promise

The heart of Screenland is cozying up to artificial intelligence.

The open space in Culver Steps typically hosts community events and movie nights. But on Wednesday, it turned into a job fair for companies looking to hire talent for AI studios.

Companies showed off their life-like AI videos, urging emerging talent — and out-of-work creatives — to join them as they worked to reinvent traditional filmmaking.

“It’s a great breeding ground for this new filmmaking,” Dave Clark, cofounder of AI film production studio Promise, said about Culver City. “To the independent filmmakers here, it’s time to take back power.”

The event was part of LA Tech Week, a citywide event organized by venture capital firm Andreessen Horowitz.

Culver City is already home to big names in Hollywood and technology like Amazon MGM Studios, TikTok, Apple, and Sony Pictures Entertainment. Recently, a growing cluster of AI studios, including Promise, TrueShort, Native Foreign, and PhantomX, are expanding in the neighborhood.

Luma AI, a $4-billion Palo Alto startup that makes generative AI video software, opened a facility in Culver City last year. The company’s Dream Lab occupies a 7,000 square feet space and employs a team of 13.

“Culver City is the future of AI and filmmaking,” Caroline Ingeborn, Luma AI’s chief operating officer, said in a statement.

The companies said they are drawn by the legacy studios they hope to rival. The fact that space is available and affordable thanks to the general decline of the entertainment business in L.A. also helps.

Proponents of AI see it as an antidote to high production costs and say it allows creatives to make films that otherwise would never be made. However, many in Hollywood, its unions, and the public at large are suspicious of the surge in AI use, worried it is stealing the work of human creatives and taking people’s jobs.

The new wave of AI filmmakers have accepted the rise of AI as inevitable, and are forging ahead, increasingly in Culver City.

The city is not opposed to it.

“We’re a hub for the creative economy that is continuing to evolve,” said Adam Troy, Culver City assistant city manager, in a statement. “We look forward to what’s next in the space and what businesses see their future here in Culver City.”

TrueShort moved into Culver City last month, taking over most of a 5,000-square-foot office space near Amazon’s studio. The AI studio has raised $17 million and employs about 45 people. Around 75% of them are creatives: filmmakers, editors, sound designers and composers.

Its streaming app hosts short-form true crime audio and video shows that are fully AI-generated. On average, a 10-minute episode costs about $10,000 to make and takes about 10 days to go from idea to release.

“The next Netflix or the next Disney is going to come out of AI this time,” said Nate Tepper, cofounder of TrueShort. “And, in a way, it kind of needs to be a startup because the big incumbents are not going to move as fast. They’re going to be afraid of backlash.”

The company outgrew its Santa Monica office and is now located near Culver Theater.

“It is cool being next to the other bigger lots like Sony and Amazon, only because it’s inspiring,” Tepper said. “We want the lot. We want to become the big studio.”

Culver City-based creative studio Native Foreign makes AI commercials for brands that are more open than Hollywood about AI use. It has done ads for Virgin and Toys R Us.

It made one of the first AI-animated shorts, “Critterz,” using OpenAI’s software and planned to help make a movie based on it, but OpenAI pulled out of the project and canceled its video-making AI model.

“We don’t have the kind of opportunities that maybe some huge huge studios and companies have, so we are able to bag above our weight with these tools,” Nik Kleverov, co-founder of the company, said on a panel at LA Tech Week.

Google-backed Promise is another Culver City-adjacent AI studio that’s a proponent of hybrid productions, where human actors work with AI specialists. The company uses AI to generate backgrounds, visual effects, and synthetic humans for its slate of films, but a lot of the performances are shot on soundstages across L.A. using actors.

In late 2024, the studio acquired Curious Refuge, an online AI school that teaches traditional artists and newbies to use generative AI tools for filmmaking. Promise moved close to Culver from Venice in June.

Excitement about AI grows even as the industry puts up guardrails to contain it. The actors’ guild SAG-AFTRA has secured special protection against fully synthetic performers in the union contract signed this year.

However, some Hollywood veterans point out that the industry has fought over technology before. Alex Cancado, who spent years in visual effects and has worked on over 80 movies, now works in the AI Studios division of Amazon MGM Studios.

Pitching the crowd of creatives on Wednesday, he said the transition from practical effects to computer graphics was equally fraught.

“It was a challenge getting CG to be accepted by directors and producers,” Cancado said.

Much of the buzz around AI use for big productions started with a conference in Culver City called “AI on the Lot,” which started in 2023. It has since grown to thousands of attendees.

The organization also sponsored the job fair on Culver Steps and a networking happy hour for media AI companies in Culver City. It estimates that AI media companies with $2 billion in backing have converged on the city.

Mike Gioia, a founder of AI on the Lot, attends City Hall meetings and is trying to build momentum around the concept of a “Culver cluster” — bringing more companies and individuals working in AI to the neighborhood.

“We want to make Culver City the capital of AI media,” said Gioia.

