Trump’s UFC Freedom 250 birthday bash was MAGA propaganda plus fights
Well, that just happened.
The president held a cage fight on the White House South Lawn, complete with flyovers, fireworks, mini-skirted “octagon girls” and the surrealistic sight of mixed martial arts fighters striding through historic White House rooms flanked by National Medal of Honor winners.
Despite wide public disapproval for Sunday’s event and much scathing commentary about the political and psychological messaging of Donald Trump’s choice of a Vegas-like spectacle to celebrate his 80th birthday, and the country’s 250th, the sky did not fall, the original Constitution in the nearby National Archives did not tear in two and none of the fighters passed out from the heat or bug bites.
Things didn’t even get bloody until the final match in the fifth hour, when Justin Gaethje kicked and punched the crap out of widely favored Ilia Topuria.
Even so, it was impossible to emerge from watching UFC Freedom 250 without feeling punch-drunk.
Not because of the fighting; because of almost everything that was not the fighting.
Beginning with Paramount+, owned by the Trump-friendly Ellison family’s Paramount Skydance, which recently received Justice Department clearance for its highly controversial acquisition of Warner Bros. Discovery.
The jarring sight of past UFC matches being seemingly projected onto the Jefferson Memorial and the Capitol gave way to a series of poorly produced “historical” moments in which UFC fighters were cast as inheriting the same “fighting spirit” that motivated this nation’s Founding Fathers, past presidents and war veterans. Down to the inevitable strains of the Village People’s “Y.M.C.A.” (the baffling anthem of MAGA), the event projected a macho-man view of patriotism that was just as ghastly as many feared it would be.
UFC fighters are indeed dedicated and talented athletes who have overcome all manner of personal obstacles. But to compare them with Thomas Jefferson or American soldiers storming the beaches of Normandy is absurd and more than a little insulting.
The tens of thousands of UFC and Trump fans who gathered on the South Lawn and the Ellipse, however, were clearly having a very good time. Proceedings were delayed an hour by the threat of storms, but the weather cooperated in the end. “The President’s Own” United States Marine Band, and in particular, soloist Staff Sgt. Hannah Davis, gave masterful performances throughout. And while the Claw, the 600-ton steel structure arching above the Octagon, certainly looked like the first stage of an alien attack during the day, it put on a pretty terrific (if more than a little Vegasy) light show at night.
For those watching from home, however, these bright spots were glimpsed and heard infrequently, drowned out by the endless hyperbolic intonations of commentators (including Joe Rogan, who initially criticized the event), the long and invariably self-aggrandizing introductions of the various participants and the onslaught of frequently militaristic commercials, more than a few of which, included ads for Ram, featured UFC President and Chief Executive Dana White.
Which isn’t surprising when you think about it. White’s longtime support for the president culminated in his organization covering the event’s $60 million in production costs, and from the moment a smiling White joined Trump as he made his way through the White House to the front row, the event served as an almost-six-hour ad for the UFC.
Though I am not a UFC fan, I realize that showmanship is key to the sport’s wild and increasingly broad popularity. Championship matches, which rarely last longer than 30 minutes and sometimes much less, are inevitably preceded by hours of participants making all manner of florid claims and trash-talking their opponents. (Which may explain Trump’s fondness for the UFC.)
But when all of this strutting, preening and wild-eyed reaction revolves around what was, for better and worse, a series of rules-free brawls being force-fed into a narrative about this country’s enduring strength, what emerges is not so much a sporting event as it is a piece of naked and nationalistic propaganda.
Which came to a head in the final fight. After the six previous matches concluded rather quickly with bloodless knockouts (a UFC record), the fight between American Gaethje and the German-born, Georgia and Spain-representing Topuria lasted much longer. Gaethje, introduced as “the most violent man in the most violent sport,” left the lightweight champion’s face such a mess that even Rogan was shocked.
By all metrics, including Topuria’s refusal to go down, it was the best fight of the night. But hearing the crowd chant “USA, USA” as the bloody blows fell … well, let’s just say it was not everyone’s notion of a presidential birthday celebration.
Some have suggested that Trump staged the event in the hope of regaining the support of young men who helped him win the last election. Even if that was not the case, it was difficult to view UFC Freedom 250 in any way nonpartisan (especially after British former heavyweight champion Tyson Fury strode out of the White House wearing a “Trump for Prime Minister” hat).
Yes, several of the six non-American participants entered to Spanish or Portuguese songs (why so much fuss then about Bad Bunny at the Super Bowl?) but some of the winners are longtime MAGA supporters and made that very clear — Bo Nickal thanked Trump for being the only one “to have the balls” to stage such an event while Josh Hokit followed up his thanks to “my lord and savior Jesus Christ” with “Michelle Obama is a man. Am I right, America?”
Because it was Trump’s birthday after all.
