Beach Holidays

Young Brits are swapping traditional beach-day pastimes for paddleboards, surfing and a dip in the sea – but they still love one thing

Gen Z is redefining the great British day at the seaside, replacing traditional favourites like arcade games and crazy golf with paddleboarding and surfing. A poll of 2,000 adults found 11% of Gen Z consider paddleboarding to be essential to the perfect day by the sea, compared to just 7% of Millennials and 3% of Boomers. They were also far more likely to take a dip, with 38% saying swimming in the sea is a beach day priority.

Classic seaside pastimes appear to be losing their appeal among younger adults as 74% would skip arcade games, and 87% would happily avoid a round of crazy golf.

But seaside traditions such as tucking into fish and chips, a picnic and coastal walks were still among the most treasured experiences across all those surveyed.

Bryony Walker from Walker’s Shortbread, which brought its newly launched Wee Chunkies bites to a seaside pop-up on Brighton beach, said: “While the research shows beachgoers still crave the classic seaside experiences, it’s interesting to see what now makes up the ideal day at the beach.

“Activities like paddleboarding are becoming more popular with younger generations, but what remains constant is a dip in the sea.

“The coast holds special appeal, combining nostalgia, quality family time and the simple joys of a well-packed picnic, fresh air and time outdoors.”

The study, conducted through OnePoll, revealed that 15 minutes is considered the perfect amount of time to spend in the water.

Following the dip, beachgoers enjoy wrapping themselves in a toasty towel (49%) or tucking into a warm sweet snack to restore energy levels (18%) – a tradition the Scots refer to as a ‘Shivery Bite’ – something only 9% of Brits are familiar with.

Due to the unfamiliarity with this Scottish phrase, Walker’s Shortbread decided to introduce the Shivery Bite concept to Bank Holiday beachgoers and swimmers along Brighton’s bustling seafront.

Bryony Walker added: “The insights have revealed the nation’s ideal beach day, with fresh sea air, sunshine, blue skies and that essential paddle in the water. “After a summer of intense heat, beachgoers are craving a moment of relief, whether it’s a colder coastal breeze or cosy comfort food.

“Few things beat wrapping up after a swim or enjoying a warm treat, something in Scotland we call a ‘Shivery Bite’, and our new shortbread offering is exactly for this moment, best served warm, to help make the most of the post-dip feeling.”

THE NATIONS PERFECT BEACH DAY:

1. Warm sunshine
2. Having ice cream
3. Coastal walks
4. Having fish and chips
5. Blue skies
6. Walking barefoot in sand
7. Having a paddle in the sea
8. Calm sea
9. Having a picnic
10. Take family photos
11. Visiting a pier
12. Sunbathing
13. Swimming in the sea
14. Beach snacks
15. Building sandcastles
16. Reading
17. Arcade games
18. Sharing snacks
19. Rock pooling
20. Seaside souvenirs
21. Skimming stones
22. Collecting rocks
23. Play crazy golf
24. Taking naps
25. Hot foods to warm you up after swimming.

Brits already mourning summer holiday season can ditch the cold for the sun-soaked beaches of Barbados, Antigua, St Lucia and more

The summer holiday season is officially at its end – but for those already dreading the return to the daily grind after their sun-soaked getaways, jetting off for a Caribbean cruise is sure to lift the spirits. And one cruise line has slashed prices on its autumn trips for the bank holiday weekend, with just hours left to save.

Ambassador is offering 5% off all of its remaining Caribbean cruise holidays in 2026, with prices including return flights from either Heathrow or Manchester Airport, to escape the dreary UK autumn/winter weather for golden sands and warm waters. Customers just need to book by midnight on August 31 using the discount code BANKHOL5.

First up is the Atlantic Horizons and Caribbean Discovery voyage, an epic 24-night journey sets sail from London Tilbury on October 29 and calls in France, Portugal and the Azores before crossing the Atlantic towards the islands of the West Indies. Priced from £1,709 per person for an ocean view room using the discount code – working out at just £71 per night – highlights of this trip include Antigua, Martinique, St Lucia and more, with a return flight from Barbados back to the UK included at the end.

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Next is the Tropical Treasures cruise holiday from November 22, a 14-night adventure sailing from Bridgetown, Barbados to visit the vibrant streets of Curaçao, the lush hills of Dominica, the coral reefs of Bonaire and the iconic peaks of St Lucia. Available to book from £1,614 per person using the August bank holiday discount code, there’s also the option to secure a half price premium drinks package and save on flight upgrades too.

Sailing at the start of December is the Island Rhythms and Blue Horizons trip, another 14-night holiday beginning in Barbados before heading to the likes of the lively port town of Pointe-à-Pitre, the colourful streets and bustling markets of Fort de France, and Kralendijk, Bonaire’s capital with calm beaches and rich marine life. The cheapest of Ambassador’s 2026 Caribbean cruises from £1,519 per person using the BANKHOL5 code, this voyage has eight ports of call in total to swap the depths of British winter for tropical island-hopping.

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From £71 a night

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Ambassador is offering 5% off its 2026 Caribbean voyages to customers who book by midnight on August 31 using the discount code BANKHOL5.

Rounding off Ambassador’s Caribbean cruise offers is the Christmas & New Year Caribbean Celebration, giving holidaymakers the chance to ditch the chaos of Christmas at home for a festive season with a difference. Priced from £2,469 per person with the discount and beginning a 14-night voyage on December 20, this trip will see passengers spend Christmas Day on warm sands and welcome the New Year with music, dancing and celebration at sea, exploring Grenada, Curaçao, Tobago, St Lucia and St Kitts.

Ambassador writes of its autumn/winter Caribbean cruise offering: “It’s a time of year when the Caribbean truly shines, with warm breezes, long daylight hours and a slower rhythm that invites you to breathe deeply. Whether you’re wandering colourful markets or unwinding on deck, each day brings something new.”

Ambassador isn’t the only cruise line offering Caribbean getaways as the UK weather begins to trend cooler and wetter. Fred. Olsen still has spots left for its Caribbean Christmas Island-Hopping holiday, a 31-night winter sun trip with Christmas Day at sea and New Year’s Eve in Antigua, priced from £5,799 per person with a special offer of £150 on board credit to spend.

Or for holidaymakers seeking a more budget-friendly option, TUI’s Marella has also slashed prices on some of its Caribbean cruise offers. One of the earliest deals sailing at the start of November is the Passage To Paradise trip travelling from Malaga to visit Antigua, Dominica and Barbados, now priced from £1,209 per person with a £776 discount.

Back at Ambassador, the price of each cruise includes return flights and transfers between the airport and ship, as well as full board dining while on board. Passengers will also have plenty to keep them entertained in between stops, including the use of the ship’s gym, swimming pool and hot tubs as well as a range of daily shows and activities from fitness classes, quizzes and crafting to plays, cabaret, music and dance.

Ambassador has earned an average rating of 3.9 out of five stars on Trustpilot. One passenger wrote in their review: “Fabulous Caribbean Cruise. Good food, excellent staff, great entertainment and lectures and a fantastic itinerary meant this was a fabulous holiday.”

Another fed back: “Our 45-day adventure on board Ambassador’s MV Ambition exceeded all our expectations! Sailing from Tilbury to the Caribbean via the Azores, calling at many beautiful islands. Escaping the winter weather and enjoying the beautiful Caribbean while being pampered and entertained.

“Our daily routine was very enjoyable, lectures, daily choir practice sessions leading to two shows towards the end of the cruise! Plenty of socialising, exercising on deck in the sunshine or relaxing in the spa, working out in the gymnasium with fellow athletes and trainers.”

They added: “MV Ambition is a comfortable ship with pleasant bars and restaurants, friendly and attentive staff that worked hard to make sure we had all that we required. The entertainment team were excellent, such great shows, musicals and fabulous performances!”

Not everyone gave their experience five stars, however, with one person commenting: “We were on a 46-day cruise to Cuba and the Caribbean and found the staff to be excellent, the cabins comfortable and facilities ok. I have marked the experience down due to the fact that despite saying that they cater for vegetarians we were disappointed with the food on offer.”

A beach in the UK has been named among the top ten best in the world, beating all sorts of exotic destinations thanks to its white sands and clear turquoise seas that visitors love

If you were aiming to visit one of the world’s best beaches, you might think this would involve an extremely long flight, and possibly a boat to an island or trek through a rainforest to reach it.

But one of the best beaches in the world is right here in the UK, and it has been revealed in a ranking by Big 7 Travel. Its list of the 50 Best Beaches in the World includes many destinations you’d expect, from the Seychelles to Sri Lanka, but only two European destinations made the top ten, only one of which is in the UK.

The list explains the reason for the Cornish beach’s ranking, saying: “Hidden beneath towering granite cliffs in Cornwall, Porthcurno Beach is easily one of England’s most beautiful. The entire Cornish coast is known for its rugged coastline and significantly better weather than the rest of the UK, and with the clear waters and bright sands of Porthcurno Beach, it’s easy to imagine that you’re in the tropics.”

Found just a few miles from Land’s End, Porthcurno Beach is reached by a sloping coastal path and is surrounded by cliffs to protect it from high winds. This bay has soft golden sands and clear blue waters, and during the summer months there are usually safe places to swim marked out by the lifeguards.

When it’s low tide, the sea rolls back to expose a walking route to the neighbouring beach of Pedn Vounder; just be careful to check the tide times for your return, as people sometimes find themselves cut off. Overlooking the beaches is the iconic Minack Theatre, where a variety of plays and family shows are on the schedule, with incredible cliffside views as the backdrop. While it looks like something from Roman times, the theatre was designed by Rowena Cade and opened in 1932.

