When Republican Spencer Pratt burst into Los Angeles politics, venting a torrent of online fury against Mayor Karen Bass’ handling of the Palisades fire, he pitched his mayoral campaign as a full-bore challenge to L.A.’s political status quo.
The former reality TV star, who lost his home in the blaze, started as a long shot but emerged as a national story, with the ability to harvest social media attention, rally a base and dominate the news cycle.
But in a city overwhelmingly Democratic, where Republicans make up just 15% of registered voters, even some of his supporters wondered how far he could rise. In the end, voters selected Bass, a Democratic centrist, and democratic socialist City Councilmember Nithya Raman, who ran to Bass’ left, to face off in the runoff.
Still, for many of the 200,000 Angelenos who voted for Pratt, his brash, social media-fueled campaign was not just a long exercise in trolling. Pratt gave voice to their discontent with the system of one-party rule and said things they too often felt uncomfortable saying.
And now, they face a difficult choice of who to support in November.
“I know a lot of people who are disappointed,” said Meghan Daum, an L.A. writer and podcaster and former Los Angeles Times columnist who endorsed Pratt. “They are saying, ‘OK, now what? What can we do?”’
While Pratt did not make the runoff, political experts said his candidacy tapped into Angelenos’ dissatisfaction with the Democratic establishment and resonated with a sizable number of Angelenos who are rarely represented in L.A. politics.
“He identified a previously invisible level of anger and frustration,” said Dan Schnur, a longtime politics professor at USC, UC Berkeley and Pepperdine University, of Pratt. “The question going forward is whether he, or someone else, can shape that raw emotion into a movement.”
Pratt has yet to put out a statement conceding the race or contesting the results. As a stream of Republicans, including President Trump, made unfounded allegations of election fraud in California, the campaign’s most online candidate was conspicuously absent on X and Instagram.
Some Democrats in L.A. urged Pratt to make good on his promise to leave the city if Bass or Raman were elected. Late night TV host Jimmy Kimmel, a prominent Democrat, told Pratt he had rented him a U-Haul.
Despite the snark from Democrats, political observers say Pratt changed the terms of L.A.’s mayoral debate.
“He forced the more conventional candidates to talk about the issues in a way that would not have been the case if he weren’t in the race,” Schnur said.
“For the first time in years, there is a critical mass of citizens who are done pretending that what they see before their eyes isn’t really there,” Daum wrote on her Substack. “The people in charge will have to answer to those citizens.”
In the final weeks of the campaign, Pratt became ubiquitous in the national media. There were profiles in high-end publications, podcast interviews and regular reports from Fox News. But the results show he fell short of persuading enough Angelenos to make the runoff.
“It doesn’t appear that he’s impacted the political underpinnings of a deep blue city like Los Angeles,” Schnur said. “His impact was less ideological than attitudinal. He wasn’t convincing the voters to become more conservative, he was convincing them that it was OK for them to vent their anger in an unconventional way.”
Dissatisfaction is building in L.A. as the city’s cost of living mounts and a new generation of young Angelenos are unable to buy homes. Many are concerned about the lack of visible progress on street homelessness. Some are angry at what they see as city leaders’ poor preparation and response to the Palisades fire.
Ultimately, the momentum for change in Los Angeles was divided. As Pratt challenged Bass from the right, Raman tacked to the left of Bass on homelessness and policing and made affordability a key plank of her campaign.
Whatever their concerns about the status quo in L.A., many Angelenos were unwilling to vote for a Republican.
During the course of the campaign, Daum said she had numerous conversations with Angelenos who said: “I can’t associate with anybody who voted for Trump. I can’t have them in my house. I can’t have a conversation with them. I want nothing to do with them.”
A 42-year-old millennial who became famous on “The Hills” and owns a business selling “healing” crystals, Pratt had no political experience when he entered the mayoral race. He didn’t even appear to have a campaign manager.
“The system in Los Angeles isn’t struggling, it’s fundamentally broken,” Pratt said as he launched his campaign on Jan. 7, the anniversary of the fire. “It is a machine designed to protect the people at the top and the friends they exchange favors with while the rest of us drown in toxic smoke and ash.”
Bombastic and full of braggadocio, Pratt critiqued what he saw as Bass’ failure to prepare for and respond to the wildfires. He berated city leaders for not doing enough to get unhoused people off the streets. He railed against the city’s challenges with public safety, potholes, and the abuse of dogs on Skid Row. He even seized on a comment Bass made on the campaign trail about using taxpayer money to fund dental care for meth users.
