Periodically, the Latinx Files will feature guest writers. Filling in this week is film reporter extraordinaire Carlos Aguilar.
With the explicit goal of making people laugh, the endearingly foul-mouthed Mexican American filmmaker Alejandro Montoya Marin is building an unpretentious body of work.
“There are far smarter people than me to make ‘Parasite’ or to make Yorgos [Lanthimos’] movies,” says Montoya Marin, 42, laughing during a recent video interview from his home in Los Angeles. “I want to entertain you for 88 minutes and have you come out and be like, ‘I’m going to recommend that to a friend.’ That’s it.”
It’s not that he lacks ambition.Montoya Marin, whose T-shirt is emblazoned with Hong Kong action film legend John Woo, feels secure in the type of storytelling that best suits his interest and abilities. And he’s taken a DIY approach to making films and promoting them so that they can reach audiences directly.
“Their job is to tell you no,” he says of decision makers in the entertainment industry. “But you have the ability to say, ‘F— you, I’m going to be creative. You’re not going to tell me when I can be creative.’ And that was always the mentality that I had.”
His third feature, “The Unexpecteds,” now available on streaming platforms, features a mostly Latino cast: Chelsea Rendon (“Vida”), Francisco Ramos (“Gentefied”) and Alejandro De Hoyos (“The Man From Toronto”) — as well as actor Matt Walsh in the lead role. Executive produced by independent cinema legend Kevin Smith of “Clerks” fame, the action comedy follows a group of everyday working people who take justice into their own hands after an online financial guru, Metal Mike (John Kaler), scams them out of their savings.
“I love underdog stories because I feel like I am one and there are so many people like that,” Montoya Marin says about “The Unexpecteds” and his other films. “Maybe there could be movies that can inspire them or make them feel good about themselves for a little bit.”
Born in Laredo, Texas, to parents from Yucatán and Mexico City, Montoya Marin owes his cinematic awakening to a disparate double feature that introduced him to the gritty dystopia of “RoboCop” and the heart-rending sentimentality of “Cinema Paradiso.”
He was about 7 years old and had tagged along with his uncle, who was taking a date to the movies, in the Mexican border city of Nuevo Laredo. “I didn’t understand [“Cinema Paradiso”] because it was in Italian and subtitled in Spanish. My Spanish wasn’t amazing then,” says Montoya Marin. “But I understood a lot of it, and that double feature did it for me.”
And thus, his topsy-turvy, multicity trail to the triumphs and pitfalls of moviemaking began. At 12, Montoya Marin moved from the U.S. to Merida, Yucatán, where he then made his first amateur short film inspired by the “Star Wars” universe.
He later studied marketing in Monterrey, Nuevo Leon. To supplement his income during those days, Montoya Marin opened his own video store, which he called Quick Stop Video, in honor of Quick Stop Groceries, the convenience store in Smith’s “Clerks.” One day, an office opened across the street that had a sign that read “Go study in Canada.” Intrigued, Montoya Marin inquired about film schools, and was immediately enticed by Vancouver Film School, mainly because a young Smith had briefly attended there. He sold all his movies and, as an American citizen, got a student loan and moved to Canada.
Though they now have a close relationship, Montoya Marin’s father, a successful businessman, did not initially support his artistic aspirations, which caused conflict.
“My dad would go, ‘Bring those dreams down because the fall will be less hard,’ and I’d go, ‘F— that. Why?’” he recalls. “He told me, ‘If you go there I don’t want to see you. You’re not seeing the family.’ I was like, ‘OK, that’s a risk I have to take.’”
After graduating, Montoya Marin couldn’t afford to live in Los Angeles and instead moved to Albuquerque, N.M., where he worked for 13 years as a production assistant and as a commercial director. During that time, a career-altering opportunity came his way.
