sofi stadium

Like most good stories, this one requires planning. Organizers with the L.A. Sports and Entertainment Commission spent nearly nine years preparing to bring the FIFA World Cup to L.A. The most popular sporting event in the world was just the start of a mega-event trilogy that turns the page to Super Bowl LXI at SoFi Stadium and will culminate with the largest Olympics ever in 2028.

“We are on the international stage for three years,” said Kathryn Schloessman, president and chief executive officer of L.A. Sports and Entertainment Commission, or LASEC, said. “What story are we telling and how are we doing that?”

The World Cup was a riveting first chapter. The 39-day tournament brought more than 560,000 fans to SoFi Stadium for eight matches, 250,000 fans to 10 official fan zones and a projected $892 million in economic impact across L.A. County, according to LASEC.

The expanded World Cup, with 48 teams and 104 matches over 16 venues in three countries, is only a logistical qualifying match compared to the 2028 Olympic and Paralympic Games. The first Olympics in L.A. in 44 years will welcome 11,198 athletes across 51 sports from more than 200 countries competing over 20 days. The 2028 Paralympics will come to L.A. for the first time with a 23-para sport schedule that will begin competition before the opening ceremony for the first time.

Despite the difference in scale, John Harper, chief operating officer of LA28, called the successful World Cup’s local matches “an immense learning opportunity for us in a lot of ways.”

Attending World Cup matches as a fan and behind-the-scenes observer, Harper was impressed by the transportation services provided by L.A. Metro. The agency said it provided more than 212,000 rides directly to and from SoFi Stadium and 15 parking and transit hubs in L.A. and Orange counties through an enhanced service. Harper was encouraged by the interagency work between different public partners that helped the eight matches go off without a major hitch.

But the biggest lesson was in the spirit of the fans who packed watch parties, streets and bars.

“It really demonstrated the power of sport,” Harper said. “Not only the energy in the stadium, but the energy in the city and L.A. being such a diverse city, you really saw the world come to life on the streets of L.A.”

The World Cup exceeded expectations, Schloessman said, delivering economic effects, local supplier opportunity and community engagement. LASEC hosted fan areas at 10 different locations, highlighted by the tournament-opening festival at the Coliseum. The City of L.A. hosted seven free “Kick It In the Park” watch parties. Sports bars and restaurants overflowed with customers who drank beer taps dry.

“It was just this six-week interlude of time when people liked each other and people were having fun together,” Schloessman said.

LA28 hopes to create a similar, harmonious energy during the Games with sports parks at major sports zones. Areas where multiple venues are clustered together, such as L.A. Live, Exposition Park, Long Beach, Inglewood and Carson, will have dedicated areas for pin trading, sport trials, entertainment zones and sponsorship activations.

While LA28 will be responsible for hosting official live sites for the Games, local communities can organize their own Games-time activities. LASEC worked with local organizations and businesses leading up to the World Cup to promote opportunities, including watch parties, meetups or themed decorations while still adhering to strict rules regarding FIFA broadcasts and logos. LA28 will provide similar guidance leading up to the Olympic and Paralympics Games.

“It is our responsibility, with the organizers, with the authorities, to create an Olympic experience for as many people as possible,” said Pierre Ducrey, International Olympic Committee sports director, who was impressed by the atmosphere of a FIFA fan event in Kansas City where he attended a match featuring his native Switzerland facing off against Argentina. “Whether they have a ticket to be in the stadium or they don’t, we want to create special moments for them that they can remember.”

LA28 sold more than 4 million tickets in its first ticket drop, and after last week’s presale, the second drop will resume Aug. 10. With 14 million tickets available, the 2028 Games could break the sales record set by Paris 2024, which sold 12 million tickets between the Olympics and Paralympics.

The biggest World Cup ever also boasted the highest attendance, but some of the tournament’s best parties came outside of stadiums.

Santa Monica put screens on every block of the Third Street Promenade for World Cup watch parties where patrons were allowed to carry alcoholic beverages within a specific area of the open-air mall. More than 40,000 people walked through a fan hub on the Santa Monica Pier. The city closed down more than a mile of downtown Santa Monica during the World Cup final for a block party that attracted 20,000 people.

And, Santa Monica Mayor Caroline Torosis proudly emphasized, it was free.

“I think major global events have an extractive history,” Torosis said. “We are trying to change that. We are also trying to use it as an opportunity to showcase the city itself. So how do we benefit our local community but also reintroduce Santa Monica to the region?”

Santa Monica balked at the chance to host competitions for the 2028 Games. Talks to host beach volleyball near the iconic pier broke down in 2025, six months after a study indicated that being a venue city could result in a net loss of $1.45 million, while not hosting the competition could still generate $10.65 million in profit because of the city’s status as a popular tourist destination.

Santa Monica already has deals in place to host hospitality houses for several countries in 2028, including France and Switzerland. Broadcast partners will set up studios on the city’s iconic pier. With plans for watch parties and other accessible celebrations for fans, Torosis envisions Santa Monica being “the place to be” during the Games.

“We are prepared for the influx of people that are going to be in the city,” Torosis said. “I think that FIFA was a great dry run.”

Inglewood was at the center of the World Cup with eight matches at SoFi Stadium. The city got an economic boost from an estimated 625,000 fans, including thousands who traveled to support their national teams without a match ticket, Inglewood Mayor James T. Butts Jr. said.

Fans from all over the world, sporting their country’s colors, flooded Market Street for the city-hosted Wood Cup festival to begin the tournament. Packed prematch marches stunned organizers who were unfamiliar with the tradition. While SoFi Stadium’s name was changed to “Los Angeles Stadium” per FIFA’s sponsorship rules, broadcasters still emphasized they were in Inglewood.

“It really gave a boost to community pride that Inglewood is now an international city,” Butts said.

Inglewood will remain the setting for the mega-event story. SoFi Stadium, in addition to hosting a second Super Bowl in five years, is the scene for the 2028 Olympic opening ceremony — which will be shared with the Coliseum — as well as Olympic swimming and the Paralympic opening ceremony. Neighboring Intuit Dome will host the Olympic basketball tournament.

The consistent stream of global events doesn’t faze Butts. In a city that will have hosted an NBA All-Star Game, eight World Cup matches and another Super Bowl in less than a calendar year, the Olympic chapter is already written.

“We do it time and time again,” Butts said. “This is what we do.”

Aaron Donald did not attend a Rams fan event Thursday night, but the crowd at the YouTube Theater in Inglewood featured many people wearing No. 99 jerseys. One waved a large printed cutout of the three-time NFL defensive player of the year’s face.

The Rams are waiting for Donald to decide whether he will come out of a two-year retirement and join a star-studded Rams team that is favored to win the Super Bowl, which will be played in February at SoFi Stadium.

“I think it’s real clear where we can start the GoFundMe to bring Aaron back,” team president Kevin Demoff joked to a raucous crowd that was cheering ‘AD, AD, AD.”

