olive

May 14 (Asia Today) — CJ Olive Young said its wellness curation platform Olive Better has attracted 1.8 million new members within 100 days of launch, underscoring growing global demand for South Korea’s expanding K-wellness market.

The company said Wednesday that foreign customers now account for nearly half of sales at some key Olive Better locations, signaling rising international interest beyond traditional K-beauty products.

Olive Better, launched Jan. 30, currently features about 560 brands and roughly 13,000 products, according to the company.

Foreign customer sales initially accounted for about 7% of revenue after launch but have recently climbed to nearly 50% at some stores.

Industry analysts say Olive Young is broadening its consumer base from cosmetics into health and wellness products as global consumers increasingly seek Korean lifestyle and wellness trends.

Wellness products reorganized by lifestyle use

Olive Better reorganizes health products based on consumption methods and wellness goals to improve accessibility for consumers.

The platform offers “wellness shots” designed for quick consumption as well as gummy-type health supplements sold individually, expanding product flexibility and customer choice.

As of late April, more than half of the top 30 best-selling products in stores came from those categories, the company said.

Olive Young added that smaller wellness brands are also expanding product lines after joining the platform, helping them broaden consumer reach within the growing market.

The retailer recently launched a new private-label wellness brand called “All the Better,” offering about 50 products at relatively affordable prices to lower barriers for first-time wellness consumers.

Expansion planned in major shopping districts

Olive Young said it plans to strengthen wellness-focused curation across both online and offline channels.

Its online platform will be redesigned to help consumers search products more easily by function and purpose, while offline expansion will focus on major commercial districts with heavy tourist and younger consumer traffic, including Myeong-dong and Seongsu in Seoul.

The company plans to open 10 additional wellness-focused stores within the year and is also reviewing plans for hybrid stores combining Olive Young and Olive Better concepts.

An Olive Young official said the company was applying operational experience built through K-beauty expansion to the wellness sector while confirming global growth potential.

“K-wellness competitiveness will continue to grow through discovery of emerging domestic brands and market innovation,” the official said.

— Reported by Asia Today; translated by UPI

© Asia Today. Unauthorized reproduction or redistribution prohibited.

Original Korean report: https://www.asiatoday.co.kr/kn/view.php?key=20260514010003820

CRUZ Beckham has sent another olive branch to his estranged brother Brooklyn despite his older sibling blocking him.

The aspiring singer, 21, took to his Instagram stories to share a picture of himself as a baby with both his brothers, Brooklyn, 27, and Romeo, 23.

In the snap, the trio are seen sitting in front of one another and wearing matching white shirts.

The adorable photo of them as children saw them beaming from ear to ear as they posed for the happy moment.

This is just one of several olive branches that Cruz has extended to his brother over the last few months.

Back in December, he shared a picture of himself with his brothers and their dad David as he gushed: “Love you guys.”

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In February this year, he posted another shot of the three brothers together as children.

The trio flashed their cheeky grins for the camera as Brooklyn sat in the middle and cuddled them both.

Last month, he commemorated Brooklyn’s 27th birthday by sharing a picture of a young Brooklyn holding Cruz as a baby.

He wrote: “I love you,” alongside a party popper emoji.

Brooklyn has not publicly responded to any of Cruz’s attempt to move on from the family drama.

The aspiring chef blocked his parents and siblings on Instagram in December and stayed firm in keeping them unfollowed on his social media platform.

Cruz previously spoke out about Brooklyn’s social media snub.

It was initially thought that the Beckham family had “unfollowed” Brooklyn’s account, as The Sun on Sunday reported.

Cruz soon put things straight. Pulling no punches, he shared a post which read: “Not true.

“My mum and dad would never unfollow their son. Let’s get the facts right. “They woke up blocked  . . .  as did I.”

Brooklyn released a bombshell statement in January and suggested public image and Brand Beckham was the biggest priority to his mum and dad.

Earlier this month, matriarch Victoria was asked directly about her eldest son during a new interview with the Wall Street Journal.

The Spice Girls star said: “I think that we’ve always—we love our children so much.

“We’ve always tried to be the best parents that we can be. And you know, we’ve been in the public eye for more than 30 years right now, and all we’ve ever tried to do is protect our children and love our children.

“And you know, that’s all I really want to say about it.”

Victoria did not refer to Brooklyn by name when asked about the rift but discussed how she had only ever tried to “protect and love our children”.

Victoria and David are understood to have been left devastated over the fall out and have even recently offered to meet with Brooklyn and his wife Nicola Peltz in the presence of lawyers and therapists in an attempt to rebuild the rift.

But with Brooklyn seemingly standing strong on his statement, the family are still yet to make any movements towards a reconciliation.