draws

May 14 (Asia Today) — CJ Olive Young said its wellness curation platform Olive Better has attracted 1.8 million new members within 100 days of launch, underscoring growing global demand for South Korea’s expanding K-wellness market.

The company said Wednesday that foreign customers now account for nearly half of sales at some key Olive Better locations, signaling rising international interest beyond traditional K-beauty products.

Olive Better, launched Jan. 30, currently features about 560 brands and roughly 13,000 products, according to the company.

Foreign customer sales initially accounted for about 7% of revenue after launch but have recently climbed to nearly 50% at some stores.

Industry analysts say Olive Young is broadening its consumer base from cosmetics into health and wellness products as global consumers increasingly seek Korean lifestyle and wellness trends.

Wellness products reorganized by lifestyle use

Olive Better reorganizes health products based on consumption methods and wellness goals to improve accessibility for consumers.

The platform offers “wellness shots” designed for quick consumption as well as gummy-type health supplements sold individually, expanding product flexibility and customer choice.

As of late April, more than half of the top 30 best-selling products in stores came from those categories, the company said.

Olive Young added that smaller wellness brands are also expanding product lines after joining the platform, helping them broaden consumer reach within the growing market.

The retailer recently launched a new private-label wellness brand called “All the Better,” offering about 50 products at relatively affordable prices to lower barriers for first-time wellness consumers.

Expansion planned in major shopping districts

Olive Young said it plans to strengthen wellness-focused curation across both online and offline channels.

Its online platform will be redesigned to help consumers search products more easily by function and purpose, while offline expansion will focus on major commercial districts with heavy tourist and younger consumer traffic, including Myeong-dong and Seongsu in Seoul.

The company plans to open 10 additional wellness-focused stores within the year and is also reviewing plans for hybrid stores combining Olive Young and Olive Better concepts.

An Olive Young official said the company was applying operational experience built through K-beauty expansion to the wellness sector while confirming global growth potential.

“K-wellness competitiveness will continue to grow through discovery of emerging domestic brands and market innovation,” the official said.

— Reported by Asia Today; translated by UPI

© Asia Today. Unauthorized reproduction or redistribution prohibited.

Original Korean report: https://www.asiatoday.co.kr/kn/view.php?key=20260514010003820

KEY WEST, Fla. — Ruthie Browning dove into the calm, blue water off Key West, Fla., expecting to see “a big, old rock with stuff growing all over it.”

She was on a pilgrimage with other Black divers and community members, visiting sacred sites including one where a British slave ship — the Henrietta Marie — sank 326 years ago.

The vessel had delivered 200 enslaved people from West Africa to Jamaica and was heading back to Britain in 1700 — near the peak of the trans-Atlantic slave trade — when it was swallowed up in the churning waters of New Ground Reef where the Atlantic Ocean meets the Gulf of Mexico.

A concrete marker at the site memorializes the people on that ship.

As Browning and her group prepared to dive in early May, the water was calm. The marker, 20 feet below, was visible from the glassy surface. “I thought I’d look at it, pay my respects and that’ll be that,” she said.

But something unexpected happened. Tears filled her eyes. She gently told herself: If you can be quiet, maybe they will speak.

Staring at the monument, which is now a small living reef covered in corals and sponges, she felt her ancestors’ words: “My daughter, we’re so glad you’re here.”

Overwhelmed, Browning lingered by the marker bearing the words: “Henrietta Marie. In memory and recognition of the courage, pain and suffering on enslaved African people. Speak her name and gently touch the souls of our ancestors.”

She felt submerged in gratitude.

“Without their stamina, their spirit and survival, I wouldn’t be here today. None of us would be here today,” she said.

Pilgrimages aren’t meant to be easy

For the pilgrims in Key West, the gathering was an act of devotion, a quest for connection with their roots and for spiritually nourishing generations to come. They had tried to dive to the marker last summer, but the water was too choppy.

“The ancestors were not smiling down on us then,” said Jay Haigler, master diving instructor with Underwater Adventure Seekers, the world’s oldest Black scuba diving club. “This year was different.”