The Rams open training camp Saturday at Loyola Marymount. Donald, 35, helped the Rams win Super Bowl LVI at SoFi Stadium to cap the 2021 season. He has indicated that he is considering a return to a defense that features end Myles Garrett, the reigning defensive player of the year, and All-Pro cornerback Trent McDuffie.

“We don’t have a ring, or a Lombardi Trophy or a banner if it’s not for Aaron Donald,” Demoff told the crowd, adding that if Donald wants to return, “We will wait with open arms.”

Tony Pastoors, the Rams chief operating officer, said the Rams want Donald to go “through his process” before making a decision.

“Whenever he’s ready, we’ll be ready,” Pastoors told the crowd. “And, ultimately, I would rather have Aaron Donald when we’re playing actual football games than in July.

“So, we’ll all be patient, and if it happens, we’ll be ready.”

Demoff echoed Pastoors.

“The last 10 years don’t happen without Aaron Donald, and if he wants to come help kick off the next 10 years, by all means we’re ready.”

Erling Haaland and SoFi Stadium, ladies and gentlemen. Your breakout stars of the World Cup.

We’ve all fallen for the blond forward who has rowed Norway to its first World Cup quarterfinal berth — and also for SoFi Stadium.

Or “Los Angeles Stadium,” FIFA’s designation for the $5.5-billion architectural masterpiece that welcomed the world to Inglewood.

I cover Rams and Chargers games there regularly, but the World Cup changed how I feel about the place. It has more soul now, more character.

There is more history attached, “core memories,” as Kevin Demoff, president of parent company Kroenke Sports & Entertainment, put it.

The exultation when the United States went up 1-0 in the seventh minute of its tournament-opening, 4-1 victory over Paraguay? “That’s now a core memory of this stadium,” Demoff said.

So is the proud Iranian diaspora showing up en masse to mostly support Team Melli twice, in draws with New Zealand and Belgium.

And the goal by LAFC’s Stephen Eustáquio in the second minute of second-half stoppage time to lead Canada to a 1-0 victory over South Africa in its first knockout game.

And Spain’s taut, 2-1 victory over Belgium in Friday’s high-stakes quarterfinals match.

FIFA might say these sensational scenes put L.A. — our tiny hamlet of more than 18 million people — “on the map.”

What they did was put SoFi Stadium on everyone’s radar as one of the world’s foremost football stadiums.

Jose Ovalle, a 34-year-old from Reynosa, Mexico, has watched matches at Estadio Azteca in Mexico City and Estadio BBVA in Monterey, both sites of World Cup action this summer.

“They’re amazing stadiums — a lot of history, so much history,” Ovalle said Friday. “But [SoFi Stadium] is one of the top stadiums in the world.”

Nah, said New Zealand coach Darren Bazeley: “This is the best football stadium I’ve ever been in.”

Swiss center back Manuel Akanji plays for Inter Milan and roots for the Atlanta Falcons. It was a big deal for him to play at their home field, Mercedes-Benz Stadium, in last year’s FIFA Club World Cup.

“It’s really nice, but this is the best,” Akanji said after Switzerland defeated Bosnia-Herzegovina in group play at Sofi Stadium. “This is the best I’ve seen overall among all the stadiums I’ve ever been to. It’s amazing.”

Eight matches, five group stage games, two round-of-32 knockout affairs, Friday’s quarterfinal and a partridge in a pear tree — it was a monthlong run that was everything SoFi Stadium’s team could have wished for when it began preparing to host eight years ago. And more.

“I don’t think you can envision the passion of national team fans,” Demoff said. “We’ve seen so many great events here, NFL games, concerts, but the pride of a national event and seeing people come to Los Angeles and the U.S. for the first time, and seeing this building for the first time…

“There’s something magical about 30,000 Bosnians in blue singing, marching from the airport to here. You can’t properly envision that, no matter how many times you’ve been here.”

People raved about sight lines and sound. They admired the architecture and the infinity screen and the way the canopy kept things cool. In line to buy merchandise Friday, Orange County’s Nick Valencia looked around and mused: “Wow, humans made this.”

Players had the run of the place on real grass, not the artificial turf in place for NFL games. (Don’t expect that to change, Demoff said, noting that upkeep would be doubly challenging at SoFi Stadium with two NFL teams using the field.)

Soccer fans amplified their positive reviews online, where the only complaint having to do with SoFi Stadium was that FIFA decided to give the World Cup final to the archaic-by-comparison MetLife Stadium — a.k.a. “New York/New Jersey Stadium” — instead.

The stadium popped in person and on TV, its distinctive, futuristic shape making it immediately recognizable in a way that not every stadium is.

Vibes were good among volunteers and visitors from around the world and every corner of the United States — and among stadium staffers, who won raises in a late-breaking contract agreement that resulted in increases to more than $30 per hour.

The Rams’ house — and Chargers’ — was full almost every match, with four sold-out crowds of 70,492 and an eight-game total of 561,656.

People paid thousands of dollars for tickets and got their money’s worth at the world’s most-expensive stadium, a modern marvel that’s only getting better with age.

Dodger Stadium is dripping in lore, from Kirk Gibson’s legendary walk-off home run in 1988 to more history, like Shohei Ohtani playing perhaps the greatest game ever last postseason.

Staples — er, Crypto.com Arena — is where Kobe Bryant dropped 81. Decathlete Rafer Johnson lit the Olympic flame in 1984 at the Los Angeles Coliseum. And we all can picture Brandi Chastain ripping off her top in her iconic celebration after scoring the game-winning penalty kick in the 1999 Women’s World Cup at the Rose Bowl.

“We may not have the Brandi Chastain moment from ‘99,” Demoff said. “But we’ve had so many great moments off this tournament that I think will be replayed over and over and over again.”

There are more moments to come, with SoFi Stadium slated to host Super Bowl LXI in February and then, in 2028, to stage the Olympic Opening Ceremony and the Olympic swimming competition.

“Where the U.S. scored the opening goal,” Demoff said, “is going to be the middle of the Olympic swimming pool. I think that contrast blows people’s minds. It certainly blows mine.”

And for the past month, Los Angeles’ stadium blew the world’s mind.

World Cup tourists are coming to L.A. for the soccer, but they’re staying for the $21 smoothies and Double-Doubles.

As the last Los Angeles FIFA World Cup event ended Friday, soccer fans were eating like locals and famous chains from the region were cashing in.

In the weeks that L.A. has hosted the World Cup, international soccer enthusiasts have flocked to big brands from the area, often in large groups wearing their countries’ jerseys.

It is a phenomenon seen at many of the host cities. In Dallas, giant gas station Buc-ee’s is the main attraction. For people visiting New Jersey, deli shops have been a hot ticket. In L.A., the place to be between matches was Erewhon.

