whose data and communications should be retained as potential evidence.

“I was not involved in this strategic plan and first became aware of the project through media reports,” said Wenger, who was hired by Infantino in 2019 and is FIFA’s chief of global football development.

The statement by the former Arsenal coach did not name Infantino and comes after a weeklong furore across world football.

“The decision to withdraw the project was absolutely necessary and beyond question, because I firmly believe in an independent FIFA that serves our game with commitment, transparency, and integrity,” Wenger wrote.

Infantino withdrew his $20bn proposal early on Saturday after a furious backlash by global football officials and organisations, including UEFA warning of a boycott of all FIFA games and events.

The plan would have created a subsidiary, known as FIFA Forward Enterprise (FFE), to run the money-making parts of the nonprofit football body’s work, including organising tournaments like the World Cup and selling broadcasting and sponsorship rights and tickets.

It proposed raising $4.2bn from investors by selling stakes amounting to about 20 percent in FFE, based on an equity valuation of $20bn.

The “anchor investor” would have been Thrive Eternal, launched by Joshua Kushner, whose brother, Jared Kushner, is a son-in-law of United States President Donald Trump.

FIFA’s 211 member federations – already the essential owners of the governing body as a nonprofit association under Swiss law – were offered $20m each. The deadline to accept was September 19.

They also were promised a doubling of their FIFA funding for the four years through 2030 to $20m instead of the previously announced $10m.

Infantino shared details of the project to FIFA management just one week after the July 19 final of the financially successful World Cup in North America that drove FIFA’s revenues to $15bn for the 2023-2026 commercial cycle, almost double the income tied to the 2022 World Cup in Qatar.

Wenger said his FIFA duties were to “oversee the data analysis of the game, the FIFA online training centre, the development of youth education through 60 academies across 60 countries where they are most needed, and youth competitions around the world”.

Source link

Gianni Infantino’s Kushner-linked cash grab imperils his FIFA reign

When Gianni Infantino was chosen to replace Sepp Blatter as president of FIFA, he was seen as a reformer, someone who would bring transparency and openness to soccer’s international governing body, which had long been mired in scandal and deceit.

A decade later the reformer has been exposed, hoisted by his own petard after a secret partnership with a member of President Trump’s family circle to sell 20% of the World Cup to private investors was exposed. It was a deal so brazen it made past FIFA transgressions seem quaint by comparison.

Less than two weeks after Infantino closed one of the most successful World Cups in history, one that brought in a record $15 billion in revenue, The Times of London revealed that Infantino had begun bribing FIFA’s 211-member associations, giving them until Sept. 19 to accept his plan to sell a stake in the commercial and tournament rights to the World Cup and other FIFA tournaments to a private equity firm headed by Joshua Kushner, the brother of Jared Kushner, Trump’s son-in-law and an inveterate White House counselor.

Sign on, the federations were told, and you’ll get $20 million. Decline, and FIFA will give you just a fraction of that.

Under pressure, Infantino announced Friday he was withdrawing the plan, known as the FIFA Forward Enterprise. But it turns out there was more to the proposal than originally thought.

Much, much more.

Which is why Infantino’s campaign for reelection to a fourth term as FIFA president next March, a campaign which had the support of more than 200 FIFA members two weeks ago, now appears doomed.

The national federations of Serbia, Sweden and Wales on Monday withdrew their support for Infantino and England’s FA is expected to do the ‌same. UEFA, the governing body for European soccer and the largest and most powerful of FIFA’s six continental confederations, is threatening legal action while two other confederations — CONCACAF, the largest of FIFA’s two confederations in the Americans and the AFC, which manages soccer in Asia — have issued condemnations.

Those three confederations together represent nearly 140 FIFA members, meaning if they hold together there is no path for Infantino to get the 106 votes he would need to win reelection.

So how did we get here? How did Infantino go from progressive reformer, the overseer of newly transparent and accountable FIFA, to the man who literally tried to sell the World Cup? The journey may not have been as long as it seemed because Infantino may never have been the Boy Scout he was initially perceived to be.

Days after his first election as president in 2016, his name surfaced in leaked documents indicating that, while a senior legal official at UEFA, he had co-signed a broadcast deal with a company subsequently linked to a U.S. investigation into FIFA corruption. Later that same year, a FIFA committee opened an investigation into whether Infantino breached the organization’s Code of Ethics.

Infantino was eventually cleared by that probe but another pattern soon emerged, one that saw the president morph from a soccer bureaucrat into someone who believes he should be mixing with presidents and kings.

Infantino inherited World Cups that had already been awarded to Russia and Qatar, but he aggressively downplayed the human rights abuses in the two countries. Russian President Putin rewarded that by presenting the FIFA chief with the Order of Friendship medal. Qatar did better than that, giving Infantino use of a luxury Gulfstream G650 jet from its government fleet.

FIFA president Gianni Infantino, far left, takes a selfie with President Trump.

FIFA president Gianni Infantino, far left, takes a selfie with (from left) President Trump, Mexican President Claudia Sheinbaum and Canadian Prime Minister Mark Carney during the World Cup draw in Washington on Dec. 5.

(Andrew Harnik / Getty Images)

If Infantino, born to blue-collar Italian parents in Switzerland, had previously been driven by a desire for power and money, one former close associate told The Times of London that the FIFA president “views himself as one of the oligarchs now.”

And no government gave Infantino more access to the corridors of power than the Trump administration. Infantino rented office space in Trump Tower, attended Trump’s second inauguration, mingled with him and his guests at Mar-a-lago, accompanied him on diplomatic missions to the Middle East and was a frequent visitor to the White House.

Last October, Infantino took to Instagram to say that Trump “definitely deserves” the Nobel Peace Prize. When he didn’t get it, Infantino simply created his own award, presenting Trump with first FIFA Peace Prize last December.

But the access to the top levels of the U.S. government may have created Infantino’s Icarus moment. The beginning of Infantino’s fall may have started last year at the White House when he and Portuguese star Cristiano Ronaldo attended a black-tie dinner to honor Saudi Arabia’s crown prince Mohammed bin Salman.

Five days earlier Ronaldo had been given a red card and a three-game suspension for a serious foul, a penalty that would have forced him to miss the start of the World Cup. After the White House event, FIFA announced Ronaldo’s suspension had been lifted, allowing one of the World Cup’s star attractions to play in the tournament.

That was an incident Trump remembered last month when he personally — and successfully — petitioned Infantino to lift a red-card suspension for U.S. striker Folarin Balogun the day before a World Cup round-of-16 game with Belgium. It was just the second time in history a suspension was overturned during a World Cup.

Infantino also pushed through a number of other World Cup firsts for this summer’s tournament. He added three-minute hydration breaks each half, upsetting more than a century and a half of soccer tradition while giving six more minutes of advertising space to broadcasters; he introduced a halftime show for the final, nearly doubling the intermission break for the tournament’s most important game; and he pioneered a dynamic pricing scheme that more than doubled the cost of tickets from 2022.

Those moves were designed to boost FIFA revenues, and they did — as did Infantino’s push to expand the 2026 World Cup to 48 teams and 104 games. But his luck ran out with his plan to give outside investors a share of the tournament, a scheme known to the White House — Jared Kushner was originally involved, according to reports — but few others.

One damning part of the plan involved a potential future role for Infantino in the investment fund. As FIFA’s president, Infantino earns an annual salary of $6 million, but if reelected, he can serve just one more term, meaning he’d be out of a job in 2031. However, multiple reports, citing unnamed sources, said Infantino was positioned to be chief executive of the investment arm in his post-FIFA days, a job that pays $30 million a year.

FIFA said that idea was never discussed. It also denied reports that Infantino had been rebuffed Monday in efforts to contact Trump for help in saving his presidency. But should he be pushed aside and should his days as a private equity manager never come to pass, there is another job Trump thinks he could do.