Such a pilgrimage was never meant to be easy, said Michael Cottman, who has written two books about the Henrietta Marie and was part of the National Association of Black Scuba Divers that installed the marker in 1992.

Cottman believes the site contains “spiritual turbulence.”

“Even if it wasn’t carrying enslaved people, it embodies the oppression of our people,” he said.

The group organized an annual pilgrimage in the 1990s, but it didn’t continue. The latest trip was spurred by an underwater interview project proposed by Stanford University anthropologist Ayana Omilade Flewellen, who serves on the board of Diving With a Purpose, a Black scuba diving nonprofit dedicated to documenting slave shipwrecks.

The submerged interviews also helped her connect as a pilgrim, Flewellen said. “I felt a kind of tenderness in my heart.”

The spiritual experience helped her process a traumatic history rooted in death and suffering.

“It’s hard to attach your life with this history,” she said. “The only way I could do that was turn toward what the divers were experiencing on this pilgrimage. That’s where it all bloomed and blossomed.”

Ancient ritual at African refugee cemetery

The pilgrims also gathered on land. At Higgs Beach on the south side of Key West, they visited a memorial and burial ground for 297 African refugees who died in 1860 after being rescued by the U.S. Navy from three slave ships — Wildfire, William and Bogota. Over 1,400 refugees were housed by the government in a compound and provided food and medical care, said Corey Malcom, the Florida Keys History Center’s lead historian.

While many were sent back to Africa, hundreds died due to the horrific conditions on the ships, he said.

Largely forgotten for decades, the grave site was discovered by historians and geologists using ground-penetrating radar. In 2010, a large pit containing 100 more bodies was located at a community dog park across the street. The area is now fenced off, Malcom said.

On Saturday, pilgrims met at the cemetery and held an emotional libation ceremony, a sacred, ancient ritual rooted in Afro-Caribbean spiritual tradition. One by one, group members tearfully thanked their ancestors and poured white rum on the beach. The clear spirit is believed to act as a messenger, inviting ancestral souls for their blessings.

“To honor your ancestors and the road they’ve traveled is very, very important because we’re all connected,” said Addeliar Guy, one of the elders and an avid diver.

Underwater monument represents a living history

Joel Johnson trained for weeks for his first open-water dive at the Henrietta Marie site. Johnson, the president and CEO of the National Marine Sanctuary Foundation, said what surprised him as he approached the monument was the vibrancy surrounding it. Fish darted among the corals that swayed with the currents; shells rested on the sandy bottom.

Conservation and protecting these habitats also preserve the history below the waves, Johnson said.

“This was not a place of death, but a place of life,” he said. “I didn’t feel like I was grieving for my ancestors. I felt like I was in the stream of history, recognizing that I’m a part of that. It made me happy.”

While underwater, Michael Philip Davenport, president of Underwater Adventure Seekers, was inspired to create art showing ancestors emerging from the monument.

“Their spirituality is still in that space,” he said. “I was feeling their lives and their tragedy.”

Dr. Melody Garrett, an anesthesiologist, started training with Diving With a Purpose in 2011 and has gone on missions to find the Guerrero, a Spanish pirate ship that wrecked in 1827 while carrying 561 enslaved Africans.

“A pilgrimage like this is so important now more than ever because there is an effort to cover up, rewrite and change history,” she said. She cited the Trump administration’s moves to remove references to slavery and Black history at National Park Service sites and federal museums, labeling it as divisive “anti-American propaganda.”

For Garrett, seeing these pieces of history gives her a strong sense of identity as an American, as the nation prepares to celebrate its 250th birthday.

“Black people have been here since before this country’s inception, longer than many other people have,” she said. “This is our country.”

Exhibit displays shackles used in slave trade

Remnants of the Henrietta Marie’s wooden hull are embedded at the site under layers of sand. The shipwreck was discovered in 1972 by treasure hunter Mel Fisher, but it wasn’t until 1983 that hundreds of intact items were recovered. Only a few slave ships were found out of the 35,000 used to transport over 12 million enslaved Africans; most vessels were intentionally destroyed to hide the illicit trade.