Thirsty international sports fans gathered for pictures outside different Erewhons, wandered their aisles smiling, and, of course, picked up pricey smoothies.

While Erewhon would not comment on its business, mobility data company Arity, which uses phone data to track consumers, said Erewhon visits at the outlets around SoFi Stadium were quadruple what they were a week earlier on June 12, the day of the U.S. national soccer team’s opening match there.

Arity looked at what stores people visited within a 10-mile radius of SoFi that day and also found surges in visitors to nearby El Pollo Loco and Trader Joe’s.

Locals have spotted groups of people in Korea jerseys huddled together, trying to decide what to order at In-N-Out.

Some complained on social media that international tourists at Trader Joe’s were buying up all the mini canvas tote bags.

Soon after the Belgium vs. Spain quarterfinal ended Friday, the In-N-Out near SoFi had a long line of soccer fans stretching out the door in bright red and yellow and black jerseys and matching striped hats and scarves.

One of the workers said he had to explain “spread” and “animal style” to foreign football fans.

“I didn’t know this place existed,” a fan from Romania said while waiting in line.

Los Angeles and other cities and states that have hosted the event need the soccer fans to spend money to make the event worth all the time, effort and money it requires.

A rosy 2024 report projected the World Cup could bring more than $800 million to the L.A. region as 180,000 people converge on the area to sleep, eat and spend.

There were early concerns people weren’t turning up for the event because of the high ticket prices and the difficulty of obtaining visas for citizens of some countries.

However, at least for some L.A. hotels, there was a surge of last-minute visitors which pushed up occupancy and room rates.

While sports fans are not in the region to shop, they do make time for it.

World Cup customer spending is also apparent in beer sales. Andrew Heritage, the chief economist at the Beer Institute said beer purchases at entertainment and attractions in L.A. – outside of World Cup spaces – were up around 10% from normal.

“That tells me that fans in the L.A. area have decided to extend their stay and take in all the other things that the area has to offer, rather than just the match itself,” he said.

On social media, the purpose of these shoppers is clear: grab a quick souvenir or local specialty and take a selfie.

The data from Arity suggests that fans are very efficient when they spend at local spots, diving in, getting what they want and getting out as soon as possible, said Jeff Schlitt, a director at the company.

“Normally you’re there for an hour. They’re going to be there for 15, 18 minutes,” he said. “Why is that? Because they were purpose-driven shoppers.”

For some travelers, the more popular American chains aren’t unfamiliar. But some of the native L.A. fare still comes as a surprise.

As one Belgium-Spain matchgoer from the Netherlands stood taking a picture of the In-N-Out sign after the game, he said he’d never had a burger like the one he’d just tried.

“We only have McDonald’s and Burger King,” he said. “It’s way better.”

ESPN is pulling up stakes from downtown Los Angeles and heading to the NFL’s headquarters at Hollywood Park in Inglewood.

“We look forward to all of ESPN’s L.A. based studio content, originating from a single location, further enhancing creativity and collaboration with expansion possible in the future,” the Walt Disney Co.’s sports media unit said Wednesday in a statement.

ESPN produced “NBA Today” and “WNBA Countdown” out of the L.A. Live location, which opened in 2009. A late night edition of “SportsCenter” was produced there until last year. The productions will move into the NFL’s Los Angeles headquarters near SoFi Stadium.

ESPN’s local radio outlet, KSPN, will continue to broadcast out of the L.A. Live location adjacent to Crypto.com Arena.

The NFL took a 10% equity stake in ESPN last year. As part of the deal, ESPN oversees the NFL Media, including the NFL Network and the RedZone channel, which has its production facilities at the Hollywood Park location that opened in September 2021.

The moves, expected to be completed by early September, come ahead of ESPN producing its first Super Bowl, which will air on ABC in February 2027 from SoFi Stadium.

Although a new round of layoffs is reportedly expected at ESPN, a person familiar with the matter who could not comment publicly said there will be no job cuts related to the move to Hollywood Park.

About 160 employees work at the L.A. Live location. People involved in ESPN’s productions will relocate to Hollywood Park while others will move to a Disney location in Glendale, Calif.

Summer has just begun, but there’s a certain magic in the air in Los Angeles right now. On the heels of Juneteenth and Pride Month, the city is fully immersed in World Cup, which continues through July 19, with some of the matches being played at Inglewood’s SoFi Stadium. There are plenty of places to eat and drink near the stadium if you’re heading there for a game and plenty of watch parties at local restaurants and bars for those looking to cheer alongside other soccer fans.

If you’re staying close to home this summer, keep your taste buds entertained with Food’s guide to the 50 essential dining experiences that define living here, from an East L.A. taco truck crawl to pastries in Chinatown and Iranian cafes in Westwood’s Persian Square. There are also plenty of new bars to explore, including rooftop destinations with sparkling views of the city.

And if your summer plans involve travel abroad, bookmark Food’s international dining guides. Far from exhaustive, these food and drink recommendations encompass memorable highlights from past off-the-clock visits to major food hubs like London, Paris, Tokyo, Melbourne, Mexico City, Hong Kong, Lima and little-known Colima, Mexico.

Keep reading for even more dining ideas to keep you busy this month:

GUADALAJARA, Mexico — Spain, ranked second in the FIFA rankings and the favorite to win the World Cup, did not play its best game, but did enough late Friday to defeat Uruguay 1-0 and eliminate the South American team in one of the most anticipated matches of the first round.

Spain finished first in Group H, while first-time participant Cape Verde advanced in second place with just three points, the result of three draws. Uruguay was eliminated from the tournament with only two points, following two draws and one loss.

For much of the match on Friday, Spain lacked better offensive coordination ahead of facing more dangerous opponents in the upcoming do-or-die rounds.

Alex Baena scored a goal in the 42nd minute by connecting with the ball after a cross from the right. The ball slipped past goalkeeper Fernando Muslera, who at first seemed to have no trouble blocking the shot, but the ball found the back of the net, making all the difference on Friday night in Guadalajara in front of 45,065 fans — most of whom were rooting for Spain. Muslera did not return for the second half and was replaced by Sergio Rochet.

“We have to celebrate because, honestly, it’s hard to finish first in a group like this,” said Baena, a midfielder for Atlético Madrid.

“It was a physically demanding match — extremely intense — and we rose to the occasion,” said Spain coach Luis de la Fuente, who emphasized that winning the World Cup requires winning tough matches against tough teams like Uruguay.

“I’m proud of this team because they want to keep growing. I have complete faith in this team. We’re where we are, and that’s exactly where we wanted to be,” added De la Fuente, who noted that the team needed to improve its fluidity of play.

Uruguay failed to beat Saudi Arabia or Cape Verde — two teams that, on paper, seemed inferior at the start of the tournament. Coach Marcelo Bielsa’s team couldn’t find its rhythm or play at its best.