The president is reportedly considering pushing Infantino to become the next United Nations secretary-general when António Guterres’ term expires in December.

You have read the latest installment of On Soccer with Kevin Baxter. The weekly column takes you behind the scenes and shines a spotlight on unique stories. Listen to Baxter on this week’s episode of the “Corner of the Galaxy” podcast.

Source link

Mauricio Pochettino agrees to 4-year extension through 2030 World Cup

Mauricio Pochettino is staying with the U.S. soccer team, agreeing Monday to a four-year contract to coach the Americans through the 2030 World Cup.

A 54-year-old who took over in October 2024, Pochettino led the U.S. to the World Cup round of 16, where the tournament co-hosts were eliminated with a 4-1 loss to Belgium.

Still, he helped the seeded U.S. to a pair of firsts in the expanded 48-nation tournament, clinching advancement from the group stage with a game to spare and winning three games in a single World Cup. The team captivated American fans with excited audiences in stadiums and record television viewers.

“The magic thing that happened during the World Cup, the connection with the people, of course with the whole organization and everything was a key point,” Pochettino said during a Zoom news conference from his home in Barcelona, Spain.

Hedge fund manager Ken Griffin is again the lead philanthropic funder supporting Pochettino’s contract. Pochettino earned just over $5 million in his first seven months as coach, according to the U.S. Soccer Federation tax return.

Since reaching the quarterfinals in 2002, the U.S. has lost four straight round-of-16 games.

“What we learn(ed) is that we can compete, that we have the quality and we have the talent,” Pochettino said. “We were so close. That gap with the best teams in the world is not too big.”

Pochettino said there is potential to make soccer in the U.S. “grow and grow and grow and be one of the important sport(s) in America, like it is in the rest of the world.”

“We have players and organization that can compete with the best organization in the world in that sport,” he said. “We learned that the fans are amazing and when they were so excited to discover a sport that made our fans become crazy, no? The connection was amazing.”

Pochettino views the next cycle as a new start for a program lacking quality depth at goalkeeper and central defender.

“It is going to be important to provide the young kids that we really believe that they have the potential to arrive in 2030, in four years, to start to work and start to know,” he said.

Before taking the U.S. job, Pochettino coached Espanyol (2009-12), Southampton (2013-14), Tottenham (2014-19), Paris Saint-Germain (2021-22) and Chelsea (2023-24).

When Pochettino replaced Gregg Berhalter two years ago, he signed an initial contract through the 2026 World Cup. Pochettino said ahead of the tournament that he had discussed a possible new deal with the USSF. He also said in May that his agent had spoken with AC Milan, a club that then hired Rúben Amorim.

Pochettino, who has homes in Spain and London, said he may move to the U.S. He intends to stay with the American team until 2030 but left himself an out.

“Four years time is a really long period. You never know what can happen in soccer,” he said. “Today people really love you. In eight weeks time, maybe that change(s), that feeling.”

He has led the U.S. to 17 wins (including a penalty-kicks victory), 13 losses and one draw. Twenty-three of 62 players to appear under Pochettino have accounted for the team’s 57 goals.

“We know we have a lot of work to do to achieve our clear ambitions, including competing to win Men’s World Cups and having soccer become the most played sport in every community,” USSF CEO JT Batson said in a statement.

U.S. coaches have not been successful when they remained for a second World Cup cycle.

After leading the Americans to the 2002 quarterfinals, Bruce Arena was unable to get his team past the group stage in 2006.

Bob Bradley helped the U.S. reach the round of 16 in 2010, then was fired a year later after the team lost the CONCACAF Gold Cup final.

Jurgen Klinsmann took over and in December 2013 was given an extension through the 2018 World Cup. The Americans reached the round of 16 in 2014 but Klinsmann was fired in late 2016 after the U.S. lost its first two games in the final round of qualifying. Arena returned but the U.S. failed to reach the 2018 World Cup.

Berhalter was hired in late 2018 and led the Americans to the round of 16 in 2022. Given a new contract in 2023, he was fired a year later after the U.S. failed to advanced past the group stage of the Copa America.

“We are going to demand more from them,” he said of the players. “We are not going to be in some situation(s) not flexible like we were because before it was (for) the benefit of players, benefit of structures that were already built. But now it’s about to start the house from zero.”

Blum writes for the Associated Press.

Source link

Infantino’s FIFA crisis: What is reaction to World Cup investment U-turn? | World Cup News

Backlash to FIFA’s private investment plan for World Cups and events was huge; now football reacts to the U-turn’s fallout.

FIFA President ‌Gianni Infantino has said that world football’s governing ⁠body had ⁠scrapped plans to sell a stake in the World Cup and other events to private investors after widespread backlash.

The response to the plan, which was announced on Tuesday by Infantino, was overwhelming.

Recommended Stories

list of 4 itemsend of list

The wording of the outcry from around the globe was damning of the proposal, but stopped short of directly criticising Infantino.

The reaction to Infantino’s decision late on Friday to scrap the investment scheme, which would have sold minority stakes in World Cups and other FIFA events, ranges from overt votes of no confidence in the FIFA president to more subtle, but equally notable, condemnation of the week’s events.

“UEFA welcomes FIFA’s decision to withdraw its plan to sell a stake in ⁠its competitions – including the World Cup – into private hands,” European football’s governing body said.

“The current FIFA leadership has not only lost UEFA’s confidence but also that of many other members of the football family.”

“UEFA will begin ⁠work immediately with partners and stakeholders all over the world and right across the game to propose a new way of distributing resources through the existing FIFA Forward programme.”

“This is a victory for the whole game. But it must not be the end of the story. The proposal ‌has gone. The task of rebuilding trust in FIFA has only just begun.”

AFC’s president, Sheikh Salman bin Ebrahim Al Khalifa

“The future of global football must always be shaped through ⁠proper consultation, collective dialogue and respect for the established governance structures of our game,” said Sheikh Salman, president of the Asian Football Confederation.

“The AFC stands ready to support any initiative that strengthens the unity of the football family, contributes to ‌the continued growth of the game globally and delivers meaningful benefits to all stakeholders.”

“We stand shoulder to shoulder with our European colleagues and fully support the collective view,” an FA spokesperson wrote on its website.

“We oppose FIFA’s plans – the FIFA World Cup belongs to football and always will.”

Dutch FA statement

“With the withdrawal of the proposal, the matter is not settled for the KNVB,” the Dutch statement read.

“The ⁠way this process has unfolded has led to a fundamental breach of trust in the leadership of FIFA President Gianni Infantino. The KNVB no longer has confidence in his leadership.”

“We welcome FIFA’s ⁠decision not to proceed with the proposal. It is in line with our expectations in light of the flawed process and the reactions the proposal ‌has provoked,” Astrom said.

“At the same time, we are still concerned about deficiencies in transparency and governance, and want to emphasize ‌the ‌importance of continued discussion and dialogue about how football should be governed and developed.”

“As a founding member of FIFA and a representative on the FIFA Council, the RBFA remains committed to a strong, independent and sustainable model for international football,” Van Damme said.

“Football has never stood still, nor should it,” Isaac said.

“Throughout its history, our game has evolved through innovation, investment and new ideas that have strengthened football, created greater opportunities for players, ⁠coaches and referees, and enhanced the experience ⁠of supporters around the world. That spirit of progress must continue.

“Some principles, however, should never change. Integrity. Independence. Good governance. Transparency. Meaningful consultation. Due process. ⁠These are not constraints on progress. They are what make lasting progress possible.”

Source link

FIFA World Cup plan fallout: AFC reacts as Infantino scraps investment push | World Cup News

Asian Football Confederation says FIFA future must be ‘shaped through proper consultation’ after World Cup plan fallout.

