guest room

What does it mean when a Sunset Strip hotel installs a white pool table with gold balls and puts a swing set on the roof?

It means that Ian Schrager, the New York lifestyle entrepreneur who co-founded Studio 54, is again reaching west to try some new ideas.

Ian Schrager shows off the rooftop of the Public West Hollywood.

This time, his new hotel property is known as the Public West Hollywood. It opened Oct. 30, occupying the same 1962 building that was home to the Standard Hotel from 1999 to 2021.

Though rates start at about $450, Schrager said he is guided by the idea of “luxury for all.” The hotel, which also goes by PUBLIC, includes 137 guest rooms and suites and plenty of cultural and health-and-wellness programming, including Pilates, sound baths and DJs. There’s a bakery/coffee shop, a lobby bar and restaurant, a poolside scene festooned with greenery. There’s a small club called Studio with black velvet walls and six Renaissance portrait “paintings” in ornate frames. (If you watch those portraits carefully, you may see their expressions change.)

And then there’s the roof.

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1. The hotel’s rooftop pool. 2. Schrager opened the hotel’s roof up as a 14,000-square-foot park-like area. 3. A swing set on the rooftop terrace, which non-hotel guests can access with a $35 day pass.

Faced with a snug property that has already been declared a protected local cultural resource, Schrager persuaded West Hollywood officials to let him reinforce some walls and open the hotel’s roof up as a 14,000-square-foot park-like area for up to 400 guests. Surfaced with artificial turf and pebbles, it has a swing set, firepits, picnic tables, a running track, a bar, a 30-foot-wide screen for movies and panoramic views of the Hollywood Hills and city skyline. (Non-hotel guests can access the area until 5 p.m. by buying a $35 day pass.)

“Approximately 75% of the public space in the hotel is outdoors,” Schrager said. “We feel that’s just the right thing to do when you’re in Southern California. It brought another dimension to the hotel.”

Yet Schrager confessed that he’s still not exactly sure how that will work.

“We never know how people are going to use the space,” Schrager said. “We do the best we can … and then we make adjustments.”

The hotel’s lobby bar and restaurant.

There’s luminous LED lighting in public rooms.

The Public’s building, a three-story structure by Midcentury Modernist architect Herbert R. Kameon, opened as the Thunderbird Inn and featured wave-shaped balcony walls, which remain. Later it became the Hollywood Sunset Hotel, then the Golden Crest retirement home. Its profile grew when the Standard Hotel, a venture by André Balazs, opened in 1999 and raised eyebrows with its upside-down sign, a DJ booth next to the front desk, a poolside deck covered in blue artificial turf and (as shown in a 2000 episode of “Sex and the City”) a glass box in its lobby, which often contained models and actors in provocative poses. After the Standard shut down, the building fell idle for years.

Its new incarnation features design contributions from Schrager and British minimalist designer John Pawson and departs from upscale boutique hotel tradition in several ways.

The lobby floor is white, the furniture supplying pops of blue, green and red. The front desk is a trio of pink podiums (one for self-check-in, two to be staffed). The luminous LED lighting in public rooms and corridors hints at a UFO arrival and pays homage to artists James Turrell and Dan Flavin. Room service is limited because, Schrager said, the cost of delivering a soft-boiled egg to someone’s room makes no sense for anyone anymore.

“I think really what’s important is that everybody who is working at the hotel is personable, is friendly, is charming and genuinely interested in being helpful,” Schrager said. “I think that’s more important than the gold buttons, gold epaulets and all the other accoutrements.”

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1. Gold pool table balls. 2. Plants fill the restaurant.

As much as he loves coming up with design ideas, Schrager said, most are “a little bit like the special effects in a movie. They can make a good movie better, but they can’t make a bad movie good.”

In the Public Hotel’s guest rooms, almost everything is white and there are no visible TVs. Instead, each room has a bench housing an angled projector. Click your remote control and you have an 11-foot-wide image on a white wall — a sort of private screening room.

“I couldn’t bear to have a big, black ugly TV on the wall in my pristine hotel room,” Schrager said, adding that “it’s going to change the industry. Everyone’s going to do that and get rid of the television because it just makes sense.”

Schrager, 80, speaks with a thick Brooklyn accent. He won wide attention as co-owner of the New York night club Studio 54, which opened in April 1977, nearly 50 years ago. Though it lasted just under three years, that scene became an emblem of its era, but it ended poorly for Schrager. In 1980, he was convicted of tax evasion and served about a year in federal prison. In 2017 — after reinventing himself as a hotelier, achieving sustained success and expressing remorse — he was pardoned in 2017 by President Obama.