“I wasn’t able to bring out the full potential of Uruguay’s players,” Bielsa said, visibly shaken by his failure with the Uruguayan national team. “What I’m leaving behind for Uruguayan soccer is nothing, because any contribution a coach might make to the soccer of a country where he worked for three years never takes root if results aren’t achieved.”

At the end of the match, Uruguay’s Agustín Canobbio was sent off after committing a hard foul on Spanish defender Pau Cubarsí in the 95th minute, prompting several Uruguayan players to protest the decision by U.S. referee Ismail Elfath.

For Bielsa and Uruguay, this marks the end of an era in which many believe the Argentine coach lost control of the locker room and his relationship with the media became strained because of his eccentric and explosive personality, but, above all, a lack of wins.

Cape Verde will face Argentina in the round of 32 on Friday in Miami. Spain will face the second-place finisher in Group J, which will be determined late Saturday by the match between Algeria and Austria. The game will be played at SoFi Stadium.

The match was the fourth and final World Cup game played in Guadalajara. Before the game began, a minute of silence was observed in memory of the victims of the earthquakes in Venezuela. So far, Venezuelan authorities have reported that more than 900 people have died and that thousands are missing.

The Iran soccer team left a note in its SoFi Stadium locker room thanking Los Angeles area fans for their hospitality.

The Iranians made history with two draws in Inglewood, marking the first time the team has avoided a loss through its first two World Cup games. While the matches drew protests against the Iranian regime, including some booing both times the national anthem was played before kickoffs, the crowds heavily favored and cheered loudly for the Iranian team.

Iran will close group play against Egypt at Seattle’s Lumen Field on Friday night.

Before leaving Sunday, the Iranian soccer federation and forward Ramin Rezaeian shared pictures of the team’s note of appreciation.

“Thank you, Los Angeles, for your hospitality,” the note read. “And thank you to every Iranian who gave their heart, voice, and soul for Iran throughout these 180 minutes.

“May peace, respect and friendship prevail among all nations.”

Iran has complained about U.S. government restrictions that forced them to spend limited time in the Los Angeles area before and after its matches, quickly returning to its base camp in Tijuana. But the complaints don’t extend to those who they crossed paths with while practicing briefly in Carson, spending two nights in a Manhattan Beach hotel and playing two big games at SoFi Stadium.

“From ancient Persia of thousands of years ago to the civilized Iran of today, the spirit of Iran remains alive and steadfast,” the note read. “We came to Los Angeles with pride, competed with honor, and leave with dignity.”

Daiki Kaneko had only 24 hours before his World Cup journey took him to Dallas, where his home country’s squad will take on Sweden.

The Japanese soccer fan was making the most of it on Tuesday in Inglewood, snapping pictures of SoFi Stadium before taking in a different kind of monument: a space-age, two-story branch of the chicken chain Raising Cane’s, complete with a 308-square-foot screen, a mirrored dog sculpture and a massive halo hovering around the exterior.

For Kaneko, 25, who lives in the Tokyo suburbs, it was the perfect encapsulation of American grandeur.

“All this for chicken,” he said. “I love America.”

Inglewood is already diverse — most residents are Latino or Black, and nearly a third are immigrants. But during the World Cup, it’s looking more like the United Nations. English, Japanese, Swiss, Iranians, Paraguayans, Bosnians, Belgians and others are flocking to the city of about 102,000, where eight matches are being played at SoFi Stadium.

Though visitors from abroad may not have heard of Inglewood until now, they’re soaking up the vibes of a city that has long been a major sports and entertainment hub, home to venues such as the Kia Forum and Intuit Dome, and a crucible of Black culture, immortalized in hip-hop songs by artists such as Tupac Shakur and Dr. Dre.

“We’re an international city now,” Mayor James Butts said.

Butts said locals were already proud of what the city has become, but the World Cup has put the celebratory feelings over the top.

“We have people from so many different countries migrating to Inglewood, and there’s an explosive sense of community pride,” he said.

City officials are doing everything they can to embrace the spirit of the tournament, including speeding up permits so small businesses and neighborhoods can hold World Cup gatherings and watch parties, Butts said. During the U.S.’s opening match against Paraguay on June 12, the city hosted the Wood Cup, a block party on Market Street that brought in more than 5,000 people.

Businesses across the city are embracing the tournament as well, vying for a piece of the roughly $17 million the city expects to haul in. For a few weeks, concerns about skyrocketing housing costs and gentrification, brought on by the city’s increasing popularity as a place to settle down, are taking a back seat to the sheer fun of international soccer.

The supersized Raising Cane’s had its grand opening on June 11, the first day of the tournament. During the USMNT’s opening match, Cinepolis, a luxury movie theater down the road from SoFi Stadium, turned into a global sports hub, according to CEO Luis Olloqui.

Maddy Daversa, a bartender at the Meeting Spot, a restaurant near the stadium, said 2,000 people poured in when the Americans played Paraguay.

“I was selling beers for five hours straight,” she said. “It was crazy.”

Daversa said the restaurant is usually closed on Mondays but opened in hopes of getting some spillover fans from the Iran-New Zealand game at SoFi.

“Every table was full,” she said. “We’re taking advantage.”

Tuesday was an off day for Inglewood, with no games at SoFi. But the energy was still palpable, with locals sporting soccer jerseys and tourists popping up across the city.

“I just want to be where the fans are,” said David Meier, a Swiss fan in town for his home country’s match against Bosnia-Herzegovina on Thursday.

Meier, 45, plans to explore L.A. via bars, restaurants and watch parties, taking in every game that his schedule will allow before heading north of the border to Vancouver, where Switzerland will face Canada on June 24.

“Everyone has been so kind,” he said. “Soccer and beer turns strangers into friends.”

The energy carried over to Market Street, a historic shopping district about a mile from SoFi Stadium. Businesses set up signs, posters and international flags to lure locals and tourists alike, while the Miracle Theater hosted a watch party for the match between France and Senegal.

Owen Smith, who co-owns the theater with his wife, Mariana, said a Senegalese friend who grew up in France asked if he would be willing to show the game on the big screen. A day later, fans of both teams assembled inside, snapping photos in front of a giant inflatable World Cup trophy in the lobby.

“The Miracle is a cultural event theater. It’s about accommodating the community,” Smith said.

Benyam Woldegiorgis, who co-owns the Nile Bar on Market Street, is showing every single World Cup match — all 104 of them.

“It brings in business,” he said. “Usually it’s just football, basketball and baseball, but now we’re adding soccer to the mix.”

Dionte Johnson, owner of the streetwear store Kingsrowe, partnered with Adidas to hold a watch party for the U.S. team’s opener and said the turnout was massive, bringing in loads of Mexico fans who are local residents, even though their team had already won their opener the day before.

“The downside of the World Cup is that tickets are so expensive, so a lot of locals can’t go check out the games themselves. That’s why we’re hosting events,” Johnson said. “The games are in our backyard, so this is something people have had on their calendar for a long time.”