Another unique creation of Rowena’s was the Porthcurno Wendy House, which she designed for her lucky nieces and nephews. This playhouse was carved into the granite rockface of the cliffs and had a fireplace, glass windows, and two storeys of rooms. Sadly, it’s now closed to the public, but you can still see the exterior when you’re on the beach.

Porthcurno is a small village, which adds to its charm and the remote vibes of the beach. You’ll find a few facilities such as a pub and a couple of shops. But there’s one unique attraction that you might not expect. The village was once home to the world’s largest submarine station, and at the PK Porthcurno Museum of Global Communications you can learn about its role in WWII. You can even explore the tunnels that were built to protect its infrastructure in case of an attack.

Aside from Porthcurno, only three other UK and Ireland locations made it into the top 50. Luskentyre Beach in Scotland was praised for its white sands and rugged mountain scenery, while Keem Beach was named as “one of Ireland’s true hidden gems. Whitesands Beach in Wales was also on the list, with the guide stating: “While the coastline looks its wildest during winter, on a clear summer’s day, the sea views can rival those of any beach in the world.”

Ten best beaches in the world according to Big 7 Travel

1. Anse Source d’Argent – Seychelles
2. Entalula Beach – Philippines
3. Pink Beach – Indonesia
4. Sandy Lane Beach – Barbados
5. Ee Motu Beach – Cook Islands
6. Whitehaven Beach – Australia
7. Matira Beach – Bora Bora, French Polynesia
8. Cala Macarella – Menorca, Spain
9. Porthcurno Beach – England
10. Mirissa Beach – Sri Lanka

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If you were once a child dragged to the British coastline, seemingly regardless of the time of year or weather, then you too will know how beautiful but also bleak it can be

Bleak or beautiful? When it comes to the UK coastline, it can be difficult to know what you’re going to get.

Camber Sands, Morecambe and Cromer are all picture-perfect places that belong on a postcard when the sun is shining and the chippy fryers are bubbling away.

But, when the clouds roll in and the temperatures drop, leaving the prom deserted but for the hopeless sound of ignored arcade machines, such beauty is replaced by a bleakness.

If you were once a child dragged to the British coastline, seemingly regardless of the time of year or weather, then you too will feel this particular brand of wist deep within yourself.

Inarguably, the bleak jewel in the Dungeness crown is its twin nuclear power plants, which once whipped a patch of nearby sea into a whirlpool but have lain dormant and decommissioned for the past 19 years.

The unique feel of the place has been best captured by artist, filmmaker, gay rights activist, and gardener Derek Jarman, who turned his home into Prospect Cottage—a point of pilgrimage for his fans and those who love the way he carefully manicured the garden into a concentrated miniature form of Dungeness.

But not everyone is a fan. In fact, many are left cold by Dungeness’ charms.

“Bleak is an understatement,” one detractor of the place recently wrote on Reddit. Another added: “Bleak to Dungeness is like ‘a wee bit cold’ in Antarctica. The missus loved it though…” A third wrote: “I find it dismal down there. Old nuclear power station for a view.”

Others love Dungeness and how different it feels from other parts of the UK.

The science writer Ben Goldacre recalled his experience of riding through Dungeness on the small railway that takes day-trippers down the coastline.

“The Romney, Hythe and Dymchurch Railway has a strange, dreamlike existence, on the border between fantasy and reality. You leave toytown in a cute miniature train, surrounded by excited children. But Disney, this is not. Suddenly, you’re riding through real life: past clothes lines, collapsing breezeblock walls, an abandoned washing machine in a back garden, chuffing along behind a miniature steam train. Finally, you’re ferried across a beautiful, windswept shingle peninsula, spotted with railway carriage houses and abandoned shipping containers. Then you are delivered to the foot of a nuclear power station,” Ben wrote.

“This meeting of toy train sets and grim industrial purpose is what makes the Romney, Hythe and Dymchurch Railway so perfect.”

Ben is not alone. Dungeness was named the seventh-best beach town in the UK in Which?’s survey of the British public last year. The consumer organisation surveyed more than 3,800 people about their experiences of UK seaside destinations and their opinions on beaches, scenery, food and drink offerings, accommodation, tourist attractions, and value for money.

The elevation of Dungeness into the top ten is a major scoop for the Kentish settlement, which languished in 35th place the year before.

The area frequently pops up in rankings of the best places to live, but its beaches have a dirty secret, with an average bacteria score that’s over twice as high as the national average

A district that includes one of the UK’s best places to live, and home to an iconic seaside town, has been named as the local authority with the ‘dirtiest’ sea water in England in a recent ranking.

The study carried out by online tour operator Exoticca.com looked at the Environment Agency’s publicly available bathing water statistics for all designated coastal swimming spots across England. The Environment Agency has an online tool where anyone can check the quality of beach and bathing water.

Water quality scores are based on two types of bacteria – Escherichia coli (E. coli) and intestinal enterococci – which can be an indicator of faecal contamination on beaches. Using this data, the study was able to rank local authorities across the country, and a surprising spot had the highest mean bacteria score.

The local authority with the highest mean bacteria score was Folkestone and Hythe, with a mean bacteria score of 3.273. Across all beaches in the study, the mean was 1.033, meaning bacteria levels on its beaches appeared to be three times higher than average.

Included in the study was Littlestone, which had a score of 8.213, making it the third dirtiest beach in England, while Dymchurch had a score of 4.173 and came in tenth, meaning both these beaches were rated poor by the Environment Agency.

However, the area did have two beaches where the waters were ranked as excellent; Hythe and Seabrook scored 0.627 and 0.504 respectively.

A Folkestone & Hythe District Council spokesperson said: “We continue to champion the district as an extraordinary place to visit – whether that be our stunning coastline, breathtaking countryside or world-class creative and cultural scene.

“This council believes there should be out-of-season testing (between October and April) to try to establish the reasoning behind the deterioration of bathing water classifications. We continue to make this case to the Environment Agency and Southern Water.”

Folkestone beach itself ranked at number 20 in the list of individual beaches with potentially contaminated sea water in England. That comes as a surprise, given the seaside town has seen a surge in popularity in recent years. In 2024, it was included in the Times’ 2024 Best Places to Live guide, ranking as the regional winner of the best place to live in the South East of England.

Despite its appearance on the list, Dymchurch was once named best beach in the south east in The Sunday Times best beaches guide back in 2022. In the same year, it was one of the Kent beaches to receive the Seaside Award from Keep Britain Tidy, which according to the BBC “is presented to the best beaches in England and is used to celebrate the quality and diversity of resorts”.

A spokesperson for Exoticca.com said: “It’s important to remember that a local authority’s overall average doesn’t always tell the whole story for a specific beach. Coastal water quality can change a surprising amount in just a few miles.”

They added: “In Folkestone and Hythe, the local authority with the dirtiest water on average. Here, Seabrook’s water is classed as excellent with a score of 0.504 and Littlestone, which is just nine miles away, has the third dirtiest water in the entire country with a score of 8.213. A local authority average gives a great idea of a region’s water cleanliness, but it’s always best to look at the specific numbers for the exact beach you plan to visit.”

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Turning up at the hotel check-in desk straight away might be harming your chances of getting a more premium holiday experience

Checking into your holiday at the earliest possible opportunity might seem like the savvy move at first, but it could be ruining your chances of getting a luxury hotel room free-of-charge. According to industry analysis from travel experts, checking-in during a specific 90-minute window could be the ultimate strategy.

Graziano Gagliardi at Private Italy Tour claims that turning up at the front desk between 4.30pm and 6pm gives reception staff a much clearer picture of the premium suites that remain available. Arriving too early, say 2pm for instance, means housekeeping is likely still preparing and cleaning rooms, which leaves workers unable to confirm what higher-tier options are unoccupied for the night.

Gagliardi said: “If standard check-in begins at 2pm or 3pm, arriving immediately may not give you the best chance of an upgrade. Housekeeping may still be preparing rooms, while reception staff may not yet know which guests are arriving, cancelling or requesting changes.

“By around 4.30pm, the hotel usually has a much clearer picture of its room availability. If a larger room, a better view or a higher category is likely to remain empty, staff may have more flexibility to offer it.”

Turning up extremely late can also backfire, he claims, particularly at smaller boutique properties that operate limited front desk hours. He said: “Turning up at 10pm without warning is not a clever upgrade trick. If you expect to arrive late, always notify the hotel in advance.”

Holidaymakers booking shorter stays of one or two nights stand a significantly higher chance of being bumped up to a better class of room. Terms outlined by major hotel chains like Hilton confirm that complimentary upgrades strictly depend on space being continuously available for the entire duration of a guest’s stay.

A similar policy is enforced by Marriott, which explicitly states that room improvements are determined upon physical arrival at the front desk. Experts warn that travellers should remain realistic, as an upgrade often means securing a quieter location, higher floor, or better balcony view rather than the top luxury suite.

To maximise your chances, Private Italy Tour recommends using a specific phrase to politely ask front desk staff without sounding overly demanding or entitled. The travel guru suggests asking: “I understand it depends entirely on availability, but if there are any complimentary upgrades available this evening, I would be very grateful to be considered.”

Joining a hotel’s free membership scheme prior to travel can also boost your odds, as many major operators prioritize enrolled guests for empty premium spaces. However, guidelines published by Hilton Honors clarify that simply signing up does not guarantee a better room without holding eligible membership status or rates.

Guests celebrating genuine milestones such as birthdays, anniversaries, or honeymoons are advised to notify the hotel a few days before their arrival date. Mentioning a real special occasion often encourages reception teams to offer a complimentary perk or a room improvement.

Finally, the experts strongly warn holidaymakers against manufacturing fake complaints or inventing faults with their original room just to pressure staff into moving them. Dishonesty is far more likely to harm your chances than help them, meaning a polite, well-timed request during that crucial 90-minute window remains your absolute best bet.

