Chris Appleton could be about to count on the support of pal Kim Kardashian from the Strictly stands as he gets ready to take on the BBC dance competition
Kim Kardashian and Chris Appleton (Image: Getty Images for DAOU Family Est)
Kim Kardashian could be set for a part in Strictly Come Dancing after playing a key role in Chris Appleton’s sign-up, according to reports. The reality TV star is said to have been a big player in making the celebrity stylist join the current roster of celebs hitting the dance floor.
The hairstylist was the fourth star announced for the upcoming series after Lacey Turner, Dani Dyer and Delta Goodrem. And he is set to get the support from some of his high profile clients, which have included Jennifer Lopez, Kim Kardashian, Sofía Vergara, Ariana Grande, and Katy Perry.
And it’s the Kardashians star who is said to have helped him bag the gig in the first place. A source said: “Kim’s most important advice to him was simple: before you launch a brand or product, make people feel like they know you, are invested in your life, in you.”
It comes as Chris reportedly wants a little more in life, namely, his own brand of hair products. And Kim sees the reality contest as the perfect way to introduce him to the British public.
The source went on to tell The Sun: “It was Kim who pushed him toward Strictly – he’s had a lot of reality TV show invites in the US.
“He was initially very hesitant to put himself out there as a ‘star’ but Kim argued that a successful run on the show would do more for his brand than a year of PR campaigns and huge ad budgets.”
They added: “Being in the Strictly spotlight makes him a household name in the UK, gets him into every room and red carpet event that matters in London, and builds the kind of public warmth that no advertising budget can manufacture – and that’s exactly the diving board you want to launch a brand from.”
And it’s claimed if Chris ventures into the later stages of the competition then Kim could come to the UK to support him from the crowd. The source said Kim has given Chris “free rein” to discuss their friendship too.
After he was announced as a Strictly contestant, Chris said: “I’m thrilled to be joining Strictly Come Dancing and coming home to the UK for this incredible experience. I’ve always believed that the best things happen when you take a chance and try something new.
“I may know my way around a salon floor, but the dance floor is a whole different story – and I can’t wait to get started.”
Chris grew up in Leicester, but he now lives in Los Angeles. But it’s said the UK will always be home to the star and he will be using the contest to be closer to home.
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