Homeowners are cashing in as well, with some renting out their places on Airbnb for a small fortune, figuring that crashing on a friend’s couch or booking a hotel room elsewhere is well worth the lofty payouts brought by World Cup demand.

Across L.A., hotel demand lagged compared with initial expectations, but short-term rental prices still jumped 56% compared with typical rates, and more than 70% of rentals were booked by December 2025.

In Inglewood — especially for rentals walkable to SoFi Stadium — prices became dizzying.

Peggy Orenstein and her husband, David, own a home steps from the stadium that typically rents for $400 a night on Airbnb. For the U.S. team’s opener, the nightly rate shot up to $3,000.

For other matches, the four-bedroom house is going for $1,200 to $1,500 a night. Orenstein said the high demand and international crowds are a teaser for what’s to come.

“Next up is the Olympics,” she said. “This is a great learning lesson for what we can expect.”

Imagine it. A neophyte coach, leading a team for the first time at any competitive level, and it being a high-profile assignment on the biggest of big stages.

A self-assured broadcaster, critical and competitive, having his bluff called, being invited to not just talk about it, but to be about it: Walk the walk, why don’t you?

A former player — scorer, shooter — being challenged to step up and right a listing ship while navigating politics and the push and pull of history and high hopes.

Imagine that guy going: “Bet.”

As in, you betcha. As in, I’d bet on me.

Lakers fans, you’ve seen JJ Redick run this play in the NBA.

Bosnia and Herzegovina’s faithful — who comprised the vocal majority amidst the full house for Thursday’s 4-1 Group B loss to Switzerland at SoFi Stadium — are seeing manager Sergej Barbarez pull the same improbable stunt.

The 54-year-old Barbarez is Bosnia’s national soccer team’s fifth manager since 2022. He’s also a former national team captain turned professional poker player turned broadcaster whose turn coaching this team came as a complete shock.

He might be the most interesting man amidst a mass of most interesting men at the World Cup, and he has Bosnia back on two feet.

And he had them on equal footing Thursday until Switzerland scored the match’s first goal in the 74th minute.

“Maybe our start wasn’t that good,” Barbarez said through an interpreter. “But from the first cooling break until the goal, we were the better players, the better team.

“I don’t like self-pity,” he added. “I entered the dressing room and told them all that they have one hour to cheer up to lift their heads up.”

The loss to the 19th-ranked Swiss was the first in six matches for 64th-ranked Bosnia, following six consecutive 1-1 or 0-0 draws, including their 1-1 World Cup opener against host Canada.

They know they’ll have to win their next match Wednesday against Qatar for an opportunity to reach the knockout stage: “It seemed,” Barbarez said, “from the very beginning that the last game would be the most important one, and it turns out it is.”

And they’ll be ready, he said.

“It’s hurtful; it’s quite painful,” he said. “But this is my job, and trust me, I’ll make sure they will be fine ahead of the next game. We will try to remedy what happened.”

We’d expect to hear something similar from Redick — whose poker face isn’t as good as Barbarez’s, whose small sigh and slight smile betrayed his only emotions during his postgame news conference Thursday.

(As for who wore it better: Barbarez pumping up Bosnian fans in all-black business attire beats Redick’s all-black athleisure.)

Ahead of schedule and happy to be here, Bosnia is playing in the World Cup for the first time in 12 years. Playing hard with house money.

Barbarez spent most of his 14-year professional playing career in the Bundesliga, scoring 105 goals for Borussia Dortmund, Hamburg and Bayer Leverkusen. When he retired, he got his coaching license but didn’t use it until 2024, taking a gamble on a different competitive calling.

He played poker professionally in Europe for a decade, made at least $143,000, according to Cardplayer.com, and reached two final tables in the World Series of Poker.

He also became an unabashed critic of the Football Assn. of Bosnia, which was churning through managers; three of them were hired and fired within months. Beyond failing to qualify for the 2024 Euros, Barbarez admonished the association’s leadership for its 2022 decision to schedule friendlies with Russia soon after it was banned by FIFA and UEFA for invading Ukraine.

And then, in April 2024, he was introduced as the national team manager.

“His energy and authority can be crucial factors in getting the national team back on track for success,” the president of the Football Federation Vico Zeljkovic told reporters.

Also key: “Personality,” Zeljkovic said.

Barbarez maintained from the outset that his goal was to qualify for the Euros in 2028 — and for his players to feel proud wearing Bosnia’s blue, yellow and white.

On Thursday, his players felt it and so did thousands of fans who showed up at SoFi Stadium wearing those colors for a World Cup match. All of them, all in.

“They support us all over the world,” said Ermin Mahmić, who scored his side’s only goal in the 93rd minute. “It’s not normal to be honest, and we’re very thankful for them.”

And surely for Barbarez, who took a path rarely traveled, willing to bet big on Bosnian football.

Unprecedented sports feats and historical firsts are usually joyous affairs. Something to celebrate, fun trivia to tuck away for later.

On Monday in Inglewood, the history was much more fraught, and not at all trivial.

Iran’s national soccer team played on American soil — this time on SoFi Stadium’s natural turf — for the first time in 26 years. And for the first time, a country hosted a World Cup participant with which it is mired in an on-again, off-again war.

There was, in the days and hours leading up to the match, protest and pushback from portions of the large, local Iranian diaspora who didn’t think it was possible to support the country’s football team without supporting the oppressive regime.

But inside SoFi Stadium, thousands of L.A.’s Iranian supporters gave the team its full-throated support. So did many new Mexican fans who’ve adopted Team Melli, which has been staying and training in Tijuana between matches as it was barred from the United States except for game days.

Most of the near-sellout crowd of 70,108 were there cheering Iran, helping propel this team under so much pressure to an entertaining 2-2 tie with New Zealand.

And there, among the thousands of enthusiastic Iran supporters swept up in the match, was my son’s favorite soccer coach, Narbé Mansourian, with his son, 13-year-old Daniel.

Narbé’s brother got his hands on a pair of nosebleed tickets and immediately handed them over to his soccer-loving relatives.

And Narbé — a fifth- and sixth-grade social studies teacher in Hollywood — had no qualms about backing these Iranian men. There were no second thoughts about separating the players from the politics in the country with the complicated geopolitical — and personal — history.

Now, know this: Mansourian is no fan of Iran’s Islamic regime. He was 7 in 1983 when his father, a political dissident, was executed in Evin Prison, nine months after he’d been apprehended.

Narbé remembers visiting his dad, Vazgen, at the notorious prison. He remembers the long drive to get there, the long wait to see him and the game he and his mom used to play: “Today you are 4 years old.”

What started as a way to avoid paying bus fares for 6-year-old Narbé became the way to fool guards at prison, where only the small children were allowed to physically touch their imprisoned loved ones.