Asian Football ‌Confederation (AFC) President Sheikh Salman bin Ebrahim Al Khalifa has ⁠welcomed FIFA’s ⁠decision to walk back plans to sell a stake in the World Cup and stressed the need ⁠to discuss all such moves with transparency in the future.

FIFA’s plan was to raise up to $4.2bn by ⁠selling about a 20 percent stake to private investors in a new unit that would run FIFA events, including the World Cup.

Recommended Stories

list of 4 itemsend of list

The proposal, first announced on Tuesday, had faced a storm of ‌opposition from regional confederations, including the AFC, which said they were blindsided by the announcement.

Following the backlash, FIFA President Gianni Infantino said world football’s governing body had scrapped the plans after listening “carefully to all the views”.

In a letter posted on the AFC’s website on Saturday, Sheikh Salman ⁠said he expects “any initiative that has the ⁠potential to impact global football will be presented and discussed with the Confederations, the FIFA Council, Member Associations and other stakeholders in a timely, ⁠transparent and meaningful manner”.

“The future of global football must always be shaped through proper ⁠consultation, collective dialogue and respect for ⁠the established governance structures of our game,” he said.

On Thursday, Sheikh Salman, in a letter to member associations, had said the way the FIFA proposal had been made was “totally unacceptable“.

The Kuala Lumpur-based AFC is one of FIFA’s six confederations and is responsible for running ‌regional ‌club and national team competitions across continental Asia, the Middle East and Australia.

Source link

Why has Infantino scrapped FIFA’s World Cup investment plan? What to know | World Cup News

Gianni Infantino looked every bit the “King of Football”, as US President Donald Trump likes to call him, when the two allies sat together watching the World Cup final less than two weeks ago.

Sure, there were some boos inside MetLife Stadium near New York when the two men walked across the turf to present the trophy and medals to Spain and Argentina players on July 19.

Recommended Stories

list of 4 itemsend of list

Still, that 104th and final game capped the biggest-ever tournament seen as a vindication for the FIFA president – a consensus success on the field and a financial bonanza for global football. Infantino could look ahead to his likely re-election coronation next March.

The sunny scene must now feel an age ago since Infantino caused a seismic rift in global football.

The intensifying fallout has threatened the 56-year-old Infantino’s job after he seemed untouchable until this week.

Did Infantino have any choice but to abandon FIFA World Cup investment plan?

Infantino’s misstep was inviting private investors, led by Joshua Kushner, to buy a stake in future profits from World Cups and all FIFA events. The ensuing backlash – which included pledges by European nations to boycott FIFA events and claims from senior staff that Infantino deceived everyone – led Infantino to announce Friday that he was abandoning the plan.

“Having listened carefully to all the views, it has become clear that the project has created divisions of a nature that, regardless of the level of support, are no longer in the interest of the objective set out in the first place,” he said in a statement.

Infantino left New York City last week with letters pledging election support from about 200 of FIFA’s 211 national member federations who vote for their leader every four years.

Now, even after scrapping his divisive investment project, his support remains unclear at best.

What would the private investment plan have done to for FIFA?

Infantino’s proposal would have created a subsidiary – known as FIFA Forward Enterprise (FFE) – for the money-making parts of the not-for-profit football body’s work: running tournaments like the World Cup, selling broadcasting and sponsorship, tickets and hospitality.

Private equity and petrostate sovereign wealth money has been normalised in European club football, yet it still seems unthinkable to many observers in the context of the World Cup. Football’s ultimate prize is seen as being about glory, not money, and fans have long believed it belongs to them.

FIFA proposed raising $4.2bn from investors buying a stake of about 20 percent in FFE, based on an equity valuation of $20bn. The “anchor investor” would have been Thrive Eternal, launched by Joshua Kushner, whose brother Jared Kushner is a son-in-law of Trump.

FIFA’s 211 member federations – already effectively the owners of the governing body as a nonprofit association under Swiss law – were offered $20m each. The deadline to accept was September 19.

The members already are due $10m each from FIFA over the next four years, funded largely by its record $15bn revenue over 2023-26 tied to the World Cup that just ended.

FIFA says under FFE, that would have doubled to $20m each, then rise to $22m each through 2034, and $24m to 2038.

That’s a huge sum for tiny football federations in places like Andorra, Montserrat and Papua New Guinea. Deep-pocketed football powers like England, Spain or France have other priorities.

Who were the main opponents of Infantino’s plan for FIFA and World Cups?

Some FIFA vice presidents, some of its top executives, all the European football federations, the football bodies of Asia and North America, Britain’s prime minister, the global group of national leagues, a lot of fans worldwide.

Essentially, everyone.

Infantino was looking increasingly friendless on Friday. His senior adviser, former Goldman Sachs banker Carlos Cordeiro, resigned and called it a bad deal. FIFA chief operating officer, Kevin Lamour, gave a stinging statement to The Associated Press news agency in defence of colleagues that all but invited his boss to fire him.

A key move Thursday was European football body UEFA pledging to boycott all FIFA competitions until Infantino dropped the plan.

Europe’s teams routinely dominate and win FIFA trophies like the men’s World Cup and Club World Cup, which are its biggest revenue earners.

They collectively feared that private investors would seek – and demand – value from more games and bigger competitions that threaten the balance of global football.

That could jeopardise attention and revenues for club football, including the UEFA Champions League.

Fixture calendars are already congested, elite players are at their limits, broadcast and sponsor money is not unlimited.

All are angry that Infantino seems not to have consulted anyone while planning the project over the last year, when he was so focused on spending time in Trump’s orbit. Even Trump said Friday he had not spoken with the FIFA chief on his plan to sell stakes in the tournament.

US President Donald J Trump and FIFA President Gianni Infantino applaud to welcome the players during the presentation ceremony after the 2026 World Cup final
US President Donald J Trump and FIFA President Gianni Infantino applaud to welcome the players during the presentation ceremony after the 2026 World Cup final [Frank Franklin II/AP Photo]

Did Infantino have any support for his plans for FIFA and World Cups?

Infantino’s traditional support base in Africa, which has 54 of the 211 voting members, had been neutral about the offers of game-changing money for many of them.

The 10-nation South American group CONMEBOL said on Friday it had received the proposal and would evaluate the issue “with the rigour it demands”. CONMEBOL is led by FIFA’s vice president, Alejandro Dominguez of Paraguay, who is relying on Infantino expanding the 2030 World Cup to 64 teams.

That would give more games to minority cohosts Argentina, Paraguay and inaugural 1930 World Cup host Uruguay, who currently are set to get just one game each of the 104. The rest are in Spain, Portugal and Morocco.

What happens now for Infantino in his role as FIFA president?

The UEFA-led resistance succeeded in stopping the sell-off plan. Will that satisfy Infantino’s opponents to allow him to remain in office?

Does Infantino have the credibility to stay in office after interventions Friday by Lamour and Cordeiro that surely would make most presidencies untenable?

November 18 is the deadline for candidates to enter the next presidential contest, exactly four months ahead of the March 19 vote in Rabat, Morocco, where FIFA has its African headquarters.

Infantino was re-elected unopposed in 2019 in Paris and 2023 in Kigali, Rwanda. FIFA statutes allow him one more four-year term in office.

The FFE spinoff seemed a way to create a commissioner-like role for Infantino beyond 2031, likely paying much more than his current annual salary and bonus deal of more than $6m.

It would take 106 votes to ensure a majority in a contested election. Continents surely do not vote uniformly en bloc, but most of Europe’s 55, plus CONCACAF’s 35 and Asia’s 46 would be a solid base.

Speculation on a likely direct challenger typically lands on Paris Saint-Germain’s Qatari president Nasser Al-Khelaifi and the Canadian FIFA vice president, Victor Montagliani.

