MORGAN Freeman will become the voice of the London Underground this week.
The Hollywood legend’s famous tones will ring out at Baker Street tube today and tomorrow.
The event is part of his big money advertising deal with Warburtons bread.
Instead of the announcer’s usual warning to “mind the gap”, Freeman will urge them to “mind the bap”.
The bakery firm’s CEO, Jonathan Warburton said: “We wanted to share a bit of that fun with Londoners on their daily commute and hopefully raise a few smiles.
“As you can probably tell, we also love a good bread pun, so Baker Street was a match made in heaven, and hearing a voice as legendary as Morgan Freeman’s booming to travellers on the platform is certainly a recipe for a memorable day.”
Freeman joined the likes of Robert De Niro, Olivia Colman and George Clooney when he signed up as the face of Warburtons last month.
He admitted at the time he had never tried a crumpet before.
New research by Warburtons reveals that 71 per cent of Brits consider the holey bun a cornerstone of UK culture.
The firm will also transform signage at Baker Street tube into giant crumpets to celebrate Freeman’s turn on the tannoy.