As Pratt talked about homelessness, his message resonated with Marissa Comstock, 36, a stay-at-home mom and former software engineer in Eagle Rock.
“It’s totally obvious to me,” she said. “We need to get these people off the street.”
Last year, Comstock said she and her husband had a negative encounter at Griffith Park as they pushed their daughters around in strollers. Just a few minutes into their hike, she said, they were accosted by an unhoused person who screamed at them and threatened to cut off their daughters’ legs.
Since that incident, Comstock said, she takes her daughters only to places like the Huntington or Descanso Gardens that require membership to be admitted.
“I don’t feel comfortable even being on regular streets,” she said. “If there’s some crazy homeless person, what am I supposed to do?”
Pratt did extraordinarily well in capturing attention and developing a message, said Paul Mitchell, vice president of the Sacramento-based bipartisan firm Political Data Inc. Many Angelenos, he noted, had a better sense of Pratt’s viewpoint than they did of much more deeply funded California gubernatorial candidates, like Matt Mahan or Xavier Becerra.
During his campaign, Pratt did not express support for Trump or the Make America Great Again movement. He insisted he was a nonpartisan candidate running on local issues.
“I’m going to show everybody that I’m their mayor,” Pratt said on election night.
But even if Pratt was not explicitly MAGA, his reality TV theatrics mixed with antiestablishment populism were so MAGA-coded that he struggled to persuade disaffected liberal Angelenos. He referred to the homeless as “fentanyl zombies.” He railed against California’s “socialism.” He called Bass “Basura,” Spanish for trash.
When Trump spoke of Pratt, telling reporters “I heard he’s a big MAGA person,” Raman was quick to share Trump’s remarks on social media, warning Angelenos that Pratt was wildly out of step with their views.
While Pratt impressed some political observers with his performance in a May 6 televised debate with Bass and Raman, others said he alienated a significant portion of Angelenos with some of his social media antics.
“He could have talked about the drug use and the risks and the filth and the fire risks and all that,” said Rob Stutzman, a GOP political strategist, of Pratt’s zombie rhetoric, “but then paired that with, ‘My God, these liberals are leaving these people out here to die,’ and expressed some humanity towards the population that’s on the streets.”
Ultimately, Daum said Pratt was a “terrible candidate.”
“He did a million things wrong,” she said. “The whole time, I was yelling on Twitter about how he’s got to stop it: the AI videos are gonna hurt him, the Basura stuff, the zombie stuff. Like, stop it! Stop it!”
As Pratt’s campaign came to an end, Stutzman said, it is not clear that he represents any kind of lasting political movement.
“The question remains: Did he create a political movement or did he exploit the opportunity to run for mayor to restoke his diminishing fame?” Stutzman said. “He’s in the mold of a Kardashian: He’s just found ways to be famous without ever really doing anything important. I suspect that this was more about him acting out as to what he is as a reality celebrity versus becoming a leader of a political movement in L.A. We’ll see.”
When Angelenos go to the polls in November, there are several paths for Pratt voters.
Some, Mitchell said, will probably sit the election out entirely.
“You’ll get some Republicans who vote for Raman because they’re like, ‘Well, she’s a socialist and I can’t stand her, but I’m just voting no on Bass.’ And then you’ll have a lot of Republicans who are like, ‘OK, Raman’s a socialist.’”
After Raman made it to the runoff, Bass’ campaign slammed the city council member for voting against hiring more police and blocking efforts to keep homeless encampments away from schools. Meanwhile, Raman positioned herself as the anti-status quo candidate.
In a statement celebrating her advance to the general election, Raman did not mention Pratt or his supporters, but railed against “powerful interests” in City Hall.
“Working people pay the price in higher rents, depleted services, and a city that has stopped working for them,” she said. “If you’re as frustrated by the broken status quo as I am, I hope you’ll join our movement to build a city that works for everyone.”
Even as Daum felt depressed that Pratt’s campaign was not continuing, she said she felt more engaged in L.A. politics than she had ever been. She planned to vote in November and would be watching both Bass and Raman to see how they responded to Angelenos’ concerns about street homelessness.
“If Karen Bass said, ‘OK, I get it, “housing first” is not the panacea that I’ve been thinking it is. Seriously, I’m gonna put together a task force of people who are going to actually think this through.’ … I would be following that. I would be very curious,” Daum said. “Same if Nithya said that, too. I’m open to either of them, I guess.”
Comstock said she would probably vote for Bass in the runoff.
“Nithya Raman is just way too far on the socialist scale for me and will likely do more damage, rather than Karen Bass’ ineffectualness,” she said. “I don’t want to go any farther left.”