The advice is to check with your travel provider for the latest information

Families heading abroad on their summer holidays are urged to keep a close eye on travel updates. The Foreign Office has published fresh travel guidance for a popular sunny EU destination. The latest advice urges travellers to “check with your travel provider” for the latest information in light of a “national emergency”.

This comes as many flights were disrupted recently to the south of Italy, after eruptions from Mount Etna caused clouds of ash to be thrown into the air. The Foreign Office has since updated its guidance for Italy on Tuesday, August 11, with new information regarding ‘Volcanoes’ in the ‘Safety and security’ section. The latest guidance informs visitors: “There are several active volcanoes in southern Italy. National emergency planning is in place for the Phlegraean fields, an area that remains active experiencing regular tremors.”

People heading to the Mediterranean country are warned that “airspace can be affected during eruptions”. The Phlegraean fields (Campi Flegrei) is an area just west of Naples and so is close to Naples Airport.

‘Heightened activity’

The guidance includes a word of warning for another airport in the region. You may need to take action ahead of your trip: “If you are travelling to or from Catania, during a period of heightened activity, check with your travel provider or with Catania airport.”

The Government body also advises: “Read what to do in the event of a volcanic eruption and follow the instructions of the local authorities.” The guidance includes a link to more information on the Civil Protection Department website of the Italian Government.

This information reminds visitors that Italy has “the greatest concentration of active volcanoes in Europe” along with Iceland. The guidance sets out that there is a “varying degree of hazard” for these volcanoes.

‘Wrong information’

People trying to find the latest guidance in the media are warned that “wrong information” can be sent out in times of crisis. The guidance urges: “For this reason it is important to follow the civil protection authorities’ instructions transmitted by radio, TV, in the daily press, on Internet and by the various toll-free numbers that will be set up.

“During eruptions, it is also important not heed the forbidden to enter signs at the areas involved by the eruption. It is dangerous to approach the crater area even if there is no eruptive activity as sudden explosive phenomena or gas emissions are always possible.”

You can read the full travel guidance for Italy on the Foreign Office website.

This popular tourist town started as a small fishing village and is now an iconic British location

Summer is here and the temperature is rising. If you’re like me and live in a city with no easy access to the beach, fleeing the urban sprawl for a seaside town is a very tempting idea. It was this idea that struck my boyfriend and I a few weeks ago when we decided to get out of London for the day and head to the coastal city of Brighton for some fresh air and sunshine.

I had visited before, but never as an adult. On the weekend we decided to take our trip, temperatures in London were forecast to soar above 30°C, and it felt like the perfect excuse to escape the capital and breathe in some fresh sea air.

Brighton may now be one of the UK’s best-known seaside destinations, where millions flock every summer but it didn’t always feel that way.

From fishing village to tourism hotspot

In the 18th century this once small fishing settlement began to become a tourist destination for Britain’s wealthy. At the time, there was a belief that sea air, bathing in the ocean and even drinking seawater could have health benefits – and so Brighton became one of the UK’s first wellness retreats.

It was also a favourite of King George IV who created the Royal Pavilion – one of the city’s most iconic landmarks.

He’s not the only member of the elite who loved Brighton.

The city’s mix of history, creativity and seaside charm continues to draw artists and performers and it is easy to see why.

The city of Brighton has long since been a haven for famous creatives. From DJ Fatboy Slim to Oscar winner Cate Blanchett, Brighton has been home to all sorts of famous people.

When the railway arrived in the 19th century, it became more accessible for people from London (like my boyfriend and myself) which helped Brighton become even more popular now.

Today, Brighton is still an incredibly popular place to visit – and the railway is still letting Londoners flock to the sea in droves, as we found out.

Joining the crowds

The moment my boyfriend and I arrived at London Bridge to catch our train,it became abundantly clear we had no chance of getting a seat. It seemed almost everyone in London had decided to spend the day by the seaside.

The carriages were so rammed that the train bypassed several stops and took us directly to Brighton. As we travelled towards the coast alongside droves of heat-weary Londoners, I quickly realised that spending the day on the beach was not at the top of my agenda.

For one thing, I hadn’t brought a swimming costume. For another, I’m from New Zealand, where beaches are often made up of pristine white sand and, even at the height of summer, can be blissfully quiet.

The prospect of squeezing onto Brighton’s pebbles alongside thousands of strangers held absolutely no appeal.

Instead, we hopped off our train and headed for North Laine.

And escaping them

Tucked away in the heart of Brighton, North Laine is a vibrant maze of colourful streets and winding lanes packed with independent shops, boutiques, cafés and restaurants.

While much of the bank holiday crowd had gravitated towards the seafront, North Laine felt noticeably calmer.

We wandered through the lively streets, dipping in and out of shops as we went. There was everything from jewellery and homeware to driftwood art and vintage clothing, with something to suit almost every taste.

For me, it was the perfect way to while away an afternoon — and a far more appealing alternative to fighting for a patch of pebbles.

After a few hours of browsing, we had worked up an appetite and began the hunt for somewhere to eat.

We settled on Mange Tout, an independent French restaurant tucked away in North Laine.

Having travelled from London during a bank holiday heatwave, we had prepared ourselves for a scramble to find a table or the prospect of being added to a lengthy waiting list.

Instead, we had our pick of tables.

We sat outside in the glorious sunshine, watching the world drift by. It felt worlds away from the mayhem we knew was unfolding on the seafront.

For lunch, my boyfriend ordered a breakfast bun while I tucked into moules marinière. We washed it all down with a couple of drinks — we were on holiday, after all.

Seeing the sea – and the surprise cost

After lunch, we decided we couldn’t visit Brighton without at least catching a glimpse of the sea.

We made our way back through North Laine towards the coast, stopping in several shops we had overlooked during our first walk.

Eventually, the ocean came into view.

I had expected the beach to be busy, but the sheer number of people sprawled across it had to be seen to be believed.

As far as the eye could see in both directions, the pebbled shore was packed with sunbathers, paddlers and groups sheltering beneath umbrellas.

Out at sea, jet skis darted back and forth while one particularly intrepid snorkeller ventured further and further from the shore.

In the distance, the outline of a wind farm stretched across the horizon. Curious to get a closer look, we decided to head down the pier.

Entry to the pier cost £1 each — another surprise — and as we made our way along it, we passed through an enormous arcade roughly halfway down. It was one of two arcades on the pier and, much like the beach, it was absolutely heaving.

The space was dark, deafening and so stifling that I felt as though I had tumbled straight off the pier and into the water below. Horrified, I quietly turned to my boyfriend and asked: “Why does this even exist? Who comes to the beach just to be inside?”

He immediately replied: “How often do you think the weather is actually good here?”

He had a point.

The pier was certainly an experience — although not one I would particularly rush to repeat. That said, if I were seven years old, I imagine it would feel utterly magical.

There were fairground rides, candy floss and doughnuts, all accompanied by the sound of waves lapping beneath your feet. Sadly, I’m 31, and the thrill of a fairground ride is well and truly lost on me.

Will I ever return?

Once we reached the end of the pier, we agreed it was time to make our way back to London.

But not before making one final stop in North Laine for a well-earned end-of-day pint.

Brighton’s beach may be its biggest draw, particularly when temperatures climb above 30°C, but for me, the city’s real charm was found away from the packed pebbles.

And while I may not have been tempted to join the crowds on the beach, I’ll happily return to explore more of Brighton’s vibrant streets.

Brits heading out to Spain may want to rethink their travel plans ahead of soaring temperatures, as they experience a different kind of holiday without a safe trip to the beach

Tourists hoping to catch a tan on the beach in Spain may be disappointed to learn that close to 27 beaches so far will in fact be a tourist-free zone as the scorching heat takes a hold.

The Costa Blanca is set to see a huge beach ban this week amidst dangerous weather warnings to protect locals’ and tourists’ safety.

Spain’s national weather agency, AEMET, has predicted strong storms and gusts of wind, which have the potential to cause thermal blowouts. As a result, local councils are forcing shutdowns as Alicante is set to see its most dangerous weather days of the summer in the final week of July.

Thermal bursts, or blowouts, are a phenomenon in which precipitation evaporates as it crosses dry air in warm environments. This phenomenon causes a sudden spike in temperature and strong winds.

Inland temperatures are forecast to reach up to 45 degrees, and the province remains under a yellow weather warning, as thunderstorms could bring hazardous conditions to the area.

Three municipalities in total, including Alicante, Guardamar del Segura, and Orihuela, have decided to raise red flags on their beaches to prevent the potential risks caused by the extreme shift in weather, Mercia Today suggests.

Orihulea City Council confirmed that all beaches along the coast will be closed from 5pm, July 23, with the red flags banning all swimming activity.

This restriction affects the likes of Punta Prima Beach, Cala Mosca, Cala Estaca, Cala Bosque, Cala Capitan and Cala Cerrada, as well as any coves in the area.

Meanwhile, Alicante City Council has also activated emergency measures, where all municipal beaches will be closed for visitors, along with parks, gardens and wooded areas.

The ban affects popular tourist beaches such as Postiguet, San Juan Beach, Urbanova-El Saladar, Aguamarga, La Almadraba and Albufereta, according to the Olive Press.

All three councils have supposedly asked that beachgoers remove the likes of umbrellas and any other objects that have the potential to be thrown around by the strong gusts of wind.

Authorities are advising tourists to avoid unnecessary travel and steer clear of beaches and exposed coastal areas for their own safety. Although, as things stand, there is no official statement that advises against travel to any parts of Spain due to the heatwave.

If you are someone travelling out to Spain amidst these extreme temperatures or travelling around the country during the hottest days, you should take general precautions to avoid the sun.

Typically, the hottest hours are from 11am to 3pm, so it’s best to avoid this time if possible, all while staying hydrated and wearing sunscreen and light, breathable clothing.

