outlet

As local news deserts grow, nonprofit invests nearly $600 million in journalism

Press Forward, the nonprofit launched in 2023 to strengthen local news as outlets struggle with economic and technological changes, announced Tuesday that it has completed investing nearly $600 million in journalism organizations, about two years ahead of schedule.

However, Press Forward Executive Director Dale Anglin said the organization’s work is far from complete. Not only will the group continue raising and investing money, it will also expand its range of initiatives to support journalism.

“The industry is going through an incredible transformation,” Anglin told the Associated Press in an interview. “It took 20 years to get to this point — if not longer. It’s going to take us a while to get out of it.”

According to “ The State of Local News 2026 ” from Northwestern University, the number of news deserts – counties that have no locally based professional sources of news – grew by 12% this year to 238, as advertising and audiences continued to decline. Though there were dozens of newsrooms started this year, more than two newspapers closed for each outlet launched.

Anglin said she has had success convincing more funders to support Press Forward, which launched in 2023 through donations from the John S. and James L. Knight Foundation, the John D. and Catherine T. MacArthur Foundation, the Democracy Fund and 19 other funders. The nonprofit now has 144 funders and has explained how longer-term support for journalism is necessary, similar to arts or education funding in a community.

Press Forward has established a $21-million impact investing fund to support outlets with small loans they would likely not get elsewhere. It already has 50 local Press Forward chapters that have invested $87 million to strengthen journalism in their communities, including $53 million in the past year.

“The challenges in local news were really kind of universal,” Anglin said. “But it turns out, as we have learned over the last three years, that a lot of the solutions are local.”

Press Forward Chicago sees promise in pooled funds

Tracy Baim, executive director of Press Forward Chicago, said her chapter believes it has developed part of the solution to journalism’s funding problems.

In addition to accepting traditional donations, Press Forward Chicago has established a pooled fund, which uses donations from multiple organizations to support specific initiatives.

“It is a way to tiptoe into journalism funding,” said Baim, adding that many foundations, especially smaller ones, saw supporting individual news outlets as too intimidating. She said the potential pitfalls of being associated with a controversial project or being accused of influencing coverage because of their donations kept some foundations from getting involved.

“A pooled fund mitigates those risks,” Baim said. Chicago’s fund further minimizes risk for donors by distributing the donations to multiple outlets.

Its first pooled fund was used last year to fund increased immigration reporting. Nearly $1 million was collected from 12 donors and distributed to 12 organizations, ranging from national outlets like ProPublica and major local outlets like Chicago Public Media and Block Club Chicago to smaller outlets serving Latino and Chinese communities. The donations allowed the outlets to add reporting, editing and presentation capacity right before the Department of Homeland Security launched the immigration operation “Midway Blitz” in Chicago.

A second pooled fund focused on education and allowed outlets to increase coverage of the Chicago Board of Education elections.

“We are making these outlets stronger,” Baim said. “We’re not just giving an organization a grant to cover stuff. We are amplifying their work so that they can get new subscribers and that’s a pipeline of potential donors.”

Knight Foundation looks to local funding

Supporting that sort of sustainable growth is the next phase of Press Forward’s work. And Knight Foundation President and Chief ExecutiveMaribel Perez Wadsworth said that is more significant than co-founding the organization.

“Announcing half a billion dollars in national funding toward journalism was important in terms of demonstrating the urgency and the importance of supporting local journalism,” Wadsworth said. “But the more important thing, ultimately, is to really catalyze and create deeper awareness at the local level about the essential nature of access to reliable news and information as a public good.”

There are signs that donors, both big and small, are making journalism a priority because it provides an information base that supports other initiatives. Last month, the Ford Foundation, one of the world’s largest grantmakers, said that supporting journalism would become one of its priorities as it overhauls its giving to focus on the building blocks of democracy. The much smaller nonprofit Public Media Co. has made providing trustworthy local information a cornerstone of its work to keep public radio stations operating following ongoing federal funding cuts.