Sheikh Salman bin Ebrahim Al Khalifa, the AFC’s longtime president from Bahrain, narrowly lost the FIFA presidential election to Infantino in 2016, so may decide to run again.

All such talk seemed fanciful until this week, despite long-term unease with Infantino’s style and previous attempts to force through unpopular projects.

The talk has never seemed more likely to become action.

Source link

World Cup: FIFA studying impact of expanding to 64 teams for 2030 edition | World Cup News

FIFA’s World Cup 2026 expansion was their first since 1998, but the 2030 edition could rise to 64 teams.

FIFA is studying whether to expand the World Cup from 48 to 64 teams for the 2030 edition in a move that could reshape football’s showpiece tournament when it celebrates its centennial.

World football’s governing body wants to appoint an independent agency to assess the ambitious expansion plan, which would add another 16 nations to ⁠a tournament that had already grown from 32 to 48 teams in 2026.

Recommended Stories

list of 4 itemsend of list

“FIFA wishes to appoint an independent agency to determine whether and how expanding the FIFA World Cup from 48 to 64 participating national teams, starting with the 2030 edition, would impact on the tournament proposition,” it said in a research brief seen by the news agency Reuters.

South American confederation CONMEBOL had officially proposed hosting the 2030 World ‌Cup with 64 teams last year, allowing more countries the opportunity to join in the celebrations for the tournament’s centennial edition.

The 2026 edition in the US, Canada and Mexico was the first since 1998 to move away from the 32-team format, adding four more groups and an extra knockout round in the process, resulting in 104 matches over more than five weeks.

The accelerated study comes on the heels of FIFA’s plan to create a $20bn subsidiary to run the World Cup and its other events with external investors, a move that has attracted criticism and a ⁠UEFA decision to boycott FIFA events.

Al Jazeera has contacted FIFA for comment.

UEFA and FIFA could be on another World Cup collision course

UEFA President ⁠Aleksander Ceferin said last year that expanding the World Cup to 64 teams was not a good idea.

The European governing body’s position has not changed since then, while Asian Football Confederation President Sheikh Salman bin Ibrahim Al Khalifa had also voiced opposition, questioning last year where further expansion ⁠might end.

FIFA’s proposed analysis is meant to assess whether the proposed expansion can strengthen the tournament or whether concerns such as competition dilution, calendar congestion, operational complexity and market saturation ⁠outweigh the potential benefits.

The study will examine the potential impact of expanding ⁠the tournament to 64 teams, including the effects on the competition, competitive balance, qualification, player welfare and the international calendar.

It will also estimate the revenues that could be generated from ticket sales, sponsorship and media rights under the proposed format.

“The final recommendation should demonstrate not only whether a 64-team tournament ‌can generate incremental value, but whether that value is sustainable,” the document added.

FIFA said a decision on selecting the agency would be made on August 14 and they would have only four weeks to deliver their analysis by September 11.

The ‌2030 ‌World Cup is being jointly hosted by Morocco, Portugal and Spain, while Argentina, Paraguay and Uruguay will host one match each to celebrate the tournament’s 100th anniversary.

FIFA is already facing a dispute with its confederations due to a plan to sell stakes in World Cups and other events to private investors.

Source link

AFC backs UEFA and CONCACAF who plan boycott over FIFA World Cup proposals | Football News

FIFA face global mutiny as Asian Football Confederation stand with Europe and North America after their boycott threats.

The ‌Asian Football Confederation has said it “stands in solidarity” with regional ⁠bodies UEFA and ⁠CONCACAF in opposing plans to sell a stake in the World Cup to private investors but stopped short of threatening ⁠to boycott events run by FIFA, global football’s governing body.

The confederation in a statement on Friday expressed “deep concern” over the proposed establishment of a $20bn commercial ⁠subsidiary, FIFA Forward Enterprise (FFE), to run the World Cup and FIFA’s other events.

Recommended Stories

list of 4 itemsend of list

“The fact that the situation has reached the point where the real possibility of a FIFA World Cup boycott has entered public discourse should concern everyone ‌who cares about the future of our game,” the statement said.

“Football should never have been placed in such a position.”

UEFA, European football’s governing body, voted unanimously on Thursday to boycott all FIFA events unless the plans were dropped. CONCACAF, the regional federation for North America, Central America and the Caribbean, has also rejected ⁠FIFA’s proposal.

On Thursday, AFC President Sheikh Salman bin Ebrahim Al Khalifa had said the way the proposal had been made was “totally unacceptable”, in a letter to member associations.

The AFC said “the proposed FFE cannot realistically achieve the necessary broad consensus and ⁠unity required to move forward.

“The FIFA World Cup ⁠is the pinnacle of global football and derives its strength from the participation of all confederations and the world’s leading football nations.”

The AFC also made a thinly veiled attack on the ⁠governing body’s president, Gianni Infantino, saying the plan “has exposed fundamental weaknesses in FIFA’s consultation and decision-making processes that ⁠must now be addressed”.

Even after FIFA issued ⁠a new statement on Friday, saying each national association “should be allowed to review the proposal and have a say in shaping their own future”, the AFC said “central concerns surrounding governance, ‌institutional process and meaningful consultation remain unanswered”.

It said the furore must become a catalyst for institutional reform at FIFA, and that “meaningful democracy is not ‌measured ‌solely by the opportunity to vote.

“It begins with transparent governance, timely consultation, informed deliberation and genuine participation throughout the decision-making process.”

Source link

Infantino’s FIFA World Cup stakes plan: Would UEFA boycott, would it work? | Football News

The dust has barely settled on the expanded 48-team FIFA World Cup 2026, yet further development of the competition’s future has already been mooted, as well as struck by a fierce backlash.

The shine on the trophy, now held by Spain after their defeat of Argentina in the final, still glitters brightly, but there were tarnishes to this year’s event.

Recommended Stories

list of 3 itemsend of list

Now, the game’s global governing body, FIFA, and its president, Gianni Infantino, face yet more criticism after a plan was released to sell stakes in future World Cups and other events to private investors.

From European football’s governing body, UEFA, to the United Kingdom’s new prime minister, Andy Burnham, FIFA’s plan has been slammed. There has even been a suggestion of a boycott by UEFA.

Al Jazeera Sport takes a look at what the latest proposals on FIFA’s desk mean.

What are Gianni Infantino and FIFA’s new World Cup plans?

FIFA announced plans on Tuesday to sell stakes in future World Cups and other events to private investors in a bid to maximise revenue for the sport.

The proposal is to create a $20bn subsidiary to run the World Cup and other events.

FIFA says it would retain the majority share of a newly created FIFA Forward Enterprise (FFE) scheme, meaning it would still preside over football governance, competitions, match calendars and regulatory and sporting decisions.

Minority stakes, however, would be sold to external investors to raise up to $4.2bn as part of the new proposal.

Why do Infantino and FIFA want to sell stakes in the World Cup?

Debate raged for months in the build-up to World Cup 2026 that FIFA’s ticket pricing was pushing fans out of “the people’s game”, as it has long been regarded.

FIFA’s defence was that the World Cup is their main source of income to support the game around the globe – from the sport’s grassroots to the administration of the major international events.

This latest proposal is FIFA’s attempt to stretch that revenue potential even further.

How would the new plan for the FIFA World Cup work?

Billions of dollars are already raised by FIFA tournaments, largely from broadcasting rights, sponsorship and other commercial deals.

This new commercial subsidiary, the FFE, would extend beyond traditional means of raising funds and would be akin to the franchise model that many sports have now turned to.

The Indian Premier League (IPL), a T20 cricket tournament, was one of the first competitions to fully exploit the potential of franchise models, selling stakes in teams in a newly formed competition.