The artifacts, which occupy an entire floor of the Mel Fisher Maritime Museum in Key West, include over 80 sets of iron shackles, many of them child-size.

When Kory Lamberts first walked over wooden planks in the exhibit, they unexpectedly creaked.

“It was visceral,” he said. “It took me to a place. It also tells me that these were young people — children. These are baby shackles. There’s no sugarcoating it. The truth really hits you.”

While in Key West, Lamberts — who runs a nonprofit to make aquatics more equitable — said he brought back fish from the Henrietta Marie site, which he imagines would have absorbed the DNA of the ancestors. The group ate that fish for dinner the night after the dives — like a sacrament.

“I don’t practice a faith, but isn’t this what people are doing every Sunday at church?” he asked. “I wasn’t just bonded with this site through the experience of being there, but at this molecular level with a full circle moment of connection with myself and my history.”

Bharath writes for the Associated Press.

May 4 (Asia Today) — Seoul accounted for more than 80% of first-priority apartment subscription applications in South Korea in March, according to an analysis by real estate platform Zigbang.

Zigbang said Monday that 109,928 first-priority applications were filed nationwide for apartment complexes announced for sale in March. Of those, 90,322, or 82%, were submitted for apartments in Seoul.

The figures were calculated based on the month of the sales announcement. Zigbang said applications were counted according to the date of the initial resident recruitment notice, even when the actual application period extended into the following month.

The increase was sharp compared with earlier months. Complexes announced in January received 10,549 applications and those in February drew 27,313. The number surged past 100,000 in March.

The number of apartment complexes offered also rose from eight in January and 11 in February to 27 in March. The average competition rate climbed from 4.2-to-1 in January to 7.1-to-1 in February and 12.9-to-1 in March.

Analysts said pent-up demand concentrated in March as major Seoul complexes entered the market after limited supply early in the year.

In Seoul, the average competition rate for complexes announced in March reached 156.3-to-1, sharply higher than in January and February. Every complex posted double-digit competition, driven in part by limited general sale units in redevelopment and reconstruction projects.

Major complexes included Acro de Seocho in Seocho District, which recorded a 1,099-to-1 competition rate, Hauterre Banpo in Seocho District at 710-to-1 and Ichon LE-EL in Yongsan District at 135-to-1.

“The recent subscription market continues to show high competition centered on Seoul, but it is difficult to interpret this simply as a divide between the capital region and provincial areas,” a Zigbang official said. “Consumers are clearly moving selectively based on price competitiveness and location rather than region alone.”

The official added that complexes with a strong balance of location, product quality and sale price can continue to attract real demand regardless of region.

— Reported by Asia Today; translated by UPI

© Asia Today. Unauthorized reproduction or redistribution prohibited.

Original Korean report: https://www.asiatoday.co.kr/kn/view.php?key=20260504010000342

Tens of thousands of partygoers gathered for an illegal “free party” at a military firing range near Bourges, despite warnings about unexploded World War II ordnance. Authorities warned of serious risks, while organisers said the event was attended by 40,000 to protest against proposed laws targeting unregistered raves.

After winning his first race for Congress in 1992, 34-year-old Xavier Becerra credited a wave of community supporters in Los Angeles, many Latino, for backing his upstart campaign, saying he hoped his win was proof that grassroots politics was more valuable than “heavy dollars.”

More than 30 years later, Becerra, 68, is again an upstart candidate — this time for California governor. Again he is facing monied competition — including from chief Democratic rival Tom Steyer, a self-funded billionaire — and relying on Latino and other grassroots support.

California gubernatorial candidate Xavier Becerra speaks during a campaign event in Los Angeles on April 18.

(Jae C. Hong / Associated Press)

“You are the people power that it takes,” he told a crowd of supporters at a recent “Fighting for the California Dream” town hall in Los Angeles. “California wasn’t built by billionaires. It was built by your families. It was built by our families.”

