South Korea

South Korean president frames the push as a race against time to secure the country’s domination in AI boom.

South Korea has laid out a sweeping industrial strategy focused on semiconductor chips and artificial intelligence projects as President Lee Jae Myung pledges to cement overwhelming industry leadership with investments of hundreds of billions of dollars over several years.

Flanked by the heads of the world’s two biggest memory chipmakers, Lee cast the initiative on Monday as a “great leap forward” centred on the “triple axis” of semiconductors, physical AI and data centres.

“We must secure the core elements of AI faster than any other country,” the president said in a televised address.

The world’s two largest memory chipmakers, Samsung Electronics and SK Hynix, will invest 800 trillion won ($518bn) with suppliers to build two new chip fabrication sites each in South Korea’s southwest, Industry Minister Kim Jung-kwan said.

Lee said the country’s southwestern city of Gwangju and South Jeolla province will also invest 5 trillion to 20 trillion won ($3.2bn to $13bn) in the projects. Kim said a further 81 trillion won ($52.5bn) is expected to be invested for a chip-packaging cluster in the Chungcheong area near Seoul.

The government also unveiled plans to build AI data centres in the region, backed by 550 trillion won ($356bn) in investments from the SK Group, GS Group and Naver.

“By 2035, an additional 10-gigawatt AI data centre will be built with a total investment exceeding 18.4 gigawatts and 1,000 trillion won,” or $648bn, Science Minister Bae Kyung-hoon announced.

The announcement marks the government’s boldest push yet to align South Korea’s AI and chip ambitions with Lee’s pledge to narrow regional disparities and revive economies beyond the Seoul metropolitan area.

The opposition has criticised the plan, arguing that his government’s decision to locate a second semiconductor cluster in Honam, the traditional electoral stronghold of his liberal Democratic Party, is driven more by regional politics than by industrial logic.

They have accused the government of pressuring memory chipmakers to invest in the region to bolster political support rather than allowing companies to choose the most commercially viable locations.

As part of the overall initiative, the southwest would be the home of new, large chip production clusters, Lee said, in part to use the rich power resources yet untapped there.

The president defended the proposed southwestern chip hub in a series of X posts over the weekend, rejecting criticism that it favours a region where 85 percent of voters backed him in last year’s presidential election.

South Korea’s dismal World Cup first-round exit has prompted fury at home, and calls for a complete overhaul at the top have not been silenced by coach Hong Myung-bo’s resignation.

South Korea, World Cup semifinalists as cohosts in 2002, limped out of the tournament after failing to squeeze into the knockout rounds as one of the top eight third-place finishers.

They had the last 32 within their reach only to suffer a shock 1-0 loss to lower-ranked South Africa.

Their early exit prompted coach Hong to quit on Sunday and cast doubt over the international future of captain Son Heung-min.

It also earned the team a rebuke from the country’s president, Lee Jae Myung, who pointed the finger at “incompetent people” and apologised to the nation.

The president’s comments reflect public anger that has reached a boiling point after years of simmering discontent with South Korean football chiefs.

Former captain Park Ji-sung said, “We may have expected this outcome years ago.

“We have to look back and ask ourselves why things have come to this,” the former Manchester United player said after the team’s elimination was confirmed.

“Even after spending a decade learning how to prepare for the World Cup and develop Korean football, we have forgotten those lessons once again.”

South Korea was expected to emerge from Group A that included cohosts Mexico, South Africa and Czechia.

They started with a 2-1 win over the Czechs but lost 1-0 to Mexico before bowing out against South Africa.

The team were expected to arrive home on Tuesday morning, but local media reported that the Korea Football Association (KFA) were not planning to organise an event to welcome them back.

In 2014, angry fans pelted the team with Korean candies – seen as a deeply offensive insult – when they returned from the World Cup in Brazil, where they went out in the group stage during Hong’s first spell as coach.

‘Message to change’

Hong has been a lightning rod for criticism since he returned to the job in July 2024, five months after his predecessor, German World Cup-winner Jurgen Klinsmann, was axed.

The KFA came under fire for the process that led to Hong’s reappointment, with questions asked over its transparency and fairness.

Hong, who was regularly booed by fans, did himself no favours at the World Cup by dropping star player Son for the South Africa game, in which South Korea needed only a point to progress.

Hong admitted afterwards that he was struggling to understand what had gone wrong, as the nation nervously waited for results in other games to decide their fate.

Lee Chun-soo, a member of the 2002 World Cup team, said he “felt pathetic and frustrated rooting for Uzbekistan” against the Democratic Republic of the Congo in the hope that the result would send South Korea through.

“This is a message to change,” Lee said on his YouTube channel. “Everyone should be ready to step down.”

South Korean fans reserved a sizeable chunk of their anger for KFA President Chung Mong-gyu.

Chung said before the World Cup that he would quit after the tournament, blaming his “lack of virtue” following fierce criticism of his 13-year tenure.

The 65-year-old, who is in his fourth term as KFA president, came under fire for trying to pardon former players who were banned for life for match-fixing.

Chung and Hong might not be the only ones to bow out, with captain Son yet to comment on his future.

The skipper, who turns 34 next month, had previously hinted at retiring from international football.

Former captain Park said South Korea needed to learn from the past.

“It’s unfortunate that this kind of cycle keeps repeating,” he said.

“We must dream of and shape a better future, and move forward step by step so that we don’t repeat these mistakes.”

MEXICO CITY — The Mexican national team overcame a lackluster first half to rout the Czechia thanks to a dream second half that allowed it to finish the group stage undefeated on a night that will be remembered as one of the greatest in Mexican World Cup history.

The celebration of Mexico’s 3-0 win Wednesday at Azteca Stadium turned into a tribute to legendary goalkeeper Guillermo Ochoa, who entered the game in the final minutes to receive a standing ovation unlike any other Mexican player has ever received in the history of the tournament.

With the loss, the Czechia was eliminated after failing to earn more than one point in the tournament. In the other group match, South Africa defeated South Korea 1-0 in Monterrey and advanced in second place. South Korea will have to wait to find out if it advances as one of the eight best third-place teams or it was eliminated.

Czechia put up a strong performance during the first 45 minutes, during which Mexico showed little offensive clarity, mainly due to a lack of control in midfield.

Everything changed in a matter of six minutes during the second half, when El Tri figured out Czechia and secured its best victory in the group stage.

Mateo Chávez, 22, opened the scoring in the 55th minute with the help of Mexico’s lethal counterattack. Luis Romo set up the goal by shaking off three Czechia players at midfield and pushing forward, passing to Chávez, who beat Czechia’s Michal Sadilek and buried a shot to the left side of goal.

Forward Julián Quiñones extended the lead in the 61st minute, exploiting Czechia’s defensive confusion in the penalty area.

Álvaro Fidalgo, who was a second-half substitute, capped the win with a stoppage time goal. The run on the final goal was set up by a booming Ochoa kick and triggered a raucous celebration by the goalkeeper and his teammates.