On Wednesday, the IPL – only formed in 2008 – announced its value had soared more than 11% this year to 20.6bn.

Teams in that competition are owned by majority investors, who therefore hold significant sway in how it is run.

Other models, including The Hundred of the England and Wales Cricket Board (ECB) – an attempt to rival the IPL – have sold minority ownership of the teams.

ECB, as a result, retains control of the competition, and this is what FIFA is proposing for the share of the World Cup and its events that it intends to sell privately.

Nonetheless, a share is a share and new investors, be it in cricket’s The Hundred or in the FIFA World Cup, will expect at the very least to be heard when it comes to decision-making.

This is where concerns are being raised about the proposals.

US President Donald Trump and FIFA President Gianni Infantino, left, hand the World Cup trophy to Spain’s Rodri before the 2026 trophy lift
US President Donald Trump and FIFA President Gianni Infantino, left, hand the World Cup trophy to Spain’s Rodri before the 2026 trophy lift [Hannah Mckay/Reuters]

Who are the potential investors in the World Cup and other FIFA events?

Thrive Eternal, a United States venture capital firm, has been put forward to lead the proposed investor group, FIFA said.

The vehicle was founded by Joshua Kushner, the brother of US President Donald Trump’s son-in-law, Jared Kushner.

Any potential investors would thereafter buy into the FIFA events via Thrive Eternal.

What benefits are FIFA claiming if the World Cup and events plan succeeds?

FIFA has said all net benefits will be reinvested in football, and that all countries should benefit from the ever-increasing profitability of the sport.

“Football is the world’s most popular sport,” FIFA President Gianni Infantino said in a statement.

“Parts of the game have turned that popularity into remarkable commercial value – and we celebrate that success and want it to continue, because it lifts the whole game.

“Our job is to make sure the rest of football grows with it: FIFA exists to support sustainable, inclusive development in every corner of the world.”

‘It is not FIFA’s to sell’: UEFA and UK PM reaction to Infantino’s World Cup plan?

FIFA has already clashed with domestic and continental governing bodies during World Cup 2026. The European powerhouse, UEFA, was the first to speak out against the new proposals.

“This crosses a line that football’s governing institutions should never cross,” UEFA said.

“UEFA takes it extremely seriously. So should every National Football Association. So should every stakeholder who cares about the future of the game.

“The soul and governance of football are not assets to trade – especially with zero transparency as to who gains financially. None of us are the owners of football. It is not FIFA’s to sell.”

Andy Burnham, who only replaced Keir Starmer as the United Kingdom’s prime minister last week, wrote on X: “Let me say this very directly. Football does not belong to investors. It belongs to the people who fill the stands and who stand on the touchline week in, week out, rain or shine.

“The World Cup is not a product. It is the greatest competition in world sport, and it was never anyone’s to sell. Dress the deal up however you like. Once you have sold a piece of it, you have sold out.

“Football belongs to the fans. It always has, and it always will,” he added.

The Confederation of North, Central America and Caribbean Association Football (CONCACAF) said on Wednesday that it ⁠had not been informed of FIFA’s proposed sale of equity to outside investors and was “deeply concerned” over a lack of due process.

What will happen next for FIFA’s World Cup plans, and will UEFA boycott?

Any change will need to be voted through by FIFA’s 211-country membership.

Of that number, 55 nations fall within UEFA’s governance.

The European body will hold an emergency meeting later this week to discuss the proposals.

Were FIFA to implement such a plan, one possible response UEFA could take would include a boycott of FIFA competitions.

Although at just above a quarter of FIFA membership, Europe has produced the winner of six of the last eight World Cups.

Argentina and Brazil are the only teams to prevent a clean sweep by the Europeans in that time, and, indeed, are the only nations outside Europe to win the World Cup since fellow South Americans Uruguay won their second and last title in 1950.

What were the main criticisms of FIFA World Cup 2026?

The main criticism going into the 2026 World Cup, held in the US, Canada and Mexico, was pricing. From tickets to transport links, it was felt that football fans on median salaries around the world were being priced out of the game.

During the World Cup, the decision to suspend a red card shown to USA striker Folarin Balogun “undermined the game’s integrity and credibility,” according to UEFA.

US President Donald Trump said he called Infantino about the ban that Balogun faced – the forward lined up for USA in their next match against Belgium.

FIFA also faced a backlash over hydration breaks that were introduced midway through each half of those matches. Critics said the breaks functioned primarily as commercial opportunities for broadcasters and disrupted the traditional flow of football matches at the tournament.

Argentina superstar Lionel Messi, right, during a hydration break at the World Cup
Argentina superstar Lionel Messi, right, during a hydration break at the World Cup [Lee Smith/Reuters]

Source link

FIFA World Cup: For India, qualification is still just a distant dream | Football News

As the FIFA World Cup 2026 reached its final week, Gourav Roy, an Indian software engineer living in San Francisco, drove more than 9,650 kilometres (6,000 miles) across the United States to attend both the semifinals and the final.

For Roy, it was the next best thing to what he had grown up dreaming of: seeing India play in the World Cup.

Recommended Stories

list of 4 itemsend of list

But the possibility of that dream coming true is looking ever more distant as deep-rooted systemic issues and the failure to implement reforms have left the country of 1.45 billion ranked a lowly 138th in the world, failing to even qualify for the 2027 Asian Cup.

“I’ve learned to love without expectation. That’s the burden of the Indian football fan,” said Roy.

While countries with tiny populations like Curacao and Cape Verde qualified for the 2026 World Cup, India remains a prime example of wasted potential in the planet’s most popular sport.

Those working in Indian football say the problems range from poor youth development systems, a lack of popularity, and a national federation (the All India Football Federation) struggling to implement a uniform vision with a loose patchwork of state associations.

“If you ask me, to clean up the system and reorganise it will take a full cycle of four years,” Ravi Puskur, the CEO of Indian Super League (ISL) club FC Goa, told Reuters.

“Then it’s another 20-25 years to get us to the World Cup.”

Children play football in front of cutouts of Portugal’s Cristiano Ronaldo and Brazil’s Neymar Jr put up by supporters ahead of the 2026 FIFA World Cup, in Kozhikode, India, on June 9, 2026
Children play football in front of cutouts of Portugal’s Cristiano Ronaldo and Brazil’s Neymar Jr put up by supporters ahead of the 2026 FIFA World Cup, in Kozhikode, India, on June 9, 2026 [CK Thanseer/Reuters]

Confined to pockets

In cricket-mad India, football remains popular only in a handful of states like West Bengal, Goa, Kerala, Mizoram and Manipur.

The ISL, launched in 2014 with the backing of Reliance Industries, one of India’s biggest conglomerates, tried to change that with limited success.

In 2025, the AIFF and Reliance did not renew their partnership as negotiations stalled amid a Supreme Court case to implement a new constitution for the federation.

This year, under new management led by clubs, the ISL is yet to finalise a broadcaster and announce fixtures.

NorthEast United CEO Mandar Tamhane, who previously led Bengaluru FC, said clubs alone cannot fix Indian football.

“You’re talking about the government, corporate India… it has to be a collective effort,” he said.

“The federation has to make sure the clubs, state associations, the corporates and other stakeholders all work together.”

Weak youth development

AIFF executive committee member and Mizoram’s sports minister Lalnghinglova Hmar said the government can help with infrastructure, but for Indian football to improve, the country’s youth development system needs a drastic overhaul.

“In South Korea and Japan, kids play over 40 competitive matches per season. This is missing in India,” he said.

“We start developing players too late. Most under-15 players get only 12 to 15 competitive games yearly. Some get called up to the youth national camp after playing less than 20 competitive games.

“We’re short on qualified coaches. Many states don’t even have a youth league… we just can’t compete like that.”

