world cup match

Argentina’s Lionel Messi isn’t the only one scoring in the 2026 FIFA World Cup.

Fox and Telemundo are off to a blazing start in the TV ratings for the quadrennial soccer tournament, delivering big increases over the 2022 World Cup held in Qatar.

Through the first 16 group stage matches, an average of 6 million viewers have watched on Fox and cable network FS1 cable network, a 128% increase over the 2022 FIFA World Cup according to Nielsen data.

The first 12 group stage matches of the tournament drew an average of 7.5 million viewers on the Comcast-owned Spanish language network Telemundo, a 234% increase from four years ago. The Telemundo telecasts are also streamed on Peacock.

The U.S. Men’s National Soccer Team’s opening match against Paraguay held Friday at SoFi Stadium set a record for the most-watched World Cup game on both and English and Spanish language television. The match scored 18 million viewers on Fox and its streaming platforms, while Telemundo’s telecast averaged 9.5 million.

The early ratings show the enduring power of live sporting events and their ability to draw mass audiences at a time when streaming video has splintered viewership . Scripted hit prime time TV shows need seven days or more of viewing on demand to reach the audience levels the World Cup is attracting in real time.

“Having this World Cup in North America clearly has a huge impact on ratings,” said Patrick Rishe, director of the sports business program at Washington University in St. Louis.

World Cup matches held in the U.S. for the first time since 1994 helps — and a competitive USNMT playing in front of home crowds could turbocharge the ratings to even bigger heights. Fox is expecting another record when the team plays its third group stage match in prime time on June 25.

Some sports media pundits have been citing the addition of out-of-home viewing and internet-connected televisions to Nielsen data as the reason sports ratings have been on the rise. But Mike Mulvihill, president of insights and analytics for Fox Sports, asserts that the viewers have been there all along.

“For many years, the numbers were under-counted and what we’re seeing now is a truer representation of the sports audience,” Mulvihill said in a recent interview. “You just cannot overstate what it means to us to be able to capture all that viewing that’s happening at fan fests, in bars and at smaller watch parties.”

Out-of-home viewing boosted the audience levels for Mexico’s inaugural World Cup match on June 11 by 50%, and contributed several million viewers to the total for the USMNT opener.

Mulvihill projects that by the end of the tournament, 150 million people will have watched some portion of Fox’s 2026 FIFA World Cup coverage. The figure approaches the 170 million people Fox reaches with a slate of regular season NFL games.

“For us, it’s like having two NFL seasons in a single year,” Mulvihill said.

Fox will be able to capitalize on the strong numbers for the early matches. Networks typically hold back some commercial inventory for big events in case audience levels fall short of what advertisers are guaranteed. Fox has surpassed those expectations and can now go back into the marketplace to sell available commercials for the later rounds, most likely for more than what was paid before the tournament.

The 2026 World Cup may also be benefiting from a viewing public that wants a distraction from the ongoing political discord in the U.S. and war in the Middle East.

“Sports still remains the one thing we can all kind of talk about and disagree about without it being divisive,” said Lisa Delpy Neirotti, director of the sports management program at the George Washington University School of Business.

Delphy Neirotti believes the World Cup has some momentum from the NBA Finals, which averaged 20.6 million viewers on ABC for the New York Knicks’ triumph over the San Antonio Spurs, The feel-good story of the Knicks winning their first championship in 53 years delivered the most-watched Finals since 1998 and put fans in the mood for more action.

“Fans were already primed up, meeting with friends, watching sports and now they can continue that camaraderie and that collective experience,” Delphy Neirotti said. “They want to be with community.”

The combined numbers for Fox and Telemundo are highest in Los Angeles, which in addition to a large Latino population has 500,000 Iranians. An average audience of 4.7 million viewers watched the Iranian national team play to a 2-2 tie against New Zealand on Monday, the second most-watched match ever on Fox Sports 1.

But there are plenty of World Cup fans in the heartland. Kansas City had the highest local rating for Fox’s coverage of the USMNT’s match, with more than 9% of the market’s homes tuning in.

Kansas City hosted its first World Cup match Tuesday at Arrowhead Stadium, where Argentina’s Messi set a tournament record with three goals in his team’s 3-0 victory over Algeria. The city has cultivated soccer fans with well-attended watch parties held in its Power and Light District.