As for your villa, holiday home or hotel space, be sure to bring inside any parasols, outdoor furniture, plant pots and loose objects that live on any balconies or terraces. If the thunderstorms develop, it is best to stay indoors where possible and most definitely avoid walking near exposed costal spots.

The adjoining municipalities of Santa Pola and Torrevieja have yet to make a statement over their beaches, but this could change.

This small seaside town has had to install a park and ride due to the sheer number of visitors, and its narrow, winding streets are a difficult place to find a parking spot in the summer holidays

If you’ve ever taken the kids to a seaside town or popular attraction during the six week summer holidays, you’ll know the pain of driving around in circles looking for a spot.

A lot of tourist hotspots, such as beach towns, have old, narrow roads, and often, car parking is expensive and a long walk away from any attractions. It’s one of the most annoying things about trying to enjoy a day out in the summer.

A new study, which looked at parking across the UK’s seaside towns and tourist hotspots during the summer break claims it has found the worst place to find a parking space during this time.

Perhaps unsurprisingly, the worst place to park is in Cornwall, which, as a county, welcomes around four million overnight visitors and 14 million day trippers a year. The pretty fishing town of St Ives took the top spot, with a huge number of visitors heading to its beach or art galleries finding it tough to grab a parking spot.

The study, carried out by Indigo Car Hire, looked at average parking costs, the number of parking spots per 1,000 visitors, and the number of car parks within a mile of the town centre. It also looked at the number of Google reviews that mentioned tourists facing parking problems.

These factors were then scored out of 100, with St Ives easily topping the list with 92 out of 100. A recent TripAdvisor review said: “Felt we should visit as we’re in Cornwall for a week, but having failed to find any parking anywhere we were glad to get out.”

Another claimed: “We had to re-attempt visiting St Ives due to a lack of parking. In order to park we had to come between 8am-9am, just FYI. Locals are very friendly and try to help.” While one said it was a “Very nice place with lots of restaurants and shops, but totally crowded with tourists in July. You can hardly find a parking space which are very expensive!”

But the small town is tackling its parking issues. Visit St Ives has tips on where to park when visiting, and recommends either using a park and ride car park just outside the town, or parking at nearby St Erth station and taking the St Ives Bay Line, a 15-minute train ride that gives you incredible coastal views as you arrive at the town.

St Ives wasn’t the only Cornish spot to make the list. Padstow came in fourth, while Newquay came in tenth. In second place the seaside town of Whitby in North Yorkshire scored 89 out of 100 for poor parking, with some visitors parking at the neighbouring village of Sandsend and braving the 45-minute walk into town.

A recent review said: “We saw car parks, but they were totally full no matter what time of day it was, same with the on-street parking near the front.” While another claimed there was “plenty of parking. However very expensive. £2.60 for an hour.”

Cherie Carter, managing director at Indigo Car Hire, said: “According to an RAC survey earlier this year, a third of drivers struggle with parking anxiety. The aim from this study is not to discourage drivers from visiting hotspots like St Ives or Whitby, but to help travellers enjoy their summer break with fewer unexpected frustrations when they arrive.”

Top 10 worst places for parking in the six-week holidays

1. St Ives, Cornwall – 92/100
2. Whitby, North Yorkshire – 89/100
3. Tenby, Wales – 87/100
4. Padstow, Cornwall – 85/100
5. Salcombe, Devon – 82/100
6. Southwold, Suffolk – 80/100
7. Bournemouth, Dorset – 79/100
8. Brighton, East Sussex – 77/100
9. Robin Hood’s Bay, North Yorkshire – 76/100
10. Newquay, Cornwall – 75/100

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The town has been named among the prettiest in the UK, and there are now plans to turn part of a ‘under-utilised’ car park into a modern Premier Inn that’s just steps from its golden sandy beaches

A brand-new Premier Inn is headed for a seaside location that has been named among the prettiest in the UK.

The UK’s largest hotel chain, which already boasts over 840 locations, confirmed that it’s coming to Hunstanton on the North Norfolk coast with a 108-bedroom property on the town’s Southend Road, subject to planning permission.

In a statement, Whitbread PLC, which owns Premier Inn, confirmed: “The company is in early discussions with planners at the Borough Council of King’s Lynn and West Norfolk on the design of the new hotel, with a planning application expected to be submitted in the autumn.”

It also revealed: “The multimillion-pound Premier Inn will feature the brand’s latest guest bedrooms, including its popular enhanced ‘Premier Plus’ rooms, and guest-focused restaurant alongside dedicated on-site guest car parking spaces.”

The planned hotel would be the first from the chain on the North Norfolk coast. Premier Inn’s last opening in the county was the Great Yarmouth Seafront Premier Inn, which opened its doors in 2019. Premier Inn was also recently granted permission to redevelop its current Norwich Nelson hotel, which will include a new, larger 248-bedroom Premier Inn, student accommodation, a new public park, and an upgraded public river walkway.

The new hotel comes amid a proposed ‘masterplan’ for Hunstanton, which is currently undergoing a consultation until July 27. Its objectives include “promoting and diversifying the town’s tourist offer”.

Part of a car park described as ‘a generally underutilised area’, Seagate East Car Park on Southend Road, is the proposed site of the new hotel. Whitbread clarified: “The coach park and the Honeystone Public House car park do not form part of the proposed development site.” This location is just a three-minute walk from the town’s South Promenade and attractions such as SEA LIFE Hunstanton.

Hunstanton is a purpose-built seaside resort, dating back to Victorian times, famous for its unique striped cliffs, fine golden sands, and soft sand dunes. It’s also the only east coast resort in England facing west, meaning you can watch spectacular sunsets over the sea.

The town was recently named the UK’s best place for fish and chips thanks to the number of chippies close to the beach, many of which have won awards. It was also dubbed one of the UK’s prettiest seaside towns by Time Out in 2025.

Councillor Simon Ring, deputy council leader, said: “This is huge news for Hunstanton, the culmination of years of discussions between the council and Premier Inn, and I’m so proud the agreements are finally in place, subject to formal planning consent.”

He added: “The detailed designs, of course, will come out through the usual planning process and consultation. But the sheer fact that the UK’s largest hotel chain wants to invest in Hunstanton is a vote of confidence in the resort’s future, placing us alongside Norfolk’s other big visitor destinations, and this investment and new facility will hopefully act as a catalyst for further money, guided by our Masterplan.”

Paul Smith, regional acquisitions manager for Whitbread, said in a statement: “Hunstanton is one of the UK’s best-known seaside destinations and a place we’ve wanted to bring Premier Inn to for some time. It attracts visitors from across the East of England and beyond, yet it does not currently offer any branded hotel rooms to visitors.

“We believe a Premier Inn in Hunstanton would be a great addition to the town’s tourism offer, providing visitors with the quality, value and reliability they expect from the UK’s leading hotel brand while helping to support local businesses, jobs and year-round economic activity.”

Premier Inn’s statement also said: “In launching the plans, Whitbread has confirmed it does not have any agreements with national government departments to house asylum seekers at any of its trading Premier Inn or hub by Premier Inn hotels in the UK and Ireland.”

The brand also said it was looking for further potential Premier Inn locations across the country.

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Cape Verde has been named the ‘best ultimate football-inspired island’ by Expedia, with searches for Cape Verde holiday packages up 265% following the African country’s World Cup heroics this summer

Searches for Cape Verde holidays have soared by 265% following the African nation’s footballing exploits this summer, according to figures from Expedia.

The island, made up of 10 volcanic islands with a total population of 491,233, captured the public’s hearts thanks to their performances at the World Cup. Their impressive showing proved so popular that searches have risen sharply compared to this time last year – with overall interest in island breaks up 55%.

Cape Verde features on Expedia’s 2026 Island Hot List, which spotlights the world’s most sought-after island destinations. Each location on the list falls into a distinct category, covering the finest romantic, wellness, nature, family and budget-friendly getaways – among others – with Cape Verde crowned the ‘best ultimate football-inspired island’.

Travel expert and spokesperson Melanie Fish said: “The list was finalised until one destination generated so much buzz from football fans that we had to give them an award of their own.”

Elsewhere on the list, St. Lucia takes the top spot as the ultimate romantic escape, while Porto Santo, Madeira, Portugal, is the preferred choice for wellness and relaxation.

Praslin, Seychelles leads the way for nature enthusiasts, and Syros, Greece, takes the crown for cuisine. Palawan, Philippines, is ideal for natural wonders, while Culebra, Puerto Rico, reigns supreme for water-based adventures.

Norway’s Lofoten Islands also secured a place on the list for arctic adventures, while Sanibel Island, Florida, USA, is the destination for family getaways. Phu Quoc, Vietnam tops the list for affordable luxury while Fiji leads the way for ‘multi-generational value’.

Expedia’s Melanie Fish added: “Islands don’t just satisfy the urge to get away; they can also be one of the smartest holiday values.”

Holidaymakers can book flights, hotels, car hire and activities on Expedia – making the planning process far simpler, and helping save money in the process.

Popular islands fill up quickly, particularly during busy holiday seasons – booking ahead helps guarantee the best prices and availability.

EXPEDIA’S 2026 ISLAND HOT LIST (INCLUDING YEAR-ON-YEAR SEARCH INCREASES).