But India’s size, the very thing that makes it an attractive sports market and led to the huge success of cricket’s Indian Premier League, also makes it difficult for the AIFF to implement widespread reforms.

“If even half the states were doing a proper job at grassroots, things would grow,” Hmar added.

The uncertainty over the ISL, which forced some teams to suspend player salaries last year, also dealt a blow to the clubs’ development programmes.

“If you can provide stability, gradually the investment will increase,” Puskur said.

Global football stars like Lionel Messi of Argentina (centre) – seen here at the Arun Jaitley Stadium, New Delhi, India on December 15, 2025 – have a high fan profile in India, despite the national team’s underwhelming on-field performance
Global football stars like Lionel Messi of Argentina (centre) – seen here at the Arun Jaitley Stadium, New Delhi, India on December 15, 2025 – have a high fan profile in India, despite the national team’s underwhelming on-field performance [Adnan Abidi/Reuters]

A limited window

With India bidding to host the 2036 Olympics, the government is considering the launch of a “sports passport” that allows Indian-origin athletes to represent the country.

The AIFF leadership has backed the initiative, believing it will help improve the national team’s performances. But the proposal is still far from becoming law, and Hmar said Indian football needs to act fast.

“The other nations aren’t sitting idle… if we don’t match them, even if we improve, we will remain where we are,” he said.

While Indian football hangs in limbo, fans like Roy can only live in hope.

“They are talking about a 64-team World Cup,” he said. “It won’t gift us anything, but more places mean more hope.”

Source link

Cape Verde World Cup star Vozinha agrees deal with Chile’s Colo Colo | World Cup 2026 News

The 40-year-old goalkeeper made headlines around the world after starring in Cape Verde’s goalless draw with Spain.

Cape Verde’s heroic World Cup goalkeeper, Vozinha, has reached an agreement to join Chilean club side Colo Colo.

The 40-year-old stopper, who made headlines around the world after starring in a goalless draw with Spain, will travel to Chile for a medical before being unveiled, Colo Colo’s president, Anibal Mosa, announced on Saturday.

Recommended Stories

list of 3 itemsend of list

Vozinha became one of the most talked-about players at the World Cup with a string of remarkable saves against top teams, including defending champions Argentina.

The goalkeeper, who left Portuguese second-tier side Chaves before the summer, was voted into FIFA’s fan-selected World Cup dream team.

“Vozinha will be a Colo Colo player. In the coming days, he will travel to Chile, undergo the usual medical examinations and then be presented here at the Estadio Monumental,” Mosa said.

He added that Vozinha’s World Cup performance showed he deserved the move, while acknowledging the signing also carried marketing appeal for the Chilean side.

Colo Colo teased the signing on social media with an image appearing to show the veteran goalkeeper’s trademark curly hair.

Vozinha, whose full name is Josimar Jose Evora Dias, has also become a social media star, with help from Brazilian influencer Casimiro. The goalkeeper’s Instagram following has soared from 50,000 to nearly 30 million.

He also made headlines after revealing that his mother, Ana Candida Evora, was unable to travel to watch her son due to the cost of a bond payment for a visa to enter the US.

She was eventually granted a visa with all travel fees waived after lobbying from US House Democratic leader Hakeem Jeffries.

Colo Colo, who are based in the Chilean capital Santiago, are currently top of the Liga de Primera.

They are the most successful side in Chile and the only club from the country to win the Copa Libertadores.

Source link

How Airbnb hosts prepared their rentals for the World Cup

The 2026 FIFA World Cup has wrapped, but some Angelenos who rented their homes to fans are still tallying up profits from a month of soccer frenzy in the city.

Driven by projections of massive tourism and a $750 first-time host incentive from Airbnb, many local property owners expected a sizable payout. While some savvy owners were able to cash in big during the tournament, others experienced only a moderate bump.

But something they all walked away with was some extra cash in their pockets and a blueprint for the LA28 Olympics.

We spoke with three L.A. Airbnb hosts to find out what they earned through their rentals during the World Cup, the luxurious renovations and amenities that helped their properties stand out and what advice they’d give others to prepare for the next global gold rush.

Wellness retreat-inspired house in Inglewood, 3 bedrooms

Lia Pilla sits in one of her Airbnb properties.

Lia Pilla turned one of her Airbnb properties into what she calls the Pink Palms Retreat. The Inglewood home features an infrared sauna, a large hot tub and more.

Rental host: Lia Pilla

How long have you been a host? Since 2021

Pre-World Cup rate: Ranged from $350 to $550

Price during the World Cup: During opening weekend, I got $2,730 for two nights. Of course, I have to pay a cleaning fee, but just in two nights, I’m a few hundred short of paying my mortgage, so that was really cool. For the following games, I maybe got like $400 to $500 a night. Then for the final weekend, I got like $3,400 for four nights, so it went back up.

What updates did you make, if any, to prepare? Last July, I did a full remodel of the house and turned it into what I call Pink Palms Spa Retreat. It’s all pink on the outside. It has an infrared sauna and a huge hot tub that can fit up to like 20 people. It has a large dining table with a firepit on top of the table, lush privacy trees and a custom gym.

Were you surprised with how things played out? I was expecting to make a couple hundred thousand off this World Cup, I’m not gonna lie, but I didn’t so I was like “OK. That kind of sucks.” I think L.A. got a little bit [cheated] with the teams we had. We had Team USA, which was cool, but we didn’t have any of the the big name teams like Argentina or France or Spain, so I think that’s one reason why the prices weren’t as high. I also think the political climate has made a big impact. Some people are scared to come to the U.S. or they aren’t allowed to come. But I’m happy with what I did get.

What’s one thing you’re thinking about doing with the money you made? I always invest back into the business. I want to touch up everything at all of my properties, so it continues to look like the pictures because your reviews are so important. I also have a Europe vacation planned.

Any advice for hosts preparing for the Olympics? Do your research on the market. Think “If I’m traveling to Los Angeles, what would I want?” because it’s also about the experience you create. Know what amenities people like. If you’re starting out or you’re already a host, I highly recommend having software in place for property management, cleaning and pricing.

‘Hillside hideaway’ in Woodland Hills, 2 bedrooms

A man stands outside his Airbnb.

Matthew Motamedi was surprised to see an influx of bookings on his Woodland Hills hideaway, which is roughly 30 miles away from SoFi Stadium.

(Kayla Bartkowski / Los Angeles Times)

Rental host: Matthew Motamedi

How long have you been a host? Since July 2025

Pre-World Cup rate: In late spring, we were charging $250-$280 per night on average.

Price during the World Cup: It was around $300, which is normal during July for us. We undercut the hotels and some of the other listings in our area by $100.

What updates did you make, if any, to prepare? We added a super crazy, comfy couch made of fake fur and people love it. That’s one of the important things about an Airbnb. There needs to be a really good hangout spot, so the couch needs to be super comfortable, and if the couch isn’t comfortable, no one wants to stay there.

Were you surprised with how things played out? Our property was so far away from SoFi Stadium (nearly 30 miles) so I thought it was going to be a non-event for us. It was supposed to be like that, but it definitely affected us because I started getting a lot of European and Spanish-speaking tenants.

What’s one thing you’re thinking about doing with the money you made? We’re definitely putting the extra money back into the property because we’re not there yet. There’s so much we want to do. During the World Cup, I was able to upgrade the AC unit, added a smart thermostat and invested in landscaping, which we want to do more of. We want to invest in the curb appeal and add more outdoor furniture. Maybe a movie room. We also want to get an auto pen so we can write handwritten cards for guests because it’s kind of hard to write perfect handwriting in different languages and in cursive. [Laughs] You can pick a font and it holds a ballpoint pen. To have that would be really cool.