Perez Wadsworth said that having local and regional funders work together to keep local news outlets open in their communities is a more sustainable solution to many journalism outlets’ budgetary problems.

“Philanthropy writ large is not a business model,” she said. “And it’s not sustainable to believe that philanthropy is just going to always support whatever the thing is, no matter how important.”

‘No silver bullet’ for economic woes

Press Forward’s Anglin said there is “no silver bullet” to solve journalism’s economic problems. But philanthropy can help strengthen news outlets until they figure out a new business model that will make them sustainable.

Press Forward plans to promote solutions through public policy changes, encouraging cooperation and resource-sharing between outlets and supplying infrastructure and capacity-building grants. Its chapters, which operate independently, have met a wide spectrum of needs — from helping defray some Minnesota outlets’ cost of covering the surge of Immigration and Customs Enforcement agents in Minneapolis earlier this year to training local residents in Kentucky to become reporters.

“You can’t nonprofit your way out of this problem,” Anglin said. “We understand that some things will still close. But we are building for the long term.”

Gamboa writes for the Associated Press.

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California GOP group linked to Ohio news site promoting Ramaswamy Acton ad

As Ohio Republican gubernatorial candidate Vivek Ramaswamy came under fire for releasing an attack ad featuring his Democratic competitor’s estranged mother, a mysterious news site was running a Facebook ad boosting the controversial video.

The Buckeye Bulletin, which bills itself as an Ohio-based news platform committed to “reliable journalism” and “strong editorial standards,” popped up suddenly this spring and began pumping out a steady stream of pro-Ramaswamy content.

The publication’s articles have no bylines. There is no list of staff. The website does not feature digital advertisements, nor does it prompt readers to subscribe, but there is also no disclosure of who is funding it.

A closer look at the Buckeye Bulletin’s Meta advertising data shows that its Facebook and Instagram accounts are managed by the Lincoln Media Foundation, a nonprofit organization affiliated with the Orange County-based Lincoln Club — the oldest and largest conservative donor organization in California. IRS documents show that the club and foundation are associated organizations and share at least two key executives.

Meta's advertising data

Meta’s advertising data shows that the Lincoln Media Foundation manages the Instagram and Facebook accounts for the Buckeye Bulletin.

(Meta)

The Buckeye Bulletin, Lincoln Club and Lincoln Media Foundation did not respond to requests for comment.

The Bulletin appears to be a partisan site posing as a local news outlet ahead of the midterm elections, a strategy political scientists refer to as “pink-slime” journalism.

This is not the first time a “pink-slime” outlet has been linked to the Lincoln Media Foundation. In 2024 Max Read, director of civic innovation for the Institute for Strategic Dialogue, identified seven such alleged outlets.

With the exception of one Los Angeles-focused site, those outlets all targeted critical states for the 2024 presidential election such as Georgia, Pennsylvania and Wisconsin. Read reported that the media group had spent more than $63,000 on Facebook and Instagram ads, resulting in up to 18 million impressions during the last election cycle.

“[The sites were] very clearly designed to try to influence the information environment ahead of the presidential election,” Read told The Times. “They had all been started early in the year and used advertising on Meta platforms to juice their engagement numbers.”

When asked by The Times to take a look at the Buckeye Bulletin, Read said it appeared to be “pretty much copy and paste the same tactic that they used in 2024, even down to the aesthetics of the Facebook page and Instagram account.”

“It seems like they realized this worked at some level in 2024 and is worth doing again this year,” he said.

Earlier this year, CalMatters identified another outlet tied to the Lincoln Media Foundation called the California Courier, which had been circulating Facebook advertisements criticizing Gov. Gavin Newsom and the statewide redistricting ballot measure Proposition 50.

Since the Buckeye Bulletin’s Facebook and Instagram pages launched in March, the outlet has shared posts touting endorsements of Ramaswamy — a biotech billionaire and former presidential candidate — as well as his platform for addressing Ohio’s healthcare crisis and his stance on religious freedom in schools.