The match encapsulated both the present and the future of the Mexican national team.

Gilberto Mora, a 17-year-old midfielder from Tijuana and the team’s youngest player at the World Cup, was instrumental in the second half, setting up several of the plays that decided the outcome. With a 2-0 lead, one of the greatest moments for a goalkeeper in World Cup history unfolded. Ochoa replaced starting goalkeeper Raúl Rangel and was greeted with a standing ovation from a large portion of the 80,824 fans at Azteca Stadium.

Mexico’s Julian Quinones celebrates scoring his side’s second goal against Czechia during a World Cup match in Mexico City on Wednesday.

(Silvia Izquierdo / Associated Press)

The fans chanted Ochoa’s name every time the goalkeeper touched the ball, honoring a player who has competed in six World Cups for Mexico.

Coach Javier Aguirre said that finishing first in the group was a “primary objective” for Mexico, which had already qualified for the next round. The team achieved a first for a Mexican national team by securing three consecutive wins without conceding a goal in the group stage of a World Cup. Mexico defeated South Africa 2-0 in the opening match and South Korea 1-0 in the second game.

The national team, which is co-hosting the tournament alongside Canada and the United States, will face its next opponent — one of the best third-place finishers — on Tuesday at Azteca Stadium.

The only sour note for Mexico came in the scoreless first half when the restless crowd unleashed a popular homophobic chant at least twice. FIFA has previously sanctioned the Mexican soccer federation in an effort to stop fans from saying the chant.

GUADALAJARA, Mexico — Three and a half years after its biggest failure on the World Cup stage in half a century, the Mexican national team needed only two games to advance to the knockout round of this year’s tournament as winner of Group A.

Mexico’s defense held off a spirited final push by South Korea, earning a 1-0 win on Thursday night at Guadalajara Stadium in front of a fiery announced sellout crowd of 45,522.

Goalkeeper Kim Seung-gyu made a mistake in the 50th minute, failing to stop what appeared to be a simple cross and bobbling the ball. That allowed Mexico’s Luis Romo to easily tap the ball into the net and claim a 1-0 lead.

South Korea put pressure on the Mexican team throughout the game. Late in the scoreless first half, Jae-sung Lee came close to giving South Korea the lead. Mexico coach Javier Aguirre hoped his team would shake off nerves following the emotional opener at Azteca Stadium and show more bite in its second game against South Korea, but his team didn’t have much power behind its attack during the game’s first 45 minutes.

Mexico goalkeeper Raúl Rangel blocks a shot from South Korea’s Son Heung-min during their World Cup match at Guadalajara Stadium on Thursday.

(Natacha Pisarenko / Ap Photo/natacha Pisarenko)

The crowd in Guadalajara grew frustrated and began booing the Mexican national team’s performance at the end of the first half.

Mexico, however, won back their cheers when it capitalized on South Korea’s costly mistake and converted it into a goal.

El Tri earned a win without any other goals thanks, in part, to a great night by goalkeeper Raúl Rangel, who stopped a header by Cho Gue-sung in the 87th minute. Captain Edson Álvarez helped turn away South Korea’s attack late, holding up relatively well despite having left ankle surgery during the past year.

LAFC star and South Korea captain Son Heung-min fired one shot over Mexico’s goalkeeper in the first half, but Álvarez cleared it off the line before the referee ruled Son was offsides.

South Korea finished controlling possession 58% of the time, but it only earned two shots on target.

Mexico was coming off a comfortable 2-0 victory over South Africa, while the South Koreans had defeated the Czech Republic 2-1, marking their first World Cup opening-match win since 2010.

During the 2022 World Cup in Qatar, Mexico was eliminated in the group stage for the first time since 1978, breaking a streak of seven consecutive appearances in the knockout rounds. However, playing on home soil, the team’s goal is to emulate El Tri’s achievements in 1970 and 1986, when they reached the quarterfinals — the country’s best World Cup finish.

Due to the new 48-team format, Mexico would need to win two knockout-round matches and reach a sixth game to realize its goals.

Mexico’s Luis Romo celebrates with his teammates after scoring during a match against South Korea at Guadalajara Stadium on Thursday.

(Natacha Pisarenko / Associated Press)

After the win over South Korea, Mexico will close out group play against Czechia at Azteca Stadium in Mexico City on Wednesday. El Tri will get to play the first two games of the knockout round — should it win the first one — at Azteca Stadium, a venue where it has never lost a World Cup game.

South Korea has four points and will be favored when it plays South Africa Wednesday in Monterrey. If South Korea wins the match, it would be the Group A runner-up and advance to play the Group B runner-up on June 28 at SoFi Stadium.

Goalkeeper Raúl Rangel was 18 years old and playing for Chivas de Guadalajara’s youth academy the last time Mexico faced South Korea in a World Cup match in 2018.

Three years ago, when asked who might be the next great goalkeeper for the Mexican national team, Rangel named himself ahead of veteran Guillermo “Memo” Ochoa. A bold statement for a player who was just making his professional debut.

On Thursday, the 26-year-old goalkeeper will defend El Tri’s goal during his second World Cup match at Guadalajara Stadium — where he usually plays home games with Chivas — when Mexico takes on South Korea at 6 p.m. PDT on Fox/Telemundo in the second match of Group A.

“I told everyone, ‘I see myself at the World Cup.’ Some people laughed,” Rangel recalled. “I’d been picturing myself on the national team for three years.”

Mexico’s Julian Quinones celebrates with teammates after scoring during a World Cup match against South Africa at Azteca Stadium on June 11.

(Luke Hales / Getty Images)

Mexico and South Korea won their opening matches — El Tri against South Africa and the South Koreans against the Czech Republic — so the winner of this match will take first place in the group and secure its spot in the next round. The incentive is clear for Mexico, as the group winner will play the next two knockout rounds at Azteca Stadium, where El Tri has never lost a World Cup match.

The second-place team, on the other hand, would have to travel to Los Angeles for its next match. While the opponent could be tougher, Los Angeles would be a comfortable destination for South Korea — it has a strong fan base in L.A. and wouldn’t have to contend with Mexico City’s high altitude.

After an opening match in which Mexico coach Javier Aguirre acknowledged that the pressure of the first day affected the team’s performance and that the emotional atmosphere at Azteca Stadium had “weighed heavily” on several of his players, the coach and the players hope to deliver a sharper performance against South Korea.

“Yes, there was a bit of nervousness, a bit of fear,” Mexico midfielder Erik Lira admitted after the opener.

“We need to be more decisive; the win has calmed the nerves we’ve had over the last few days,” Mexico defender Israel Reyes said.

But if Mexico wants to excel, it needs not only to put its nerves behind it but also to improve tactically. Mexico, a co-host of the tournament alongside the United States and Canada, is aiming to reach the knockout stage of the World Cup and advance beyond the round of 16. El Tri has won only one match in the knockout stage — in 1986, when it defeated Bulgaria 2-0 at Azteca Stadium.