Any advice for hosts preparing for the Olympics? You have to curate the experience and get more involved. If you can’t get involved, you need a co-host. Find a cousin, a sister, a brother, a friend, someone you trust with good taste to help you. Also, don’t just put up random paintings. Make it so that people want to move there. A lot of my guests are like “I wish I could live here.” You need a hotel scent and to provide laundry supplies. Ask your guests about their allergies and snack preferences then put together a snack basket. They freak out when they see that. Have a comfy couch, add plants like the fiddle-leaf fig (it looks bougie and you only have to water it once a week) and get a good cleaner. With that, you’re going to do really well.

Modern suite with luxurious amenities in Westchester, 1 bedroom, 2 guests

Sara Geissler at one of her Airbnb units.

Sara Geissler at one of her Airbnb units.

(Jason Armond / Los Angeles Times)

Rental host: Sara Geissler

How long have you been a host? I started my [rental management] business about 10 years ago, but have been a full-time host for roughly eight years.

Pre-World Cup rate: About $195 a night.

Price during the World Cup: $234, which is about a 15% increase so a little bump. It wasn’t anything crazy.

Were you surprised with how things played out? I probably was expecting a little bit more because it was such a huge event. What I was a little surprised by though was how long the stays were. I was thinking that people were going to come in for a few days, but most of my stays were for a week or longer. We were pretty booked. I think we only had a couple days in between bookings.

What updates did you make, if any, to prepare? We bought the home a year ago and we’ve been getting it ready for the last four months. I added a private hot tub and an Eight Sleep Pod, which is a really fancy mattress topper that heats and cools your mattress. I tried to go all out with my amenities. We’ve got all the fancy soaps, deluxe robes and we added a washer and dryer. I always think about what I’d want when I’m traveling. I always put Q-tips, cotton balls and makeup wipes. For the kitchen, just having all the little stuff you need there. A wine bottle opener is No. 1.

What’s one thing you’re thinking about doing with the money you made? Paying my property taxes and my mortgage. [Laughs] Honestly, we’re putting it toward our living expenses and being able to afford our house. It’s been a huge help because everything is so high.

Any advice for hosts preparing for the Olympics? Really think about what you would want and put yourself in the shoes of the traveler. I always recommend people to try out your space before they rent it out. That will help you realize things like this faucet doesn’t get hot water or I forgot to put an ice cream scoop in the kitchen. You don’t want your guest to be a guinea pig.

Source link

Why TV viewers had a love affair with the World Cup

Coverage of the 2026 FIFA World Cup on Fox and Telemundo became the ratings smash of the summer.

Fox TV executives knew their telecast of Sunday’s 2026 FIFA World Cup Final would be big.

But bigger than every NFL game outside of the Super Bowl, the perennial ratings blockbuster, was not on their radar.

“I have to admit that I didn’t see it coming, that we and Telemundo would combine for almost 65 million viewers for the final,” Mike Mulvihill, executive vice president and head of strategy and analytics for Fox Sports. “That’s beyond what we could have hoped for.”

Spain’s World Cup victory over Argentina by a 1-0 score attracted the largest audience for any sports telecast outside of the Super Bowl since the 1994 Winter Olympics when Nancy Kerrigan and Tonya Harding competed in the women’s figure skating short program.

The 38.9 million viewers who tuned in on Fox was enough to make the final the most-watched soccer telecast in history. Telemundo’s coverage set the record for a Spanish language soccer telecast with 23.9 million viewers.

It capped a month of massive viewing for the quadrennial tournament. In the United States,128.4 million people watched some portion of the World Cup across Fox’s broadcast network, its cable outlet FS1 and streaming platform Tubi. The 104 matches averaged a record high 7.7 million viewers, a 116% increase over the 2022 World Cup in Qatar.

Spanish language coverage on NBCUniversal’s Telemundo and the Peacock streaming platform combined to average 6.3 million viewers across the 104 matches, up 143% over the 2022 tournament.

Ad revenues for the tournament topped $1.2 billion, according to data from Guideline, which tracks media spending.

Having the tournament in the U.S. with games airing in daytime and prime time helped. Mulvihill noted the tournament came up at a fortunate time on the sports viewing calendar. The NBA Finals were over and Major League Baseball’s post-season and the NFL season are months away.

But even with that soft competition for sports fans’ attention, the World Cup demonstrated an ability to bring in viewers who don’t follow the sport. Fox data showed 53% of viewers who tuned into its coverage had not watched any soccer in the past year. The network’s research found that a majority of U.S. sports fans could name only two stars, Cristiano Ronaldo and Lionel Messi, and their home countries.

What brought the audience in? Mulvihill credits social media, which tends to be an angry place during big sporting events. The lead up to the World Cup was no different, but the doom and gloom went away once the action began.

“There was a lot of negativity around this tournament on social as there always is about everything related to the cost of tickets and related to challenges that foreign visitors might face coming to the U.S.,” Mulvihill noted. “As soon as the ball was kicked, and the matches were in progress, that just completely pivoted to overwhelming positivity.”

Patrick Rishe, director of the sports business program at Washington University in St. Louis, said the global reach of social media made the international stars accessible to U.S. fans and created a “fear of missing out” effect that likely drove them to watch.

“There is a communal aspect of soccer, in particular, where you can be in a room with people wearing 10 different colored jerseys, and they all just kind of get into the camaraderie of it, and the highs and lows of it, and the drama of it,” Rishe said. “So even if you don’t have rooting interests, it’s just fun to be a part of it.”

The appeal of communal viewing showed up in the Nielsen data. Out-of-home viewing accounted for 27% of the audience. For Sunday’s final, the figure was 35%

People were having viewing parties or gatherings at home as well. An average of 1.955 viewers per home watched the World Cup. The figure for last year’s regular season NFL games was 1.685 viewers.

The question going forward is whether the World Cup will spur more interest in soccer in the U.S. Major League Soccer has reportedly seen significant increases in ticket sales. The league, which has most of its matches on Apple TV, launched an ad campaign with the tagline, “Thanks World, We’ll Take It From Here.”

Versant acquired the rights to carry 300 Bundesliga matches. The company’s USA Network will carry at least 30 matches from the German domestic league, with the rest streaming on the company’s free Fandango platform. The league was previously available on ESPN’s streaming service, which required a subscription.

Telemundo acquired the Spanish-language TV rights to the Union of European Football Assns. men’s club competitions, including the Champions League.

Fox paid $485 million for the rights to the 2026 World Cup, while Telemundo shelled out $600 million for the Spanish-language telecasts.

But the real prize is the rights for the 2030 World Cup, which both TV networks and streamers are expected to vigorously pursue, even though the time zones will not be as hospitable to the U.S. (The host countries are Morocco, Portugal, and Spain.)

During a recent appearance at the CNBC Sport x Boardroom Game Plan Summit in New York, ESPN Chairman Jimmy Pitaro made it clear where he stands.

“Of course we’re interested,” Pitaro said. “This has been a juggernaut. We’re not at all surprised by it.”

Source link

Despite some irritating flaws, 2026 World Cup a rousing success

The largest, longest and most complex World Cup in history came to a close Sunday, with Spain beating Argentina 1-0 in extra time. But FIFA president Gianni Infantino didn’t bother waiting for the final result before passing judgment on the tournament.

“By all means this World Cup has exceeded all expectations,” he said during a reception at Trump Tower two days before the final kicked off. “This has not just been the greatest FIFA World Cup of all time. It is the greatest human social and cultural event that mankind has ever witnessed.”

No, but it was pretty good, with FIFA emerging as the World Cup’s biggest winner, allowing Infantino to reportedly shore up support within the organization despite a number of norm-shattering decisions during the tournament.