“The watch parties that they’ve planned out throughout their cities to give people an opportunity to be part of the event, even though they’re not going to the event,” Rishe said. “Whether you’re watching or just walking by, it’s exciting.”

The 2026 World Cup, the largest ever, will be played in three countries and 16 stadiums, organized by geography, not national borders.

Seven of the 11 U.S. venues — all but Kansas City, Philadelphia, Santa Clara and Miami — plus Vancouver normally have artificial-turf fields.

So for the World Cup, which FIFA mandates must be played on grass, those surfaces underwent multi-million-dollar transformations, with state-of-the-art fields — each with its own root system and irrigation methods — rolled out across the plastic turf.

Additionally, stadiums that have corporate names not affiliated with FIFA sponsors — SoFi Stadium, Mercedes-Benz Stadium, etc. — will use generic names such as Los Angeles Stadium and Atlanta Stadium during the tournament.

TIJUANA — Iran’s soccer team arrived in Mexico on Sunday morning for training ahead of the World Cup, before its first two group matches at SoFi Stadium in Inglewood later this month.

Ehsan Hajsafi was the first player to exit the plane with markings for German charter airline USC, which arrived at about 5:05 a.m. He led the team, dressed in blue blazers over white T-shirts, through a brief security check with Mexican officials and dogs before boarding a bus.

The bus stopped briefly at the entrance to the Tijuana airport, where around 20 or so Iran fans waved flags.

The team’s participation in the World Cup, jointly hosted by the United States, Mexico and Canada, has been complicated by the Iran war. Problems with processing visas earlier led Iran to move its training base from Tucson to Tijuana.

The team has been training in the Turkish city of Antalya. It flew directly to Mexico on a private jet from the Mediterranean city’s airport.

Some members of their entourage were reportedly still without U.S. visas, according to Iranian state television Saturday. Those include the Iranian Football Federation’s secretary-general, Hedayat Mombeini, and its vice president, Mehdi Mohammad Nabi.

Iran plays its first two games at SoFi Stadium in Inglewood against New Zealand on June 15 and Belgium on June 21, then heads to Seattle to face Egypt on June 26. Iran and the U.S. could meet in the Round of 32 on July 3 in Arlington, Texas, if both teams finish second in their groups.

In March, President Trump discouraged Iran from participating in the tournament, saying he didn’t think it was “appropriate” and raising concerns over players’ “life and safety.” A day later, Iran’s national team countered, saying “no one can exclude” it from playing.

Iran finalized its team on Monday, including 17 home-based players whose clubs haven’t played since February because of the war. Star forward Sardar Azmoun was dropped in March, reportedly because of a social media post that angered Iranian authorities during the war.

Iran’s sports minister said in March that it would “not be possible” for the team to participate in the World Cup, but the Islamic Republic’s soccer federation said in May that it was moving ahead with a team. The federation had insisted that all players and staff be granted visas, including those who had military service in the Islamic Revolutionary Guard Corps.

L.A. will soon explode in color as Angelenos and tourists alike don jerseys and wave flags representing their favorite soccer teams playing in the 2026 FIFA World Cup, with some of the matches taking place at Inglewood’s SoFi Stadium.

The action kicks off with Mexico vs. South Africa on June 11 and will continue through July 19, with later matches determined by which teams advance. Forty-eight countries are represented in the tournament, including heavyweights like Brazil and Argentina with multiple titles under their belts, and hopeful underdogs like Haiti, whose men’s team qualified for the competition for the first time in 52 years.

Local restaurants, sports bars, coffee shops and breweries are getting in on the action with World Cup viewing parties, complete with big-screen TVs, extended hours, food and drink specials, games, giveaways and live performances. Some require tickets or a reservation, but many are free, family-friendly and open to all.

Some spots are committed to screening every game throughout the tournament, while others are focused on championing the countries their cuisines hail from, including an Argentinian bistro in South L.A. offering discounted empanadas, a German beer garden in Eagle Rock serving vegan sausages and schnitzel and a Panamanian restaurant in Long Beach where you can watch the Central American team play while you sip soursop lemonade alongside jerk mac and cheese.

From Hawthorne to Sherman Oaks, here are 31 restaurants and bars screening World Cup matches this summer: