Shoppers visit Musinsa Kicks, the fashion platform’s sneaker-focused offline store, near Exit 9 of Hongik University Station in Seoul on Jan. 9, 2026. Photo by Yonhap News Agency
Feb. 5 (Asia Today) — South Korean fashion platform Musinsa said Thursday that more than 2,000 people applied during the document submission stage of its open recruitment for “AI-native” entry-level developers.
Musinsa said the hiring drive, launched last month, will move into its full selection process this month. The company plans to introduce an AI-based evaluation method in second-round interviews, where practical skills are a key focus.
Musinsa said the process will use technology from global artificial intelligence company OpenAI to assess applicants’ problem-solving ability. Candidates who advance to interviews will be provided access to the AI coding agent Codex and asked to complete assignments designed to simulate real working conditions.
Applicants will be allowed to use a range of tools, including AI, rather than being restricted to specific software, Musinsa said. The company said it aims to evaluate “AI-native” capabilities, defined as the ability to integrate AI into practical work, not just coding proficiency.
Musinsa said the evaluation will run through its in-house AI assessment system and will focus on fairness and objectivity. The company said it is also considering expanding the use of OpenAI technology across its operations after the recruitment process.
A Musinsa official said the number of applicants reflects strong market interest in AI-native developers and that evaluating problem-solving with AI tools will be central to identifying the talent the company is seeking.
— Reported by Asia Today; translated by UPI
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Original Korean report: https://www.asiatoday.co.kr/kn/view.php?key=20260205010002239