He remembers being allowed behind the glass, where he’d wait for his dad to emerge, blind-folded.

When his dad was killed at 37, Narbé said his mother didn’t immediately find out. And when she did, she initially told Narbé that he’d been sick. There was no funeral and when they went to visit his father’s grave, they found a dirt field. There were no markers, Narbé recalls.

He has kept Vazgen’s Coke-bottle glasses, his watch and the still-intact little LEGO house they built together before his dad was taken to prison.

Narbé has held onto so many difficult memories, including the nighttime terrors associated with bombings during the Iran-Iraq war. But there are also happier recollections. Like the stories he would make up about good guys going against the greedy. And, yes, memories of going to soccer games with his dad.

So, “absolutely, I’m going to root for the Iranian national team,” Narbé said before Monday’s match, saying that, to him, equating the Iranian national team with the country’s regime is like rooting against the Knicks because you don’t like President Donald Trump, a native New Yorker.

“It’s not like a cartoon good guy, bad guy,” Narbé said. “There’s so much gray. Because they live there. My heart goes out to them. It can’t be easy, to kind of teeter-totter like that.”

I should’ve expected this outstanding youth soccer coach would be most concerned with the players on the pitch.

Some fans got into SoFi on Monday with the Iranian Lion and Sun flag, a historic Iranian national and opposition flag that was banned from the stadium because FIFA desires to steer free of politics (unless it’s steering straight into them). It was a strange sight in Los Angeles, seeing stadium workers asking attendees to discard flags in an effort to censor the expression of people here.

Some of those fans turned their backs during the national anthem, which many in the stands jeered at its start. But then, once the game took hold, so did the support.

“There were many Iranians here,” Iran coach Amir Ghalenoei said through an interpreter. “They believe in different political affiliations, different beliefs, but they all wholeheartedly encouraged us, and I think that’s a victory for all of us.”

The Iranian national team finally got to just play soccer.

Their journey to the World Cup has been uniquely fraught, with a war erupting between the host of their matches and their home country.

They had to relocate their base camp from Arizona to Tijuana, struggled to get all of their traveling party into the United States amid visa scrutiny and absorbed President Trump’s suggestion they may not be safe if they chose to play in the World Cup.

With the focus shifted solely to soccer, Iran’s 2-2 draw with New Zealand in front of an announced crowd of 70,108 Monday night at SoFi Stadium may have felt like a victory because of the sheer fight it took for Team Melli to play in Inglewood.

After Belgium and Egypt tied 1-1 earlier Monday, all the teams in Group G are tied at one point apiece.

The All Whites showed no signs they were rattled by the pro-Iran crowd or their standing 65 slots behind Iran in FIFA world rankings.

Iran fell behind twice, but the team rallied to avoid plummeting to the bottom of its group.

A flurry of chances generated by both teams during stoppage time never translated into a winning goal.

New Zealand struck first.

Elijah Just rumbled toward the box and seemed to pinball around the Iranian defense. He passed to Sarpreet Singh, who chipped the ball to Chris Wood in the box. Wood then chested the ball back to Just, who took one touch before kicking the ball in for New Zealand’s first goal in the seventh minute.

A small but hearty contingent of New Zealand cheered.

After the hydration break, Iran’s Ramin Rezaeian pushed the ball into the box and tapped it to Saman Ghoddos. Shahriyar Moghanlou’s shot was blocked, but Rezaeian was in position to tap the deflection into the far lower left corner of the net in the 32nd minute.

The stadium roared as Mexico fans joined Iran fans cheering and waving flags.

Both teams has chances to break the tie late in the first half.

New Zealand earned a free kick in the 45th minute just outside the box. Wood took a direct shot at the goal, but Iran goalkeeper Alireza Beiranvand gathered it with ease.

During first-half stoppage time, Rezaeian’s free kick was headed home by Ali Nemati, but Nemati was clearly offsides and the goal was waived off by the referees.

In the 54th minute, Iran turned the ball over and Just connected with Just for his second goal of the match.

Iran responded in the 64th minute with Rezaeian’s cross headed home by Mohammad Mohebi, tying the game and delighting fans.

Before the game, protesters outside SoFi Stadium argued Iran’s oppression regime should be sanctioned for human rights violations and banned from competition. Other Iranian Americans countered they gathered at the venue to cheer on players rather than Iran’s totalitarian leaders.

Iran captain and star striker Mehdi Taremi said before the game he hoped the team that has unified in the face of massive distractions could provide solace during a difficult time.

“We, the players of the national team, we play for every Iranian, be it the Iranian diaspora or be it Iranians in the country,” Taremi said through a FIFA interpreter. “Look, in every country, people have different opinions, but we are here as footballers to unite people, and we will try to bring joy to all Iranians, irrespective of where they live.

“Everyone is entitled to their own opinion, and we respect them, but we are here to bring joy to the Iranian people. We do not get involved in politics. We are here to play football.”

The 2026 World Cup, the largest ever, will be played in three countries and 16 stadiums, organized by geography, not national borders.

Seven of the 11 U.S. venues — all but Kansas City, Philadelphia, Santa Clara and Miami — plus Vancouver normally have artificial-turf fields.

So for the World Cup, which FIFA mandates must be played on grass, those surfaces underwent multi-million-dollar transformations, with state-of-the-art fields — each with its own root system and irrigation methods — rolled out across the plastic turf.

Additionally, stadiums that have corporate names not affiliated with FIFA sponsors — SoFi Stadium, Mercedes-Benz Stadium, etc. — will use generic names such as Los Angeles Stadium and Atlanta Stadium during the tournament.

The U.S. men’s national team made its first World Cup game on home soil in 32 years one to remember, defeating Paraguay 4-1 in front of a sold-out crowd at Los Angeles Stadium (SoFi Stadium) in Inglewood on Friday night.

Here’s a look at some of the best moments before and during the game as captured by the Los Angeles Times photography staff:

Tickets to watch the U.S. dominate Paraguay 4-1 on Friday night at Inglewood’s SoFi Stadium cost a fortune. But roughly nine miles north, fans such as Jose Santiago and Ivan Gonzalez enjoyed the match at a fraction of the price.

The pair each paid $10 for a ticket to watch the Stars and Stripes flourish in their first World Cup game on home soil in 32 years on big screens at the packed Coliseum on Day 2 of the Los Angeles FIFA Fan Festival.

“We bought these tickets [at the] last minute, not knowing what to expect,” said Santiago, of Fullerton. “And so far, we’ve been blown away. We definitely want to come back.”

“It’s dope,” added Gonzalez, of Yorba Linda. “You feel it. You feel the game. You feel the atmosphere. It’s fun. Everyone’s into it right now.”

Food and drink options. Pop-up tents featuring brands such as Galaxy and LAFC. A rare on-field experience at the home of USC football. And, of course, some good ‘ol collective effervescence.

