perks

Delta Air Lines Inc. Chief Executive Ed Bastian said travelers care more about their seat than extras like lounge access or limousine shuttles often thrown into costly tickets, as he defended a stripped-down premium product that has irked some customers.

“Consumers want different value decisions to take,” Bastian said in a Bloomberg Television interview on Monday. “If you can give people the opportunity to sit in first class, they may not want different elements and they may not need to go in the lounge.”

Delta is bringing the basic-economy playbook to Delta First, Delta Premium Select and Delta One, offering passengers the same onboard seats, meals and service at a lower price in exchange for fewer benefits. Depending on the product, restrictions can include reduced mileage earnings, lower checked-bag allowances, fees for changes or cancellations and limits on lounge access and advance seat selection.

“What consumers care more about than anything is the seat,” Bastian said. “All the other things are nice, but it’s the seat and the comfort of the seat that’s most important.”

Bastian’s comments contrast Delta’s recent investments in its ground amenities. The airline has spent years opening and expanding swanky Sky Clubs and Delta One lounges, which remain in such high demand that crowding and lines have prompted tighter access rules.

Delta last month opened the first phase of a second Delta One Lounge at Los Angeles International Airport, a 4,000-square-foot space with table-service dining, showers and a premium bar. By 2028, Delta plans to operate four lounges at LAX spanning 60,000 square feet and seating more than 1,000 guests, part of a global network that now includes five Delta One Lounges and more than 50 Sky Clubs.

“One of the things we’re disappointed about is the continued segmentation of the fare structure,” Jefferies analyst Sheila Kahyaoglu said in an interview with Bloomberg Television, referring to how Delta has refined its premium offering into different, sometimes hard-to-follow groups. “You could accidentally get locked out of a lounge if you don’t pick that main business fare.”

Delta last week reported second-quarter earnings that beat Wall Street expectations despite recording the highest quarterly fuel expense in its history. The airline earned an adjusted $1.56 a share, topping analysts’ estimate of $1.51, while revenue rose 14% from a year earlier and capacity increased just 1%. Delta also reaffirmed its full-year profit guidance.

Bastian said strong demand for premium, corporate and international travel helped offset the surge in fuel prices caused by fighting in the Middle East. Although fuel costs eased as the war in Iran appeared to be winding down, renewed US military strikes have raised the risk of another escalation and kept energy markets volatile.

The CEO reiterated that Delta would continue pricing tickets to recover those higher costs and did not expect airfares to decline. The new basic premium fares give the airline another way to appeal to price-conscious travelers without broadly discounting its most valuable seats.

The strategy also allows Delta to widen the pool of passengers who can afford premium cabins while still charging more to corporate travelers and frequent fliers who value flexibility, loyalty benefits and lounge access. It reflects how airlines are increasingly selling each component of the travel experience separately.

But it risks alienating premium and loyalty travelers by introducing complexity or making it seem harder to get the same level of access.

“Delta’s change to its premium-seating offerings suggests competition is weighing on pricing at the front of the cabin, a negative for earnings,” Bloomberg Intelligence analyst George Ferguson said.

Taylor and Abramowicz write for Bloomberg.

A cabin crew instructor has revealed where he would choose to sit on the plane

A cabin crew member has shared what he claims is the best seat on the plane. The regular flyer dished out advice for passengers looking to make the most of their journey. Wizz Air Cabin Crew Instructor Gabriel Randone shared his favourite seat. He also revealed the best seat for ‘free perks’ – if you’re lucky enough to get it.

Talking to the Mirror, Gabriel shared his preferred seat as a passenger. He said: “I absolutely love the front. Row one gives you extra legroom. There are some perks to staying there as well.

“For example, you would be the first one to disembark. Sometimes you’ll be the first one to come in as well. You have a reserved overhead compartment for yourself.

“So, yeah, row one is absolutely amazing. But to be honest, when I do travel, and I can choose to book a seat, I will book any window seat.

“I just love staring outside during the flight and enjoying the views.” According to Wizz Air’s website, front-row seats are classified as premium seats.

However, it’s not the only good option. Other premium seats include upfront seats at the front of the aircraft and extra-legroom seats in the emergency exit rows. Usually, passengers need to pay more for these seats, but sometimes they strike it lucky and get asked to move to emergency exit rows.

Gabriel explained that customers sometimes get ‘upgraded’ to these seats and get to enjoy the perks for free when the flight is not fully booked. “Sometimes, because the flights might not be fully booked, there would be no one close to the emergency exits”, Gabriel said.

“So what we need to do is to select someone who we call an ABP, an able-bodied person, and select them and to move them close to the emergency exits so that they can help out in case of an emergency”. He added: “Now, statistically, emergencies are quite rare, so that is basically an upgrade.”

Not everyone is eligible for these unofficial ‘upgrades’. The Wizz Air website explains: “For safety purposes, regulations prohibit passengers under 16 years old, overweight passengers, individuals with special needs, expectant mothers, and those travelling with infants (under 2 years old) from occupying Extra Legroom or Front Row seats.”

As Gabriel explained, these policies are implemented to ensure the safety of everyone onboard. In case of an emergency evacuation, passengers seated in the emergency rows will be instructed to open the doors. Any passengers seated in these rows will be briefed at the beginning of their flight.

Find out more on wizzair.com.

TUI is launching its first ever loyalty scheme for UK customers – and there are plenty of perks.

The Smiles Reward Club is set to be rolled out later this year and holidaymakers will be able to use it across flights, holidays and cruises.

Follow The Sun’s award-winning travel team on Instagram and Tiktok for top holiday tips and inspiration @thesuntravel.

TUI Group CEO Sebastian Ebel announced yesterday the TUI Smiles Rewards Club will be rolled out in the UK ‘this summer or autumn’.

This will be the first time ever that TUI will have a loyalty scheme for its customers.

The Smiles Rewards Club will be able to be used across all bookings including flights, hotels, packages, cruises, and experiences.

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As members make purchases, they will progress through three levels and each level increases the benefits like TUI treats, priority support and personalised rewards.

These rewards also include on-board and in-hotel added benefits.

For even more potential wins, there will also be a monthly game with ‘great prizes’ to be won.

For higher tier members, there will be better access to services like priority live chat and priority call support.

The scheme launched in Finland in March of this year and will be rolled out in the UK later this year.

Here’s another travel website which launched its own loyalty scheme this year.