“I think that mental aspect has been missing for us. We have to believe that we can achieve great things,” Rangel said. “I truly believe I’m going to be a champion with Mexico. We have a responsibility as hosts.”

The match will be played at Guadalajara Stadium, 5,138 feet above sea level, and will mark the first time Mexico has played a World Cup match in the city.

Chivas, Mexico’s most popular club team, has the most players on the national team with five and all of them will get to play their second World Cup match on their club’s home turf. Brian Gutiérrez, the Mexican American who played a key role in the opener as South Africa was hit a with a red card while trying to stop him, and veteran Roberto Alvarado, who recorded an assist against South Africa, joined Rangel as Chivas starters in the opener. Bench players Luis Romo and Armando González, who also saw action in the opener, also play for Chivas.

Mexico captain Edson Álvarez challenges South Africa’s Themba Zwane during a World Cup match at Azteca Stadium on June 11.

(Carl Recine / Getty Images)

Aguirre will have to make at least one lineup change against South Korea, with Edson Álvarez replacing César Montes, who is serving a red-card suspension. Álvarez is coming off an injury and it’s unclear how he will navigate the stress. Aguirre is also expected to give playing time to 17-year-old prospect Gilberto Mora in midfield — possibly in place of Gutiérrez — and to bring in Jorge Sánchez for Reyes at fullback.

South Korea arrives with a mix of European experience and a hunger for glory. LAFC star Son Heung-min is playing in his fourth World Cup and scored against Mexico in 2018. Kim Min-jae of Bayern Munich has been a rock in defensive midfield, while Paris Saint-Germain’s Lee Kang-in — who, interestingly, played under Aguirre at Mallorca — is a constant threat in creating plays. Joining them is Hwang In-beom of Feyenoord in the Netherlands.

The South Koreans have also been training for weeks at Verde Valle, Chivas’ training facility, which has allowed them to acclimate to the altitude. With the support of the Mexican crowd, they won their World Cup opening match against the Czech Republic at Guadalajara Stadium.

“It was like playing a game in Seoul,” Hwang said after the match, thanking Guadalajara for its support.

“[Mexico] is a good team, but, as you’ve just seen, we can take on anyone,” Hwang said after his team rallied from a 1-0 deficit to beat the Czech Republic.

The week, however, was not without controversy for the South Korean team, as the squad barred press from their home country after audio of media criticizing the mandatory military service exemption granted to Son was leaked. The audio also included criticism of coach Hong Myung-bo.

South Korea and Mexico faced off in September ahead of the World Cup, tying 2-2 in Nashville.

The World Cup stage, however, will be different and brings immense pressure.

Five goals, four water breaks, three red cards and a glittering opening ceremony.

The World Cup 2026 opening day delivered everything you could ask for.

From an early thunder strike to a late winning goal, Thursday was filled with drama, stretching from Mexico City to Zapopan.

Al Jazeera breaks down the key takeaways from the 2026 FIFA World Cup’s day 1:

Is this going to be the World Cup with the most red cards?

The three red cards brandished to Yaya Sithole, Themba Zwame and Cesar Montes during Mexico’s 2-0 win over South Africa were an unusual sight at a World Cup.

In the last two editions, Qatar 2022 and Russia 2018, only four red cards were handed out during the entire tournament. This year’s World Cup opening game nearly matched that singlehandedly.

With officiating at the start of the tournament usually setting the tone for the rest of the campaign, the sequence of sending offs at Estadio Azteca could be repeated several times during the 39-day, 104-match spectacle in North America.

Thursday’s three reds fell just one short of the record of four at a World Cup 2006 game, nicknamed the “Battle of Nuremberg”, between Portugal and the Netherlands.

The record for the most red cards – 28 – was also set at the same tournament in Germany.

Controversial VAR at the centre of debate again

The look of confusion and disbelief among South African players after Zwane was sent off for flinging an arm into Mexico’s Roberto Alvarado’s face prompted the debate: Is Video Assistant Referee (VAR) playing spoilsport again?

Referee Wilton Sampaio did not initially pull out the red card, but after being sent to the pitchside monitor by VAR, Sampaio decided to send Zwane off.

While the replays were unclear, it seemed Zwane was trying to move past Alvarado, but his hand caught the Mexican’s face in the process.

Zwane was ultimately booked for “violent conduct”, a controversial decision, which seemed harsh given it was not an obvious call. South Africa coach Hugo Broos was not convinced by it, either.

“The second red card, I think the Mexican player blocked my player,” Broos said in the post-match media conference.

“It’s the position of the referee, and we have to accept it also, but I don’t think [it was a red], it was too soft to give that as a red card.”

Hydration breaks or momentum killers?

The introduction of fixed hydration breaks – one in each half – came into effect for the first time at the World Cup on Thursday, and attracted early criticism from viewers and coaches alike.

While some broadcasters stuck with the live feed featuring players, others cut to commercials, disrupting the match-viewing experience for fans watching on TV.

Viewers in the United States were frustrated after broadcaster Fox cut away to full-screen commercials and they missed some live action during the second half of the Mexico vs South Africa opening match.

US head coach Mauricio Pochettino had a mixed opinion over the three-minute breaks, which are held regardless of weather conditions and introduced by FIFA to prioritise player welfare.

“I don’t like it. I only like it when the conditions are very extreme, but when the conditions are good, it is not necessary to have water breaks,” he said during a news conference on Thursday.

“For me, it’s 50-50. For coaches and staff, it’s a chance to make some changes or fix problems. But it’s part of the game, and we accept that.

“I don’t agree with it, but it’s not a big issue and won’t have a big effect on the games,” he said, adding that he did not watch the opening game.

Son Heung-min misfires, but South Korea prevail

Son Heung-min has often been the hero of the South Korea national team on the biggest stage, but on Thursday, even though the talisman got the lion’s share of the chances, he failed to score in their 2-1 win over Czechia.

Son worked seamlessly with the impressive Lee Kang-in and Lee Jae-sung to create a host of first-half chances, with the trio combining darting runs through the middle with a succession of dangerous pass-and-go moves that they just could not finish.

But Oh Hyeon-gyu and Hwang In-beom stepped up to the occasion, bagging a goal each to steer the Koreans to a dramatic late comeback win over Czechia.

South Korea vs Czechia: A clash of styles

Even though both teams opted for a 3-4-3 formation, there was a stark difference in their systems and approach.

South Korea played a fluid, possession-based style of football, while Czechia were heavily reliant on dead balls, opting for a rugged, route-one tactic.

Although the Czechs broke forward first with direct, physical play, the Koreans – buoyed by a largely Mexican crowd rooting for them – bounced back with their dominance of possession and stylish play, getting the better of their set-piece specialist opponents.