1. St. Lucia (+125%) – Best for Romantic Escapes (Hotel Recommendation: Sugar Beach, 5 stars)
2. Porto Santo, Madeira, Portugal (+85%) – Best for Wellness & Relaxation (Hotel Recommendation: Pestana Porto Santo Beach Resort & Spa, 5 stars)
3. Praslin, Seychelles (+80%) – Best for Nature Lovers (Hotel Recommendation: Coco de Mer Hotel and Black Parrot Suites, 4 stars)
4. Syros, Greece (+60%) – Best for Cuisine & Charm (Hotel Recommendation: Syrou Melathron, 4 stars)
5. Lofoten Islands, Norway (+50%) – Best for Arctic Adventure (Hotel Recommendation: Henningsvær Bryggehotell, 4 stars)
6. Palawan, Philippines (+40%) – Best for Natural Wonders (Hotel Recommendation: Carpe Diem Villas & Resort, 4 stars)
7. Culebra, Puerto Rico (+35%) – Best for Water Adventures (Hotel Recommendation: Club Seabourne Boutique Hotel, 3 stars)
8. Sanibel Island, Florida, USA (+25%) – Best for Family Escapes (Hotel Recommendation: Sanibel Inn, 3 stars)
9. Phu Quoc, Vietnam (+25%) – Best for Affordable Luxury (Hotel Recommendation: Green Bay Phu Quoc Resort & Spa, 5 stars)
10. Fiji (+15%) – Best for Multi-generational Value (Hotel Recommendation: OUTRIGGER Fiji Beach Resort, 5 stars

• New for 2026: Cape Verde (+265%) – Best Ultimate Football-inspired Island (Hotel Recommendation: Morabeza Hotel, 4 stars).

Ambassador Cruise Line is offering a triple discount on holidays with hundreds to save on once-in-a-lifetime trips

The summer holiday season is officially here – and those who are bored of lazing on a beach every year might want to try something a little different by embarking on a cruise. While the cost factor may usually be enough to put travellers off the idea, one popular cruise line has launched some huge discounts on holidays for 2026 and beyond.

Ambassador Cruise Line is offering a series of stacked deals on voyages setting sail from ports across the UK. With more than 200 holidays to choose from, there’s 20% off to be had on selected cruises running from London, Liverpool, Newcastle and more in a sale running until July 29.

Holidaymakers can also score an additional 5% off all no-fly cruises using the code SMILE5, on top of all other sale offers, with just hours left to nab this deal. And to top it off, Ambassador is offering an extra 15% off a handful of its winter sun trips with the discount code SAILMORE15 – giving holidaymakers the chance to save up to 40% in total on a cruise to the likes of the Caribbean or Canary Islands.

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One of the biggest deals gives passengers the chance to kick off the New Year in style with the Gems of the Caribbean Sea cruise setting sail from London Tilbury on January 5 for an incredible 42 nights. Calling at 14 countries, stop-offs include iconic destinations such as Barbados, St Lucia, Jamaica and Antigua.

At £3,415 per person, this six-week trip doesn’t come cheap – but those who book before 9 am on Friday, July 17 and stack their discount codes can get on board from £2,049 with a huge 40% saving, working out at less than £49 per night. And the beauty of a cruise is that travel, accommodation and dining are all included in that price.

Get up to 40% off Ambassador cruises

From £202pp

Ambassador Cruise Line

Book here

Ambassador Cruise Line is offering multiple discounts on holidays from the UK to the Mediterranean, Caribbean, Canary Islands and more.

Another top deal comes on the Gems of the Adriatic & Mediterranean Autumn Sun holiday, which also has 40% off if passengers book before 9am on Friday, bringing prices from £2,903 per person down to starting at £1,742. Setting sail from London Tilbury on November 3 for 31 nights, this journey has 15 ports of call across seven countries, from beauty spots in Greece and Croatia to hidden gem destinations in Morocco and Tunisia.

And for those seeking a shorter and more budget-friendly option, there’s also the Autumn Escape to the Canary Islands, which not only has 10% off all cabins and an extra 5% off on top, but is also on a Cruise of the Week offer, spelling an extra 10% discount. Now available from £991.50 per person, this 14-night holiday from London Tilbury promises “volcanic landscapes, lush forests, and stunning beaches” as it visits Madeira, La Palma and Tenerife.

Meanwhile, those who plan ahead can also bag a buy-one, get-one-half-price deal on Ambassador cruises from April 2028, meaning passengers can bring a loved one along for less. But this isn’t the only cruise line offering savings on holidays departing from the UK.

Fred Olsen is also running special offers on selected winter sun cruises, such as the Mediterranean & Canary Islands Warmth holiday in November 2026. Passengers can get a half-price drinks package and a free flight at the end of the cruise back to London or Manchester.

Half-price drinks and a free flight are also available on the Canaries Escape with the Fleet Fiesta. As well as a discount for solo travellers on B-grade cabins.

In addition, TUI Marella Cruises is also offering a selection of last-minute cruise deals for summer holidaymakers, although it’s worth bearing in mind that these also include flights. Top offers for the summer holidays include the Mediterranean Medley trip sailing from Palma on August 1 for seven nights, now priced from £1,114 per person with a £712 discount.

Another option is the Aegean Delights cruise from Cyprus for seven nights from August 5. Now £1,095 per person with a discount of £822.

Brits with holidays booked this year to Europe could risk facing issues entering Europe if they don’t check a number on their passport well in advance

Schools across the UK will close for the six-week summer holiday, and thousands of families will be taking the opportunity to spend time together abroad during the peak travel season. However, a travel insurance specialist has issued an alert urging people to check a specific number on their passports before they jet away to avoid risk of being refused entry to Europe.

Travellers with passports issued before 2018 are being warned that they could face issues entering Europe if they don’t check a specific number, thanks to a ’10-year passport rule’. New analysis from Saga Travel Insurance found that the EU and Schengen ’10-year passport rule’ was the most discussed passport concern among travellers on Reddit, with discussions amassing 35,417 upvotes across the platform.

The Schengen area is a group of 29 European countries where travellers can move between countries without routine passport checks. It includes popular holiday destinations such as France, Spain, Italy, Greece and Portugal.

Michelle Cooper, Director of Saga Travel Insurance, said: “EU and Schengen countries require passports to be less than 10 years old on the day of entry. While all new passports last exactly ten years, passports issued before 2018 remain valid for 10 years and nine months.

“If you have an older passport, make sure you check both the issue date and expiry date before travelling to avoid problems at the border.” Michelle warns that passengers travelling with these 10-year and nine-month passports may face issues travelling in Europe if they’re in the final nine months of their passport.”

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The analysis also found that more than three-quarters (80%) of holidaymakers are unaware that different countries have different passport validity requirements, according to Saga Travel Insurance’s survey. Meanwhile, half (50%) believe that every country requires a passport to have six months remaining before travel.

Michelle said: “It’s important to check the specific rules of the country you’re travelling to so that you know how long you need to keep your passport. Some destinations require three months remaining on your passport, while others require six months.

“If you travel to a country without enough time left on your passport, there is a possibility you’ll be denied entry into the country. This could be by your airline, before flying, or by border security, once you reach your destination. If you’re denied boarding or refused entry because your passport doesn’t meet those rules, travel insurance is unlikely to cover costs such as cancelled accommodation, missed flights or return travel expenses.

“This is because the responsibility typically sits with the traveller to ensure their passport meets the entry requirements of the country they’re visiting. That’s why checking your passport carefully before travelling is one of the most important things you can do before a holiday.”

Frequent flyers could be turned away for not having enough blank passport pages

Some countries require travellers to have a minimum number of blank pages remaining in their passports for stamps and visas. Michelle says: “People can sometimes focus entirely on expiry dates and forget to check how many blank pages they have left, but some destinations can refuse entry if there isn’t enough room for official stamps or visa documentation.

“If you’re a frequent traveller, you should regularly check how many blank pages you have remaining in your passport before booking a trip. You might also benefit from purchasing a passport with additional blank pages.

“As travel systems evolve, including the gradual rollout of digital border systems such as the EU’s Entry/Exit System (EES), physical passport stamping may become less common. But for now, requirements can still vary depending on destination and border process.”

What should you do if you lose your passport?

One in 20 (5%) Brits have needed an emergency replacement passport before travelling, according to Saga Travel Insurance’s survey. And, one in 25 (4%) have cancelled a holiday because they couldn’t find their passport before departure.

Michelle says: “If you lose your passport before travelling, you can apply for a one-week fast-track application. This is an in-person application that requires an appointment, so it’s important to factor in booking availability – as well as the additional cost. It’s £76 more than a standard passport but means you should still be able to go on holiday.

“If you lose your passport while abroad, you should report this to the HM Passport Office as soon as possible. You will also need to apply for an emergency travel document online so that you can travel home. You’ll typically need a valid digital passport photo, your phone number, an email address, and a debit or credit card to make the £125 payment.

“If the loss of your passport means that you need to delay or rearrange your journey home, travel insurance may be able to help with some of the associated costs depending on your policy. Check your insurance documents and contact your insurer as soon as possible to understand your next steps.”

Brits warned over new ETIAS travel checks for Europe

From late 2026, British travellers visiting most European countries will need to apply for a new European Travel Information and Authorisation System (ETIAS) before travelling. The new system is similar to the UK’s Electronic Travel Authorisation (ETA) scheme and will apply to visa-exempt travellers visiting 30 European countries for short stays of up to 90 days within a 180-day period.

Michelle says: “Travellers may not realise that visiting Europe will soon involve an additional pre-travel authorisation step. From late 2026, British holidaymakers will need to apply for ETIAS approval before travelling to many popular European destinations. The authorisation will be linked directly to your passport, meaning travellers could be denied boarding if their ETIAS details don’t match their travel document or if the authorisation has expired.

“Most ETIAS applications are expected to be processed within minutes, but it could take longer if additional checks are required. Holidaymakers should apply well in advance of departure to avoid last-minute disruptions.”

She added: “Similar systems already exist elsewhere. For example, UK travellers visiting the United States must apply for an Electronic System for Travel Authorisation (ESTA) before departure. These systems are becoming more common globally, so it’s important to check requirements for each destination well ahead of travel.

