soccer

LA28’s first Olympic ticket drop is a major flop for locals

Duped. Scammed. Gouged. Sidelined.

LA28 organizers probably didn’t count on such words accompanying their first big ticket rollout ahead of the 2028 Olympic and Paralympic Games in Los Angeles. After all, the committee and city leaders spent the last six months talking up the event.

The LA28 committee described the arrival of the Games as a boon for the city’s inhabitants, with unifying statements: “Creating the Games together!” Mayor Karen Bass promoted a “Games for All” vision. And we’ve been told over and over that tickets to events would start as low as $28, the 24% ticketing fee included!

The presale ticket lottery for those residing in ZIP Codes around LA28 venues also meant we would have a fair shake at getting into the Games, right? Finally, an affordable way into a major L.A. sporting event for those of us who are not Casey Wasserman, the multimillionaire chairman of the Los Angeles Organizing Committee for the 2028 Olympic and Paralympic Games.

But that’s not what SoCal locals found in their first real brush with ticket access over the past week.

The presale launched Thursday, and by 10 a.m. Friday, aspiring ticket buyers reported that all artistic gymnastics events were marked “unavailable,” as was the opening ceremony. The few available tickets to swimming and athletic events such as track and field started at $1,116.27 per seat. Friends described the prices as “Criminal,” “Greedy AF” and “horrific.” My sibling said she felt crestfallen and likened it to discovering there was no Santa Claus. Jeffrey Epstein-level deception is where my mind went (please refer back to Wasserman).

Sunday was my window to sign in for the privilege of seeing what wasn’t available, or what was so far out of my price range it might as well have been cordoned off behind a gold rope and glass. There were no tennis, artistic gymnastics or men’s basketball tickets available. And by Monday, there were only a handful of events accessible for less than $150 a ticket (handball, women’s cricket, Judo). The women’s basketball bronze-medal game started at $407.17 a ticket.

Wait, was that a FBL08 Football (Soccer) Women’s Preliminary ticket at only $104.30? Forget it. It’s in St.Louis, among the handful of football (soccer) games that will take place outside California. The canoe slalom and kayak cross are scheduled for venues in Oklahoma City. Tickets are probably still available for those events, which even with air travel figured in may be the closest you’ll get an affordable LA28 event.

By Tuesday’s draw, we were graciously given the option to purchase closing ceremony tickets at the Los Angeles Memorial Coliseum, at $4,961.20 apiece.

Remember L.A., we’re all in this together.

With that in mind, LA28 has offered locals another way in that won’t cost a dime: Volunteer to work the events throughout L.A., be it at the SoFi Arena, the Rose Bowl, the Coliseum or in Santa Anita. We should probably clarify that the dime saved is theirs, not yours. You’ll be working for free.

Those of us who registered and were selected for the ticket draw had a 48-hour time slot once the LA28 ticket portal opened to purchase up to 12 tickets per session or event. As that was hardly enough time to sell my home, jewelry and pets for ticket funds, my family and I will be watching swimming, table tennis and the 4×400-meter relay competitions from somewhere outside of L.A. That way we’ll avoid the LA28 traffic, limited parking and inflated prices.

More tickets will become available, according to LA28. Tickets for the general public for the LA28 Olympic Games are on sale from April 9 to 19. This “Drop 1” is available to fans worldwide who registered for the ticket draw and were selected for a time slot. Maybe they saved the lion’s share of tickets for the rest of the world … because they need locals to volunteer?

When the organizers claimed they would be “celebrating the communities closest to the action with the LA & OKC Locals Presale … giving local residents the chance to experience the Games up close and secure seats starting at $28,” they didn’t say that the “experience” would likely be outside their venues, on your TV screen, with $28 worth of streaming fees and snacks.

Nothing like being locked out of a party that’s taking place in your own backyard. Way to go, LA28.

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LA28 releases men’s and women’s soccer schedule for 2028 Olympic Games

LA28 revealed the schedule Monday for an extended Olympic soccer tournament that will begin four days before the opening ceremony.

The soccer competition begins July 10 with four men’s group stage games across New York, Columbus, Nashville and St. Louis. The women’s tournament begins July 11 with games in all six of the preliminary round sites, including San José and San Diego.

