Colombian singer Shakira (C) performs during a concert on Copacabana Beach in Rio de Janeiro on Saturday. Photo by Andre Coelho/EPA
May 5 (UPI) — Colombian singer Shakira drew an estimated 2 million people to a free concert on Copacabana beach, generating an estimated $160 million economic impact, according to data from the city government and municipal agencies.
The show, held Saturday in front of the Copacabana Palace hotel, was part of the third edition of the “Todo Mundo no Rio” program, an initiative led by the Rio city government to attract tourism and economic activity during May, traditionally a low season.
According to Riotur and the Municipal Secretariat of Economic Development, the event boosted sectors such as hospitality, food services, transportation and retail. The city deployed a comprehensive operation covering security, logistics and public services, with the Operations and Resilience Center running at full capacity.
The concert opened with a show of 1,500 drones — described as one of the largest displays of its kind at a music event — forming a she-wolf in the sky, a symbol associated with the artist. Minutes later, Shakira appeared on stage dressed in the colors of Brazil.
During the show, the artist spoke in Portuguese and recalled her early years in the country.
“Brazil, I love you. It is magical to see millions of souls together, ready to sing, feel and dance,” she told the crowd.
The performance included more than two hours of hits spanning different stages of her career, along with segments dedicated to women.
“Women don’t cry anymore. Alone we may be more vulnerable, but together we are invincible,” she said.
The show also featured appearances by well-known Brazilian artists, such as Anitta, Caetano Veloso, Maria Bethania and Ivete Sangalo.
The “Todo Mundo no Rio” program aims to position Rio as a global destination for large-scale events. It was launched in 2024 with Madonna, who drew 1.6 million people, and continued in 2025 with Lady Gaga, who attracted 2.5 million.
Copacabana has also hosted some of the largest concerts in the world. Rod Stewart drew 3.5 million people in 1994, The Rolling Stones, about 1.5 million in 2006, and Stevie Wonder, some 2 million in 2012.
According to official data released by Agencia Brasil, medical services handled about 400 cases during the event, with 64 transfers to hospitals due to general discomfort, minor injuries and alcohol consumption. Cleanup crews collected about 362 tons of waste, with nearly 2,000 workers deployed.
After her stop in Brazil, Shakira will head to the North American leg of her tour, with concerts in the United States between June and July. These include dates in Inglewood, Palm Desert and San Jose, Calif., Dallas, Atlanta, Miami, Baltimore, Boston, Newark, N.J., and New York, before ending this leg in Atlantic City, N.J. on July 25.