“As with passport validity rules, people are responsible for making sure they have the correct travel authorisation before they leave the country. If someone is unable to travel because they failed to obtain valid ETIAS or ESTA approval, travel insurance is unlikely to cover costs associated with denied boarding or cancelled trips.”

Breaking a little-known beach rule may carry a hefty financial penalty

Taking a dip in the sea is one of the highlights of any beach holiday. With the sun beating down, temperatures soaring and swimwear at the ready, millions of holidaymakers head into the water each year to cool off and enjoy time with family and friends.

Anyone travelling to Portugal hoping to do the same may want to brush up on local rules first, as breaking one little-known sanitation regulation could reportedly lead to fines of up to €750 (around £630). Knowing the law before you head to the beach could help you avoid an unexpected and potentially costly mistake.

It relates to urinating in the ocean, something many people – particularly children – have probably done at some point without giving it a second thought. While some may assume the sea would quickly dilute human waste, some travel experts say Portuguese rules are intended to protect marine ecosystems and coastal hygiene.

According to travel website Islands, beach sanitation rules allow authorities to issue fines of up to €750 for people caught urinating in the sea. It does mention, however, that there is no practical way for authorities to monitor the behaviour beneath the waves, and that enforcement is considered rare.

The law exists to reduce pollution in coastal waters, particularly in areas that attract large numbers of visitors during the summer months. Portugal’s beaches are among Europe’s most popular, drawing millions of holidaymakers each year to destinations including the Algarve, Lisbon Coast and Madeira.

Fortunately, most public beaches in Portugal provide public toilets or nearby facilities, making it easy for visitors to avoid any potential issues. Using designated toilets also helps protect water quality and the wider coastal environment.

Portugal is not the only European destination with strict rules covering beach behaviour. In parts of Spain, including Vigo and Marbella, local authorities have introduced similar bans on what they describe as “physiological evacuation” in the sea, with fines also reaching €750, according to local municipal regulations.

Holidaymakers should also be aware of other rules in Portugal. Several beaches prohibit loud music from portable speakers, while Albufeira has introduced regulations that could see people fined for wearing swimwear away from designated beach areas as part of efforts to tackle anti-social behaviour.

The UK Foreign, Commonwealth and Development Office advises British travellers to familiarise themselves with local laws and customs before travelling abroad. Checking the rules before heading to the beach could help visitors avoid unexpected penalties and ensure they enjoy a stress-free holiday.

Swanage in Dorset is home to the fantastic Swanage Carnival, which takes place across two weekends in July and August and is about to return for its 2026 outing

It wouldn’t be a trip to the British seaside without a lorry-load of child stormtroopers appearing at some point.

Or at least, that seems to be the case in Swanage.

Last week, the seaside town was named the 14th best in the country by readers of Which?, who praised its fantastic scenery and beach. What the 5,320 readers did not mention in the rankings (which placed Bamburgh in Northumberland for a sixth year in a row), is Swanage’s weirder side.

I visited the Dorset town of 10,000 during a stay in the beautiful village of Kimmeridge, a little further down the Jurassic Coast. I was expecting more of the same: a pebbly beach, rugged headlands and a sense of peace and quiet that belies its location and quality.

I got nothing of the sort.

Swanage is home to one of the best and weirdest events you’ll find anywhere on the British coastline. The iconic Swanage Carnival.

The Swanage Regatta and Carnival, as it is formally known, has a history dating back to the mid 1800’s when the first sailing regatta was held in Swanage Bay. The carnival portion was added in the early 1900s and hit a real high point in the 1950s when Noddy and Famous Five author Enid Blyton became its president. She loved getting stuck in, even organising the closing firework display.

Today, the show remains one of the best points of the carnival. On warm evenings, people swim out into the sea to get a unique view of the rockets and roman candles exploding above.

What has changed quite a bit – and where Swanage’s strangeness lies – is in the carnival floats.

When I visited, a lorry was loaded up with a primary school classroom’s worth of girls dressed as Star Wars stormtroopers, sporting blasters and shiny white helmets. A short while later, they were joined by Granny Tourismo, the world’s first (and only) shopping trolley dance display team. Look up to the sky, and you’d be treated to a genuinely breathtaking aerobatic wingwalking display team.

The year’s theme? ‘Swanage Goes Musical’, of course.

Last year, the dress code was ‘Cirque du Swanage’. Cue a floatload of 20 clowns in violently bright rainbow wigs and a traveling circus float, followed a short way after by a child in an electronic jeep, pulling a large giraffe toy.

Belly-dancers danced and majorettes twirled their batons, at the same time as a pair of orange-faced Oompa Loompas raced against the Undertaker and Hulk Hogan for glory in the ever-popular wheelbarrow race.

A woman dressed as a tiger could only watch on from her position on the back of a lorry, locked in a cage.

It’s all the kind of excellent, distinctly weird stuff that the south coast does particularly well. When viewed on a scorching hot summer’s day, sky blue and ice cream melting onto your hand, the effect is almost surreal.

And the good news is, the Swanage Carnival is about to begin again. For eight days from July 25, thousands of visitors will descend on the town to enjoy more than 100 events. This year’s theme is ‘A wacky western in Carnival Canyon’. Expect Stormtroopers in cowboy hats.

If all of that wasn’t enough, come September, the streets of Swanage are taken over by hundreds of members of Britain’s longest-running and most beloved cult, morris dancers.

TOP 30 SEASIDE TOWNS & VILLAGES

1. Bamburgh — 84%
2. Tynemouth — 82%
3. St Andrews — 81%
4. Aldeburgh — 80%
5. Crail — 80%
6. Frinton-on-Sea — 80%
7. Portmeirion — 80%
8. St Davids — 79%
9. Bude — 78%
10. Southwold — 78%
11. North Berwick — 77%
12. Plockton — 77%
13. St Ives — 77%
14. Swanage — 77%
15. Lyme Regis — 76%
16. Lytham St Annes — 76%
17. Portstewart — 76%
18. Conwy — 75%
19. Dornoch — 75%
20. Filey — 75%
21. Lynmouth — 75%
22. Sidmouth — 75%
23. St Mawes — 75%
24. Tenby — 75%
25. Tobermory — 75%
26. Wells-next-the-Sea — 75%
27. Whitley Bay — 75%
28. Broadstairs — 74%
29. Falmouth — 74%
30. Llandudno — 74%

BOTTOM 30 SEASIDE TOWNS & VILLAGES

1. Ilfracombe — 57%
2. Minehead — 57%
3. Bridlington — 56%
4. Cleethorpes — 56%
5. Fishguard — 56%
6. Seaton — 56%
7. Torquay — 56%
8. Abersoch — 55%
9. Colwyn Bay — 55%
10. Morecambe — 55%
11. Newquay — 55%
12. Barry Island — 54%
13. Skegness — 54%
14. Mablethorpe — 53%
15. Margate — 53%
16. Paignton — 53%
17. Southport — 53%
18. Herne Bay — 52%
19. Littlehampton — 51%
20. New Brighton — 51%
21. Weston-super-Mare — 50%
22. Burnham-on-Sea — 48%
23. Clacton-on-Sea — 48%
24. Southend-on-Sea — 47%
25. Bangor — 46%
26. Blackpool — 46%
27. Fleetwood — 46%
28. Great Yarmouth — 46%
29. Lowestoft — 46%
30. Bognor Regis — 41%

Results are based on an online survey conducted in January-February 2026 of 5,320 Which? Connect panel members who spoke about 11,999 experiences of visiting a UK seaside town for leisure purposes in the previous 12 months.

It is easy to see why people love the Northumberland village so much. The centre is quaint and pretty, the beach sandy and impressive, and the castle perfectly preserved and towering

Has there been a run as dominant as this in the history of British seasides?

Once again, Bamburgh has been named the best coastal town or village the UK has to offer, bringing the run of victory to six in a row in the Which? annual survey.

It is easy to see why people love the Northumberland village so much. The centre is quaint and pretty, the beach sandy and impressive, and the castle perfectly preserved and towering.

In a gushing show, 5,320 Which? readers handed Bamburgh perfect marks for its seafront, scenery and beach. “It is a wonderful historic village with miles of sand and glorious views,” one happy visitor enthused.

Another said: “Bamburgh Castle, a stunning building, is the core of the village and leads through the sand dunes to an extraordinary beach, which never fails to captivate us.”

And a third agreed: “It’s just gorgeous and is as good now as it was years ago; it’s not been spoiled by commercialisation. What made it successful then has been retained.”

But amid all of the enthusiasm for the settlement of 300 people, not everyone is convinced by its dominance of the Which? survey. In fact, a number of locals are fed up with the limelight that is being cast on Bamburgh.

“I wish they wouldn’t do things like this. All it does is make rich southerners read it and then decide to buy a holiday house there, pushing up house prices and pushing out actual locals,” one irked person wrote online.

Another chimed in: “Peace and quiet?! Not on a sunny summer’s day. The village (it is not a Town) is rammed with vehicles and visitors.”

The gripes are consistent. Back in 2022, when Bamburgh’s reputation as the best of the best was still being forged, resident John Graham shared his frustrations. He said: “When the sun is out the place can be overrun. In the day, you get the ice-cream brigade leaving their rubbish everywhere and in the evenings the drunken louts have their fun.

“On an average morning in the summer, I pick up five or six burnt-out disposable barbecues and half a dozen or so bin bags full of bottles and cans.”

One business owner said it is really sad to see a big increase in litter being dumped in the sand dunes below the castle. They added: “A friend of mine summed up the problem quite well the other day when he said it’s like over-fishing.

“Pubs and hotel owners might be enjoying the money rolling in, but the more people who come here, the more damage is done to the environment.”