“I wanted it for my family,” Schrager told the New York Times. “It’s hard to be a good example for your kids when you did something like what I did, and you try to teach your kids to live by the rules and be an upstanding person.”

Schrager’s rise in the hotel business was steep. In 1984, he and business partner Steve Rubell opened Morgans Hotel, a pioneer in the “boutique hotel” category. Soon Schrager and Rubell expanded Morgans Hotel Group to include the Royalton and Paramount hotels in Manhattan and the redesigned Mondrian (now known as the Valorian) in Los Angeles. After selling his interest in Morgans Hotel Group, Schrager teamed with Marriott International to build that company’s Edition brand, including the Edition hotel that has been in business on Sunset in West Hollywood since 2019.

Lobby pool table, the Public West Hollywood hotel.

With the Public in WeHo, Schrager is building yet another brand, one which already includes New York’s Public Hotel (opened in 2017). Schrager’s partner in Public Hotels is Highgate Hotels, a New York-based global hotel that is handling financing and management while Schrager focuses on “branding, marketing and creating the vibe.” If all goes to plan, Schrager said, Public will soon open three more hotels in Manhattan, the first within 18 months.

But first, he needs to help introduce the Public to West Hollywood. In the run-up to opening, the New York-based Schrager said, he’s been visiting L.A. weekly for the last few months.

And since his own hotel was unfinished, where has he been sleeping?

“I hate to say this. The Four Seasons.”

The Hotel Clark has been throwing its stately shadow across Hill Street since 1914, first as a fancy lodging in the formative years of downtown Los Angeles, then as a last-resort residential hotel for the aged and desperate, then as a vast, lifeless structure between Grand Central Market and Pershing Square (now Biddy Mason Park). The 11-story hotel hadn’t seen a paying guest for more than 30 years.

That is, until now.

Last month, downtown historian Nathan Marsak was at Angels Flight when, as he recalls, “A guy comes up and says, ‘You like the Clark? I just had drinks there.’ And he slaps his receipt down. And I lost my damn mind.”

The lobby inside Hotel Clark.

(Kayla Bartkowski / Los Angeles Times)

Marsak, who admits to “a fetish for old, lost Los Angeles,” once called the Beaux-Arts hotel a “great gray monument to grinding attrition.” Since the 1990s, Marsak has kept watch on the Clark, often labeled a “zombie building” because of its long idleness. Marsak included it in his 2002 book “Los Angeles Neon,” and has looked down upon it from his part-time gig taking tickets atop the Angels Flight Railway on Bunker Hill.

In the downtown community, there had been rumors of a reopening over the years, but that seemed less likely as time went on. Kim Cooper, a close observer of downtown politics and co-owner of Esotouric tours, said that after a while, it seemed that the hotel’s owner, the Chetrit Group, “just locked the door.”

To see that structure “so dilapidated and dirty and covered in bird droppings and decades of grime, it broke my heart,” Marsak said. Still, “as long as they didn’t tear it down, there was always hope.”

A ‘zombie building’ awakes

When he and relatives bought the hotel 27 years ago, owner Michel Attias of the Chetrit Group said people assumed they would flip the building.

“I guess they know by now that’s not the case,” he said. “Many of those people have left town by now.”

Michel Attias at the Hotel Clark.

(Kayla Bartkowski / Los Angeles Times)

Attias stood in the hotel lobby, whose design leans toward gray, black, white, earth tones and chrome. Guest rooms include zebra-print wallpaper and faux alligator-skin panels.

“We wanted chic modern but also comfortable and warm,” said Attias, noting that new artworks and rugs are still arriving. A “luxury sports bar” is due to open by Super Bowl Sunday. As of Oct. 21, general manager Adrienne Craig said, about 120 of its guest rooms were ready to rent, with others soon to follow. Rates start at about $200 nightly.

There have been at least three near-openings during his firm’s ownership, Attias acknowledged. But now, he said, it’s the right moment.

“We have a lot coming,” he said. “We have the Olympics. Downtown is starting to move again. I’m very, very confident that downtown is going to get back on its feet.”

Members of the Chetrit family, based in New York, hold extensive real estate through multiple companies, some of which have suffered legal and financial troubles in the last two years. In Los Angeles, the Chetrit Group also owns the long-idle Trinity Auditorium, also known as the Embassy Auditorium and Embassy Hotel. Also a 1914 Beaux-Arts building, it includes about 180 guest rooms along with an 1,800-seat performance space. Attias said he hopes to open the Trinity Auditorium before the Olympics.

“We’re not done,” Attias said.

Added Craig: “Hotel Clark is amazing. Trinity is out of this world.”

Vintage postcards and photographs are from the collection of historian Nathan Marsak.

