South Korean boy band BTS, U.S. pop culture icon Madonna and Latin music superstar Shakira will be performing at halftime during the World Cup final July 19 at MetLife Stadium in East Rutherford, N.J., FIFA announced Thursday morning.
The performance will support the FIFA Global Citizen Education Fund, which is looking to raise $100 million to assist children in accessing education and soccer.
FIFA president Gianni Infantino wrote on Instagram that the show “will be a truly special moment, bringing together music, football and a shared commitment to improving the lives of children around the world.”
The show is being curated by Coldplay leader Chris Martin and, if this event announcement video is to be believed, a bunch of Muppets.
“It’s a chance to show how amazing all different kinds of humans are,” Martin explains to Elmo in the video.
The three acts will bring a variety of cultures, musical styles and generations of fans to the Super Bowl-style concert, which will be the first of its kind for a World Cup final.
Madonna headlined the Super Bowl XLVI halftime show in 2012, and Shakira teamed with Jennifer Lopez to co-headline the Super Bowl LIV halftime show in 2020. Also, Coldplay headlined the Super Bowl 50 halftime show in 2016.
No duration time has been announced for the World Cup show, although soccer halftimes are not supposed to last more than 15 minutes. Bad Bunny’s halftime performance at Super Bowl LX in February lasted 13 minutes.
Among the three of them, Madonna, Shakira and BTS have compiled 20 No. 1 songs on Billboard’s Hot 100 singles chart, 10 Grammys and 37 MTV Video Music Awards. Shakira is scheduled to release “Dai Dai” with Nigerian singer Burna Boy as the official song of the 2026 World Cup this month.