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Brooklyn Beckham detailed business struggles just weeks before his savage World Cup ad

BROOKLYN Beckham spoke about struggles he was facing with his hot sauce business, Cloud23, just weeks before his controversial World Cup ad.

The aspiring chef appeared to have cashed in on his ongoing family drama this week as a new advert to promote DoorDash – a food delivery service – was released.

Brooklyn Beckham opened up about the ‘ups and downs’ of his business just weeks before his controversial World Cup ad Credit: Getty
The aspiring chef raised eyebrows this week when a big-money advert appeared to see him poke fun at his ongoing family feud Credit: Instagram

The big-money ad – which saw Brooklyn hint at his reason for not attending the World Cup, which his dad is currently enjoying – has been widely received as a swipe at his famous family.

Swipe or not, the payday could have come at a good time for Brooklyn, who revealed just weeks before its release that he was ‘figuring out’ things in his business.

The eldest child of David and Victoria launched hot sauce brand Cloud23 in October 2024, and has admitted he has faced ‘ups and downs’ with the brand since.

Speaking at the Tribeca Festival in New York last week, Brooklyn explained of his company: ‘I didn’t really know what I was getting into when I was creating this.

Read more on the Beckhams

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BECKLASH

Brooklyn Beckham’s ad ‘could backfire disastrously & tar him as nepobaby FOREVER’

Speaking during the Tribeca Festival last week in New York, Brooklyn explained that he is still ‘figuring out’ things when it comes to his business Credit: Getty
Brooklyn launched his hot sauce brand, Cloud 23, back in October 2024 Credit: Getty
His famous family are currently in the US taking in the World Cup Credit: Alamy
While Brooklyn and his wife Nicola have been steering clear of the sporting event Credit: Instagram

“There have been a lot of ups and a lot of downs. There are things we’ve had to figure out.

“I’m still learning every single day. I’m going to continue to learn forever.”

Brooklyn also detailed how he wanted the brand to be much more than his famous name, which was built by his footballer dad and popstar mum.

“When I was creating this, I didn’t want to create another celebrity brand. I wanted to create the cleanest hot sauce there is with the most beautiful bottle,” explained the 27-year-old.

Brooklyn’s DoorDash ad has been widely seen as a nod to his estrangement from famous parents David, 51, and Victoria, 52, as well as his brothers and sister and wider family for over a year.

In the ad, he says to the camera: “You’re probably wondering why I’m watching the FIFA World Cup 2026 from home…”

Smirking Brooklyn then laughs: “It’s a long story.”

He goes on to throw down his tickets onto the coffee table.

The advert then says: “It’s complicated. More soon.”

Beloved England player Becks famously played in three FIFA World Cups in 1998, 2002 and 2006.

He’s out in America promoting the World Cup – watching the opening match with Tom Cruise.

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UCLA pitcher’s secret weapon: A two-inch dinosaur named ‘Jerry’

Baseball players are superstitious — it comes with the territory.

But not even UCLA coach John Savage, who has coached the Bruins since 2004, has seen something that rivals pitcher Angel Cervantes and his mini toy dinosaur, Jerry.

A two-inch triceratops, Jerry sits behind the 6-foot-2 freshman every time the righty takes the mound, serving as a familiar — albeit tiny — face Cervantes can turn to for reassurance.

“[Cervantes] used the word childish,” Savage recalled. “And I kind of like that because that’s the first thing you think, like, ‘What the hell? Baby dinosaur? What are we doing?’ And so, he got a little chuckle out of it. He doesn’t take himself too serious, and I like that from a young guy. But it’s something that he loves and works off and, you know, good for him.”

Jerry took the world by storm as Cervantes, making his postseason debut Sunday, tossed five scoreless innings in UCLA’s 3-2 11-inning win over Oregon in the Big Ten championship game. The broadcast crew zoomed in on the dino, and the rest remains history.

Cervantes didn’t expect his mini dinosaur to be a hot topic throughout college baseball. The pitcher found it “crazy” to see himself and Jerry showered with love in social media posts shared by ESPN and MLB.

However, as the virality increases, Cervantes has been an open book about Jerry.

“Jerry, he’s a big part of my plan,” he said. “He just keeps me calm.”

The triceratops has been calming Cervantes since his senior year at Downey’s Warren High School.

In George Redfox’s photography class, Cervantes and his classmates were assigned to take pictures of mini dinosaurs on the ground at varying angles. With the longtime teacher’s approval, Cervantes and a friend kept a pair of dinosaurs; one was named Tom, and the other Jerry, inspired by the show Cervantes loved watching with his dad growing up.

Cervantes first placed Jerry behind him on the mound during a game at Angel Stadium and has made it routine ever since.

“I put my hand on my lid, I look down, and I close my eyes,” Cervantes said of his superstition. “And once I open my eyes, I look at Jerry, and that’s when I know it’s time to go. If I’m [ahead] 0-2, I like to slow myself down. I don’t want to think ahead. Or, after a first-pitch strike [or] the beginning of the inning, you know, whatever. Whenever I think the moment’s getting a little big, I want to slow things down.”

Some players pat their gloves. Others chew gum or spit seeds. But Cervantes? He just looks at his little pal.

