BUTLIN’S is already a cheap holiday, but what if we told you that holidays to its resorts are about to get a lot better?
Butlin’s is making one of its popular all-inclusive packages better value for money.
The all-inclusive drinks package now includes seven new drinks including spirits and cocktails.
Partnering with Coca Cola, there will be three new cocktails including the ‘Birthday Bonanza’ which features vodka, amaretto and Coca-Cola to celebrate Butlin’s’ 90th birthday.
In addition to the new cocktails, guests will also now be able to order Gordon’s Mediterranean Orange Gin, Captain Morgan Dark Rum and Disaronno.
And there will be another non-alcoholic and low alcohol option as well – Madri Excepcional 0.0%.
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Per adult, the drinks package starts at £25.95 per day and includes the above as well as soft drinks, wine, draught beers and cider and Proud to Serve Costa Coffee.
In total, guests get a choice of over 60 drinks with the all inclusive drinks package.
Travel writer, Helen Wright, who has tried the drinks package, said: “To add the all-inclusive drinks package onto the booking, it was an extra £41.45 for us and £51.95 for Gen and the boys per day. An overall £124.35 and £155.85 respectively.
“When you check in, you are given a wristband and a QR code to use when you want to order drinks during your stay.
“But with the amount of activities and entertainment, I was unsure whether I would get through £42 worth of drinks in one day.
“It was almost 1pm and with them occupied for 15 mins, Gen and I could enjoy our first cocktail of the weekend along with some adult conversation.
“Alcohol is served from 11am at the resort. A glass of house wine is £4.90 and a pint is £5.95.
“I’m more of a cocktail girl, so I decided to get into the holiday spirit with a margarita, usually £7.75, but free with my wristband.
“Doing a quick tally, it wasn’t even lunchtime yet, and I’d spent over a third of my initial £30 a day outlay already.
“Only the adults wear the band, so it does mean that kids can’t go up and order their own drinks.
“However, it was easy to get drinks, and despite the resort being very busy in high season, none of the bars were too crowded or had a long wait.
“There is no question, if you like a beer or cocktail in the sun or you plan on drinking at lunch and dinner, with a few extras like coffee and a lemonade in between, £30 a day is well worth the money.
Alex Meyer, head of marketing at Butlin’s, said: “We’re all about offering incredible value for money, and with the latest additions to the All Inclusive drinks range the package is even better value for guests.
“Now with over 60 drinks to choose from, including our new cocktails and spirits, our All Inclusive drinks package continues to be unrivalled compared to other UK holiday resorts’ offerings.
“As we celebrate our 90th birthday, guests can raise a glass to the landmark occasion with our brand-new Birthday Bonanza cocktail.
“The new creation is set to rival our guest favourite cocktail, Butlin’s On The Beach, which has been the most popular cocktail since the drinks package launched in 2024.”
If looking to head off on a break to Butlin’s, you could book a Showtime Term-Time Midweek break with the drinks package for £399.
In September 2025, Butlin’s holiday resort also revealed it’s latest expansion plans with hundreds more lodges.
And here’s how to get a cheeky mid-week break at Butlin’s with all the frills for a fraction of the price.