(Courtesy of Nathan Marsak)

The Clark’s rise, fall and long slumber

Look closely at the Clark, including the rooftop neon and the old fire escapes with the initials “CH” in ironwork (for Clark Hotel), and you may catch hints of its tangled history, from early opulence to urban decay, international intrigue and municipal dysfunction.

Eli P. Clark made big money as a railway pioneer in Los Angeles and beyond. But by 1914 he had moved on to other investments. He built the Clark Hotel with 555 rooms, each with a private bath (a notable luxury at the time) and a bold sign outside proclaiming its “absolutely fireproof” construction.

The building’s rooftop neon signage was apparently added a few decades later, along with the rounded letters that spell the hotel’s name and run vertically down one corner of the building. Dozens of vintage photos of the Clark’s ballrooms, restaurants, ashtrays, room keys, menus, postcards, matchbooks, coat hangers and candleholders are visible at BunkerHillLos Angeles.com, having been gathered by Marsak.

A mosaic by the pool inside Hotel Clark.

(Kayla Bartkowski / Los Angeles Times)

But somewhere in the middle decades of the 20th century, as investors began to look away from downtown, the Clark hit the skids. In a 1975 classified ad in the L.A. Times, the Clark offered rooms at $75-$95 monthly, including “special waterbed suites.”

By the 1980s, the Clark had become a residence of last resort, housing many seniors and others on limited incomes. The nearby Rosslyn (built in 1914, now a mix of low-income and market-rate apartments) and Hotel Cecil (built 1924, now low-income and supportive housing) followed similar paths.

The pool inside Hotel Clark.

(Kayla Bartkowski / Los Angeles Times)

By 1989, the Clark had been acquired by May Wah International Enterprises, which was rooted in China and associated with the Chinese government, Attias said. May Wah vowed to revamp the building with a “friendship store” to market Chinese imports and hotel above that might rival the Biltmore. But first May Wah wanted the old tenants out. Twenty of them filed suit against May Wah, saying they were subjected to spells without heat or water, and won a $1.7-million settlement. But by 1992, May Wah had succeeded in evicting the last two tenants.

By 1999, when May Wah sold it to the Chetrit family, the building was empty, its historic interiors rearranged in anticipation of the Chinese hotel that never opened. (During this period, Attias said, the building’s guest-room count changed from 555 to 348.) As Attias tells the story, the hotel was close to opening in 2008 when that year’s financial crisis hit. It came close again in 2013-14, when the Chetrit family invested in another renovation but ran into opposition from the hospitality workers union Unite Here Local 11 and L.A. City Councilman José Huizar.

“José Huizar,” said Attias dryly. “We know where he is now.” (Huizar, who served on the city council until 2020, pleaded guilty to corruption charges in 2023 and was sentenced to 13 years in federal prison.)

Though the hotel’s owners eventually got the city permissions they needed, Attias said, a partnership with other hoteliers dissolved and the Clark went to the back burner again, as did the Embassy Auditorium. Another near-opening followed in 2019.

Attias said the family decided in 2025 to finally open the Clark, later retaining OTH Hotels Resorts to manage it.

And now, said Attias, “we’re here.”

‘Nowhere to go but up’

In mid-September, the Clark had begun a quiet, soft reopening. Now configured with 348 guest rooms, it includes a Mediterranean restaurant called Votana; a cocktail lounge; a 17-by-29-foot courtyard pool, poolside bar and (in homage to Chetrit family history) a pair of Moroccan tile fountains.

In addition, a ballroom with space for 600 is due to be completed soon. Craig estimated that the business, a nonunion shop, employs about 100 people now and will likely reach 200 workers in coming months.

A guest room inside Hotel Clark.

(Kayla Bartkowski / Los Angeles Times)

This rebirth may not comfort those seeking more affordable housing downtown, but for anyone eager to see more legal commerce on Hill Street or more hotel rooms in the run-up to the 2028 Games, it’s progress. This boost in room supply may also encourage travelers who have seen downtown hotel rates jump by more than 10% in the last year. Analytics company CoStar reports that downtown hotels averaged $200-$210 per night from June through September.

“There’s nowhere to go but up,” Craig said. “The possibilities here are endless.”

A few weeks ago, Craig’s team gave Marsak a tour of building (and bought a batch of Angels Flight tickets to distribute among guests. The historian declared himself mostly delighted.

“Having the Clark open, facing Hill Street — which can get rough — is so brave of them,” said Marsak. “I can’t applaud it enough.”

As for the inside and that zebra-print wallpaper, it’s “not what I would have done,” he said. “I believe that Beaux-Arts buildings should be Beaux-Arts inside and out. But you can’t have everything.”