CJ Olive Young, South Korea’s leading beauty and wellness retailer, said Wednesday it will open its first U.S. outlet in California in May next year. Photo courtesy of CJ Olive Young
CJ Olive Young Corp., the distribution unit of South Korea’s food-to-cosmetics conglomerate CJ Group, said Wednesday it will open its first U.S. outlet in California in May next year.
The store will be located in Pasadena, a city about 18 kilometers northeast of Los Angeles, with several additional locations set to open in California by the end of next year, the company said in a press release.
“The location is expected to attract Younger consumers interested in K-beauty products, as well as high-income customers in an area near the California Institute of Technology and other research organizations,” the company said.
In February, CJ Olive Young established CJ Olive Young USA in Los Angeles to bolster its presence in the world’s largest beauty market.
The company views Japan and the United States as key strategic markets for its global expansion amid rising global interest in K-beauty.
Last year, it opened an office in Japan to supply its cosmetic products to local distribution channels.
CJ Olive Young currently sells products in global markets only through online platforms, without operating any offline stores overseas.
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