MEXICO CITY — FIFA president Gianni Infantino described Mexico City Stadium as a venue “blessed by the gods” and a “true cathedral of soccer.”

Azteca Stadium, as most people know it, is steeped in soccer history and is now the only venue to host three World Cup opening ceremonies. But the Mexican national team had never much World Cup success at the venue.

On Thursday, spurred on by most of the 80,824 fans in attendance and forwards Julián Quiñones and Raúl Jiménez, Mexico managed to defeat South Africa 2-0 and securing its first opening match victory.

Mexico opened the scoring in the ninth minute when Quiñones capitalized on a defensive error by South Africa and fired a shot down the middle, between the legs of goalkeeper Ronwen Williams. The striker, a top scorer in the Saudi Pro League, immediately ran off to celebrate with the bench, marking the first goal of the tournament. The crowd responded by throwing beer into the air.

Mexico continued to press with numerous chances in the first half, including another shot by Quiñones that hit the post and another great save by Williams, who was South Africa’s best player.

“We were far superior in the first half; we could have been up 3-0,” Mexico coach Javier Aguirre said.

South Africa was reduced to 10 men just as the second half began when Sphephelo Sithole brought down Brian Gutiérrez, who was heading toward the goal unmarked. Brazilian referee Wilton Sampaio showed a red card.

“We played well; there were moments when Mexico didn’t know what to do and our organization was very good,” said Hugo Broos, South Africa’s coach.

It seemed the match was going to be easier for the Mexicans with South Africa short-handed, but fans began to boo the Mexican players after they stopped attacking and appeared nervous.

Seeing his players’ lackluster performance on the field, Aguirre responded with substitutions: bringing on 17-year-old Gilberto Mora, a fan favorite, as well as Luis Chávez, to reshape the midfield.

Mexico’s Raúl Jiménez cries while hugging teammate Roberto Alvarado after scoring against South Africa in Mexico City on Thursday to open the World Cup.

(Natacha Pisarenko / Ap Photo/natacha Pisarenko)

“[It was] the start of the World Cup. It’s an intense atmosphere,” Aguirre said.

“In 25 games, we’ve never had players with cramps — today we had three. It was a very intense, emotional state. It shows that the setting weighed on them a little. Not on everyone.”

Shortly after the substitutions, Roberto Álvarado crossed the ball from the right to Raúl Jiménez, who headed it past South Africa’s goalkeeper, Williams, in the 67th minute.

South Africa was reduced to nine men after Themba Zwane struck Álvarado off the ball. After consulting the video assisted referee, the official gave Zwane a red card.

“I think you can accept the first red card,” said Broos. “I think the second one is debatable. It was a bit harsh on the referee’s part. We have two players who won’t be able to play in the next match.”

After the second red card, Mexico took its foot off the gas again and was met with whistles from the crowd, who were hungry for more goals.

Mexico and South Africa faced off in front of 80,824 fans at Mexico City Stadium, more commonly known as Azteca Stadium, on Thursday to open the World Cup.

(David Ramos / Getty Images)

Mexico’s César Montes was sent off in stoppage time for bringing down Khuliso Mudau outside the box as he was heading toward the goal.

With the win, Mexico leads its group with three points and waited to see the result of South Korea versus the Czech Republic in Guadalajara later Thursday. South Africa has zero points. Mexico’s next match is in Guadalajara on June 18 against South Korea, while South Africa faces the Czech Republic in Atlanta.

“We need the next three days to get over the disappointment and fatigue,” Broos said, before addressing his team’s mere two shots on goal. “We have to work on our offense because it wasn’t enough today.”

The match marked the debut of Mora, the youngest player in the World Cup.

“For his first game, he didn’t disappoint,” said Aguirre.

Seoul court sentences former leader for sending military drones into North Korea.

South Korea’s ex-President Yoon Suk Yeol has been sentenced to 30 years in prison for sending military drones into North Korea, a move prosecutors argued was aimed at creating a pretext for his disastrous martial law declaration in 2024.

The drone flights, which Pyongyang said included the dropping of propaganda leaflets, triggered a spike in military tensions between the nations in October 2024.

Special prosecutors, who had sought a 30-year prison term for Yoon, said in April that the ex-leader’s effort to “fabricate wartime conditions” with the drones had undermined state security.

Yoon was “given 30 years in jail” for the charges involving the drones, a spokesperson for the Seoul Central District Court told the AFP news agency on Friday, without giving further details.

Yoon had denied wrongdoing.

The ruling adds to a series of judgements against the ousted conservative leader, once South Korea’s top prosecutor, whose martial law order plunged Asia’s fourth-largest economy into its deepest political turmoil in decades.

In February, a South Korean court sentenced Yoon to life in prison after finding him guilty of leading an insurrection linked to the martial law attempt.

He was removed from office last year after the Constitutional Court upheld his impeachment, triggering a snap election that was won by liberal President Lee Jae Myung.

Yoon’s lawyers said he neither ordered nor later approved the drone operation, which they said was unrelated to martial law and instead a response to months of North Korean launches across the border of balloons stuffed with rubbish.

Yoon, who is already in custody, can appeal Friday’s lower court ruling.

Drone flights remain a flashpoint in tensions between the two Koreas, which remain technically at war.

Lee expressed regret earlier this year after an investigation found government officials had sent drones into the nuclear-armed North Korea in January.

North Korean leader Kim Jong Un’s powerful sister called Lee’s statement “wise behaviour”, but hopes for a rapprochement faded after the diplomatically isolated nation returned to calling South Korea its “most hostile” enemy.

Who: South Korea vs Czechia
What: FIFA World Cup 2026 Group A match
Where: Estadio Guadalajara, Zapopan, Mexico
When: Thursday, 8pm local time (02:00 GMT Friday)
How to follow: Keep up with all updates on Al Jazeera Sport

South Korea, Asia’s most successful team at the World Cup, begin their 2026 campaign with a game against Czechia, who are back at the tournament after a 20-year absence.

With a talented squad featuring Son Heung-min, Lee Kang-in and Kim Min-jae, former semifinalists South Korea – who are ranked 25th in the world – are favourites in the Group A clash and will be keen for an early win in a tough group that also includes cohosts Mexico and South Africa.

But 40th-ranked Czechia are no pushovers. With players like Adam Hlozek, Patrik Schick and Pavel Sulc, they are more than capable of pulling off an upset.

Son leads South Korea’s charge

As always, all eyes will be on South Korea’s superstar Son Heung-min, who now plays his club football for Los Angeles FC.

Set for his fourth appearance at the finals, the 33-year-old former Tottenham winger could be appearing in his final tournament, though it’s not confirmed.

Fans will be hopeful of the captain featuring on the scoresheet after he scored twice in a recent friendly.

The Koreans reached the last 16 in 2022, with Hwang Hee-chan scoring a stoppage-time winner against Portugal to take his team ‌into the knockout rounds. The Wolverhampton Wanderers forward is now keen for a repeat performance at the upcoming tournament.