Dozens of people have been injured in the protests, including students, teachers, and police officers.

Protests have resumed at schools across France as high school students press on with demands for more education funding and better conditions, the day after the country’s prime minister ordered ministers to provide an action plan.

Reporting from Paris, Al Jazeera’s Natacha Butler said university students and more trade unions have joined the nationwide protests and that a large rally is expected in the capital on Thursday.

“They are moving around, trying to block off the streets,” Butler said from outside one school, where university students were barricading a large area.

“They are out, they say, in solidarity with high school students because they say it’s important that as many young people join in the protests as possible,” she added.

The wave of protests began in a high school in a deprived area of Paris on September 21 . Tens of thousands of students across the country have since marched with a range of demands, from renovated school buildings to fewer classroom hours.

Police response under scrutiny

Rights groups have accused security officials of using disproportionate force against protesters.

Several demonstrators have been injured, including one teenager who lost a hand and another whose jaw was shattered by an exploding stun grenade. They have since been banned at marches.

Police officers and teachers have also been injured, authorities say, accusing students of committing violent acts. At least 6,600 arrests – mostly of minors – have been made so far, according to the Interior Ministry.

Authorities said 375 schools were either fully or partially closed on Thursday, and that two dozen had been burned or destroyed.

The demonstrations are increasing pressure on the cash-strapped outgoing government of Emmanuel Macron ahead of April elections.

Prime Minister Sebastien Lecornu condemned the violence in a TV address on Wednesday. He faulted “political leaders who use this anger to conduct their electoral battles”, after opposition leader Jean-Luc Mélenchon called for protesters to keep marching.

Lecornu has ordered ministers to provide an action plan responding to students’ demands by the end of the month, but protesters remain unconvinced.

“As far as they are concerned, the government only talks about solutions but never actually comes up with concrete actions, so they say they are going to keep coming out onto the streets until their demands are met,” Butler said.

Wales face USA, who like South Africa are ranked above Wales, on Saturday, 26 September, also at Cardiff Arms Park, in their second outing of the new WXV campaign.

And while Wales will enjoy their deserved celebrations, co-captain Kate Williams is already talking about the importance of backing the performance up.

“After all of the tough times we have been through, as a team and Welsh rugby generally, we are going to keep working for the positive feeling to continue,” she said.

“What we want out of this WXV Series is more wins.

“Today just proved that what we’ve been doing works and we’ll be able to change our gameplan for USA next week.”

Lynn will be waiting on the fitness of scrum-half Seren Lockwood after she failed to return to the pitch after a head injury assessment, but he could be boosted by the return of Carys Cox, who gives him another exciting option in the backline.

Until then, he and Wales will enjoy victory before the work starts again on Monday.

President Trump came to battleground North Carolina doubling down on a tantalizing and implausible midterm promise. “If we win,” he said, “we’re going to get you $5,000. So that’s it. Very simple.”

The Republican candidates who spoke at the rally had nothing to say about it.

Their silence reflects a broader pattern. About a week after the president unveiled his “Trump dividend” pledge at the party’s unusual midterm convention in Dallas, there is little evidence that Republicans in competitive races have incorporated it into their campaigns.

The pledge hasn’t been a staple of television advertising, whether from Trump’s own political operation or his party’s candidates. It usually only comes up when reporters ask about it, prompting most Republicans to sidestep the idea.

The Republican National Committee considers the proposed payments part of Trump’s broader economic vision and says candidates should get behind it.

“Of course we encourage all Republican candidates to run on his agenda, and that includes efforts to put more money in the pockets of the American people,” spokesperson Natalie Baldassarre said.

There are some exceptions. Republican Rep. Derrick Van Orden, who is seeking reelection in a battleground Wisconsin district, has praised the proposal.

The idea comes as the economy confronts rising interest rates, continuing inflation and climbing fuel costs. Republicans are fighting to keep their majorities in the House and Senate.

Trump previously promised to use savings from his White House advisory team, which he calls the Department of Government Efficiency, or DOGE, and revenue from tariffs on imports to distribute payments of $2,000 or more, but none of that came to pass. The president has said he did not think congressional approval would be needed for the idea, which could cost more than $1 trillion, but House Speaker Mike Johnson (R-La.) indicated the promise would require lawmakers to act.

Democrats point to those previous suggestions for a payout to raise skepticism about the $5,000 pledge.

“This idea is nothing more than a recycled broken promise that voters know Republicans will never deliver,” said Viet Shelton, a spokesperson for the House Democratic campaign arm.

Republican campaign advertising has largely focused on the One Big Beautiful Bill Act, including provisions that temporarily cut taxes on tips and overtime. Other candidates are concentrating on local issues or attacks against their opponents.

Doug Heye, a Republican strategist and former Republican National Committee communications director, said there is little mystery about why candidates have been reluctant to embrace the pledge.

“It’s a dumb idea,” Heye said. “There’s no way to pay for it and it would spike inflation.”

Catalini writes for the Associated Press.