SeaWorld

Out on a wooden platform extending over San Diego’s Mission Bay, young women sway from side to side, riding an imaginary wave to the beats. Steps away, a man does the “Crank Dat” dance as a young child bounces on his shoulders in gleeful entrancement. Vendors weave through the packed crowd hawking cans of beer, hard seltzer and jalapeño-tequila and cherry vodka Jell-O shots, served in plastic syringes.

“Take a sip of water now,” Soulja Boy tells the crowd after performing his booty-shaking anthem “Donk.” He still has an hour to go.

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Much of the audience looks like clones of the star rapper, dressed in extremely oversized white tees, baggy denim, thick gold chains, tilted snapbacks and white-framed sunglasses with words written across the lenses. As the sun dips below the horizon, a fleet of onlookers on jet skis and boats idle on the water to catch a peek of the vivacious scene.

The concert has all of the energy of a 2000s MTV “Spring Break” or BET Spring Bling special. Except here, parents can bring their kids along for the festivities and check out a penguin exhibit or ride a roller coaster all in the same night.

“Usually I just come here for the rides and watching animals, but the concert is time for the parents to have fun,” says Ricky Roman of San Diego.

It’s all part of SeaWorld San Diego’s Summer Spectacular, an annual concert series that just wrapped up at the park’s Bayside Amphitheater. The lineup was packed with beloved hip-hop and R&B throwback artists like Too $hort, Ginuwine, Ashanti, Warren G and E-40. What began as a way to reintroduce locals and entice newcomers to the 62-year-old marine park, which is known for its shows and programming focusing on aquatic life, has turned into a multigenerational phenomenon and one of the season’s most anticipated events.

Paul Wall co-headlined a July concert with Soulja Boy at SeaWorld San Diego’s summer concert series.

“The people watching is crazy,” says Bootleg Kev, a hip-hop radio personality who hosted the recent Soulja Boy concert, which was co-headlined by Houston rapper Paul Wall.

He describes the vibe of the event. “It’s in the middle of the water, Shamu is like feet away. There’s a lot of parents in here getting twisted. There’s hella babies.” (It should be noted that Summer Spectacular does not feature killer whales or any live animals.)

Though SeaWorld has hosted the event since 2019, it’s taken years to find the right formula and the concert series has only recently taken off.

“There were certain acts that just filled the house and certain ones that didn’t,” says the park’s president, Tyler Carter, adding that early performances swung drastically from hip-hop to Christian rock entertainers. But after hosting a successful show with rappers and teen sensations Bow Wow and Soulja Boy (who’ve performed at SeaWorld multiple times), Carter and his team wondered, “How do we lean into the nostalgia that Southern California millennials love?” he says. The answer was hip-hop, R&B and pop acts from the late 1990s and early aughts.

Their hypothesis was confirmed when footage of a Ying Yang Twins performance went viral in 2025. Executives had found an unexpected pairing that works: Inviting people to the theme park — a place many associate with childhood and simpler times — to experience the music they grew up listening to.

SeaWorld has faced a number of challenges since the 2010s, many stemming from the intense public criticism over its captive orca breeding program, which the company ended in 2016. SeaWorld’s parent company, United Parks & Resorts, has reported a general decline in attendance, revenue and earnings across its parks, most recently in the 2025 fiscal year. Park officials say the concert series, which also takes place at SeaWorld’s Orlando and San Antonio locations, has helped boost ticket sales and brand awareness.

What helps make the event effective is its lower barrier of entry. While tickets to throwback concerts or festivals can easily cost upward of $100 a ticket, SeaWorld’s shows are included with a regular park ticket (starts at $99.99) or an annual pass. Seating is first come, first served, but guests can purchase a reserved spot to guarantee a prime spot. Given that the shows happen every week throughout the summer, many annual pass holders attend each one.

“It’s lowkey a free concert,” says pass holder Juanita Jones, a San Diego resident who was wearing a custom graphic tee with her and Soulja Boy’s faces imprinted on it. She and her friends get a personalized shirt made for every show.

Although SeaWorld has been hosting the summer shows since 2019, they have only recently taken off.

Ricky Roman grew up going to SeaWorld and now takes his two children to the park on a weekly basis. But on this day, which was also his 29th birthday, he decided to leave his kids at home.

“Usually I just come here for the rides and watching animals, but the concert is time for the parents to have fun,” he says.

Jackson flew in from Washington, D.C., with a group of college friends to celebrate a 40th birthday at the show, after seeing several unfiltered videos from the past shows — most notably a clip of a mother twerking on a bleacher seat with a baby strapped to her chest in a carrier during a Ying Yang Twins performance in June.

SeaWorld executives encourage attendees to come early or stay after the concert to check out the many animal exhibits at the marine park.

“We’re millennials and we’ve been seeing this on TikTok. We were like, ‘It’s starting to look like it’s getting out of hand. Let’s go before this gets out of control,’” she says, laughing.

While some people go solely for the concerts, others come early or stay late to explore the park, which stays open roughly two to three hours after the show. Even the headliners check out the marine life, Carter says.

“When the Ying Yang Twins were here, I was riding rollercoasters with them,” he says. “I ended up taking Baby Bash’s kids around during sound check and we rode Shipwreck Rapids three times in a row and were soaking wet, having a blast.”

