The former theme park has remained vacant since it closed in 2016, but plans to transform the site into a ‘Center Parcs-by-the-sea’ style holiday resort with a Lidl supermarket have been recommended for approval
The park was shuttered in October 2016(Image: Pleasure Island Archive)
A theme park that was shuttered back in October 2016 and has been left abandoned ever since could be given a new lease of life in new holiday park plans that have been dubbed “Center Parcs-by-the-sea”.
Pleasure Island in the seaside town of Cleethorpes opened in 1993, and in its heyday it was much loved by locals and tourists thanks to its selection of 50 rides, live shows, and family-friendly entertainment.
After being closed, most of the rides were sold off, and the land has lain abandoned, with only a few rotting buildings and rusting structures giving away that this was once a vibrant attraction. However, there are now plans to redevelop the former Pleasure Island site into a £70million complex featuring a Lidl superstore, hotels and holiday park.
The plans have been put forward for approval by council officers. The proposal for the 60-acre location is expected to generate approximately 400 jobs for the local area, with a further 400 during the construction period. An application to overhaul the disused theme park was originally lodged in January 2023. Environmental assessments, flood risk evaluations and ecological impact studies have needed to be completed before councillors could fully consider the scheme.
At North East Lincolnshire Council’s planning committee on Wednesday, July 8, councillors will be urged to support the plan, subject to conditions.
The site changed hands six years ago, with developers unveiling their ambition for a “Center Parcs by the sea” featuring 272 lodges, hotels, restaurants and retail units with car parking. Lidl GB Ltd, YPG Fab2 ltd, Seaside Getaways and Church Lane Humberston Ltd sought permission in January 2023 to demolish the site and establish the new holiday centre, Lidl superstore and hotels, reports Grimsby Live.
The agent, Lichfields, based in Leeds, has put forward plans to clear the theme park site of the remaining structures and replace them with a large Lidl store and garden centre. The total size of the site within the proposal is around 60 acres.
Pleasure Island covered approximately 25 acres. Two hotels are proposed for the site, one boasting 58 rooms and another offering 148 rooms, both standing at five storeys tall. A drive-thru coffee shop, widely expected to be a Costa, features in the application, alongside a reception area serving 272 lodges, which will offer holiday accommodation ranging from two to four bedrooms.
Retail units and a cycle hire centre are also part of the plans. A lake remains at the heart of the site, and developers are keen to build an anglers’ hub beside it, complete with toilets, lockers and changing facilities for fishing enthusiasts.
Councillors gathered at Grimsby Town Hall to consider objections raised by rival retailers Tesco and Aldi, as well as local residents who have flagged concerns over traffic and the potential impact on wildlife. However, a significant number of people have voiced their support for the development, citing job creation, a boost to tourism and the removal of a long-standing eyesore from the area.
In a report presented to councillors, officials said: “It is considered in principle that a large proportion of the scheme, if not all of it, would support tourism and the visitor economy, in line with the policy aims, widening the choice and availability of such uses as a comprehensive scheme.
“The main site and overflow car park have been vacant for many years since the unfortunate closure of Pleasure Island in 2016. The main site has a derelict appearance which is now beginning to degrade the character and appearance on this key route through the resort.”
The comprehensive planning application report examined the ecological impact alongside access and traffic concerns, but found no serious or harmful effects.
Officials also evaluated the impact of expanding the Meridian Showground, situated next to the proposed holiday development. The Showground may soon accommodate crowds of up to 15,000 people and draw more prominent musical acts.
The noise assessment determined there would be no adverse impact on residents of the lodges or hotels. They described the proposal as “an effective use of the land” and stated it would “contribute to the local economy and the vitality of the resort.”
Adrian Smith, Director of Church Lane Humberston Limited, which is spearheading the development, told Grimsby Live: “We’re delighted that the proposal has been recommended for approval and has reached Committee stage.
“Together with our partners Lidl UK, and with great thanks to planning consultants Lichfields and to Cheryl Jarvis who heads NELC’s planning team, we are thrilled that the recommendation for approval of this £70m project, which will create nearly 400 jobs in the local market and provide an unprecedented boost to the local economy is nearer to delivery.”
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