Simultaneously, the outlet’s social media posts have highlighted the refusal of his opponent — Amy Acton, Ohio’s former public health director — to debate, comments on how she “shut down” the state’s economy during the COVID-19 pandemic and a video with a watermark from right-wing political activist Laura Loomer.

This week, the outlet turned attention to Ramaswamy’s controversial campaign ad featuring Acton’s estranged mother, Donna Arthur. In the ad, Arthur calls her daughter a liar and urges voters not to support her.

However, the ad did not acknowledge that Arthur lost custody of her children after their stepfather, Arthur’s husband, was indicted for raping Acton when she was a child — an omission that drew fierce condemnation from Democrats and some Republicans, including Ohio’s Republican Gov. Mike DeWine. Others, including President Trump and Vice President JD Vance, an Ohioan, have defended the ad.

Arthur and her husband fled to Pennsylvania after his 1978 indictment where he died in 2004 without having been brought back to Ohio to face the charge.

Peppered in between political content on the Bulletin’s social media feeds is a smattering of reels related to non-political news, often featuring videos lifted directly from local TV stations. These other posts are used to create a “veneer of genuine local journalism,” Read said.

The language on the Bulletin’s About Us page displays markers of artificial intelligence such as generic mission statements, polished but repetitive phrasing and vague claims about journalistic standards with no details about the publication’s staff.

Of the last 30 posts shared on the Bulletin’s Facebook as of 5 p.m. Friday, 21 were about state or national politics and 10 were about the gubernatorial race. Engagement on the posts dealing with Ramaswamy and Acton is consistently strong for a page with around 5,600 followers.

For example, a Wednesday post on Ohio State Medical Assn.’s PAC endorsing Ramaswamy received more than 770 likes, 260 comments and 150 shares. Another video posted Wednesday with the label “Amy Acton refuses to debate, says mother is lying about her” received more than 4,800 likes, 1,500 comments and 500 shares.

Meanwhile, a non-political Wednesday post on a chemical explosion in Toledo received two likes, no comments and no shares.

The unassuming social media scroller or person who clicked onto the website would have no clue of the Buckeye Bulletin’s apparent connection to a group of wealthy Southern California Republications.

The Lincoln Media Foundation was started by leaders of the historic Lincoln Club, which was founded in 1962 and once counted John Wayne and former President Richard Nixon as members.

Today, the club describes itself as being home to “the most prominent business and thought leaders” in California and says it offers members the opportunity to meet world leaders and “experience their hobbies come to life through a combination of extravagance and leisure.”

The foundation notes that it uses a digital approach to reach communities left out of the national conversation, but its website does not disclose providing funding to any news outlets.

IRS records show that the nonprofit’s financial activities kicked up dramatically in 2024, the latest year for which data are available. The Lincoln Media Foundation reported $3.88 million in revenue in 2024, compared with $738,000 in 2023, $453,000 in 2022 and $415,000 in 2021.

The Buckeye Bulletin’s Facebook and Instagram accounts have spent just over $10,000 boosting posts this year, according to Meta’s ad library.

That’s barely a drop in the bucket in Ohio, where hotly contested races for governor and U.S. Senate have drawn hundreds of millions in spending. But presenting a slanted political view under the guise of local news tends to offer more bang for your buck than traditional advertisements, said Georgia Kernell, an associate professor in the departments of communications and political science at UCLA.

“Voters are so sick of ads; they’re getting tons of clear paid advertisements on the radio, on the television and on their social media feeds now,” she said. “Anything that can kind of look different is going to be more likely to keep their attention.”

Presenting as a traditional news source also increases the likelihood of viewers believing that the information presented is well-researched, she said.

Nik Usher, associate professor of communications at the University of San Diego, said it’s unclear how much influence pink-slime journalism is having on voting behavior, but political strategists are willing to try any new approach to possibly make a difference in tight races.

