The ‘secret paradise’ just up the road from Benidorm that tourists keep missing

With crystal-clear waters and 320 days of sunshine per year, this stunning but often-overlooked Costa Blanca destination is the ultimate antidote to Spain’s busiest resorts

Millions of British holidaymakers flock to the Costa Blanca every year, usually making a beeline for the bustling city of Alicante (which shares its name with the wider province) or the famous, neon-lit strip of Benidorm.

However, if you are willing to venture just 45 minutes up the coast, you will find a spectacular “secret paradise” that most tourists completely overlook.

Javea – also known as Xabia in Valencian – is a picturesque coastal town rapidly gaining a reputation as the region’s best-kept secret.

Local YouTuber ‘Benidorm by Ana’ recently showcased the stunning spot in a video tour, admitting the striking shoreline and crystal-clear waters left her totally “surprised and impressed”.

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Passing tourists often bypass the town for busier hubs like Altea and Calpe, but expats have firmly staked their claim on the area. In fact, over half of Javea’s population is made up of foreigners, with British nationals accounting for a whopping 26%.

“It’s easy to see why so many people choose Javea to live here all year long,” Ana noted, praising the town’s phenomenal weather. Basking in an average of 320 days of sunshine a year, it is the perfect spot for an autumn or winter escape.

The culinary scene is just as much of a draw. Whether you want a cheap and cheerful bite or “authentic fancy restaurants with gorgeous views of the sea or in the middle of the forest,” the town caters to every taste.

Foodies absolutely must try Cruet de Peix, a rich local fish stew, and cocas – savoury flatbreads traditionally topped with salted fish and roasted peppers. And instead of the usual paella, make sure to order fideuà, a mouthwatering regional variation made with short pasta instead of rice.

Praising the way the town balances its heritage with its popularity, Ana concluded: “It’s a place where I would say tradition blends seamlessly with a modern touch.”

How to spend your time in Javea

Step back in time: Javea’s historic Old Town is a maze of narrow, winding streets and distinct stone buildings. Ana praised its undeniable “historic charm”, making it a must-visit for architecture lovers.

Discover secret bays: While the main sandy beach of Playa del Arenal is great for sunbathing, the real magic lies just along the coast. The area is dotted with hidden, rocky coves boasting crystal-clear water that is perfect for snorkelling.

Taste the local life: Time your visit right and you can wander around Javea’s bustling weekly markets and cultural fairs, which are packed with authentic local produce and artisan goods.

Hit the trails: Want to escape the town entirely? The surrounding landscape features incredible coastal hikes and lush forest trails that offer sweeping, panoramic views out over the Mediterranean.