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Jamaica has seen a spike in demand from UK holidaymakers seeking sunshine destinations, with TUI offering direct flights from the UK and temperatures reaching 30C in April

Brits are trading Dubai for a sun-drenched island offering direct flights and balmy 30C temperatures in April. This shift comes as holidaymakers begin to seek out travel destinations that bypass the Middle East.

Travellers bound for the region have faced disruption due to ongoing instability and conflict in Iran. British Airways has already confirmed that flights to Dubai, Bahrain, Tel Aviv and Amman in Jordan have been suspended until at least 31 May. This has triggered a surge in bookings for locations such as Portugal, Spain, France and certain US states.

However, one Caribbean island has seen a notable increase in interest. Alongside destinations like the Dominican Republic, Phuket in Thailand and Goa in India, Jamaica has experienced a boom in demand, according to Neil Swanson, managing director of TUI UK and Ireland, who spoke to the BBC.

The airline provides direct flights from Manchester to this sunny isle. However, passengers should brace themselves for a journey expected to exceed 10 hours, reports the Express.

Once they’ve landed on this petite island, home to approximately 2.8 million inhabitants, Brits can bask in the sunshine and immerse themselves in the local culture. The average daytime temperature in Jamaica for April fluctuates between 25 to 30C, dipping to around 22 to 24C at night.

Travel expert Mark Wolters reckons visitors to Jamaica rarely need to pack a jacket. In a YouTube video on his Wolter’s World channel, he explained: “You’re going to be fine with shorts and a t-shirt all-year round, that’s not going to be a problem.

“The busy season here starts January, December and it goes through March. The time when you don’t want to come here is July/August because it is insanely hot.”

According to Visit Jamaica, tourists “feel the vibe” the moment they arrive on the island, becoming absorbed in the music, nightlife, and cuisine. It states: “Tasting your way through the island is a great way to connect with the history of Jamaica as you learn more about what makes our food so special with each dish you try.

“Savour every delicious bite and come back to ‘Mmmmm!’ Jamaicans celebrate life with food, so you know it is made with love.”

Jamaica features an impressive selection of stunning beaches that extend for miles. Negril’s Seven Mile Beach is celebrated for its spectacular sunsets and lively atmosphere whilst Montego Bay Marine Park is favoured by holidaymakers keen to discover the underwater realm showcasing vibrant wildlife.

The Blue Mountains rise majestically above Jamaica and consistently draw outdoor enthusiasts. Those visiting the mountains can even taste the world-famous Jamaican Blue Mountain Coffee.

The island also boasts captivating waterfalls and verdant rainforests. In April, it plays host to a unique carnival that parades through the streets of Kingston.

The carnival season is accompanied by a week of breakfast parties, soca cruises, Jamaican music and extravagant costumes. Besides being reachable by plane, Jamaica is a favoured destination for cruise holidays.

Have fun with the family or unwind your mind with TUI deals for March and April

Getting away for a beach break in March or April is a great way to enjoy sunny skies and mild temperatures before the summer crowds arrive, as well as ditch the British rain. It’s the perfect time to relax on golden sands, explore charming coastal towns and soak up the early-season Mediterranean vibes.

As one of the UK’s best-known holiday companies, TUI uses Gatwick to offer direct flights to some of Europe’s best resorts, making it ideal for a spring break. Right now, TUI is offering couples the chance to save up to £250 on selected holidays, departing from Gatwick Airport in March and April.

This offer applies to 7-, 10-, 11- and 14-night stays in 2026, making it the perfect time for an early-season getaway. Even before the first flourish of summer, beach breaks in Lanzarote, Turkey and Portugal offer the perfect mix of sun, sand, and family-friendly fun.

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From stunning coastal locations with pools and entertainment to panoramic Portuguese views and spa treatments, we’ve picked just three of our favourites from TUI that can be booked today.

TUI BLUE Flamingo Beach, Lanzarote

Perched on the sun-drenched coastline of Playa Blanca, Lanzarote, TUI BLUE Flamingo Beach sits just steps from soft sands and calm, turquoise waters, ideal for safe swimming. Designed to look like a charming whitewashed Canarian village, a scenic seafront promenade connects the resort to Rubicon Marina and the town centre with stunning Atlantic views.

The resort is perfect for families, offering multiple pools, a splash park and professional childcare and teen hangouts. Dining is varied, from international buffets to local specialities, while fitness classes and evening entertainment ensure a lively mix of relaxation and fun under the Lanzarote sun.