That Becerra is still fighting in the race — and drawing new people to his events — reflects a remarkable and hard-to-explain turnaround for a campaign that appeared all but dead less than a month ago, then bounded back into contention after Rep. Eric Swalwell dropped from the race and resigned from Congress amid sexual assault allegations.

Before Swalwell’s collapse, Becerra’s biggest splash in the race came in March, when USC excluded him and other low-performing candidates from a planned debate. The criteria left every candidate of color out, and after Becerra and others complained, the forum was canceled.

A California Democratic Party tracking poll, released in early April before the Swalwell scandal broke, showed Becerra near the bottom of the field with 4% support among likely voters. In a party poll taken after it broke, Becerra’s support jumped to 13% — the biggest increase of any candidate.

Certainly some of Swalwell’s supporters shifted to Becerra, but political observers are still pondering why so many did — and not to Steyer, former Orange County Rep. Katie Porter or other Democrats with single-digit support, such as former L.A. Mayor Antonio Villaraigosa or San José Mayor Matt Mahan.

Whatever the answer, Becerra’s surge has sparked fresh interest in his candidacy. It also has raised questions about his time as California attorney general, when he sued the first Trump administration more than 120 times, and U.S. Health and Human Services secretary, when he backed the Biden administration’s strict COVID-19 rules and oversaw the agency’s response to a massive influx of unaccompanied minors at the southern border.

It has also put a growing target on Becerra’s back — including at Wednesday night’s gubernatorial debate, when rivals criticized him as a “D.C. insider” with poorly detailed plans for the state — and sparked hope among many Latinos that California will elect one of them as governor for the first time in state history, sending a strong message of resistance to the intensely anti-immigrant Trump administration.

Of course, Becerra faces hurdles. Steyer, a hedge fund founder who has donated more than $130 million to his own campaign, has been ahead of him in polling, as have two Republicans: Silicon Valley entrepreneur and former Fox News host Steve Hilton, who has President Trump’s endorsement, and Riverside County Sheriff Chad Bianco. Only the top two candidates in the June 2 primary advance to the November election.

Still, Becerra now has a path to victory, one that did not exist even a month ago, and new funding. Many Democratic voters remain undecided, and many — shocked by the Swalwell scandal — are looking for another Democratic front-runner to back.

In an interview with The Times, Becerra said he’s the man for the job, because “California needs a work horse, not a show horse.”

Xavier Becerra, left, gathers with other candidates for Los Angeles mayor in 2000.

(Gary Friedman / Los Angeles Times)

Rising wave of Latino political power

A Sacramento native and the son of a Mexican immigrant mother and a Mexican American father, Becerra graduated from Stanford Law School and served as a deputy to California Atty. Gen. John K. Van de Kamp before being elected in 1990 to the California Assembly.

In 1993, Becerra entered Congress on a rising wave of Latino political power and the heels of a fractious presidential election in which former White House aide Pat Buchanan challenged President George H.W. Bush in the Republican primary on a stridently anti-immigrant, “America First” message — one Trump repurposed in both 2016 and 2024.

It was a defining political moment for Latinos across the country, and for Becerra personally, said Fernando Guerra, founding director of the Center for the Study of Los Angeles at Loyola Marymount University.

“He certainly has been and is part of the incorporation of Latinos into California history and California politics, and it really begins in the early ’90s,” Guerra said. “His rise and political career is really a reflection of the rise and political incorporation of Latinos.”

In 1994, Becerra helped oppose Proposition 187, a state initiative to deny undocumented immigrants access to public education and healthcare. In 1996, he sharply criticized the passage of the Personal Responsibility and Work Opportunity Reconciliation Act, which cut federal benefits for many legal immigrants. By 1997, Becerra — just 39 — was chair of the Congressional Hispanic Caucus and the first Latino member to serve on the powerful House Ways and Means Committee.

