POP star Dua Lipa is suing Samsung for £11million after the tech giant allegedly used her face to sell £300 televisions without her permission.
A picture of the Levitating singer was on the packaging of Crystal 43in ultra-high- definition sets to promote its XITE Hits music channel.
In legal paperwork obtained by The Sun, Dua’s attorneys say she owns the copyright to the photo — taken backstage at a 2024 festival.
She claims it appeared on a “significant portion” of the tellies sold in the US — and her fans even flocked to buy them in the belief she had endorsed them.
The filing, made in the Central District of California Federal Court, reveals that Grammy- winner Dua is demanding a minimum $15million (£11million) in damages — but a jury could decide to award far more.
South Korean firm Samsung is said to have ignored several legal warnings from her team.
Her lawyer Christine Lepera wrote: “Samsung used a copyrighted image of Ms. Lipa without authority or licence and prominently featured it on the front of boxes containing Samsung-manufactured televisions for retail sale.”
She added “The substantial revenue made on the sale is inextricably tied to the false message conveyed to consumers that Ms. Lipa has endorsed the Infringing Products when she has not.”
One fan is said to have put a photo of the box online with the caption: “I wasn’t even planning on buying a TV, but I saw the box so I decided to get it.”
Another in Miami who spotted it in a store wrote on Instagram: “I’d get that TV just because Dua is on it. That’s how obsessed I am.”
A third said: “I’ve always said if you need anything selling, just put a picture of Dua Lipa on it.”
Ms Lepera added that Dua would not have agreed a Samsung deal anyway as she is “highly selective in her commercial partnerships”.
The London-born star, 30, is one of the world’s biggest pop stars, cracking America and winning three Grammy Awards.
She has signed a number of advertising deals to take her net worth in excess of £100million.
Dua is the face of Nespresso, alongside George Clooney, and also the frontwoman for Yves Saint-Laurent’s beauty products.
In 2023, she signed a seven- figure package to become the face of sports car brand Porsche, and she is in a multi-year partnership with sportswear giant Puma.
Samsung had yet to file a defence to the court. Both Samsung and Dua Lipa’s legal firm, MSK, were asked to comment.