LORD Alan Sugar has publicly hit out at a credit card company for allegedly refusing to increase his spend limit.
It comes despite the businessman’s reported £1.138 billion net worth and his reputation as a entrepreneurial tycoon.
Taking to his X account on Monday, the billionaire – who has no qualms about speaking his mind – slammed card issuer American Express as he claimed they haven’t allowed him to borrow more money on his credit card.
He wrote: “I spent a hour on the phone with American Express. I was passed to 4 different people.”
“I was asking for an increase in my credit limit.
“Finally I got to speak to a person in the UK at Brighton who knew who I was and my financial status. However my request was refused due to their system.”
In the replies, several users were confused as to why Lord Sugar – who fronts BBC show The Apprentice – would need more money on his credit card.
One wrote: “I’m not sure why anyone worth a billion pounds needs a credit card”.
Another joked: “I have a spare 20 quid I can lend you if you’re struggling to see the month out? Just let me know.”
Responding to users questioning him, Lord Sugar explained he needs a credit card ‘to buy things’ as he ‘doesn’t carry bags of cash’.
He wrote in one response: “DO PRACTICE BEING AN IDIOT. I DON’T WALK AROUND WITH BAGS FULL OF CASH. I NEED A CREDIT CARD TO BUY THINGS .”
“I AM NOT MOANING JUST EXPOSING WHAT A BUNCH OF IDIOTS AMEX ARE,” he said in another tweet.
The Sun has reached out to American Express for comment.
The famous businessman began building his fortune by founding consumer electronics company Amstrad.
He now has a portfolio of companies under his umbrella, as well as his booming TV career on the BBC.