Attendance topped 6.8 million, a World Cup record averaging more than 65,000 fans a game. FIFA estimated the cumulative global TV audience topped 5 billion people across linear television, digital streaming and social platforms while more than 1.8 billion people were expected to watch the final, according to the BusinessStats website, making it the most-viewed sporting event in history.

Argentina goalkeeper Emiliano Martínez reacts as Spain's Ferran Torres scores during the World Cup final.

Argentina goalkeeper Emiliano Martínez reacts as Spain’s Ferran Torres scores during the World Cup final in East Rutherford, N.J., on Sunday.

(Julio Cortez / Ap Photo/julio Cortez)

Exact figures won’t be known for a few days.

Revenue for the four-year World Cup cycle is anticipated to reach $13 billion, making it the first $10-billion sporting event in history — bolstering Infantino’s case for reelection as FIFA’s president next year.

The final was among the most expensive U.S. sporting events of all time, with the get-in asking price for a single ticket on the secondary market peaking at about $7,400 three hours before kickoff and the average purchase price topping $10,800. One seat sold for $32,502, which is either a good thing or a bad thing, depending on whether you’re buying the ticket or selling it.

Inglewood’s SoFi Stadium hosted eight games, including two of the U.S. team’s three group-stage games and Spain’s quarterfinal win over Belgium. The matches had a total attendance of 561,656 people, about 99.6% of capacity — that’s more than each of the first three World Cups drew for the entire tournaments.

U.S. and Paraguay oversized flags are featured on the pitch before a World Cup match at SoFi Stadium on June 12.

U.S. and Paraguay oversized flags are featured on the pitch before a World Cup group stage match at SoFi Stadium on June 12.

(Allen J. Schaben/Los Angeles Times)

Weather disrupted just a handful of matches, not the dozen or more that were feared, and the logistical nightmares of staging the 39-day tournament across three countries for the first time — the U.S. co-hosted the event with Mexico and Canada — never materialized. The expansion to 48 teams and 104 games, meanwhile, made room for a number of surprises that gave the tournament its life and sparkle.

Tiny Cape Verde, the second-smallest country to qualify for a World Cup, made a memorable debut, playing Spain to a scoreless draw in its opener, then taking Argentina to extra time before falling in the cruelest way possible, on an own goal, in the knockout rounds.

Norway, playing in the tournament for the first time this century, made it to the quarterfinals behind its hulking striker Erling Haaland, who quickly became a fan favorite while the team’s supporters saw their synchronized “Viking Row” celebration go viral.

Canada and Egypt both won World Cup games for the first time, advancing to the Round of 16, with Egypt becoming one of nine African teams to make it to the knockout rounds. Of FIFA’s six continental confederations, only UEFA, representing Europe, did better than Africa, sending 13 teams beyond the group stage.

Argentina’s Lionel Messi erased any doubt that he’s the greatest player in World Cup history — if not soccer history — by willing his team to the final and winning the Silver Ball, runner-up for the tournament’s most outstanding player. On Sunday, Messi was thwarted in his attempt to win a second straight World Cup and third Golden Ball, but he walked off the field at MetLife Stadium as only the second man to play in three World Cup finals.

And he finished his record-setting sixth tournament as the all-time leader in games (34), assists (12) and goal contributions (33), more than standing the test of time. Two of the players Spain started against Argentina in the final hadn’t even been born when Messi, 39, made his World Cup debut in 2006.

But if those were the highlights, there were also lowlights.

This was by far the most political World Cup in history and the first in which a host country, the U.S., was actively at war with a participating one, Iran.

Iran defender Ramin Rezaeian celebrates with teammates after scoring during a World Cup match against New Zealand.

Iran defender Ramin Rezaeian celebrates with teammates after scoring during a World Cup match against New Zealand at SoFi Stadium on June 15.

(Allen J. Schaben/Los Angeles Times)

That had all kinds of ramifications, starting with the State Department’s refusal to grant visas to more than a dozen members of Iran’s official delegation. Iran was also forced to move its base camp from Tucson to Tijuana, and though it played all its games in the U.S., it was denied permission to remain in the country after each match, an option granted to every other team.

Despite the harassment, Iran did not lose a game, playing to three draws despite having three goals — any of which would have sent it to the knockout rounds — erased by video reviews.

The State Department also denied entry to Omar Abdulkadir Artan, a decorated Somali referee, turning him away at Miami International Airport in June, citing “vetting concerns.” Artan, named Africa’s top referee last year, had a valid entry visa and was selected by FIFA to work the tournament last April.

Iran wasn’t the only team to have its World Cup ended early by technology. Although the video assistant referee (VAR) system was adopted primarily to alert the head official to potential clear and obvious errors or serious missed incidents, in this tournament it became intrusive, eliminating Croatia on evidence from a NASA-level ball sensor and costing Egypt what would have been a game-winning score for a perceived foul that took place nearly 100 yards from the goal.

Coaches and players are still allowed to make mistakes, but the technology now has referees making calls on things that are imperceptible to the naked eye, something critics say has removed any sense of judgment or nuance, robbing the game of much of its drama.

“Football is an art. That’s why we love it,” said Christina Unkel, a former FIFA referee and a rules of the game analyst for multiple TV networks. “When you do pursue black and white — objectivity is what they’re trying to get to, and I get it; they want to eliminate as much subjectivity as possible — what everyone is hating is this perfection thing.”

Then there was the official’s call that President Trump took credit for overruling from 2,800 miles away.

When striker Folarin Balogun, the U.S. team’s leading scorer, was given a red card in the second half of his team’s Round of 32 win over Bosnia-Herzegovina, he was immediately suspended from the Americans’ next elimination game with Belgium. But Trump admitted he phoned Infantino three times, lobbying for the suspension to be rescinded.

U.S. forward Folarin Balogun steps on Bosnia-Herzegovina defender Tarik Muharemovic's foot and received a red card.

U.S. forward Folarin Balogun stepped on Bosnia-Herzegovina defender Tarik Muharemovic’s foot during a World Cup match and received a red card at Levi’s Stadium on July 1.

(Robert Gauthier/Los Angeles Times)

Less than 30 hours before the Belgium game, the card penalty was suspended and Balogun was placed on one year’s probation by FIFA’s disciplinary committee, marking just the second time in World Cup history that a player who received a red card was allowed to play in his team’s next game. The international uproar that followed overwhelmed the U.S. team, which played its worst game of the tournament against Belgium.

“I could almost see within my teammates a bit of nerves,” Balogun said in an interview with CBS, “because it’s something that is so unique.”

Trump, who was booed as he saluted the national anthem Sunday from a luxury box before the game, was booed again by the crowd of 80,663 when he strode onto the pitch for the awards ceremony afterward.

UEFA, the FIFA confederation in which Belgium plays, protested the decision to let Balogun play, saying it had “crossed a red line.” It was far from the only bright red line Infantino crossed in this tournament. And some of that line crossing could set dangerous precedents.

Allowing the U.S. to turn away the Somali official and limit the Iranian team’s time in the country, for example, could embolden future World Cup hosts to do the same. What’s to stop Morocco, co-host of the 2030 tournament, from banning officials and players from Algeria over the two countries’ territorial dispute in the Western Sahara? And if a red card is handed to a player from Spain, another 2030 co-host, would the Spanish prime minister call Infantino to try to get it rescinded? Despite FIFA’s insistence that the disciplinary committee works independently, many believe Trump’s meddling worked.

But as always with FIFA, money speaks the loudest, so Infantino’s norm-shattering behavior over the last year doesn’t seem to have cost him much support. The Guardian reported last week that as the World Cup neared its successful conclusion, nearly 200 of FIFA’s 211 member associations are endorsing Infantino’s bid for reelection to a fourth term as president next March.

Which is why Spain wasn’t the only winner in this tournament.

Source link