By 2016, Becerra, 58, was the highest-ranking Latino in Congress when then-Gov. Jerry Brown tapped him to replace a Senate-bound Kamala Harris as California attorney general. There, Becerra played a key role in defending the Affordable Care Act, known as Obamacare, against Republican attacks.

In early 2021, Becerra was confirmed to serve as President Biden’s health secretary, another first for a Latino and a critical post given the COVID-19 crisis, and remained in that role until Trump’s second inauguration.

Then-U.S. Health and Human Services Secretary Xavier Becerra arrives for a hearing to discuss reopening schools during the COVID-19 pandemic in 2021.

(Greg Nash / Associated Press)

Criticism and praise

In a rush of endorsements in recent days, Becerra’s supporters have lauded his executive experience, calling him a “proven leader” who, amid constant threats from the Trump administration, is “ready to fight back on day one.”

Becerra’s critics also have pointed to his leadership record, but to highlight what they contend are glaring failures.

Steyer spokesman Kevin Liao alleged Becerra was “absent, ineffective, or too late” in responding to COVID-19 and other public health crises as health secretary, and that California “cannot afford incompetence, or someone who disappears when things get hard.”

The remarks echoed others made during the pandemic, including by Eric Topol, who is executive vice president of Scripps Research in La Jolla, a professor of translational medicine and a cardiologist. During the pandemic, Topol accused Becerra of being “invisible” in the fight to control it. In a recent interview, he said he still believes that.

Topol said the Biden administration’s COVID response was defined by poor data collection and “infighting” among agencies such as the National Institutes of Health, the Centers for Disease Control and Prevention and the Food and Drug Administration, including on vital issues such as when Americans should receive booster shots and how long they should isolate after infection.

Becerra “basically took a very absent, low profile — didn’t show up, didn’t harmonize the remarkable infighting,” Topol said. “The buck stops with him.”

Dr. David A. Kessler, the Biden administration’s top science official on COVID-19 and now a professor of pediatrics and epidemiology at UC San Francisco, fiercely defended Becerra, crediting him with rolling out some 676 million vaccines and steering the nation out of a wildly unfamiliar health crisis with substantial success — what Kessler called a “historical achievement” that proved government “can do big things.”

Kessler said Becerra rightly assessed that the country needed to hear from medical experts, not politicians, and so deferred at times to the doctors, epidemiologists and vaccinologists he smartly surrounded himself with and trusted — but he was never absent. “He enabled us. He was there. Anything I needed, he helped deliver,” Kessler said.

Becerra said there were a lot of people involved with the COVID-19 fight, including a White House team launched before his confirmation as health secretary. Still, it was his agency that ultimately led the response, and helped bring the pandemic to an end, he said.

“At the end of four years, when we had put some 700 million COVID shots into the arms of Americans and pulled the country and our economy out of the COVID crisis, it was HHS — and I was the secretary of HHS,” he said.

Becerra’s rivals in the governor’s race also have attacked him for how he responded to an influx of unaccompanied immigrant minors during the pandemic. They allege Becerra rushed their release to relatives and other sponsors while ignoring concerns from career health staff that some of those placements weren’t safe — resulting in thousands of kids being lost to the system, forced into child labor or trafficked.

The criticism stems in part from a sweeping New York Times investigation that found the health department couldn’t find some 85,000 children it had released, that Becerra had relaxed screening processes for sponsors and that placement concerns from career health staff went ignored or were silenced.

The investigation by reporter Hannah Dreier found that thousands of the 250,000 or so migrant children who arrived in the U.S. between early 2021 and early 2023 had “ended up in punishing jobs across the country — working overnight in slaughterhouses, replacing roofs, operating machinery in factories — all in violation of child labor laws.”

Atty. Gen. Xavier Becerra holds a news conference in Border Field State Park in San Diego in 2017.

(Francine Orr/ Los Angeles Times)

It found there were many signs of “the explosive growth of this labor force,” and that staff had repeatedly flagged concerns about it in reports that reached Becerra’s desk. It also reported that, during a staff meeting in the summer of 2022, Becerra had pressed staff to move children even more quickly through the process, comparing them to factory parts.

