TUI to launch first ever loyalty scheme with LOADS of free perks for holidaymakers

TUI is launching its first ever loyalty scheme for UK customers – and there are plenty of perks.

The Smiles Reward Club is set to be rolled out later this year and holidaymakers will be able to use it across flights, holidays and cruises.

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TUI Group CEO Sebastian Ebel announced yesterday the TUI Smiles Rewards Club will be rolled out in the UK ‘this summer or autumn’.

This will be the first time ever that TUI will have a loyalty scheme for its customers.

The Smiles Rewards Club will be able to be used across all bookings including flights, hotels, packages, cruises, and experiences.

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As members make purchases, they will progress through three levels and each level increases the benefits like TUI treats, priority support and personalised rewards.

These rewards also include on-board and in-hotel added benefits.

For even more potential wins, there will also be a monthly game with ‘great prizes’ to be won.

For higher tier members, there will be better access to services like priority live chat and priority call support.

The scheme launched in Finland in March of this year and will be rolled out in the UK later this year.

Here’s another travel website which launched its own loyalty scheme this year.