A ‘magical’ Christmas advert could be taking the top spot this year, as fans have been left with ‘all the feels’.
The National Lottery has unveiled its 2026 Christmas advert (Image: The National Lottery)
The National Lottery might be set to take John Lewis’ Christmas advert crown.
With Halloween well and truly over, and the weather taking a colder turn, the countdown to the big day is on, with brands releasing their festive adverts. So far, James Norton and Amandaland’s Lucy Punch have starred in an M&S clip, while Roald Dahl’s BFG has reunited with Sainsbury’s.
And fans have now been left hailing The National Lottery’s clip as ‘magical’. Featuring a determined reindeer who believes he can fly after watching a robin take off, viewers have been left ‘emotional’. The star of the show focuses on The National Lottery’s simple idea that this festive season, ‘Amazing Things Happen When You Believe’.
Despite the obvious adversity, the four-hoofed creature works as hard as he can, making repeated attempts to get airborne. At first, with no success, fellow members of his herd are unimpressed with his efforts, before his belief gets him soaring across a wintry landscape, thanks to a touch of festive magic.
As well as his herd watching on, a hiker, gripping a warm drink nearby, is left gobsmacked as he catches sight of the airborne deer. He grasps his National Lottery ticket, now convinced that if a reindeer can fly, anything is possible.
“Magical,” one fan wrote, as the clip was revealed on social media this week. “It’s going to be a special Christmas,” someone else wrote. A third added: “Getting alllll the Christmas feels watching this.”
“Pure magic,” yet another added, as someone else echoed: “Love it.” Another person said: “Such a cutie – needs merch! We all need a magical reindeer – and to believe!!!” “Not me getting emotionally attached to a reindeer,” another person wrote.
Steve Parkinson, Marketing and Brand Director at Allwyn, the operator for The National Lottery, said: “With his determination and cheeky smile, the reindeer represents the belief we all have across the festive period. His drive to fly is the inspiration to remind players that amazing things can happen at Christmas.
“The National Lottery has always helped bring the magic at Christmas, and with the help of a flying reindeer, this year will be more magical than ever.
“Every National Lottery ticket played goes towards helping generate more than £33m for Good Causes each week, while also creating life-changing winners. This campaign celebrates those moments of possibility and reminds players that, this Christmas, it really could be you.”
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Ahead of Christmas, National Lottery players will also see inspiring Good Cause stories brought to life by ambassador Claudia Winkleman, as more than 20,000 projects each year make a difference to communities across the country.
Lotto is adding to the Christmas spirit with a Must Be Won jackpot on December 23rd, while EuroMillions will make ten guaranteed millionaires twice in December, with two special UK Millionaires Maker draws on the 25th and 29th.