For the best value break at Flamingo Beach, sunseekers looking to getaway after Easter can enjoy a 7-night break for £642.42* per person. Departing on April 13, this price is based on two people sharing on an all-inclusive basis and includes a whopping £1082.16* discount. Alternatively, a 14-night stay departing on April 14 is also available for the higher price of £1619*.

One visitor left a five-star review on TripAdvisor that said: “This hotel is excellent for families with children 0-10. The location is perfect, right next to Flamingo Beach. The children enjoyed the main pool, where activities took place, and the quiet pool, which was heated. The a^{partments were clean and spacious with a bedroom and lounge/kitchen”}

Another added: “Great Location. Our room was very quiet. Our rate included an excellent breakfast so good value for money.”

A different guest, however, agreed that the location is “brilliant”, but they also felt “let down by amenities not being open. Pool snack bar, pool bar in another area closed. And only one evening bar with no other areas to sit.”

A returning guest highly recommends the Flamingo Beach resort, saying: “Best Place. The location is fantastic, near lovely beach, rooms are fine and clean and the staff are so friendly, the area is very clean and not too much noise. We been coming here nearly every year, the last 25 years. This is where we feel like home.”

Lanzarote is always popular with holidaymakers and there are plenty of deals to choose from. One the Beach is offering a 7-night stay at the five-star Iberostar Selection Lanzarote Park with prices from £1605*, a saving of £425. An upscale all-inclusive resort, guests love the location just a little further along the bay.

For sunseekers on a budget, a last-minute break at the Blue Sea Costa Bastian in Costa Teguise is available for £519* per person through Love Holidays. With flights from Gatwick, accommodation and breakfast included, the hotel is surrounded by beautiful Canary gardens and offers magnificent views over the Atlantic Ocean.

Blue Bay Platinum, Marmaris, Turkey

Blue Bay Platinum in Marmaris blends modern style with central convenience, just 70 meters from the beach with its own private sandy stretch and clear waters. The lively local area, including shops, bars, the marina and old town, is all within easy walking distance.

The resort offers four outdoor pools, including waterslides and a dedicated adult “chill pool,” plus a full-service spa for ultimate indulgence. Guests can enjoy international and local dining, sunset cocktails and stylish ocean-themed rooms with live music and shows, creating the perfect vibrant Mediterranean getaway.

Offering excellent value for money, a seven-night stay at this contemporary hotel in a central location could cost as little as £418* per person. Departing on Wednesday, April 18, the deal includes flights and accommodation on an all-inclusive basis.

With hundreds of five-star reviews on TripAdvisor, one visitor called it a “Stunning, luxury stay”, adding: “Blue Bay Platinum Hotel in Marmaris was absolutely exceptional from start to finish. The hotel itself is beautiful – modern, stylish, and perfectly maintained with a luxurious atmosphere throughout. Room was very comfortable and always clean. Will definitely stay here again.”

Another added: “Booked again for April this year. This will be our 10th visit to Marmaris. We have stayed at the supposedly other top hotels nearby. None of them beat the Blue Bay for overall experience.”

While one visitor did note that they felt uncomfortable at the resort due to the “expectation that tips should be given,” another loved it, saying: “It’s a very nice place to stay. I like this hotel and especially the relaxing swimming pool. There is a great bar.”

Turkey appeals to Brits with its mix of sunny beaches, rich history, delicious cuisine and excellent value for money. Another favourite Marmaris resort for upscale holidaymakers is the five-star Green Nature Diamond Hotel that sits within easy striking distance of the beach.

With a wide range of facilities and comfortable accommodation, this luxurious hotel can be booked through Love Holidays for a seven-night stay in April from £429* per person. Elsewhere, the nearby Prime Beach Hotel has pools with waterslides and a private stretch of beach with prices starting from £490* per person on April 2.

Longevity Health & Wellness Hotel, Portugal

Perched on a hillside with panoramic views over Alvor Bay and the Atlantic, the Longevity Health & Wellness Hotel is a state-of-the-art retreat in the charming village of Alvor. Guests are perfectly placed to enjoy golden beaches, scenic boardwalks and nearby world-class golf courses, all while staying in a serene, high-tech sanctuary.

The hotel is a pioneer in wellness, featuring a rooftop infinity pool and a world-class spa and wellness centre. With sunrise yoga, detox treatments, and healthy Mediterranean cuisine at the rooftop Pure Cafe, every detail is designed for ultimate relaxation and rejuvenation.