“If I can have another play like that, it will be great for myself and for our team,” said Hwang, who will be appearing at his third World Cup. “I am working hard for a moment like that.

“Every match is important, but the first match is especially so.”

Czechia: Two-time runners-up

As Czechoslovakia, the Czech team finished runners-up in 1934 and 1962. But since then, their record has been poor, with only four appearances, including just one past the group stage – a quarterfinal run in 1990.

The Czechs are now back at the World Cup after 20 long years, having navigated their way to the finals through dramatic penalty shootout wins in the UEFA qualifiers.

The appointment of coach Miroslav Koubek in December 2025 turned around their fortunes as they went from having a crisis-hit campaign to finishing the job with flying colours.

Now, after two decades, as they return to football’s grandest stage, the Czechs will hope to sneak into the knockouts.

With two-metre (6ft 7-inch) Slavia Prague striker Tomas Chory at their disposal, Koubek’s side will seek to impose their physicality on the ⁠South Koreans.

They are blessed with more attacking firepower in Bayer Leverkusen striker and Euro 2020 joint top scorer Schick, while Hoffenheim striker Hlozek offers another experienced option up front.

Koubek will also lean on West Ham midfielder Tomas Soucek ‌and ‌35-year-old Vladimir Darida to provide experience and stability.

How does the World Cup group stage work?

South Korea, Czechia, Mexico and South Africa are in Group A.

The top two teams from each of the 12 groups – along with the eight best third-placed teams – proceed to the next phase, the round of 32, which has been introduced at the World Cup for the first time.

All square in head-to-head record

South Korea and Czechia have met three times, winning one match each, while the other game ended in a draw.

Their last meeting dates back to June 2016 – exactly a decade ago – when South Korea emerged 2-1 winners in a friendly in Prague.

Form guide:

(Last five games, latest first)

South Korea: W-W-L-L-W

Czechia: W-W-W-W-W

Czechia are in fine form heading into the opener, having beaten Kosovo and Guatemala in their pre-World Cup friendlies. Before that, they beat Denmark and Ireland on penalties in the UEFA qualifying playoffs, and also thrashed Gibraltar.

South Korea, on the other hand, are in mixed form. They beat El Salvador and thrashed Trinidad and Tobago in the pre-World Cup friendlies, but lost to Austria and the Ivory Coast.

Where to watch South Korea vs Czechia?

Fans in South Korea can watch the game on platforms Chzzk and JTBC, with kickoff scheduled at 11am local time on Friday.

In Czechia, CT Sport Plus, CT Sport and Nova Action will show the game, which is set to begin at 4am local time on Friday.

Viewers in the United Kingdom can watch it on ITV, while those in the United States can tune in to Fox.

South Korea and Czechia team news

Coach Koubek has a selection headache awaiting.

With Hlozek recently recovering from injury, and Sulc and Lukas Provod also in the mix, Koubek needs to make the tough call on which two attackers will support Schick.

Meanwhile, South Korea’s coach Hong Myung-bo has to contend with some concerns.

Winger Bae Jun-ho – one of the youngest players in the squad – is a major doubt due to an ankle injury, but left-back Lee Tae-seok has returned to team training after a sore calf.

South Korea’s predicted starting XI

Kim Seung-gyu (goalkeeper); Kim Min-jae, Lee Han-beom, Lee Gi-hyuk; Seol Young-woo, Lee Tae-seok, Hwang In-beom, Paik Seung-ho; Lee Kang-in, Lee Jae-sung; Son Heung-min

Czechia’s predicted starting XI

Matej Kovar (goalkeeper); Vladimir Coufal, David Doudera, Tomas Holes, Ladislav Krejci, Jaroslav Zeleny; Tomas Soucek, Michal Sadilek; Adam Hlozek, Pavel Sulc, Patrik Schick

You can follow the action on Al Jazeera’s dedicated FIFA World Cup 2026 page with all the latest news, match build-up and live text commentary, and keep up to date with group standings, real-time match results and schedules.

European Commission President Ursula von der Leyen, European Council President Antonio Costa and with South Korean President Lee Jae-myung celebrated the signing of new a digital trade agreement at a ceremony in Brussels on Wednesday.

ADVERTISEMENT

ADVERTISEMENT

The event marked the EU and South Korea’s 11th summit, with everything from security and defence to trade on the agenda.

“Korea is one of Europe’s closest partners in the Indo-Pacific region and on the global stage,” von der Leyen said. “In today’s uncertain world, stable and trusted partnerships like ours are more precious than ever.”

The trio released a joint statement extolling the value of the talks and committing the two sides to a firm and friendly relationship.

“We reaffirm our shared commitment to effective multilateralism, and to a stable and predictable rules-based free and fair economic order,” the statement reads.

The semiconductor factor

Both sides have an interest in diversifying their trade relationships at a time of growing tensions with both China and the US, and the EU-South Korea digital trade agreement comes more than a decade after a landmark free trade deal.

Since 2015, trade between the EU and South Korea has doubled, with goods trade reaching approximately €124.25 billion in 2025, according to figures from the European Commission.

“The European Union-Korea Free Trade Agreement remains one of the European Union’s most successful trade agreements since its entry into enforcement in 2011,” European Council António Costa said on Wednesday.

South Korea is becoming an increasingly important investor in Europe, particularly in strategic sectors such as batteries, electric vehicles and semiconductors.

For the EU, a key objective is to secure semiconductor supply chains while attracting further investment from Korean companies into Europe.

“Korea has a global leadership position in semiconductors,” an EU official said. “This is clearly an area with significant potential for cooperation that would benefit both sides.”

The digital trade agreement concluded on Wednesday is expected to complement the broader trade partnership by reducing “unnecessary barriers to digital trade” and providing greater “legal certainty” for businesses operating across the two markets, according to another EU official. It will facilitate cross-border data flows while prohibiting the mandatory transfer of source code.

The deal is also designed to establish robust online consumer protection rules, though both partners intend to maintain their respective levels of protection for personal data and privacy.

Economic security was also high on the summit agenda, with the two sides agreeing to establish a high-level dialogue on supply chain resilience.

Supply chains came under pressure last year following China’s restrictions on exports of strategic materials, including rare earths – essential for green technologies and the defence sector – as well as products linked to the chip industry, which are critical to automotive manufacturing.

Security and defence

One thing that did not get over the line was a security of information agreement, which had been touted by EU officials prior to the summit as a means of strengthening the flow of classified information between Brussels and Seoul.

“I hope that the security of information agreement will be adopted soon, so that Korea and the EU can share confidential information safely, which will allow the two sides to engage in industrial and research cooperation actively through information exchange exchange,” President Lee said on Wednesday.

The agreement would build on the Security and Defence Partnership agreement that South Korea and the EU signed in 2024. That deal was designed to facilitate cooperation in areas spanning maritime security, countering hybrid threats, fighting foreign information manipulation and interference, and more besides.