“If Henry Ford had seen this in his plants, he would have never become famous and rich. This is not the way you do an assembly line,” Becerra said, according to a recording of the meeting obtained by the newspaper.

Danni Wang, another Steyer spokesperson, said children “were handed to gang members, traffickers, and abusers because [Becerra] stripped the background checks that had protected them for years.”

Becerra said the controversy is one he has addressed publicly for years, including in multiple congressional hearings. He said his team worked diligently to properly vet sponsors and do right by the thousands of children in their care, despite Congress failing to provide the budget needed to restore a system of licensed care facilities that the first Trump administration had dismantled.

“It was a wreck. They had closed facilities, they had fired the licensed caregivers. And remember, this was during COVID, [when] you didn’t want anyone to be near each other,” he said. “How do you take care of thousands of kids in a center that could house maybe 50 kids?”

He said he led an aggressive push to stand up temporary facilities — including in places like the San Diego Convention Center — while rebuilding the licensed care facilities Trump had dismantled and working to place kids into the community as quickly and safely as possible.

Ron Klain, who served as Biden’s chief of staff for the first two years of the administration, said Becerra helped lead the administration out of the crisis by being “an outspoken advocate” for the children in its care.

“Xavier was very, very insistent in meetings and very outspoken on the risk that some of these people [the kids] were being placed with were not the proper people to place them with, and pushed hard for more rigor in the process,” Klain said.

Becerra also has faced criticism and questions related to the federal indictment of his former chief of staff Sean McCluskie, who pleaded guilty to conspiracy to commit fraud after authorities accused him of stealing some $225,000 from Becerra’s dormant state political campaign account.

Becerra was not implicated in the scandal — which he’s previously described as a “gut punch” — and said he did everything he could to ensure McCluskie and others were held accountable once it came to light, including by providing “testimony and documents” to the FBI and federal prosecutors.

Hilton has said the scandal, which also implicated a former aide to Gov. Gavin Newsom, showed that “corruption has become totally ingrained and systemic” under Democratic rule in California.

Looking ahead

Experts said Becerra’s long resume will help him stand out in a race with less experienced competitors and no household names — and that Californians electing a Latino for the first time, as the Trump administration conducts one of the largest ever deportation campaigns, dismantles immigrant rights and targets people on the street based largely on their looking and sounding Latino, would be a major political moment.

Becerra said his extensive experience should matter to voters, because such experience will be necessary in the pivotal and no doubt chaotic Trump years ahead, when “pizzazz and dazzle” will matter less than steady competence from “someone who’s actually been in the midst of that hurricane” before.

“It helps to have gone through these things. I’ve been there, I’ve done that, and I’ve done it successfully,” he said. “I’ve proven that, whether it was taking on Donald Trump toe to toe as the [attorney general], whether it was getting us out of COVID working closely with the White House to deploy the resources and get that done, we made it happen.”

April 26 (Asia Today) — Thousands of young job seekers took part in Samsung’s flagship hiring exam over the weekend, highlighting continued demand for positions at South Korea’s largest conglomerate despite broader labor market challenges.

The test, known as the GSAT, was conducted Saturday and Sunday for applicants across 18 affiliates, including Samsung Electronics, Samsung SDI and Samsung Electro-Mechanics.

Often referred to as the “Samsung exam,” the GSAT is a standardized aptitude test used in the company’s large-scale recruitment system, which has been maintained for 70 years – the longest among major South Korean firms.

Samsung said the exam has been conducted online since 2020 following the COVID-19 pandemic, allowing candidates to take the test remotely using personal computers. The company conducted system checks in advance to ensure stable network and device conditions for all applicants.

While the exact number of test-takers was not disclosed, analysts said strong participation reflects the company’s global leadership and profitability, particularly amid a boom in the semiconductor sector.

Samsung began accepting applications in March and will proceed with interviews in May, followed by medical screenings before finalizing hires.