The soccer competition, which will feature 12 women’s teams and eight men’s teams for the first time, has the longest competition window of any sport in Olympic history because the International Olympic Committee Executive Board wanted to give each team two extra rest days throughout the tournament.

Each team will have two days of rest between group stage games and three days between the final group game and the quaterfinal rounds. The men will begin their knockout round games on July 20 while the women start quarterfinal play on July 21, including one women’s quarterfinal match at the Rose Bowl.

The iconic stadium in Pasadena will host only five matches for the Olympics, including a men’s and women’s semifinal July 24 and the men’s gold medal match on July 28 and the women’s on July 29.

San Diego’s SnapDragon Stadium will have the most matches of any site with 11. In addition to three days of women’s group stage games, the home of San Diego State football, San Diego FC and San Diego Wave FC will host a women’s quarterfinal July 21, men’s and women’s semifinals July 24 and both bronze medal matches.

With the coast-to-coast soccer tournament shaping up, LA28 announced additional ticket opportunities for the competition, allowing fans interested in attending soccer matches to buy up to 12 soccer tickets in addition to the current 12-ticket maximum for all other Olympic events. The 12-ticket maximum for Olympic events includes the opening and closing ceremonies on July 14 and 30, respectively, which each have a four-ticket limit.

Ticket registration for the first ticket drop ends Wednesday at 11:59 p.m. PDT with the first tickets going on sale to locals in Southern California and Oklahoma beginning April 2. The first general ticket drop begins April 9. Fans who are randomly selected to participate in the first ticket drop will be notified via email between March 31 and April 7 with information and their assigned timeslot to purchase tickets.

More than 5 million fans have already registered for Olympic tickets, LA28 said, with Paralympic tickets going on sale in 2027. The organizing committee expects 14 million tickets to be available for the Games, which could eclipse the total ticket sales record set by Paris in 2024.

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NWSL: Why US soccer franchises have bespoke women’s football stadiums, and will WSL teams follow suit?

Like with WSL clubs, most US teams share another franchise’s premises, be it a men’s team’s ground or a venue usually reserved for other sports, such as NFL stadium Lumen Field for Seattle Reign.

Kansas City buck this trend, and Denver Summit president Jen Millet believes it makes financial sense to follow suit.

“A big part of a sustainable business model is controlling revenue streams,” Millet says. “Women have been tenants and missed out on those things – food, beverage, parking, rentals, retail.

“It’s massively important to operate your own stadium.”

Having their own venue has also enhanced KC Current’s marketing strategy – something Kirsten Ross, president of official supporters’ club The Blue Crew, says has greatly raised the team’s profile.

“[The club] do a really good job of ramping up when the team is playing,” she says.

“Previously, people had no idea FC Kansas City existed. Now you can’t walk anywhere without knowing there’s a game for KC Current.”

Chris Long argues a bespoke stadium brings the best out of players – after all, Kansas City dominated the 2025 regular season and won the NWSL Shield by 21 points, even if they lost in the play-offs.

“It’s the feeling of belonging,” he says. “If you’re a tenant, the schedule isn’t based on you… you put your stuff in the locker room but have to take it out because it’s temporary.”

Jemison adds: “You feel like a visitor in your own home. We didn’t want that.”

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Garfield loses to Branson in Division V state boys’ soccer final

With more than 100 fans supporting from the bleachers, Garfield High’s boys’ soccer put on a strong performance at the inaugural CIF state Division V championship game Saturday morning before losing to Ross Branson 2-0 at Natomas High.

Two communication errors on defense proved costly for the Bulldogs, who took a bus from East Los Angeles on Friday, stayed overnight and were set to return after the match.

Coach Pablo Serrano praised his team. “I felt we played outstanding,” he said.

Goalkeeper Javier Zarate turned in another impressive performance. “He can only do so much,” Serrano said.

Zarate, without prodding, went up to CIF executive director Ron Nocetti and thanked him for what will become an annual state soccer championship event.

On Friday, Irvine University won the Division IV boys’ title with a 3-2 win over Del Mar.