“It makes you still feel like you’re a part of it,” Santiago said of his viewing experience. “It still makes you feel like you’re at the stadium, because we’re all watching the game.”

The U.S. took care of business in its World Cup opener. Presumably, those who could afford the intimidating ticket and parking prices at SoFi Stadium considered the experience worthwhile.

Santiago and Gonzalez, however, spoke for many who cherished their inexpensive night at the Coliseum, in the City of Angels itself, during their nation’s statement victory.

Several other attendees would agree — even those who aren’t backing the U.S.

Take Charlotte Cabeca, a 37-year-old from downtown L.A., is primarily rooting for Colombia — as well as “anybody from South America” — but was still grateful for the opportunity to watch the beautiful game with other fans at a bargain.

“It’s so fun,” Cabeca said with a laugh, as “USA” chants rang in the background. “It’s a really kid-friendly and family-oriented [environment.] It’s not as hectic as I had anticipated.”

Cabeca said she’ll attend more fan events in L.A. throughout the tournament, as Friday marked “the closest we can get [and] that we can afford” compared to actually attending a World Cup match.

Perhaps more important, though, Cabeca appreciates the community engagement unfolding before her eyes.

“I love that the city is coming together,” Cabeca said. “I feel the unity. And even these fanfests, they bring us together. So even if we’re not at the game, it still brings all of us together as a country.

“It’s awesome. The traffic is not helpful, but other than that, it’s exciting. I really feel like everybody is for soccer right now, and that’s what we need right now to heal and be happy together.”

While Friday was a night of smiles, chants and relative affordability, there remain fans who wish FIFA and the U.S. would do more to make the World Cup more accessible, particularly by making everything, well, cheaper.

“Obviously, football is a very hard sport to monetize, because we don’t have the breaks like the NFL,” Kunal Mehrotra, a 25-year-old soccer fan from Koreatown, prefaced before saying, “Without the fans, it isn’t really a World Cup. So, it is disappointing from the U.S., and it’s not just the tickets. … It really shows that the U.S. is in it for the money and not at all for the football, which is disappointing.”

“It’s pretty ridiculous,” added Monica Unzueta, a Maywood resident and fan of Mexico and Spain. “But aye, at least FIFA’s holding some events. I mean, they should be free. But, I don’t know — that’s just FIFA.”

While they’d rather attend a World Cup game live, as Mehrotra and Unzueta noted, that isn’t realistic for most residents.

So, nights such as Friday at the Coliseum are the next-best thing.

And for fans such as Tyler David, a 24-year-old from Tampa, Fla., the trip to the home of the Trojans couldn’t have gone better.

“Beyond belief,” David said. “And it’s so cool to see everybody and the cultures colliding. Love it.”

Oh, and the USA’s big victory was splendid for fans too.

“Dude, absolutely magnificent,” David said, in disbelief of the U.S. leading 3-0 after 45 minutes against Paraguay. “Christian Pulisic, [coach Mauricio] Pochettino, all the guys, [Timothy] Weah. They’re playing at the top of the charts right now. I love to see it on the home soil in L.A.

“It’s getting me fired up; the fan base, the environment, the atmosphere — through the freaking roof.”

TIJUANA — Iran’s soccer team arrived in Mexico on Sunday morning for training ahead of the World Cup, before its first two group matches at SoFi Stadium in Inglewood later this month.

Ehsan Hajsafi was the first player to exit the plane with markings for German charter airline USC, which arrived at about 5:05 a.m. He led the team, dressed in blue blazers over white T-shirts, through a brief security check with Mexican officials and dogs before boarding a bus.

The bus stopped briefly at the entrance to the Tijuana airport, where around 20 or so Iran fans waved flags.

The team’s participation in the World Cup, jointly hosted by the United States, Mexico and Canada, has been complicated by the Iran war. Problems with processing visas earlier led Iran to move its training base from Tucson to Tijuana.

The team has been training in the Turkish city of Antalya. It flew directly to Mexico on a private jet from the Mediterranean city’s airport.

Some members of their entourage were reportedly still without U.S. visas, according to Iranian state television Saturday. Those include the Iranian Football Federation’s secretary-general, Hedayat Mombeini, and its vice president, Mehdi Mohammad Nabi.

Iran plays its first two games at SoFi Stadium in Inglewood against New Zealand on June 15 and Belgium on June 21, then heads to Seattle to face Egypt on June 26. Iran and the U.S. could meet in the Round of 32 on July 3 in Arlington, Texas, if both teams finish second in their groups.

In March, President Trump discouraged Iran from participating in the tournament, saying he didn’t think it was “appropriate” and raising concerns over players’ “life and safety.” A day later, Iran’s national team countered, saying “no one can exclude” it from playing.

Iran finalized its team on Monday, including 17 home-based players whose clubs haven’t played since February because of the war. Star forward Sardar Azmoun was dropped in March, reportedly because of a social media post that angered Iranian authorities during the war.

Iran’s sports minister said in March that it would “not be possible” for the team to participate in the World Cup, but the Islamic Republic’s soccer federation said in May that it was moving ahead with a team. The federation had insisted that all players and staff be granted visas, including those who had military service in the Islamic Revolutionary Guard Corps.

Making a rib stop on the way to a game and then eating your barbecue inside your car — or, better, on the hood of your car if you don’t want sauce-stained seats — has been a classic move since the days the Lakers used to play at the Forum in Inglewood. Lately, however, it’s getting harder to find old-school L.A. barbecue — the wood-smoked ribs and links and small ends that have long powered this city. Luckily, Inglewood is home to two outposts from the first family of L.A. barbecue: Woody’s (see separate entry), started by the late Woodrow “Woody” Phillips and Phillips Bar-B-Que from Woody’s cousin Foster Phillips, who still inspires younger pitmasters. Where Woody’s has patio seating, Phillips, in traditional barbecue style, is a take-out-only shop with a tightly packed parking lot off Centinela Avenue. It’s the only location that remains after the 2024 closure of Phillips’ Crenshaw spot. Recently, I stopped in for pork ribs so tender the meat easily came free from the bone; small ends, a meaty cut Phillips helped popularize; plus sides of greens and an especially cheesy macaroni and cheese. If you order your rib sauce hot, it may not be as spicy as it was in the old days, but it still has the sweet taste of nostalgia.

First-timers visiting the 35,000-square-foot Mercado La Paloma, take heed: The line likely trailing out the door and into the parking lot is specifically for Holbox, the most decorated and popular among the market’s seven food vendors. Chef Gilberto Cetina’s mariscos creations are revolutionary in their freshness and jigsaw-intricate flavors. Tuna tostada, scallop aguachile, coctel mixto and smoked kanpachi taco number among must-try dishes. Other wonderful options in the mercado await without the Holbox queues. Begin at Komal, where Fátima Juárez’s quesadillas and tacos, as beautiful as they are delicious, showcase the earthy-fragrant masa she crafts daily from heirloom corn varieties, and Chichén Itzá, where the Cetina family serves lush, orange-scented cochinita pibil and other specialties from the Yucatán. The mercado is such a vital sanctuary for the city that fellow critic Jenn Harris and I ranked it number one on our recent guide to the 101 Best Restaurants in Los Angeles.