The conglomerate’s open recruitment system, introduced in 1957, remains unique among South Korea’s largest business groups. While many companies have shifted toward experienced hires, Samsung continues to offer regular entry-level recruitment twice a year, providing more predictable opportunities for graduates.

According to a 2025 survey by the Federation of Korean Industries, university students cited reduced entry-level hiring as the biggest challenge in job searches. Samsung’s continued use of open recruitment has helped sustain its reputation as one of the most desirable employers in the country.

Lee Jae-yong has repeatedly emphasized job creation and talent development, saying earlier this year that the company has capacity to expand hiring. He has also pledged continued investment in high-value industries alongside overseas expansion.

Samsung plans to continue recruiting talent in semiconductors, as well as emerging sectors such as artificial intelligence and biotechnology, as it seeks to strengthen its global competitiveness.

The GSAT was first introduced in 1995 under former chairman Lee Kun-hee, who called for an objective and globally competitive hiring system. Since then, other major South Korean companies have developed similar aptitude tests for recruitment.

— Reported by Asia Today; translated by UPI

© Asia Today. Unauthorized reproduction or redistribution prohibited.

Original Korean report: https://www.asiatoday.co.kr/kn/view.php?key=20260426010008138

WASHINGTON — President Trump had something urgent to address while flying back to Washington from his Mar-a-Lago estate on a recent Sunday.

It wasn’t the Iran war, nor the partial government shutdown over Department of Homeland Security funding. He was focused on a monumental issue of a different kind, hoisting artist renderings of the $400-million White House ballroom he’s building, complete with hand-carved “top-of-the-line” Corinthian columns.

“I’m so busy that I don’t have time to do this. I’m fighting wars and other things,” Trump said before extensively detailing plans for “the greatest ballroom anywhere in the world.”

His divided attention has become a Democratic point of attack and a concern for some Republicans who worry he’s not spending enough time on issues that voters care most about ahead of November’s midterm races.

The contrast was on full display Thursday, when, as Trump flew to Las Vegas to discuss tax cuts for Americans earning tips, his administration was pushing ahead with another of his splashy projects: Plans to build a 250-foot Triumphal Arch near the Lincoln Memorial replete with a Lady Liberty-like statue and a pair of golden eagles.

The president’s ability to speak to the concerns of working people has always seemed incongruous with his biography as a billionaire real estate developer. Yet his populist policies and emphasis on the economy during his 2024 campaign helped catapult him back to the White House.

Republican strategist Rick Tyler noted that, when Trump first ran for president in 2016, his wealth was a selling point.

“While other people, like Mitt Romney, played down how rich he was, Trump was giving free helicopter rides at the Iowa State Fair,” Tyler said. “People loved it.”

Still, Trump’s preoccupation with some of the gilded trappings of the presidency, as more Americans worry about bills, has drawn accusations that he’s a modern-day Marie Antoinette.

“ ‘Fighting wars’ and surging gas prices, yet Trump has time to brag about his billionaire backed ballroom,” Sen. Andy Kim (D-N.J.) responded on X to Trump’s Air Force One presentation.

Democratic California Gov. Gavin Newsom, a potential 2028 presidential hopeful, has been more direct in comparing Trump to the last queen before the French Revolution, who has come to embody extravagant opulence — even posting an AI-generated image of Trump’s face on her body on social media.

“TRUMP ‘MARIE ANTOINETTE’ SAYS, ‘NO HEALTH CARE FOR YOU PEASANTS, BUT A BALLROOM FOR THE QUEEN!’” Newsom wrote in October 2025, at the start of last fall’s 43-day government shutdown.

White House says Trump’s success benefits all Americans

Asked about opponents invoking Marie Antoinette, White House spokesman Davis Ingle said Trump “is going to go down in history as the most successful and consequential president in our lifetime.”

“His successes on behalf of the American people will be imprinted upon the fabric of America and will be felt by every other White House that comes after him,” Ingle said in a statement.