While in Europe shooting a project, Montoya Marin finished the screenplay for his first feature, “Monday.” The script earned him a spot in Robert Rodriguez’s reality show “Rebel Without a Crew,” which aired in 2018 on El Rey Network. Each participant had to produce their feature film with a budget of $7,000, the same amount of money Rodriguez made his debut, “El Mariachi,” for.
“It was a dream come true. Robert is very down to earth. You could tell he’s not bulls—. He doesn’t play the game,” he says. “We would be filming at three in the morning, y ahí lo veías trabajando.”
“I was honored to mentor Alejandro as he directed his very first feature film,” Rodriguez said in an email. “He had the true indie filmmaking spirit within him and inspired me right back! He’s a great representation of what audiences desire: authenticity and passion.”
After “Monday,” an action comedy centered on a man down on his luck who gets caught in a cartel war, Montoya Marin raised $60,000 via crowdfunding to make his sophomore effort, “Millennium Bugs,” a Y2K-set tale about two people coming of age as the world anticipates chaos. And while neither of those films had the impact he’d hoped for, that outcome did not deter him in the slightest.
“There’s no Plan B, compadre,” he said, laughing. “That’s why I can firmly just go headfirst because if I die on set, I will be a happy man.”
Montoya Marin met Walsh while shooting Eva Longoria’s “Flamin’ Hot,” where they both had acting parts. A friendship developed between them, and eventually the filmmaker offered Walsh the part in “The Unexpecteds.” Although he shot the film in 15 days, like his previous features, this time he had a more sizable budget (still under $1 million).
As part of its 2024 festival run, “The Unexpecteds” screened at Smith’s Smodcastle Film Festival in New Jersey, where it won the Best Comedy Award. It was there that Montoya Marin first connected with one of his heroes.
“Giving a platform to fledgling filmmakers with the Smodcastle Film Festival is meaningful to an old film fest kid, and if my name can help them open a single door, I’m happy to help,” Smith said. “But being involved with ‘The Unexpecteds’ does me more good than them. Attaching myself to a talent like Alejandro is a sure way to ensure I get to stick around in a business I’m getting too old for.”
The first time Montoya Marin met Smith in person was right before going on a news show where the two were supposed to have a joint interview to promote the film. It was there that Montoya Marin witnessed his hero’s walk-the-walk allyship in action.
Before going on air, the production informed Montoya Marin that they wouldn’t be able to have him do the interview. Only Smith would be on camera. “But to make it up to you guys, we’re going to make this a Hispanic Heritage Month themed segment,” the team told them.
That’s when Smith stepped in. “You’re going to put the white guy to come and promote Hispanic Heritage Month,” he said, according to Montoya Marin. “Kevin goes, ‘That’s stupid. I’m not doing that. Mic him up, because the filmmaker is the best salesman of a film.’” Smith was shocked at what the TV folks had tried to pull. “I told Kevin, ‘You were just witness of what they do to us without saying an insult. It’s just polite,’” Montoya Marin recalls.
Thanks to Smith’s intervention, Montoya Marin ultimately did the interview. “I fell in love with him even more,” he added.
Now that his most ambitious project yet is out in the world, Montoya Marin has multiple projects in the works, from a thriller to a comedy set in the ‘90s, and even a project that would allow him to shoot in Mexico. Like a good salesman, he has perfected his pitch.
“I’m dying to make a movie in Spanish. I already have the concept and some producers. I just need $1.5 million and I will give you one of the best comedies in Mexican cinema,” he declares. “And I’m not saying just to be m—, but I know I’m funnier in Spanish.”
Speaking with Montoya Marin, one gets the sense that he’s consistently trying to disarm you into rooting for him. It’s not manipulative but refreshingly sincere — and a bit brash. Getting behind him is a vote of confidence for independent cinema that doesn’t take itself so seriously. His humorous conviction and rousing spiel make one eager to believe him.
The American Cinematheque will screen “The Unexpecteds” on Dec. 13 at the Los Feliz 3, with Montoya Marin and Smith in attendance.
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