As if anyone needed a reminder, the Rams know how to go all-in.

On Monday, the already Super Bowl-ready Rams pulled off another massive deal, acquiring defensive end Myles Garrett — the league’s defensive player of the year — in a trade with the Cleveland Browns for edge rusher Jared Verse, a 2027 first-round draft pick, a 2028 second-round pick and a 2029 third-rounder.

Garrett, 30, is a nine-year veteran, five-time All-Pro and two-time defensive player of the year. Last season, he amassed a league-high 23 sacks, increasing his career total to 125.5.

Garrett is scheduled to earn $31.5 million this season, according to Overthecap.com.

Verse, 25, was the 19th player chosen in the 2024 draft. He was the NFL defensive rookie of the year and last season had 7½ sacks for a Rams team that advanced to the NFC championship before losing to the eventual Super Bowl-champion Seattle Seahawks.

Verse is scheduled to carry a salary-cap number of $4.1 million this season, according to Overthecap, but is presumably in line for a massive contract extension.

The Garrett trade is the second major offseason deal for the Rams. In March, they traded for All-Pro cornerback Trent McDuffie, and then signed him to an extension that makes him the highest paid player at his position in NFL history.

The Rams are a favorite to play in Super Bowl LXI, which will be played at SoFi Stadium.

The move bolsters an already formidable Rams pass rushing unit that has played a integral part in the Rams being among the favorites to win the Super Bowl at SoFi Stadium in February. During the 2021 season, the Rams traded for pass rusher Von Miller en route to winning the Super Bowl at home.

This is a developing story. The Times will have more soon on the Rams acquiring Garrett.

Daniel Patterson, the chef behind San Francisco’s Coi, who once helmed Alta Adams alongside chef Keith Corbin, has opened a new tasting restaurant in Hollywood, alongside his wife and former music journalist and producer Sarah Lewitinn. Jacaranda challenges stereotypes of stuffy or restrained fine dining restaurants with a Gen X playlist, casual service and lively conversations among guests. This approach, as Patterson told reporter Stephanie Breijo, better reflects the ethos of Los Angeles, where your next great meal is just as likely to come from a street vendor as it is from a 10-course dinner. The restaurant holds only one seating per night, to allow diners the opportunity to linger as you would at a friend’s dinner party, as well as a multi-course lunch on Sunday.

Matthew Stafford is a master at reading defenses.

The Rams star quarterback manipulates opposing players with his eyes. He knows what he sees.

So the reigning NFL most valuable player can easily anticipate, recognize and digest why moves — on or off the field — are made.

Which brings us to the Rams’ decision to select former Alabama quarterback Ty Simpson with the 13th pick in the NFL draft.

“I understand where the team’s coming from,” Stafford, 38, told reporters last week in his first public comments about a move that stunned many. “Listen, I’m not 25 years old and I get that, so we’re doing everything we can to be as good a football team as we can for now, for the future, for all of it.”

That doesn’t mean Stafford was thrilled about general manager Les Snead and coach Sean McVay spending a first-round pick on his heir apparent.

This, however, is not the San Francisco 49ers trading for Steve Young with Joe Montana on the roster.

But the Rams bypassed an opportunity to give Stafford and an already loaded roster another weapon such as former USC receiver Makai Lemon, who might have provided immediate impact to help them reach and win Super Bowl LXI in February at SoFi Stadium.

Because the Rams showed five years ago that going all in and winning a Super Bowl was worth it, regardless of the perceived and real costs down the road.

Regardless, the Rams are considered among the favorites to return to the Super Bowl for the first time since Stafford led them to victory in Super Bowl LVI at SoFi Stadium.

Like they did before and during that 2021 season, the Rams have done almost everything possible to ensure that owner Stan Kroenke can once again bask in the glory of winning a Super Bowl in the stadium he built.

After losing last season’s NFC championship game, the team quickly signed McVay and Snead — who were entering the final years of their contracts — to long-term extensions.

Then they improved their roster’s main weak spot by trading for All-Pro cornerback Trent McDuffie, and signing cornerback Jaylen Watson — both of whom played on two Super Bowl championship teams with the Kansas City Chiefs.

On May 21, they signed Stafford to a one-year, $55-million extension that could keep him with the team through 2027.

Whether the 17-year veteran and reigning NFL most valuable player plays beyond 2026 remains to be seen.

But McVay is happy that the future hall of famer will be leading the offense.

“It’s great to be able to have that taken care of,” McVay said in his first news conference with local reporters since April 24, the day after the Rams drafted Simpson.

McVay had spent the previous availability explaining the reason for his somber and dour countenance during an awkward news conference the night before. McVay said he was trying to be respectful of Stafford’s status as the team leader, and that a personal situation also had affected his demeanor.

On the night the Rams drafted Simpson, McVay said he had spoken with Stafford beforehand. When asked what he told Stafford, McVay said, “I’ll keep that between us.”

Last week, when asked about his discussion with McVay, Stafford said, “I’m not going to get in too much to what our conversation was. I appreciate him talking with me about those kinds of things. We have constant dialogue and a great relationship so I appreciate that.”

Stafford said his job as the starting quarterback was to help all players, including Simpson, prepare for the season.

“He’s a guy that asks questions,” Stafford said. “I’ve been trying to answer those as honestly and as thoroughly as I possibly can.

“He’s a smart kid. He’s got talent, obviously. He’s a high draft pick so happy to add good players to our team.”

It is too early to quantify what Simpson has brought to the team, McVay said. The offseason workout program is about “setting foundations” that will help once players are participating in full-speed settings during training camp.

Simpson is on track for a lot of reps when camp begins in late July at Loyola Marymount.

Last year, Stafford was sidelined all of training camp because of a back issue. But he returned before the opener and won his first MVP award.

So the Rams are expected to modify Stafford’s traditional training camp workload — and aim for similar results.

Offseason workouts are going well, Stafford said.

“Throwing it like I know how to throw it and for somebody my age,” he quipped. “I feel pretty good.”

Even with the extension, the Rams and Stafford will continue to talk contract on a year-to-year basis, a practice they have followed since 2024, when Stafford delayed his arrival to training camp because of an impasse.

“I can’t sit there and tell you what it’s going to look like 365 days from now,” he said. “But it’s just one of those deals where I’m doing the best I can to make sure that I can play as long as I can and make sure that my family and I are all on the same page before we embark on whatever season it may be.”

If this season plays out as expected, the Rams could give Stafford another weapon at the trade deadline.

Until then, they’ve guaranteed him plenty of cash.

And motivation.