The president faced similar critiques during his first term. But lately he’s been unabashed about accusations he’s disconnected from Americans’ worries about high costs, which could leave Republicans with an uphill battle to retain control of Congress.

Republicans have been loath to question Trump, though notably there has been little criticism of a federal judge’s ruling that work on the project must stop until it has congressional approval. The GOP-controlled House and Senate also haven’t prioritized legislation to move the ballroom project forward.

“I’m not much into architecture,” Republican Sen. John Kennedy of Louisiana said last fall.

About two-thirds of Americans said Trump is “out of touch” with the concerns of most people in the United States today, according to an ABC News/Washington Post/Ipsos poll from February, though the same percentage said the same about the Democratic Party.

Presidents are usually removed from voters, separated by layers of security and surrounded by adoring subordinates. In her book “Why Presidents Fail and How They Can Succeed Again,” Elaine Kamarck argues that presidents get too focused on their own political narratives rather than the public’s concerns. Yet, when it comes to Trump, “All of this stuff is frankly unique to him.”

She pointed to the ballroom as well as Trump’s other White House renovations, soon adding his signature to paper currency and renaming the Kennedy Center after himself.

“It’s a reflection, I think, of his own background as a businessman and somebody who made his fortune selling his name,” said Kamarck, who worked in Bill Clinton’s White House.

While Trump focuses on the ballroom and other Washington projects, some public work projects in other parts of the country have languished.

Joe Meyer, the former mayor of Covington, Ky., spent years pushing for critical improvements to the Brent Spence Bridge connecting his town with Cincinnati, a project listed as a top federal priority dating back to Trump’s first administration.

Federal funds for improvements were approved under President Biden but held up by a Trump-ordered review. Work is finally set to begin later this year, though delays will likely limit design options and slow the project, Meyer said.

“The ballroom is Washington inside-baseball,” Meyer said. “The bridge is just a wreck. It’s frustration that we’ve been dealing with forever.”

A $100 tip and a golden tractor

Trumpeting new tax deductions for tips, Trump staged ordering McDonald’s to the Oval Office — which he has adorned with gold flourishes — and tipped the grandmother making the delivery $100. When she described large medical bills from her husband’s cancer treatments, Trump said she should bring him to an upcoming UFC fight on the White House lawn.

When hundreds of farmers were invited to the White House for an agricultural policy speech, they stood on the South Lawn beside a tractor that had been painted gold. It drizzled, but Trump stayed dry, addressing them from a covered second-floor balcony.

“You don’t mind rain,” the president told the farmers below.

He then flew to Miami for a conference of Saudi investors who, the president noted, were too rich to be impressed by U.S. families scrounging to save up $5,000.

“I know they’re looking like, ‘What the hell is $5,000?’ ” Trump joked. “Their shoes cost them more than $5,000.”

When asked in February, meanwhile, for his message to young people wanting to buy a home, Trump replied: “Save a little longer. Wait a little longer.”

Members of the Cabinet have also fed the perception that Trump’s promised “Golden Age” may not be arriving for everyone. Health Secretary Robert Kennedy Jr. advised Americans to buy liver instead of beef.

“If you go and buy a steak, it’s still pretty expensive. But if you buy the cheaper cuts, it’s great meat. And it is very, very affordable. Or liver, or, you know, all these alternatives,” he told podcast host Joe Rogan.

Agriculture Secretary Brooke Rollins said people could still afford meals consisting of “a piece of chicken, a piece of broccoli, corn tortilla and one other thing.”

Texas-based Republican consultant Brendan Steinhauser said he thinks that Trump “can kind of get away with” building a ballroom because voters have come to expect that from him as a brash dealmaker and businessman.

But Steinhauser said he worries that dramatic increases in gas prices and a potentially weakening economy could resonate with voters. Ahead of the midterms, Steinhauser said, Democrats could score points “trying to make it more about Trump and his oligarch friends.”

Price and Weissert write for the Associated Press. AP writers Linley Sanders in Washington and Ali Swenson in New York contributed to this report.