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VICTORIA Beckham has extended the biggest olive branch to estranged son Brooklyn yet with a touching Father’s Day tribute to David. 

The fashion designer, 52, took to social media to share a snap of David, 51, with Brooklyn, 27,  Romeo, 23, Cruz, 21, and Harper, 14, in happier times. 

It showed proud dad David posing next to Brooklyn with their arms around each other – a stark contrast to the state of their relationship these days. 

Spice Girl Victoria wrote: “David you truly are the best daddy.

“Your greatest achievement has always been our beautiful children and we love you so much.Happy Father’s Day.”

Victoria’s post comes just days after the family feud took a bitter twist when Brooklyn mocked his strained relationship with his dad in a paid collaboration with Door Dash. 

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Brooklyn Beckham ‘raked in £753k for World Cup ad that left his family fuming’

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Brooklyn Beckham rivals dad David with new ad – after family feud World Cup swipe

Brooklyn, who now lives in Los Angeles with wife Nicola Peltz, was seen in a clip saying: “You’re probably wondering why I’m watching the FIFA World Cup 2026 from home…”

Smirking Brooklyn then laughed: “It’s a long story.”

He went on to throw down his tickets onto the coffee table.

The advert then said: “It’s complicated. More soon.”

It’s now been claimed that the nepo baby was paid a whopping $1 million dollars, which equates to £753k, according to Mail Online.

Beloved England player Becks famously played in three FIFA World Cups in 1998, 2002 and 2006.

The ad came after Brooklyn failed to acknowledge his dad’s Hollywood Walk of Fame honour.

Instead, he took to Instagram to share a story of himself enjoying a run in the park while in New York.

May 14 (Asia Today) — CJ Olive Young said its wellness curation platform Olive Better has attracted 1.8 million new members within 100 days of launch, underscoring growing global demand for South Korea’s expanding K-wellness market.

The company said Wednesday that foreign customers now account for nearly half of sales at some key Olive Better locations, signaling rising international interest beyond traditional K-beauty products.

Olive Better, launched Jan. 30, currently features about 560 brands and roughly 13,000 products, according to the company.

Foreign customer sales initially accounted for about 7% of revenue after launch but have recently climbed to nearly 50% at some stores.

Industry analysts say Olive Young is broadening its consumer base from cosmetics into health and wellness products as global consumers increasingly seek Korean lifestyle and wellness trends.

Wellness products reorganized by lifestyle use

Olive Better reorganizes health products based on consumption methods and wellness goals to improve accessibility for consumers.

The platform offers “wellness shots” designed for quick consumption as well as gummy-type health supplements sold individually, expanding product flexibility and customer choice.

As of late April, more than half of the top 30 best-selling products in stores came from those categories, the company said.

Olive Young added that smaller wellness brands are also expanding product lines after joining the platform, helping them broaden consumer reach within the growing market.

The retailer recently launched a new private-label wellness brand called “All the Better,” offering about 50 products at relatively affordable prices to lower barriers for first-time wellness consumers.

Expansion planned in major shopping districts

Olive Young said it plans to strengthen wellness-focused curation across both online and offline channels.

Its online platform will be redesigned to help consumers search products more easily by function and purpose, while offline expansion will focus on major commercial districts with heavy tourist and younger consumer traffic, including Myeong-dong and Seongsu in Seoul.

The company plans to open 10 additional wellness-focused stores within the year and is also reviewing plans for hybrid stores combining Olive Young and Olive Better concepts.

An Olive Young official said the company was applying operational experience built through K-beauty expansion to the wellness sector while confirming global growth potential.

“K-wellness competitiveness will continue to grow through discovery of emerging domestic brands and market innovation,” the official said.

— Reported by Asia Today; translated by UPI

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Original Korean report: https://www.asiatoday.co.kr/kn/view.php?key=20260514010003820