Cole Barkett, Jake Raboid and Brendan Leung scored goals.

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High school soccer: State championship scores and schedule

At Matomas High, Sacramento

FRIDAY’S RESULTS

Boys

DIVISION II

San Ramon Valley 4, Mira Monte 1

DIVISION IV

Irvine University 3, Del Mar 2

Girls

DIVISION II

San Ramon Valley 1, Westlake 0

DIVISION IV

Marin Catholic 4, Coachella Valley 1

DIVISION V

Lowell 2, Coastal Academy 0

SATURDAY’S SCHEDULE

Boys

DIVISION I

Everett Alvarez vs. Santa Ana Mater Dei, 8 p.m.

DIVISION III

Watsonville vs. Los Alamitos, 3 p.m.

DIVISION V

Branson vs. Los Angeles Garfield, 10 a.m.

Girls

DIVISION I

Oakland Bishop O’Dowd vs. Santa Ana Mater Dei, 5:30 p.m.

DIVISION III

Salinas vs. Quartz Hill, 12:30 p.m.

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Javier Zarate helps Garfield High reach state soccer title game

When a freshman is wondering whether to play sports or focus on academics because of the immense time commitment, it’s usually the parents who have to give a nudge toward one or the other. Except this time, the decision was left to 15-year-old Javier Zarate, and he chose to give up club soccer to try for straight A’s last year at Garfield High.

Last spring, Garfield soccer coach Pablo Serrano, knowing he had a highly regarded goalie on his campus, began a lobbying campaign with emails and text messages inviting him to try out for the Bulldogs’ soccer team.

“He told me if I wanted to give it a shot, I could try out,” Zarate said. “They were very welcoming and nice.”

The rest is going to be part of Garfield sports lore, because Zarate saved three penalty kicks when Garfield won the City Section Division II championship game against Canoga Park and delivered more saves last week in helping the Bulldogs beat Bakersfield Taft 1-0 in the Southern California Division V regional final.

Incredibly, Garfield is headed to Sacramento this week to play in the first CIF state soccer championships, against Branford on Saturday at 10 a.m. at Natomas High.

“I’m super pumped up,” Zarate said.

Who knows how many alumni from Garfield are living in Sacramento or nearby, but they have been known to travel around the country to support their Bulldogs, especially if rival Roosevelt is the opponent. Something tells me there’s going to be a caravan from Boyle Heights headed to Sacramento to provide support.

“I know some will make the drive,” Serrano said.

It’s been a strange season in City Section soccer, with six schools removed from the playoffs for using ineligible players, most of whom played for club teams while also playing tor their high school team, in violation of CIF bylaw 600.

Serrano said there’s always a reminder making sure his players know the rule.

“There’s a lot of soccer going on in this community,” he said. “It’s always a challenge because kids play outside with club. It’s something I do from the beginning of tryouts. We talk to the kids that if they play in a club outside of school, they are not allowed to play high school or vice versa. There’s no excuse,”

In the case of the 5-foot-6 Zarate, he didn’t play any soccer last year while focusing on academics and being part of the school’s ROTC program. His weighted grade-point average is at 4.4. He wants to study to become a firefighter.

“My family motivated me to be academically focused and I found a balance to do both,” he said of his return to soccer.

Goalies are usually much taller than Zarate, but he received lots of lessons on how to overcome the size disadvantage.

“I get that a lot that I’m very short for a goalie,” he said. “As a kid I, got training by a good trainer. He told me, ‘You’re pretty short for a goalie. As long as you can master being able to dive and jump high, you should be as good as them.’”

Garfield finished fourth in the Eastern League behind City Section soccer powers South East and Marquez, both of whom were eliminated after making the semifinals because of ineligible players.

Given the opportunity to get hot in the playoffs, the Bulldogs have done just that. Junior Noe Marmolejo has been the leading goal scorer.

The team is scheduled to take a bus to Sacramento on Friday, stay at a hotel Friday night, rise early for its game on Saturday, then immediately return home. Considering how loyal the Boyle Heights community is, look for lots of fans supporting the team in Sacramento and when that bus returns home.

“It’s an honor,” Serrano said of being the first City team to play for a state soccer title.

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