An interactive, floor-to-ceiling walk-through “Dune” attraction is coming to Los Angeles in November, and it promises spectacle, as well as a bit of mystery. Step around, and potentially inside, awe-inspiring vehicles from the film, or come face-to-face with the Bene Gesserit, a group of priestesses who possess, among other things, the ability to bend the will of others.
In one centerpiece of the exhibit, guests will be asked to take their so-called “test of humanity,” an opportunity to place one’s hand in a box and, in the lore of the “Dune” franchise, experience a none-too-pleasant sensation. It’s a battle of will, and intellect, and at “Dune: The Experience,” the hope is it will be fun.
“Dune: The Experience” is an immersive, walk-through exhibit coming to downtown Los Angeles.
(Fever / Legendary Entertainment )
“I don’t want to spoil exactly what happens when you put your hand in the box, but it is intended to be somewhat shocking, participatory and to put people on edge,” says Rob Shalhoub, a team lead at Fever, which is producing the event in partnership with Legendary Entertainment. “It really immerses you into the intensity of these films, where you’re up close and personal with these characters.”
“Dune: The Experience” is planned to launch in November in support of the theatrical release of Denis Villeneuve’s “Dune: Part Three,” which is out on Dec. 18. The event doesn’t have an opening date or an end date yet, but it is intended to tour. It will be in Los Angeles at a location in downtown’s Art’s District at least through the end of December. Expect costumes, props and life-size vehicles from the film, as well as projection-based rooms designed to immerse guests in the desert planet of Arrakis.
Tickets will go on sale Oct. 7 via the official “Dune: The Experience” web page and range in price from $30-$45.
There will be about a dozen rooms to explore, says Shalhoub, each designed for guests to spend around five minutes in. Some will feature hidden messages within ancient carvings, while others will emphasize photo opportunities with Paul Atreides’ throne, allowing guests to attempt their best Timothée Chalamet impression. “Dune: The Experience” is also built for attendees to linger, as it will feature an area with themed food and cocktails.
“It will reward your curiosity,” says Amado Trevino, director of interactive media and experiences for Legendary Entertainment. “Walls will begin to whisper throughout. You get to take Paul’s throne and see the desert come alive around you. Guests may even find out if they have what it takes to ride a sandworm.”
Different rooms are said to explore contrasting sensations, with some emphasizing touch, sound or visuals.
“We have this amazing projection room where you’re going to get to experience what it’s like in the desert in Arrakis, to really feel the scale of the desert and some of the dangers that lurk within the desert, namely sandworms,” Shalhoub says. “We’ve re-created these environments in a very interactive and immersive way.”
Adds Trevino, “There are things to see, there are things to hear, there are things to do, and there are things to feel. We’re showing beautiful artifacts from the productions, but you’re doing it from within the world of ‘Dune.’ ”