In the run-up to this week’s talks, a senior EU official said a key topic of the discussions will be nuclear non-proliferation, as North Korea continues to hold a small but concerning stockpile of nuclear-armed warheads.

North Korea (the DPRK) and Russia were considered “big questions” at the summit, the source said, with Brussels ready to share information on its support for Ukraine with Seoul.

The joint statement from the summit reiterates this, with words of condemnation directed at North Korea and other nations who enable Russia to sustain its war of aggression against Ukraine.

“We urge Russia and the DPRK to immediately cease all such activities and abide by the UN Charter and all relevant United Nations Security Council resolutions,” the statement reads.

Chinese President Xi Jinping’s meeting with North Korea’s Kim Jong Un in Pyongyang on Sunday is significant for one reason.

It’s not that they are meeting: The two men met in Beijing just a year ago when China held a massive military parade to mark 80 years since Japan surrendered unconditionally to Allied forces, bringing an end to the second world war.

What’s surprising is that Xi is travelling at all.

The Chinese leader has not travelled to Pyongyang since 2019, having steadily cut down his travel in recent years, and world leaders like US President Donald Trump and Russian leader Vladimir Putin generally come to him these days.

“We need to remember that Xi Jinping has not really travelled abroad that much,” William Yang, Crisis Group’s senior analyst for Northeast Asia, told Al Jazeera. “The growing trend is foreign leaders heading to Beijing to meet with him.

“For Xi Jinping to be the one who decides to travel to Pyongyang, it shows the level of significance that China attaches to this trip.”

Xi averaged about 14 trips a year between 2013 and 2019, but dropped to approximately six a year between 2022 and 2025, according to the Asia Society. In 2020, he made just one overseas trip, and in 2021, he made none, as China grappled with the COVID-19 pandemic.

He may be travelling now, though, amid concerns about North Korea’s relationship with Russia, Yang said.

Senior partner no more?

Traditionally, Beijing played the role of senior partner in the China-North Korea relationship, with North Korea heavily dependent on China for as much as 95 percent of its trade, according to one 2022 estimate from the National Committee on North Korea, a US-based nonprofit.

That dynamic has been changing since Russia’s 2022 invasion of Ukraine, however. North Korea has provided Russia with critical weapons, artillery and manpower and is credited by observers with helping to keep Moscow’s war machine going.

South Korea’s Institute for National Security Strategy, a government-funded research institute, estimates that since 2023, Moscow has paid North Korea as much as $14.4bn for troop deployments and the export of “artillery, shells, and guided and ballistic missiles”.

The report said that North Korea may only have received between $580m and $1.5bn of that in the form of “goods”, which means there is a “significant possibility that the majority of the payment from Moscow was in the form of ‘sensitive military technology or related precision parts and materials that are difficult to observe via satellite’,” according to a translation.

Although China shares a mutual defence treaty with North Korea, it is still wary of North Korea acquiring new military technology, Yang said.

“Beijing has always been very careful about providing military assistance to North Korea because they do not see a militarily stronger North Korea as necessarily in its favour,” he said. “A North Korea that is militarily emboldened through its relationship with Russia could be a potential source of disruption to the balance of power and status quo on the Korean Peninsula.”

North Korea has already carried out eight missile launches since the start of the year, and in May unveiled a new AI-guided tactical cruise missile, according to North Korean media and the US Naval Institute.

Earlier this week, North Korean state media also released photos of Kim touring a new “weapons-grade nuclear materials” factory, which would be used to expand Pyongyang’s nuclear capability at an “exponential rate”.

Fluctuating tensions

North Korea has technically been at war with South Korea since 1950, with the conflict suspended by a 1953 armistice agreement. The two countries are divided by a 250-kilometre-long (155-mile-long) Demilitarized Zone, splitting the Korean Peninsula.

Tensions have fluctuated dramatically over the years, reaching a recent low point in 2024 when Kim abandoned the long-term goal of Korean unification.

He has largely cut off communications ever since, according to observers. On Friday, South Korea’s Ministry of Foreign Affairs said that it hopes that Xi’s trip will “play a constructive role in addressing issues related to the Korean Peninsula” – suggesting that Seoul may have lobbied the Chinese leader to try to smooth over relations.

South Korean Minister of Unification Chung Dong-young separately told reporters last month that he expects the two leaders to discuss a possible meeting between Kim and Trump later in the year.

Xi may also be alarmed by other security developments in East Asia, including news of a possible military-logistics ‌‌‌‌‌‌‌‌support pact between South Korea and Japan, which was raised at the Shangri-La Dialogue of regional defence officials in Singapore last weekend.

While China and South Korea’s relationship fluctuates, its ties with Japan are acrimonious due to longstanding grievances dating back to Imperial Japan’s occupation of China in the 1930s and 1940s. Beijing has also objected to recent moves by Tokyo to expand its de facto military.

Coffee chain has seen ‘very significant’ drop in sales after campaign that evoked deadly crackdown, local operator says.

Starbucks Korea has suffered a “very significant” drop in sales after a marketing campaign that evoked a brutal 1980 military crackdown on pro-democracy protesters triggered a public outcry, according to the coffee chain’s local operator.

Shinsegae Group, whose subsidiary E-Mart owns the coffee chain in South Korea, has faced mounting criticism over its so-called “Tank Day” campaign, launched on the anniversary of the May 18 Gwangju Uprising, when the military government deployed troops and tanks to suppress pro-democracy demonstrations.

In a news conference on Tuesday, Shinsegae Group chairman Chung Yong-jin made a public apology and asked people not to take out any anger on Starbucks Korea employees and front-line staff.

“I take it very seriously, the fact that many people felt deep pain and anger because of Starbucks Korea’s inappropriate marketing campaign,” Chung said.

“I will take all responsibility for the incident.”

Chung also asked people not to take out their frustration on staff at Starbucks shops, saying the responsibility lies with management. There were no immediate reports of major incidents at stores.

Chung issued his first apology on May 19, saying in a statement that the campaign caused “deep pain to the victims and bereaved families of the May 18 Democratization Movement as well as to the public”.

Shinsegae fired the head of Starbucks Korea last week after apologising over the campaign. Starbucks Global also apologised and said that an investigation had begun.

A Shinsegae official said sales had fallen sharply since the marketing controversy.

“While sales are not our main concern at the moment, we have seen a very significant drop,” said the official.

At Tuesday’s news conference, Jeon Sangjin, a senior Shinsegae Group executive, said the company had yet to find conclusive evidence that Starbucks Korea marketing employees intended to mock the pro-democracy movement, an accusation the employees have denied.

However, he said some employees refused management requests to hand over their smartphones during a weeklong internal review.

Jeon said the company would look at the results from the police inquiry, and any employee found to have intended to ridicule protesters would be fired.

