Ever watched a TV show like Amazon Prime’s Lego Masters and wished you were the one under the studio lights, racing against a ticking clock? That is the exact magic Lego House is trying to capture with its recently opened Lego Masters Academy in Billund, Denmark – the ultimate pilgrimage site for brick fans.
I took my seven-year-old resident Lego expert to test out the 75-minute Level 2: Build Me Up session, and it delivered from start to finish. Enthusiastic Play Agents, as they call themselves, started the experience by getting the crowd excited outside the studio with an interactive live countdown. Once the doors rolled open, we all entered a vibrant space designed to mirror the TV set, complete with a central podium, upbeat music, and studio lighting.
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The session started with an accessible warm-up follow along building session where we were shown professional building techniques. Small challenges were then added, before we were ready for the main event – building a completely original custom build, in our case our own self portrait Lego figure.
Timers flashed up on massive overhead screens as we were told to help ourselves to colour-coded, shape-sorted brick pits to grab materials for our custom builds. Here it really felt like the TV show, with everyone reaching out to grab handfuls of bricks, aware that the 15-minute timer was now ticking. After brick selecting ended, we all raced back to our building stations to get started on our builds.
A little overwhelemed by the noise, my seven year old opted out of this custom build, and instead preferred to help me finish mine and watch others at work. This wasn’t an issue at all – with the Play Agents keeping him included, making him smile by asking about his favourite LegoLand rides, and making sure he was still having fun. My mistake was not showing him any episodes of the TV show before we visited – I’d really recommend parents of younger children prep them this way.
By the time the timer went off, we had just about finished our slightly wonky multicoloured person. Unlike the competitive TV show, at the end all creations are showcased in a shared gallery, so we went up and put our creation on the podium, ready for all to admire, before coming together with new friends for a joint picture.
While the Masters Academy costs extra, on top of a Lego House ticket, the value for money is outstanding. Every participant keeps their custom build as a souvenir, and you are encouraged to jam-pack an official takeaway box with loose bricks at your station. Organisers promise the contents are worth far more than the ticket price – and the only rule is the lid has to be able to shut.
Overall we really enjoyed our session. My son threw himself into marking every countdown, glowed with pride over our creation and was delighted by his heavy tressure-like takeaway box – which came in very handy that night keeping him occupied at dinner. Whether you are a die-hard Lego fanatic or traveling as a family, it is a unique experience.
Top Tips for anyone visiting the Lego House Billund Lego Masters Experience
Pricing for the Lego Masters Experience is split by age and experience level. The Level 2 session which we did costs £15 per guest for 75 minutes. Older builders aged ten and above can opt for Level 3: aROUND the Bricks We Go, which runs for 90 minutes at £17 with a focus on advanced techniques. The 60 minute level one session is £14 and marketed at beginner builders.
Keep in mind that these require a separate add-on ticket on top of standard LEGO House general admission, which costs £29 per person, with discounts for booking online. Children under thirteen must be accompanied by a paying adult for the Lego Masters Experience.
If you are planning to go, binge watch a couple of episodes of Lego Masters show beforehand so younger kids can anticipate the studio set and timer format.
Book well in advance – ideally before picking your trip dates – as sessions are limited and often full. Make sure to select an English-language session if applicable.
Make sure to pick up your wristbands at least 15 minutes early, as studio doors lock strictly on time. Keep your wristband – this also gives you access to photos of the session.
Book the holiday
- Norwegian Air offers direct flights from London Gatwick to Billund with return fares from £120 on norwegian.com.
- Stay at the Pirate’s Inn Motel LegoLand Holiday Village, from £180 per night for two.
- LEGO House tickets start from £29 when booked in advance on legohouse.com.
- Lizzie and family enjoyed a two-day Legoland pass, starting from £57 for a 2-day pass when booked online, or £40 for a 1-day pass. You can find out more at legoland.dk/en.