The Labubu dolls, a global sensation this year, may be adapted into a feature film as reported by the Hollywood Reporter. Sony Pictures has finalized a deal to develop this movie, currently in the early stages of production, with no decision yet on whether it will be live action or animated.
The popularity of Labubus, created by China’s Pop Mart, has surged, with demand highlighted by celebrity endorsements from figures like Rihanna and Lisa of Blackpink. Consumers are eager to purchase the dolls, packaged in “blind boxes” that conceal the specific model until opened. Sony, known for producing the “Jumanji” series and the animated Netflix series “KPop Demon Hunters,” has not commented on this new project.