While the thought of complete rest and relaxation may be priceless, a stay at the Longevity Resort is worth every penny. For a 10-night stay, departing on March 23, prices start from £891.12* per person, on a bed and breakfast basis. Shorter stays are also available with a seven-night break costing £663* departing on the same day.

Guests who have already found their zen with a stay at the Longevity Health & Wellness Hotel have shared their experiences online. One said: “Absolutely superb place for relaxing stay, very modern, clean, quiet location with 5 mins drive to local beaches and town of Alvor… Fantastic breakfast with great choice. Access to spa facilities included. Would definitely recommend.”

Another added: “A lovely, relaxing stay in a beautiful hotel. We came back feeling revitalised. The cleanliness and the staff at the hotel were everything.”

While one less impressed visitor said: “The restaurant is very expensive for portions,” another was far more impressed exclaiming: “This hotel is truly exceptional, I cannot say enough about this wonderful place only that we cannot wait to return.”

Alternatively, the Falesia Hotel is a sophisticated adults-only retreat in Albufeira, offering elegant rooms, a full-service spa, and both indoor and outdoor pools. Perfectly positioned for relaxation, it sits just a short walk from pristine beaches and the Pine Cliffs Golf Course, and prices for a seven-night stay start from £439 with Love Holidays.

For those who want a family holiday, Portugal is a perfect location for this too. Offering waterslides, a kids club, a water park and plenty of entertainment, the Jupiter Albufeira Hotel has something for everyone. Located in the popular resort of Albufeira, prices start from £630* per person, departing on April 21.

Find out more about deals on spring holidays with TUI as well as the full T&Cs here.

Many European destinations and warming up, and spring is definitely on the way. But which short-haul spot is most likely to give you sunshine and dry days over Easter? Here’s the destination with the best odds.

It feels like winter has dragged on forever this year, and many parts of the country are only just emerging from months of endless rain and grey skies to see a little bit of sunshine. With Easter on the way, which can be an unpredictable time for UK weather, many people will be looking to get away to the sunniest spot they can find for a few days.

Luckily, TUI has put together a list of the Easter getaways that are most likely to give you the ideal weather conditions, analysing historic data on the average rainfall, wind speed, and temperature in early-April to work out a Good Weather Score. Brits will be pleased to hear that topping the rankings is a destination just over four hours away from the UK that’s expected to see highs of 19C over the next couple of weeks.

According to TUI’s rankings, Turkey historically has the “most ideal weather conditions” during the Easter holidays, usually offering holidaymakers average temperatures of 18C. It’s also the destination where you’re least likely to be caught in an April shower. In the Easter holiday months, the amount of rainfall is just 0.01mm on average.

When the data was broken down into individual destinations, Marmaris in Turkey was the place most likely to give holidaymakers the best Easter weather conditions. It often reaches highs of 19C around Easter, and is usually dry with only light winds. Marmaris is in southwest Turkey in an area dubbed the Turkish Riviera. This lively port town has a marina, bustling grand bazaar, and historic sites such as the 16th-century Marmaris Castle.

Marmaris also has an amazing selection of sandy beaches that sit alongside its turquoise seas. Marmaris Long Beach (Uzunyali), is around six miles long, starting at the city centre, and has a lively promenade full of hotels, restaurants, and bars. A quieter alternative can be found at İçmeler Beach, just south of the city, where you’ll find sandy coves and incredible mountain views.

Second on the list for good weather was Greece, and this time of year brings mean temperatures of around 16C and long sunny days. Meanwhile, Bulgaria ranked third for its “pleasant and balanced climate”. Like Turkey it offers light winds and low rainfall, and Easter can be a good time to explore as tourist don’t have to contend with the intense summer heat. Bulgaria is becoming a major hiking destination, especially around the Rila and Pirin mountain ranges which combine gentle trails with more intense, steep climbs.

Bulgaria is also known for its stunning beaches. The Black Sea coast has 200 beaches to choose from and resorts to suit all sorts of holidaymakers. Sunny Beach is known for its lively nightlife and cheap drink deals, while Varna is a historic and cultural hub that has soft golden sand beaches and clear blue seas.

Anyone planning an Easter break can also check TUI’s holiday weather guide, which gives a breakdown of weather by month for popular tourist spots.

Europe’s top 10 destinations for good Easter weather

1. Turkey
2. Greece
3. Bulgaria
4. Spain
5. Croatia
6. Italy
7. Hungary
8. Portugal
9. Montenegro
10. Gibraltar

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