UCLA pitcher Angel Cervantes holds his good luck toy dinosaur.

UCLA pitcher Angel Cervantes holds his good luck toy dinosaur.

(Joaquin Ruiz / For The Times)

As Savage said, the arrangement is unique.

However, what works, works. And the Bruins, when they’re not worrying about stepping on Jerry or watching the tiny-but-mighty dino get obliterated by a grounder up the middle, are all for anything that will empower Cervantes to be his best.

“I remember seeing [Jerry] for the first time in the fall, and I just thought it was funny,” UCLA junior catcher Cashel Dugger said. “I think it’s just his thing, and it keeps him comfortable out there. And if he’s comfortable out there, then I think everybody else is good for it …”

Jerry didn’t just help Cervantes thrive in the biggest game of his life to help the Bruins earn their first Big Ten conference title.

Rather, the dino helped Cervantes evolve from an adapting freshman into a trustworthy arm — that enters the NCAA tournament with a 3.86 ERA with just one run given up over his last five outings — in a rotation that needed a boost, as right-handed ace Logan Reddemann has been out with arm soreness since mid-April.

“He was not ready, three [to] four months ago, to be a weekend starter,” Savage said of Cervantes, who the Pittsburgh Pirates selected with the No. 50 overall pick in the 2025 MLB draft. “In terms of Angel, it’s really been a fun progression. It’s really, I think, the epitome of development, of not rushing a guy with high expectations. I mean, he [was the] 50th pick … you would think [he’d] be plug-in-and-go. But in today’s world of college baseball, being barely 18 years old … he just wasn’t there yet, and he needed to fall.”

Jerry isn’t on UCLA’s roster and probably won’t be sized for championship rings any time soon.

But don’t get it twisted: there’s only one tiny dinosaur Cervantes looks to when he feels the heat, or for a lift when he falls. The two, quite literally, are inseparable.

“He’s in my backpack,” Cervantes said when asked where Jerry goes after games. “So, he’s still with me. I don’t want to keep him in my pocket — maybe I’ll grab my wallet, and he suddenly falls out. I’m always on top of where I keep him.”

Jerry has the trust of everyone in Westwood as UCLA begins its quest for a second national title in program history on Friday against Saint Mary’s.

The Bruins love him. The fans love him. Heck, even umpires can’t help but smile when met with the triceratops.

“Every time they do checks — like, they check my hands and glove — they’re always asking what’s in my pockets or hand, because before they do that, I put Jerry in the pocket. And I just put my hand out, and Jerry’s just right there. ‘Oh, OK, cool. Go get ‘em.’ So they’re always having a smile on their face.”

Cervantes and the Bruins still have a ways to go before they’re champions of the world. But if anything is certain, it’s that Jerry will be there every step of the way, whether on the mound with the freshman or in his backpack.

Oh, and if Cervantes ever gets to make that dream big-league appearance one day, he made it clear: He’d do everything he could to share the experience with Jerry.

“Someone said that if the batter ever gets mad and goes up to the pitcher, that Jerry will be right behind him,” Cervantes said of his favorite social media comment about his mini companion. “And that we should get a helmet for Jerry.”

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UCLA copes with pressure of being No. 1 without Logan Reddemann

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Logan Reddemann of UCLA tied a school record with 18 strikeouts against Rutgers in an eight-inning stint earlier this season.

Logan Reddemann of UCLA tied a school record with 18 strikeouts against Rutgers in an eight-inning stint earlier this season.

(Craig Weston)

Bruins’ right-handed ace Logan Reddemann will be unavailable for the Los Angeles Regional with the same throwing-arm soreness that has kept him off the mound since improving his record to 8-0 in a win over Minnesota on April 17.

“Logan looks like he’s still a week away,” Savage said. “Looks like he’s got one more bullpen [session] and [one] more live session if we can get there, to the super regional. But he will not be available this weekend. … I think he’s missed six or seven starts now. We’ve held up the fort since he’s left. Our guys have done a really, really good job.”

Reddemann posted a 2.87 ERA with 89 strikeouts in the 59 2/3 innings he pitched in 2026.

Savage praised right-handed starters Wylan Moss, who will start Friday, and Angel Cervantes for stepping in for Reddemann throughout the year.

Moss, a sophomore, has a 5-1 record and the Bruins have won all but one of his six starts since Reddemann went down. Cervantes, meanwhile, has heated up as he grows comfortable as a freshman, making waves for his start against Oregon in UCLA’s Big Ten championship win on Sunday.

“Wylan’s kind of taking the ball on Fridays,” Savage said. “Clearly, he’s had some really good outings. … And then Angel, you know, clearly filled in for [right-handed pitcher Landon Stump]. Moved Landon to the bullpen, I think that was a really good move. Stump [has] done really, really good out of the bullpen, and Angel looks like a future star as a starter.”

A Cervantes video has gone viral for bringing a mini dinosaur named Jerry with him to the mound every time he pitches. He said glancing at the the dinosaur next to him in the dirt helps keep him calm and focused.

UCLA also will be relying on other arms, such as right-handed starter Michael Barnett, to stay afloat in Reddemann’s absence.

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