The anger over the campaign has triggered public calls for boycotts, amplified by government officials, including Interior and Safety Minister Yoon Ho-jung, who said Starbucks products will no longer be used at government events and lamented the chain’s “anti-historical behaviour”.

The country’s president, Lee Jae Myung, said on X last week that the campaign displayed “inhumane and disgraceful behaviour by cheap profiteers who deny the values of the South Korean community, basic human rights and democracy”.

Hundreds of people are estimated to have died ⁠or gone missing when Chun Doo-hwan’s military government cracked down on the protests in Gwangju.

Many details remain unconfirmed, including who gave the order to open fire.

South Korea says it is investigating an incident on May 4 when two unidentified objects struck a Korean-operated cargo ship in the Strait of Hormuz.
The strike caused a fire and damaged the vessel’s stern.

Seoul appeals court cuts ex-prime minister’s prison sentence from 23 years to 15.

A South Korean appeals court has reduced the sentence of former Prime Minister Han Duck-soo by eight years for crimes relating to ex-President Yoon Suk Yeol’s declaration of martial law.

The verdict was issued in the South Korean capital, Seoul, on Thursday.

Yoon’s decree in December 2024 briefly suspended civilian government and plunged South Korea into chaos, but it only lasted about six hours as opposition lawmakers moved quickly to overturn it in a vote.

A lower court had sentenced Han in January to a heavier-than-expected jail term of 23 years for engaging in the insurrection, as well as on related charges of perjury and falsifying an official document.

But the appeals court in Seoul cut that by eight years on Thursday, with the presiding judge announcing: “We sentence the defendant to 15 years in prison.”

The court still maintained most of Han’s convictions but lessened the penalties after taking into account his “more than 50 years as a public official prior to the martial law declaration”.

“The records also make it difficult to find evidence showing that the defendant participated more actively in the insurrection, such as by conspiring in advance or systematically leading the operation,” the judge said.

However, he said Han had “abandoned the grave responsibilities arising from the authority and position entrusted to him and instead sided with those participating in the acts of insurrection”.

Han, wearing a white shirt and a dark suit with no tie, listened to the verdict without showing much emotion.

The 76-year-old has been imprisoned since his original sentence in January.

Han had denied wrongdoing on all charges except perjury, saying in November that while he regretted not being able to stop Yoon from declaring martial law, he “never agreed to it or tried to help”.

Han is an experienced technocrat, who served in senior posts under five presidents.

He became the acting president after Yoon was impeached, before his own impeachment on accusations of having aided Yoon in the martial law declaration.

The Constitutional Court overturned Han’s impeachment, restoring his powers to serve as leader before he resigned from the post to run in a snap election in June.

He ended his bid for the presidency following rifts among conservatives.

Yoon, who faces eight separate trials, was handed a life sentence in February on charges of “masterminding an insurrection”.

Yoon, a former career prosecutor, denied the charges, arguing he had presidential authority to declare martial law and that his action was aimed at sounding the alarm over opposition parties’ obstruction of government.

He has apologised for the “frustration and hardship” brought upon the people by his martial law decree, but said in a statement after the sentencing that he stood behind the “sincerity and purpose” behind his actions.

Naegohyang FC will play the South’s Suwon FC on May 20 in the semifinal of the Women’s Asian Champions League.

A North Korean women’s football club will become the first sports team from the country to play in South Korea since 2018 when they visit this month, Seoul’s Ministry of Unification has confirmed.

The neighbours remain technically at war after their 1950-53 conflict ended in an armistice rather than a peace treaty, and sporting and cultural exchanges between them are very rare.

Naegohyang Women’s FC will play the South’s Suwon FC Women on May 20 in the semifinals of the Asian Champions League.

The visiting delegation will include 27 players and 12 club staff, the ministry said on Monday. South Korea’s football association told the AFP news agency that the team would arrive on May 17.

They will fly into Incheon airport on an Air China flight from Beijing, a Unification Ministry official said.

The winner of the match at Suwon Sports Complex, south of the capital Seoul, will play the final of Asia’s top women’s club competition against either Australia’s Melbourne City or Japan’s Tokyo Verdy Beleza on May 23.

“The losing team in the semifinal will return home on Thursday, May 21, with no third-place playoff scheduled,” the ministry statement added.

The match will be the first time a North Korean sports team has played in the South since shooting, youth football and table tennis delegations travelled there in 2018.

The last time Pyongyang sent a women’s football team to the South was in 2014, when the North Korean national team took part in the Asian Games in Incheon.

Founded in 2012 and based in the North Korean capital, much of Naegohyang’s squad is “made up of national team-level players”, the ministry said.

North Korea’s national team is one of the dominant forces in Asian women’s football, winning multiple international titles in recent years, especially at the youth level.

The most recent one came in November last year, when they defeated the Netherlands 3-0 in the final of the U-17 Women’s World Cup.

Seoul – Shekinah Yawra had no other option but to spend the night at a South Korean jjimjilbang, a 24-hour bathhouse, after every hotel near central Seoul sold out in late March.

But sleep was secondary for the 32-year-old Filipino who had made her way to Seoul’s Gwanghwamun Square at 7am to secure a spot in a crowd that city officials estimated would grow to hundreds of thousands.

All this was for a glimpse at the seven-member K-pop supergroup BTS, who returned to the stage on March 21 after almost four years away from the limelight for their staggered, mandatory military service.

Though she failed to secure one of 22,000 free tickets for BTS’s first return concert in the square, Yawra was still ecstatic to stand on the sidelines and watch the concert live on a big screen set up for the occasion.

“We all came just for this,” she told Al Jazeera, recounting how friends had flown in from the Philippines for a single night to catch the concert.

Worldwide, more than 18.4 million viewers tuned in for the Netflix livestream of the concert.

With an estimated 30 million fans worldwide – who refer to themselves as the BTS ARMY – the K-pop group is the most visible symbol of “Hallyu”, or the “Korean Wave”, and the global surge of interest in South Korean popular culture and the financial revenues being generated as a result.

In late March, BTS’s 10th studio album, Arirang, topped the charts in the United States, Japan and the United Kingdom, the world’s three largest music markets. The group’s upcoming world tour is expected to generate more than $1.4bn in revenue across more than 80 shows in 23 countries.

Domestically, inbound tourist numbers for the first 18 days of March rose 32.7 percent from the previous month, according to Ministry of Justice data, as the return concert approached and hotel prices surged across central Seoul amid the demand for rooms.

In the week leading up to the concert, sales of BTS merchandise – from BTS glow sticks to blankets – surged 430 percent at the Shinsegae Duty Free retail outlet in central Seoul, the company said.

Over the concert weekend, revenues also rose 30 percent at the city’s Lotte Department Store and 48 percent at Shinsegae overall, compared with the same March weekend a year earlier, in 2025.

