This picturesque town attracts thousands of visitors every autumn for its stunning foliage — but residents are fighting back against a surge of influencers with calls to restore peace and safety to their quiet community
People flock to this town every year for the amazing autumn colours – but not everyone is happy about it (file image)(Image: Getty Images)
Autumn is one of the most beautiful times of year, as trees turn from green to a stunning red, brown, orange, and gold. Getting out to see the seasonal colours is one of the most enjoyable things to do at this time of year – as long as you wrap up warm – and you can get some incredible pictures and video for social media while you’re at it.
But people living in one town which has become world-famous for its spectacular autumn displays have become so fed up of people flocking to their quiet community that they’re putting measures in place to ban influencers entirely. Pomfret in Vermont, in the north-eastern United States, is a peaceful, tranquil community, home of only slightly more than 900 people.
But in recent years it has become a hive of activity every autumn as crowds of people attracted by beautiful pictures of the autumn colours – known to some as ‘leaf-peepers’ – come by to see for themselves. And this has become a real problem for some residents.
‘Rude’ social media influencers
Some have said they have experienced visitors being rude, disrespectful, or downright selfish in their pursuit of the perfect snap or video, with little regard for those around them. According to news.com.au, local farmer Cathy Emmons said she and her husband Bill had witnessed one visitor wander onto private property and set up a portable changing booth, before emerging in different outfits for her selfies.
She has also witnessed tourists brazenly wandering onto her farm and stealing her tomatoes, while another resident described a drone hovering just a few feet above his head as he dined outdoors with his family. In a separate incident, a visitor parked unlawfully in a local’s driveway and used her garden shed as a toilet.
Problems on the roads
The picturesque Sleepy Hollow Farm on Cloudland Road is one of the most popular locations. But the road is not equipped to deal with the amount of traffic it is experiencing, and concerns have been expressed about visitors blocking lanes as they pull over to take photos.
Various measures have been introduced in an attempt to tackle the problem – but with limited success. In 2023, local officials shut the road to non-residents during the peak foliage season, from the middle of September to the middle of October, reports the Express.
The measure has been repeated in subsequent years, and will once again be enforced from Saturday, September 26, to Tuesday, October 13 this year. In a notice confirming the plans, issued in August, the Town of Pomfret Selectboard acknowledged the measures “cannot fully address the significant issues created by fall foliage traffic”.
It went on to say: “We also appreciate these steps may inconvenience area residents, their guests and others. Nonetheless, we believe these actions will significantly improve safety and quality of life for residents most severely affected by increased foliage season traffic, as they did the last several years.”
Fundraiser for road closure
Last year locals established a fundraising page called ‘Save Cloudland Road’, designed to raise sufficient funds to cover road closures and traffic enforcement to tackle the flood of visitors. A message on the page reads: “Over the past several years, Cloudland Road (and the small roads leading to Cloudland Road) have experienced an unprecedented surge in Instagram and TikTok-fueled tourist ‘influencers’.
“During fall foliage season, crowds commonly surge to hundreds of people at one time, and tour bus companies have even joined the fracas. Cloudland and surrounding roads can become impassable during the fall, and poorly behaved tourists have damaged roads, had accidents, required towing out of ditches, trampled gardens, parked in driveways, and verbally assaulted residents.”
The page pleads with people in the community to band together to raise enough money – estimated to be more than $12,000, or around £9,000 – to pay for signs and sheriff deputies to man temporary closures. It says the measures are needed “to bring peace, safety, and civility back to the families who live here”.
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