This resort has a taste-tempting trick up its sleeve that Jeff never imagined seeing during a recent trip up the mountains – a McDonald’s with the world’s first and only ski-thru window
A Swedish ski resort has come up with an unexpectedly unique way to top up your tummy while sliding down the slopes – with the unlikely help of a fast food giant.
Everyone who has been lucky enough to give it a go knows skiing is hungry work. And in minus double-digit Scandinavian temperatures, just the shivering burns enough calories to have you scouring the wintry landscape for lunch, a warm snack or hot drink.
Of course, there are all manner of options and temptations in the cosy or cavernous cafeterias and restaurants up and down the mountain. As I found out during a recent Crystal Ski trip, Lindvallen in western Sweden has another taste-tempting trick up its sleeve that I never imagined seeing during a recent trip up the mountains – a McDonald’s with the world’s first and only ski-thru window. Yes, really.
It might not seem a natural combination, and certainly looks odd. If you didn’t know it was there, you could well do a double-take as you ski down Valletorget’s central slope, look past the Experium Express chair lift, to the right of the vast Experiumtorget base building, and spot that unmistakably familiar structure.
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It’s curious enough to see the famous Golden Arches rising incongruously out of the snow, a dark wood-clad, multi-branded, single-story outlet of the worldwide chain, with full wraparound windows and the unusual addition of foot-deep snow covering the whole roof and rows of ski racks out front.
But the real surprise comes when you clock the outside service window. They’ve even given it a special, slightly tongue-in-cheek name – McSki. Opened in the resort in Sälen in western Sweden 30 years ago, even if you’re not a Maccies fan, it’s surely impossible to resist having a go.
The vast area linking several resorts has just got a lot closer after TUI launched flights direct to Scandinavian Mountains Airport, just a 20-minute transfer away. You don’t get the full drive-thru sister experience – no menu board with speaker station to place your order. But the full menu is available, seen through the glass on the left, when you ski or snowboard up to the sliding window, greeted by the familiarly uniformed McD’s employee smile from their significantly warmer surroundings.
Within minutes, you’re away with anything from just a McCafé coffee and pastry to a full Big Mac meal deal. There are outside tables, or if you don’t want to miss any more time on the piste than necessary, you can jump right back onto the heated seated lift a few yards away and enjoy your snack or lunch on your way back to the top for more.
To be honest, it’s not ideal or as attractive an option in February. When it’s minus 12 to minus 15, little is more welcome than a break indoors with your hands around a steaming coffee, tea or mug of hot chocolate.
But I’d wager a stack of McDonald’s Monopoly pieces that it comes into its own in March and April, when the weather is more suited to dining on the go.
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As well as hungry work, skiing is also a pricey pastime (which reminds me, the outlet’s prices roughly match the hike at motorway services in the UK).
So when you want to squeeze every run out of your time on the slopes and not spend ages stripping off multiple layers of garb – or in fact even stepping out of your skis – to satiate your thirst and replenish those calories, a quick stop at McSki might be just the order.
Offered alongside the full normal eat-in experience, McSki certainly brings a whole new meaning to the term fast food – and the Swedes and skiers are clearly lovin’ it.
If a snow-style McDonald’s is not your thing then there are other unique chains around the world. Customers can sit at sophisticated tables by a stunning fireplace while enjoy lobster rolls and McNuggets at this McDonald’s McMansion, in the Maine.
And there is another posh McDonald’s in New York. Fans have been wowed by this old mansion that has been restored and turned into a fancy fast-food eatery with a grand staircase, a glass conservatory, and posh booths to eat in. The historic property was previously home to other restaurants and was also used as a funeral home.
Book it
Crystal Ski Holidays (020 8610 3123) offers a bed and breakfast holiday in Högfjället, Sälen in Sweden, staying at the Sälens Högfjällshotell from £818 per person when booked online. Based on two adults sharing a Superior Twin Room, including flights from London Gatwick to Scandinavian Mountains Airport, transfers and 20kg hold luggage per person.