Former Wimbledon finalist Eugenie Bouchard is now commentating at the championship
Eugenie Bouchard has impressed fans at Wimbledon(Image: Instagram/@geniebouchard)
While Novak Djokovic and Serena Williams have grabbed plenty of headlines during Wimbledon, off the court its Eugenie Bouchard generating all the buzz.
The tennis star, who made it to the final in the championship in 2014, is now one of the pundits commentating on the games on the BBC. She has been winning over viewers, with Wimbledon watchers posting comments on X saying she was a “stand out” new addition to the coverage team and dropping fire emojis to show their appreciation.
“From a historic Wimbledon final to crushing the court in a whole new sport, she’s still a total ace!” one posted on the platform, which was formerly Twitter.
As well as her tennis and commentary skills, Eugenie is also known for her lavish lifestyle, from travel to bags worth hundreds of pounds.
Brand deals
The star was a favourite with some big brands after bursting onto the tennis scene over a decade ago, and things ramped up even further after her success at Wimbledon.
She ended up bagging some major brand deals, working with the likes of Coca-Cola and Nike during her career.
Worldwide travel
Eugenie, who has previously revealed that she was named after Princess Eugenie as her mum is a fan of the Royal family, is no stranger to the high life. She regularly shares snaps on Instagram that show her on her travels, whether its glam nights out in Miami or chic dinners in Paris.
The star, who has previously been spotted boarding a private plane, recently said on Instagram that she travelled a lot for work, sharing: “I’ve taken 36 flights in 2026 so far. That’s 1 flight every 3.7 days. The amount of times friends have said to me ‘following your travel on ig makes my head spin’… lol. I’m type A so if I don’t have something that needs to get done immediately, or somewhere to rush off to, I feel panicky inside. after noticing this, I have started forcing myself to take days off, even entire weekends.”
Handbag collection
According to reports, Eugenie has amassed quite the handbag collection, with an array of pricey totes in her wardrobe.
She apparently forked out over £1,000 for a Louis Vuitton bag after pocketing some prize money, and her collection is now said to include a pink Gucci bumbag worth hundreds as well as a Chanel bag worth thousands of pounds.
Pricey jewellery
Eugenie has evidently developed a taste for the finer things and thanks to her brand deals and winnings, she’s been able to fund a stunning jewellery collection.
The tennis star has previously been snapped sporting a gold Daytona watch – which can cost well over £20,000, and she’s also known to wear flashy gold rings including a costly Kenzo.
Famous friends
Eugenie apparently counts a number of celebrities as friends, including The Big Bang Theory star Jim Parsons and fellow Canadian star Drake.
The sports star was previously romantically linked to Jack Brinkley-Cook, the son of supermodel Christie Brinkley.
Coverage of Wimbledon is airing on BBC One and BBC Two, as well as being available to stream on BBC iPlayer