“This is one strategic effort to throw more spaghetti at the wall, hoping it’ll stick,” Usher said.

Creators of these partisan sites further stand to benefit from the fact that artificial intelligence tools are constantly scraping content from news websites without paywalls.

Researchers at NewsGuard recently found that leading AI chat bots are citing pink-slime websites nearly half the time when users ask questions about candidates and issues in the midterm elections.

Democrats and Republicans have increasingly leveraged pink-slime journalism to influence voters in the past few election cycles.

In 2020, the New York Times identified a network of 1,300 news sites that paid freelance writers to produce biased content for Republican groups and corporate public relations firms. In 2024, the left-leaning Star Spangled Media group used a site called the Morning Mirror to promote down-ballot Democratic candidates, according to research from Columbia Journalism School’s Tow Center for Digital Journalism.

More recently, the evolution of AI has increased the ease with which these websites can be populated with content, eliminating the need to pay writers and automating the production of social media posts.

Usher described pink-slime websites as “explosive bombs for public trust” that take advantage of the gap created by the loss of independent local papers and further diminish expectations for news to be fairly reported.

“Once these sorts of sites are pointed out to the public it further undermines distrust in political institutions, political parties, the news media,” Usher said, “especially when AI is associated with this kind of stuff.”



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Katie Zacharia, Trump’s new White House press secretary, makes a brief appearance before reporters

Michelle L. Price and Darlene Superville

Katie Zacharia, the new White House press secretary, faced reporters for the first time on Tuesday for a very brief turn at the lectern, taking a handful of questions before abruptly wrapping it up.

Zacharia, a conservative commentator who most recently worked for President Trump’s social media company, was named to the job on Friday, succeeding Karoline Leavitt, who left in August and is taking a job with Fox News Channel.

Zacharia told reporters her goal is to “amplify” what Trump is doing and that the president is “his own best spokesperson.”

She quickly proved that Tuesday, appearing for only 14 minutes and taking questions from just three outlets before telling reporters they could go ask the president their questions on the South Lawn of the White House as he prepared to leave for a campaign trip.

“In fact, I am going to end it because President Trump is heading out to Marine One for our historic trip to Alaska, and we can ask him all of the questions out there,” she said.

As Trump left the White House for his trip, he praised Zacharia’s performance to reporters.

“I thought she did excellent,” he said. “She did very good.”

Before taking the questions, Zacharia read slowly from an opening statement that began with a focus on Trump’s recent campaign rallies ahead of the midterm elections and his policies on energy, tariffs, immigration and more since he returned to office.

In naming Zacharia, who has a law degree from Pepperdine University, Trump described her as “a loyal and brilliant supporter, right from the beginning.” She briefly worked as a spokesperson for the Department of Homeland Security earlier this year and has been a commentator for Fox News and Newsmax.

She told reporters that she viewed her role as press secretary to be no different than the way she advocated for Trump while outside the government.

“I get to do what I was doing on the outside already, which was hoping to amplify, multiply and expand upon President Trump’s incredible agenda for the American people,” she said.

She also thanked Trump and said, “I have wanted to work for him for a very long time.”

She took her first question from Breitbart News, the right-wing outlet which has become more influential in the Trump era, and committed to keeping the “new media” rotation created under her predecessor to bring additional media outlets into news briefings and the White House press pool.

But Zacharia did make some big news: she said that Trump had asked for the resignation of Kimberly Guilfoyle, the U.S. ambassador to Greece, after a series of reports alleging she has engaged in improper and possibly illegal conduct before and during her tenure in Athens.

“She has been a wonderful asset to the team and we wish her well,” Zacharia said.

Price and Superville write for the Associated Press. AP writers Seung Min Kim, Josh Boak and Collin Binkley in Washington and Mike Catalini in Morrisville, Pa., contributed to this report.

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