jay-z

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This competition closes on the 6th December.

Jay-Z has chosen himself to headline the Super Bowl halftime show.

The 25-time Grammy winner will perform at Inglewood’s SoFi Stadium on Valentine’s Day, Apple Music, the NFL and Roc Nation announced during the Cowboys vs. Eagles “Monday Night Football” matchup.

This caps a banner year for Jay-Z. The rap superstar performed two back-to-back concerts at SoFi Stadium last weekend — part of his “Jay-Z 30” tour celebrating the 30th anniversary of his debut album, “Reasonable Doubt,” and the 25th anniversary of “The Blueprint.” He sold out three nights at New York’s Yankee Stadium in July, followed by stops in London and Paris. He partnered with legendary music producer Rick Rubin on “Jay-Z in 8,” an eight-part documentary about his life and legacy released by HBO last month.

“From Reasonable Doubt to standing on the Super Bowl Halftime stage, this has been a journey,” Jay-Z said in a news release. “Thirty years of music, work and culture on the world’s biggest stage. This run continues to be a dream come true.”

Miley Cyrus, Justin Bieber and Harry Styles were reportedly also in the running, but lost out to the decision-maker himself.

Super Bowl LXI marks the eighth year that Roc Nation, the entertainment behemoth founded by Jay-Z, will produce the halftime show. The Brooklyn rapper has had the ultimate say in who the halftime performer is every year since 2020. In 2019, Roc Nation signed on to consult the NFL on live music entertainment and the social justice initiative Inspire Change, which aims to reduce barriers to opportunity, especially in underserved communities. They extended their deal in 2024 for another five years.

Roc Nation will executive-produce “The Apple Music Super Bowl LXI Halftime Show” and Hamish Hamilton will serve as director.

“For several years, we’ve had the privilege of working closely with Jay-Z and Roc Nation, and I’ve seen the extraordinary impact he has had on the Super Bowl Halftime Show,” NFL Commissioner Roger Goodell said in a news release. “When we first reached an agreement with Roc Nation to produce the show, I had just one request: that Jay-Z take the stage himself one day, whenever the moment felt right to him. I couldn’t be more excited for fans around the world to experience the artistry, creativity and cultural impact he will bring to the Super Bowl stage.”

Jay-Z told Entertainment Tonight in 2024 that it was too soon for him to take on the task.

“I thought it would be selfish to pick myself too early. Maybe one year. Maybe,” he said.

The NFL had approached him years prior about headlining the Super Bowl halftime show, but it came with the stipulation to perform “Run This Town” with Rihanna and Kanye West.

“Of course I would have,” Jay-Z told the New York Times in 2020, “but I said, ‘No, you get me.’ That is not how you go about it, telling someone that they’re going to do the halftime show contingent on who they bring. I said forget it. It was a principle thing.”

Rihanna eventually performed at the 2023 Super Bowl. She may be one of his guest stars come Feb. 14, but he could tap any top artist to perform, considering his label’s deep roster of talent … and the fact that he’s married to Beyoncé. Beyoncé headlined the halftime show in 2013 and made a guest appearance during Coldplay’s Super Bowl 50 set in 2016.

Bad Bunny headlined the show in February, which created an uproar and something of a culture war. “Turning Point USA, the conservative organization founded by the late Charlie Kirk, put together a so-called All-American Halftime Show featuring Kid Rock in an appeal to viewers scandalized by … the Spanish language? Dancing? The idea of fun?” Times music critic Mikael Wood wrote in his review. “For the NFL, the blowback was a calculated risk as the league makes a push to globalize its fan base.”

Before Bad Bunny, performers have included (in reverse chronological order): Kendrick Lamar; Usher; Rihanna; Eminem, Dr. Dre, Snoop Dogg, Kendrick Lamar and Mary J. Blige (all together in 2022); the Weeknd; and Shakira and Jennifer Lopez (also together). Last season’s game drew almost 125 million viewers; this is one of — if not the — biggest stages in music.

The Super Bowl will air on ESPN, ABC and Disney+.

As the intro of his song “Girls, Girls, Girls” poured over the crowd at SoFi Stadium late Friday night, Jay-Z locked eyes (from behind his ever-present shades) with a guy near the stage whose excitement had bubbled over at last.

“Oh, this yo s—,” the rapper observed with a knowing little laugh. “You was waiting for this s— all night long.”

Dude was lucky not to wait even longer: The first of two SoFi gigs, Friday’s show was an almost comically overstuffed display of hits by an aging cultural giant in the middle of a legend-reclamation project; Jay-Z performed parts of three dozen songs over two hours, which was still only a fraction of the 152 entries he’s notched on Billboard’s Hot R&B/Hip-Hop Songs chart since 1996.

“We got a million of these,” he said after doling out a few verses of “On to the Next One” — not bragging so much as explaining.

Having earlier visited stadiums in London, Paris and his hometown of New York, the 56-year-old is in Inglewood this weekend as part of what he’s calling JAŸ-Z30: a yearlong celebration of himself timed to the 30th anniversary of his debut album, “Reasonable Doubt,” and the 25th anniversary of his commercial high point, “The Blueprint.” Last month, HBO premiered an 8-part docuseries in which Jay-Z combs through the minutiae of his songwriting with the producer Rick Rubin; any day now, the rapper is expected to announce that he’ll return to SoFi in February to headline the halftime show at Super Bowl LXI.

That’s a lot of action for an artist who’s spent much of the last decade in éminence-grise mode — Jay-Z’s most recent solo album, “4:44,” came out in 2017 — but he seemed in fighting trim Friday, moving nimbly through the songs that made him a superstar and helped put hip-hop at the center of pop music. He was backed by a muscular live band (complete with horn players and a string section) that could push the music toward plush soul, sticky funk or crunching hard rock; “99 Problems,” in particular, made you think about how funny it’ll be, if indeed Jay-Z ends up at the Super Bowl, to see a rapper bring big guitars back to an event that rock fans love these days to lament.

Jay-Z’s daughter Blue Ivy joined him to play piano during “The Story of OJ” and “Dead Presidents II”; he beamed as she walked offstage afterward — a moving vision of fatherly pride. He also brought out Scarface, the veteran Houston MC, to do “This Can’t Be Life” and Scarface’s Geto Boys classic “Mind Playing Tricks on Me.” A pair of OGs still competing in a young man’s game, the two traded compliments before parting: “Jay-Z is a killer,” said Scarface, whom Jay-Z hailed as “one of the best writers of any genre.”

With a set list that jumped freely among albums and eras, the concert felt a little scattershot; it wasn’t always clear what story Jay-Z was trying to tell about his life and career beyond the glorification of his success. And you have to wonder how a man who’s found work as an event planner — booking the halftime show falls under the purview of his Roc Nation company — could end the night so anticlimactically with an appearance by a past-his-prime DJ Khaled. (It didn’t help that many in the audience were anxiously awaiting Jay-Z’s wife, Beyoncé, who performed with him at Yankee Stadium but didn’t show on Friday.)

The evening’s emotional peak came maybe two-thirds of the way through in “Never Change” and “Song Cry,” two tracks from “The Blueprint” written by a guy in his early 30s struggling with how — or whether — to hold onto his complicated past. That he performed them here as a middle-aged billionaire proved he figured it out; that they were so lush with the pain of nostalgia proved he remains an artist.