I visited last summer and was not overly impressed by what I found. One major issue was the cars. On a hot June day, the stream of traffic on the arterial road that runs through Bamburgh’s centre is relentless. The closest train station is seven miles away in Chathill, and the buses are sporadic, so any hopes of embarking on a relaxing, car-free day trip will prove difficult.

For me, the real issue with Bamburgh is its vibe. Central to the charm of Britain’s great seaside towns is a slightly edgy, salty quality in some way connected to large quantities of sailors. Bamburgh, with its Farrow and Ball doors and memorial benches, has none of this.

The stars of the show in Bamburgh are the beach and the castle. It is undeniable that the combination of the two — how the 1,400-year-old fort hangs above the broad, sandy shore — is magnificent. You won’t find me criticising Bamburgh Castle.

The beach, however, is arguably a little one-note. Once you’ve waded out half a mile to get to a patch of water deep enough to paddle in, you’ll be frozen by a North Sea that rarely swells itself into anything remotely as interesting as what you’d find on the UK’s Atlantic coast.

If you’re in search of a very long beach, Camber Sands near Rye in East Sussex not only enjoys a lot more sunshine — as one of the sunniest places in the country — it also has superior sand dunes, particularly so if you’re a teenager interested in launching yourself off their summits.

Clacton on Sea, Lowestoft, Great Yarmouth and Blackpool all did poorly in this year’s Which? ranking of the best and worst seaside towns and villages in the country, but they were beaten to the bottom spot

“It’s a dead town.”

That’s how one former resident of Bognor Regis described the much-maligned West Sussex town, which has just been named the UK’s worst for a second year in a row.

Thousands of Which? readers decided that Bognor is the bottom of the bottom, calling it expensive and noisy, while arguing it’s got a rubbish beach and terrible attractions.

“Lacking investment, slow to supply tourists what they need,” one recent visitor commented. “The place is run down and feels neglected,” another said.

If things couldn’t get any worse, the town was recently plagued by a pervasive mystery pong drifting across the channel from France.

Do you agree with Bognor’s place on the list? Let us know in the comments below or email webtravel@reachplc.com

Levi Winchester, the Mirror’s money editor, grew up in Bognor. While Levi has now moved on to sunnier pastures, she holds an enduring love for a seaside town etched into Britain’s coastal consciousness, yet one that has fallen on hard times.

“I remember many happy summers playing down the beach in Bognor Regis. At low tide, you could see sand for miles, as the smell of fish and chips wafted through the air,” Levi recalled when asked for her thoughts on a town that once served as a home to George V for three months.

“The town was always buzzing with families enjoying their trip to Butlin’s—and while the seaside resort still attracts large crowds every year, the town itself has lost its heart. The promenade lacks love and is in need of a serious revamp.

“Even under the lights of the pier, it still just feels grey and miserable. Like many other UK high streets, the main town centre is empty now with hardly any shops left.”

One unhappy local wrote on Reddit: “Yes, it’s a dead town. Pretty much just pound shops, charity shops, Polish shops, banks, and chain coffee places. I think Macari’s is still there, but there’s nothing I would call charming about the town, nor has there been for quite a while.”

Another chimed in: “Bognor’s pretty much a depressing hole. I didn’t live here when it was nice, but it was destroyed by cheap holidays in Spain. It’s pretty sad, actually–you can tell the town is in the process of a slow death.”

Not everyone is quite so down on Bognor, however.

Freya and Matthew Reynolds run the independent furniture store on the high street that shares their family name. When Bognor came last in 2025’s survey, they told The Argus how much they loved the town.

Matthew, who moved to London and then returned, said it is a “lovely place to raise a family by the seaside.”

“I think Bognor has done quite well. There are not that many boarded-up shops. In other places, half the town centre seems to be boarded up,” he said.

Julia Smith, a 59-year-old carer, reacted strongly to the news of Bognor’s lowly ranking. “I think it’s a bit of snobbery. You need to come down and see it for yourself—don’t rely on so-called reports,” she told The Guardian. “There’s so much here. The sea is amazing. There are loads of places to eat as well, whether you’ve got a tenner or 100 quid to spend.”

She added: “We live here, and we never get sick of it. I’m going on 60, but I love it.”

Despite grappling with its reputation, there’s no denying Bognor Regis’ unwavering popularity. Each year, it attracts a whopping four million tourists – a number likely to keep growing thanks to the likes of Butlin’s.

Boasting a Victorian pier originally built in 1865, a slew of golden sandy beaches, rows of arcades, and plenty of fish and chip shops – Bognor Regis still possesses all of the quintessential coastal must-haves. One recent visitor argued they loved the ‘lights along the pier at night’, while other respondents suggested that Bognor Regis could recover its glory days with the right investment.

TOP 30 SEASIDE TOWNS & VILLAGES

1. Bamburgh — 84%
2. Tynemouth — 82%
3. St Andrews — 81%
4. Aldeburgh — 80%
5. Crail — 80%
6. Frinton-on-Sea — 80%
7. Portmeirion — 80%
8. St Davids — 79%
9. Bude — 78%
10. Southwold — 78%
11. North Berwick — 77%
12. Plockton — 77%
13. St Ives — 77%
14. Swanage — 77%
15. Lyme Regis — 76%
16. Lytham St Annes — 76%
17. Portstewart — 76%
18. Conwy — 75%
19. Dornoch — 75%
20. Filey — 75%
21. Lynmouth — 75%
22. Sidmouth — 75%
23. St Mawes — 75%
24. Tenby — 75%
25. Tobermory — 75%
26. Wells-next-the-Sea — 75%
27. Whitley Bay — 75%
28. Broadstairs — 74%
29. Falmouth — 74%
30. Llandudno — 74%

BOTTOM 30 SEASIDE TOWNS & VILLAGES

1. Ilfracombe — 57%
2. Minehead — 57%
3. Bridlington — 56%
4. Cleethorpes — 56%
5. Fishguard — 56%
6. Seaton — 56%
7. Torquay — 56%
8. Abersoch — 55%
9. Colwyn Bay — 55%
10. Morecambe — 55%
11. Newquay — 55%
12. Barry Island — 54%
13. Skegness — 54%
14. Mablethorpe — 53%
15. Margate — 53%
16. Paignton — 53%
17. Southport — 53%
18. Herne Bay — 52%
19. Littlehampton — 51%
20. New Brighton — 51%
21. Weston-super-Mare — 50%
22. Burnham-on-Sea — 48%
23. Clacton-on-Sea — 48%
24. Southend-on-Sea — 47%
25. Bangor — 46%
26. Blackpool — 46%
27. Fleetwood — 46%
28. Great Yarmouth — 46%
29. Lowestoft — 46%
30. Bognor Regis — 41%

Results are based on an online survey conducted in January-February 2026 of 5,320 Which? Connect panel members who spoke about 11,999 experiences of visiting a UK seaside town for leisure purposes in the previous 12 months.

Which? has released the results of its best and worst seaside towns and villages in the UK survey, with Bamburgh, Bognor Regis, Tynemouth, St Andrews and Clacton on Sea all making notable entries

The greatest and most miserable seaside towns and villages on our fair island have been named.

Once again, coastal big hitters Cornwall and Devon have found themselves some way off the top of the list, while a pretty northern village has made it to the number spot for a sixth year in a row.

At the other end of the scale, a southern town known for its Butlin’s and for being one of the sunniest destinations in the UK has been condemned as the worst of the worst.

Which? surveyed over 5,300 people about their experiences of UK seaside destinations in the last year, asking their views on a range of criteria including the quality of the beaches, scenery, food and drink, accommodation, tourist attractions, shopping and value for money.

Bamburgh in Northumberland took the top spot in Which?’s survey for the sixth year running. With an overall destination score of 84 per cent, Bamburgh was given five stars for its beach, seafront and scenery. Visitors praised the “lovely beach overlooking Bamburgh Castle” and the “spectacular coastal scenery.”

Do you agree with the rankings? Email webtravel@reachplc.com or let us know in the comments below

It’s easy to see why Bamburgh is so loved. Situated not far from the mysterious Holy Island, it’s got a village feel, replete with chippies and well-manicured lawns. At the same time, it sits in the shadows of one of the most magnificent and intact castles in the country.

The North East cleaned up at the top of the charts, with Tynemouth, Tyne and Wear coming second and scoring an impressive 82 per cent. Tynemouth scored five stars for its seafront/pier and food and drink, with one visitor praising its “wonderful fish and chips.” Another visitor praised the “magnificent” golden sand beaches.

While it may not be blessed with the same intensity of sunshine and lack of rain as other parts of the UK, Scotland also did well, claiming places in the top ten. St Andrews came third with a score of 81 percent and scored five stars for its beach, tourist attractions, scenery, and seafront/pier.

Crail, in Fife, scored the number five spot, thanks to its whitewashed walls, cobbled streets, and charming fishing harbor.

The highest scorer down south was the Essex seaside town of Frinton-on-Sea, which charmed visitors with its lovely seafront and the general peaceful vibe of the place. One visitor called it the “perfect place for those who just want a day at the seaside with no frills and no noise.”

On the other end of the spectrum, Bognor Regis was named as the UK’s worst. It’s the second year in a row that the West Sussex settlement has come in last. The Mirror’s money editor Levi Winchester grew up in the town and has seen it slowly fall apart over the years.

“I remember many happy summers playing down the beach in Bognor Regis. At low tide, you could see sand for miles, as the smell of fish and chips wafted through the air,” Levi recalled when asked for her thoughts on a town that once served as a home to George V for three months.

“The town was always buzzing with families enjoying their trip to Butlin’s—and while the seaside resort still attracts large crowds every year, the town itself has lost its heart. The promenade lacks love and is in need of a serious revamp.

“Even under the lights of the pier, it still just feels grey and miserable. Like many other UK high streets, the main town centre is empty now with hardly any shops left. I barely recognised it when I last visited.”

