A British woman who relocated to Barcelona almost 10 years ago has witnessed locals becoming increasingly frustrated with the transformation of their neighbourhoods due to the influx of expats and tourists
Gemma Askham moved to Spain in 2017, and has noticed considerable changes in the years since(Image: Artur Debat via Getty Images)
A British woman who moved to Barcelona has told how residents are growing more and more fed up with how their communities are changing due to the influx of nomads. Gemma Askham made the move to the sought-after Spanish destination in 2017 when her half-Spanish husband’s career took them there, and she’s remained ever since.
While the initial six years passed without much drama, a wave of expats arriving, combined with anti-tourism feelings stirred up by the Southern Europe Network Against Touristification (SET) campaign, has transformed the neighbourhood.
With foreigners and holidaymakers flooding into Barcelona, the local economy has adapted to serve their tastes and needs, instead of the other way round. Gemma observed that this tension between expats and their new home escalated after the Covid-19 outbreak.
Writing in Grazia back in August 2025, at a time when brewing tensions were escalating between residents and tourists, Gemma explained: “In 2023, a street pedestrianisation project aimed at improving community life was completed. But there are now eight English-named brunch cafes within two blocks.”
Hiding the confusion this has caused among locals, Gemma shared how her 69-year-old neighbour, Toni Fontclara, can’t understand why people queue at 11 am for avocado on toast, “a dish not from the region, served at an unheard-of eating hour for the Spanish, with a menu in a language he doesn’t speak”.
Gemma’s not the only one spotting Barcelona’s transformation, with visitor numbers dropping after years of anti-tourism demonstrations. Another British resident, also living in Barcelona, previously disclosed that certain areas of the city have become noticeably quieter, with holidaymakers being put off from visiting.
Laura, who has been based in the city for around three years, took to social media last summer to post videos of empty streets, showing just how unusually quiet they had become during daylight hours. She said: “Day one of recording how quiet Barcelona is now, the tourists don’t feel welcome. The businesses must be feeling it. The streets are so quiet now. These businesses last year used to wake me up in the morning. One has just recently been renovated.”
Laura’s clips demonstrate just how effective some of the demonstrations have proved, although views remain divided on what they’re really trying to achieve. Whilst some protesters have been calling for tourists to stay away, others insist the demonstrations are rooted in a desire to protect local residents, rather than drive away visitors.
Professor Marina Novelli explained: “Places like Lisbon, Venice and Barcelona are increasingly reduced to lifestyle backdrops where locals feel like strangers. The SET movement is about cross-border solidarity. Ultimately, it’s not anti-tourist, it’s pro-resident.”
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