BROOKLYN Beckham spoke about struggles he was facing with his hot sauce business, Cloud23, just weeks before his controversial World Cup ad.
The aspiring chef appeared to have cashed in on his ongoing family drama this week as a new advert to promote DoorDash – a food delivery service – was released.
The big-money ad – which saw Brooklyn hint at his reason for not attending the World Cup, which his dad is currently enjoying – has been widely received as a swipe at his famous family.
Swipe or not, the payday could have come at a good time for Brooklyn, who revealed just weeks before its release that he was ‘figuring out’ things in his business.
The eldest child of David and Victoria launched hot sauce brand Cloud23 in October 2024, and has admitted he has faced ‘ups and downs’ with the brand since.
Speaking at the Tribeca Festival in New York last week, Brooklyn explained of his company: ‘I didn’t really know what I was getting into when I was creating this.
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“There have been a lot of ups and a lot of downs. There are things we’ve had to figure out.
“I’m still learning every single day. I’m going to continue to learn forever.”
Brooklyn also detailed how he wanted the brand to be much more than his famous name, which was built by his footballer dad and popstar mum.
“When I was creating this, I didn’t want to create another celebrity brand. I wanted to create the cleanest hot sauce there is with the most beautiful bottle,” explained the 27-year-old.
Brooklyn’s DoorDash ad has been widely seen as a nod to his estrangement from famous parents David, 51, and Victoria, 52, as well as his brothers and sister and wider family for over a year.
In the ad, he says to the camera: “You’re probably wondering why I’m watching the FIFA World Cup 2026 from home…”
Smirking Brooklyn then laughs: “It’s a long story.”
He goes on to throw down his tickets onto the coffee table.
The advert then says: “It’s complicated. More soon.”
Beloved England player Becks famously played in three FIFA World Cups in 1998, 2002 and 2006.
He’s out in America promoting the World Cup – watching the opening match with Tom Cruise.