Having been thrust into the spotlight this week thanks to its somewhat absent MP Nigel Farage, Clacton-on-Sea found itself with a low score this year. It was judged to be the eighth worst. Despite low scores, including one star for peace and quiet and scenery, the classic seaside resort has the largest pier in Europe, and visitors praised its “excellent amusement facilities.”

In the survey, many popular seaside towns had middling scores. Despite their reputation as trendy destinations, Margate (53%) and Newquay (55%) received just one star for peace and quiet and two stars for value for money.

Visitors commented that Margate’s town centre was ‘run down’, but many praised its independent shops and famous Turner Gallery, while even Madonna has declared herself a fan of the seaside town. One visitor said: “Margate is quirky and not overly commercialised. It’s got some great events and places to eat and shop. It’s still a bit rough around the edges but it knows it.” Margate’s event space, Dreamland, is especially busy with summer events which may put people off going for a quiet break.

Popular surfing spot Newquay scored 55 per cent, receiving just one star for peace and quiet. The beach town is popular for stag and hen parties and young surfers. One visitor said it was “great for youngsters and surfers but not so good for older visitors”. Another said: “Newquay is a brash and overly busy seaside town. There are better beaches and towns nearby which are quieter.” Despite this, visitors praised the “wonderful beaches” in Newquay and they received four stars for this category.

Made famous by the TV sitcom Gavin & Stacey, Barry Island received a destination score of 54 per cent. One visitor said: “Unless you are a big Gavin and Stacey fan I’d give it a miss.” Visitors described the seafront as “a bit tacky”; however, the beach scored three stars, and one visitor said it is an “old-fashioned and lively seaside town, great beaches and interesting walks.”

TOP 30 SEASIDE TOWNS & VILLAGES

1. Bamburgh — 84%
2. Tynemouth — 82%
3. St Andrews — 81%
4. Aldeburgh — 80%
5. Crail — 80%
6. Frinton-on-Sea — 80%
7. Portmeirion — 80%
8. St Davids — 79%
9. Bude — 78%
10. Southwold — 78%
11. North Berwick — 77%
12. Plockton — 77%
13. St Ives — 77%
14. Swanage — 77%
15. Lyme Regis — 76%
16. Lytham St Annes — 76%
17. Portstewart — 76%
18. Conwy — 75%
19. Dornoch — 75%
20. Filey — 75%
21. Lynmouth — 75%
22. Sidmouth — 75%
23. St Mawes — 75%
24. Tenby — 75%
25. Tobermory — 75%
26. Wells-next-the-Sea — 75%
27. Whitley Bay — 75%
28. Broadstairs — 74%
29. Falmouth — 74%
30. Llandudno — 74%

BOTTOM 30 SEASIDE TOWNS & VILLAGES

1. Ilfracombe — 57%
2. Minehead — 57%
3. Bridlington — 56%
4. Cleethorpes — 56%
5. Fishguard — 56%
6. Seaton — 56%
7. Torquay — 56%
8. Abersoch — 55%
9. Colwyn Bay — 55%
10. Morecambe — 55%
11. Newquay — 55%
12. Barry Island — 54%
13. Skegness — 54%
14. Mablethorpe — 53%
15. Margate — 53%
16. Paignton — 53%
17. Southport — 53%
18. Herne Bay — 52%
19. Littlehampton — 51%
20. New Brighton — 51%
21. Weston-super-Mare — 50%
22. Burnham-on-Sea — 48%
23. Clacton-on-Sea — 48%
24. Southend-on-Sea — 47%
25. Bangor — 46%
26. Blackpool — 46%
27. Fleetwood — 46%
28. Great Yarmouth — 46%
29. Lowestoft — 46%
30. Bognor Regis — 41%

Results are based on an online survey conducted in January-February 2026 of 5,320 Which? Connect panel members who spoke about 11,999 experiences of visiting a UK seaside town for leisure purposes in the previous 12 months.

A new study has named one place as the most expensive seaside destination in the UK, with a day trip costing £38.20 – meaning £100 lasts just over two days

From parking fees to the price of fish and chips or an ice cream — a classic day trip or a longer stay at a UK coastal destination could leave a serious dent in your wallet.

New research has looked at some of Britain’s most popular summer hotspots, calculating the cost of deckchair hire, a ’99’ ice cream, and a fish and chips meal — and one city has come out on top as the priciest of the lot.

The study revealed that £100 in this particular seaside spot will ‘only last just over 2 days’, according to figures drawn from the new UK Seaside Affordability Index. The data has laid bare significant differences around the British coastline in terms of how far your hard-earned cash will actually go.

When taking into account everything you’d need for a perfect day at the beach, all the must-have essentials add up to £38.20 per day in this particular city.

Brand new research from NoDepositRewards.org breaks down the cost of a traditional beach day out at locations across the UK, reports the Express.

The study looked at all-day parking charges (based on current local council rates), the average price of a ’99’ ice cream, a large fish and chips meal (using local chippy prices) and full-day deckchair hire.

The research was carried out with the aim of establishing how long £100 would last on a seaside outing.

Brighton was named the most expensive coastal destination in the country, according to the findings. All-day parking came in at £18, while the classic ice cream was priced at £2.70.

By comparison, in the most affordable spot, Swansea, parking for the day costs just £3 and an ice cream is £1.65. A fish and chip supper in Brighton will set you back £11.50, though it’s not the priciest location for the classic British takeaway — in Bamburgh, Northumberland, the same meal will cost you £14.88.

Renting a deckchair in Brighton will generally cost around £6 for the day — meaning the total ‘seaside basket’ for a day at this popular coastal destination comes to a whopping £38.20 per day for all the essential sunny day basics.

Coming in second was the Cornish town of St Ives, labelled the ‘second priciest seaside destination in the UK’. St Ives was ranked as the second most expensive spot, with visitors forking out an average of £25.30 per day.

In St Ives, holidaymakers can expect to pay around £10 for all-day parking, £12.50 for a large fish and chips, and just over £2.50 for an ice cream.

Swansea was named as the most budget-friendly seaside destination, with the same selection of items totalling approximately £16.71 per day.

Mason Jones, data expert at NoDepositRewards.org, said: “Families are budgeting harder than ever for summer 2025.

“Our Seaside Index shows you can triple the number of beach days simply by choosing a different stretch of coast.

“With parking now topping local cost charts, the North and Wales clearly win on value.”

On The Beach’s Rob Brooks has highlighted a city he claims is the ‘Barcelona of Eastern Europe’ that boasts a stunning beach, vibrant streets and architecture, and restaurants that don’t require you to spend a fortune

If you’re yet a to book a trip abroad this summer, a holiday expert highly recommends the “best hidden gem beach holiday” in Europe, claiming it comes at a fraction of the price of the most popular resorts on the continent. Rob Brooks, who works for travel agent, On The Beach, took to TikTok with advice for those who’d appreciate all the perks of Barcelona, but without the cost.

“I’ve just found Eastern Europe’s Barcelona, and you’ve definitely never heard of it,” he began in a video. “So here’s some clues – it’s half the price, around a two-hour flight from the UK, it’s brilliant for families and it can even feel like proper luxury if you book smart.”

For anyone wondering where Rob could be referring to, he went on to tease that it’s not in Spain, Portugal, Turkey, Italy or France.

“One destination has suddenly landed on my desk after a sudden explosion in holiday searches,” he continued. “So I went away and did my research, crunched the numbers and dug through the data – and now I’m genuinely convinced this could be one of Europe’s biggest hotspots in a few years.”

Rob admitted that he had previosuly considered the destination a “rogue place” for a beach holiday, but that all changed when he saw the photos of it.

“It’s got a huge, golden sandy beach, it’s got loads of beachfront bars and restaurants… colourful streets, beautiful architecture and there’s loads of luxury hotels and a massive pier that stretches out right into the sea,” he enthused.

Rob said he then realised why comparisons are being made to Barcelona – only this location is “nowhere near as busy or expensive”, and hardly anyone is talking about it.

Direct flights from UK airports take as little as two hours and five minutes, with Rob finding one for as little as £36.

“It sounds much further away than it actually is, but what really caught my eye is how much variety there is there,” he explained. “You can spend the morning on the beach, wander around beautiful old streets in the afternoon, eat ridiculously well and eat gorgeous food without spending a fortune – and because spending money goes such a long way here, it feels way more luxury than it probably should.”

So where is Rob talking about? “Summer temperatures are sitting at up to 26 degrees… I really don’t think this place will stay a secret for much longer,” he said. “The more I looked into it, the more I realised that this location is only going to get bigger and bigger over the next few years.

“It’s Sopot – a gorgeous seaside town on Poland’s Baltic coast. I even found a deal here I genuinely might book myself.”

Rob closed by highlighting one particular deal – five nights at the Hotel Aqua beside the beach for just £265 per person – which includes flights from London Stansted Airport this September.

“You’re getting Barcelona’s beach culture, but for Poland’s prices,” he declared.

Sopot’s tourism website boasts online: “Sopot is one of the most charming places in Poland and a hugely popular Baltic resort. Here you’ll find not only abundant greenery, beautiful sandy beaches, and the soothing sound of waves, but also a rich history, spa architecture, and top-class hotels and restaurants.”

Writing in response to Rob’s video, one TikTok user exclaimed: “It’s a beautiful place, I was there in May. Gdansk is just along the way which is even better. Definitely worth a visit.”

A second person added: “Sopot is a beautiful town and so is neighbouring Gdynia. Both towns are within a short commute of the larger city of Gdansk, which is also a marvel. Very clean environment, moderate prices to eat out and drink and very well worth a visit.”

While a third wrote: “Sopot is stunning, we had a great time earlier this year. We stayed in Gdansk which is about 15 minutes by train. I couldn’t recommend both places enough.”