While the concerts have been mostly welcomed by locals, outside protests still occasionally find their way to the amphitheater. During Ashanti’s July performance, PETA activists sailed a 49-foot yacht displaying a “SeaWorld Kills” banner in protest of animal welfare at the park and Miami rapper Trina received letters regarding her performance last year.

SeaWorld officials, however, encourage critics to check it out for themselves.

“Our animal care team does an incredible job caring for these animals,” says Carter, noting that the park performs “significant amounts of rescues” per year.

Carter and Jackie Plaza, the park’s vice president of marketing, are already planning for next season’s lineup that will be announced in January. In the meantime, SeaWorld fans can check out its other music programming including the Bayside Bands, Brew & BBQ concerts, which feature performances from Uncle Kracker on Aug. 22 and Skillet on Aug. 29.

As attendees make their way out of the venue, excitement lingers through the air. Groups of friends are still singing the words to their favorite Soulja Boy songs and parents are strapping their antsy toddlers into strollers. A lengthy line begins to form in front of the amphitheater where an orca show will happen.

“That was wild,” one guest says.

A friend agrees. “Now, let’s go see some animals.”

Audience members are splashed during an “Orca Encounter” live presentation at SeaWorld San Diego.

THINK family fun, adrenaline- seeking and a Stateside holiday – and Orlando is most likely to spring to mind.

But the Florida tourist favourite is now being given a run for its money by the Texan city of San Antonio. 

Sure, there’s no destination with more theme parks than Orlando — which has ten to choose from, including big-ticket names Disney and Universal — but San Antonio’s four are unique.  

And, best of all, they are significantly less hard on the wallet. 

First stop on my theme park crawl of the city was Morgan’s Wonderland, the world’s first ultra-accessible theme park and a prime example of what makes San Antonio so special for this type of holiday. 

The thinking behind the 25-acre park’s “inclusive” billing is that there are genuinely rides for everybody to enjoy — families can truly participate together and have fun with one another.  

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Then there’s SeaWorld which, while also plying its trade in Orlando, provides a much more immersive and educational experience in Texas — really shining at a time when many are questioning the ethics around zoos and aquariums.  

On my visit, I was hugely impressed by the knowledge and passion that staff brought to our animal encounters, and by the lack of showiness around these — the sense was that we were there to observe, not that the marine life was there to perform.  

Adrenaline seekers are not forgotten about in San Antonio, either.  

They can get their kicks at Six Flags — a site of more than 200 acres with 11 roller- coasters and a waterpark.

The rides may not be as dramatic or heavily themed as those at Walt Disney World, but they will certainly impress even the biggest coaster buffs.  

Meanwhile, those travelling with younger children can avoid the heaving tourist crowds that you will likely encounter on a holiday to Orlando.  

But what also makes San Antonio a sure hit for parents, compared with Orlando, is that you can save mega-bucks on entry.  

On average, you’re looking at spending around US$50-$100 per adult here, compared to US$99-$147 in Florida — a huge difference if paying for an entire family.  

Theme parks aside, San Antonio is a marvel in itself, too. 

It predates Orlando by around 150 years so has more of a story to tell, having played a significant part in The Texan Revolution.  

You can learn all about this at the fabulous Alamo heritage site. 

Visitors can view the preserved Catholic mission where the Battle of Alamo was fought in 1836, between a small number of plucky Texan defenders and the mighty Mexican army.  

It’s rare to see anybody, let alone a proud US state, celebrate a fight they lost. But this two-week conflict, where the Texans ultimately met with defeat, has become synonymous with bravery and resistance.  

Touring the historic site, which includes a chapel and barracks, I was struck by the overarching message that comes across: it’s not about winning but about trying. And at $48 entry for a family of four, it’s great value for money.

San Antonio also has an impressive zoo, in Brackenridge Park — but if your holiday aim is to do things you’d not easily be able to do back home, then take a short stroll through the park to the Witte Museum.  

It is somewhat akin to London’s Natural History Museum in terms of being brilliantly kid-friendly.  

It’s also fascinating — to the extent that little ones will barely even clock how much local and historical knowledge they’re soaking up.  

Naturally, the Dinosaur Hall is a draw, but the Texas Wild Gallery and McNay Family Global Gallery are each special.  

Wildlife habitats in the former, and tales of how locals lived in ancient times in the latter, combine in a way that’s compelling for visitors both young and old. 

Do note, however, that some attractions in San Antonio are closed in winter, or operate on a limited schedule. Six Flags, for instance, opens only on weekends. 

In summer, meanwhile, beware the heat — which can near 40C. But there is welcome air-con at museums such as the Witte, and the very child-friendly DoSeum — a hands-on, learn-through-play space. 

Outdoors, the San Antonio Botanic Garden has a water-play feature, and boat rides along the San Antonio river are shady and cool, plus a load of fun for families.  

San Antonio serves up great food, too. While “family friendly” can mean highly processed hot dogs and chicken nuggets, it’s a different story here — where barbecue, Tex Mex dishes and celebratory decor make for fun and flavourful dining.  

In particular, do eat at local institution Mi Tierra, which is festooned with colourful paper banners and wandered through by traditional Mexican mariachi musicians.  

The Tejas Rodeo is unmissable, too, bringing people of all ages together for an evening of bull and horse riding, as well as barrel racing, against a backdrop of Western music and steakhouse aromas.  

Even littlies get in on the action, with “mutton bustin’” — trying to stay on the back of a bucking sheep.  

You’re not likely to find that in Orlando.