As far back as 2022, the Korea Culture and Tourism Institute (KCTI) – a government-sponsored think tank and research organisation – estimated that a single BTS concert in Seoul could generate up to 1.2 trillion won ($798m) in overall economic impact.

KCTI researcher Yang Ji-hoon told Al Jazeera that a sample study of the crowd at the BTS comeback event at Gwanghwamun Square highlighted the uniqueness of fandom-driven tourism. More than half of those at the concert were foreign visitors and many required long-haul travel to attend.

“In Europe and the United States, travel tends to be concentrated within its own regions,” Yang said.

“So, for people to overcome such travel barriers and come to South Korea, it usually requires more than just ordinary motivation or typical spending – it’s not something that happens easily,” he said.

K-pop’s transition to the global mainstream

The scale of BTS’s return to the entertainment world reflects a broader state-backed strategy.

When music promoter Hybe requested Seoul city support for the Gwanghwamun square comeback concert, authorities approved it on public-interest grounds, treating the event as a showcase of national cultural influence.

Almost befitting an official event, more than 10,000 state personnel were deployed for security, logistics and crowd control.

According to data retrieved by South Korean publication Sisain, through a public information disclosure request to the Seoul government, close to 130 million won ($87,400) of city funds were spent as part of logistics for the comeback concert.

South Korean government support for BTS has a precedent.

As members of the boyband approached South Korea’s mandatory military service age, policymakers debated special exemptions for members of BTS, which was estimated to have generated $4.65bn annually to the country’s economy.

After BTS’s forthcoming concerts in Mexico City sold out in just 37 minutes, Mexican President Claudia Sheinbaum urged South Korea’s President Lee Jae Myung to “bring the acclaimed K-pop artists more often”, noting nearly one million fans in Mexico had attempted to secure 150,000 tickets.

South Korea’s cultural influence is also extending beyond music.

South Korea’s cosmetics exports surpassed $11bn last year, according to global accountancy firm PricewaterhouseCoopers (PwC), overtaking France in cosmetics shipments to the US, while South Korean food and agricultural exports reached a record $13.6bn, according to data from the Ministry of Agriculture, Food and Rural Affairs.

KCTI researcher Yang described the growing interest as a phase of “transition to the global mainstream”, where South Korean products are internationally recognised and content output is measured against worldwide benchmarks such as the Billboard charts and the Academy Awards.

He also warned that structural reform is now essential to keep pace with the wave of interest in South Korea.

“As the industries expand in scale, they must also evolve in its underlying systems, infrastructure, and workforce,” he said.

“Rather than focusing solely on direct financial support, future governmental policies should move toward strengthening foundational conditions – such as improving labour environments, addressing unfair practices, building relevant infrastructure, and establishing more robust statistical and data systems,” he said.

Politicians appear to be paying attention.

During his election campaign last year, President Lee framed the next phase of cultural expansion as “Hallyu (Korean Wave) 4.0”, with promises to grow the sector into a 300 trillion won ($203bn) industry with 50 trillion won ($34bn) in exports.

In line with this vision, the government set the budget to bolster “K-content”, support the “pure” arts sector and strengthen the overall culture-related fields at a record 9.6 trillion won ($6.5bn) — reflecting the president’s view of the cultural sector as a strategic national industry rather than merely a consumer market.

South Korea’s strategy appears to be paying off.

South Korea now ranks 11th globally in “soft power”, according to Brand Finance’s Global Soft Power Index, placing the country as both “influential in arts and entertainment” and “products and brands the world loves”, just behind the US, France, the United Kingdom and Japan.

The darker side of K-pop: Pressure to become a perfect idol

Amid its global success, the darker side of the K-culture industry has received more scrutiny.

Mega-promoter Hybe has been embroiled in a prolonged dispute with K-pop’s New Jeans, a band considered to be a potential heir to BTS and their all-female colleagues Blackpink. The highly public legal dispute that started in 2024 highlights industry tensions over creative control and artist autonomy.

Since the early 2000s, K-pop has also grappled with the legacy of “slave contracts”, or highly restrictive agreements limiting artists’ freedom. Although reforms by the Fair Trade Commission have improved protections for performers, contractual obligations in the K-pop industry are exacting on new performers and their strict work routines have long been documented.

From their trainee years, aspiring idols endure gruelling schedules that involve long workdays and little sleep.

Many top stars often face contractual restrictions on socialising, using their phones or dating. They are also typically limited in what they can say publicly, relying on agency-managed messaging to communicate with fans and the media.

While the rise of social media and other online platforms has opened new avenues for more direct expression and interaction in recent years, concerns over burnout and depression have continued to shadow the industry, with several high-profile stars taking their own lives.

Beauty standards associated with the K-culture genre have also become another flashpoint for controversy.

A 2024 report by South Korean economy news site Uppity found 98 percent of 1,283 respondents born between 1980 and 2000 viewed physical appearance as among the most desirable “social capital” an individual can possess.

Nearly 40 percent of respondents in the survey had undergone cosmetic procedures, while more than 90 percent held neutral or positive attitudes regarding undergoing medical procedures to enhance beauty.

According to the International Society of Aesthetic Plastic Surgery, South Korea has the world’s highest rate of procedures, with 8.9 per 1,000 people compared with 5.91 per 1,000 people in the US and just 2.13 per 1,000 in neighbouring Japan.

Yoo Seung-chul, a professor of media studies at Ewha Womans University in Seoul, said that K-culture has reinforced the normalising of beauty as a significant metric of personal and social value.

“K-culture has reinforced systems and structures around self-expression,” Yoo told Al Jazeera.

“With the rise of webtoons that incorporate themes like plastic surgery, there has been a noticeable reduction in the stigma towards going under the knife among younger audiences in their teens and early twenties,” Yoo said, explaining that popular plastic surgery platforms such as Unni have further normalised the trend by connecting people to clinics and reviews of these clinics and their surgeons.

At the same time, globalisation has reshaped the K-culture industry itself. Many new K-pop acts now include international members to broaden appeal.

Hybe has expanded this strategy through its US subsidiary, Hybe America, producing globally oriented groups like Katseye, which only has one South Korean member in its six-member girl group.

The shift has prompted debate.

Even BTS’s latest album Arirang – a nod to South Korea’s most iconic folk song – has divided fans over its use of English lyrics and foreign producers.

“K-content is being designed with global audiences in mind from the outset. In film, there has been a noticeable rise in genres like horror and science fiction, which are easier to export internationally,” Yoo said.

“This global orientation is also reflected in K-pop agencies recruiting foreign members for idol groups,” he said.

But international audiences do not always prefer highly globalised versions of Korean content, Yoo said, adding, in fact, that many are drawn to K-pop’s “sense of locality”.

As audiences increasingly seek authenticity, Yoo argues the industry faces a defining challenge.

“Industries and companies need to figure out how to preserve a sense of local identity while effectively marketing to global audiences,” Yoo added.

“Striking that balance will be crucial in shaping the next phase of Korea’s cultural exports.”