Alton Towers

Minecraft fans can enjoy an immersive pop-up event during the school summer holidays that includes the chance to meet baby Mobs and other characters from the popular video game universe

Alton Towers will launch a pop-up event for the six-week summer holidays where guests can enjoy an immersive Minecraft experience, including meeting adorable all-new Baby Mobs.

Announcing the new arrivals with a Buckingham Palace-style sign, the theme park has promised fans the chance to “meet baby Minecraft Mobs in real life across the park” in a first-of-its-kind event. Minecraft Meet the Mobs will take place between July 18 and August 28, coinciding with the school holidays in England and Wales.

Character appearances will include the Iron Golem, Chicken Jockey and Creeper, plus baby Mob scenes featuring yellow axolotls, pandas, pigs, goats, chicks and wolf pups.

The baby Mobs will be positioned in six Minecraft-inspired scenes across Alton Towers, and as visitors find each one, they can stamp their game card. Those who complete the trail will unlock an exclusive downloadable in-game reward – only available to visitors who’ve been to the theme park.

According to Alton Towers, Mobs “are living creatures in the Minecraft videogames that move, interact with the environment and can be passive, neutral, or hostile.”

In addition to the Minecraft trails, visitors can enjoy themed snack stands featuring Minecraft-inspired TNT popcorn and ice lollies. There will also be a range of exclusive Minecraft merchandise to purchase in the park.

Minecraft fans can book tickets for Alton Towers online now for summer dates, and the Meet the Mobs experience is included with the regular price of admission for all visitors from July 18 to August 28.

Minecraft is one of the best-selling video games of all time, with 350 million copies sold, a number only beaten by the addictive puzzle game Tetris. Its first formal release was in 2011 for the PC, and since then, it has been released on a number of consoles and mobile platforms. A version for the Nintendo Switch 2 was recently announced, with many fans speculating it could be released by the end of 2026.

Howard Ebison, vice president at Alton Towers Resort, said in a statement: “Minecraft is loved by families around the world, and this summer we’re bringing that sense of play and discovery into our park. ‘Minecraft Meet the Mobs’ is set to delight our guests with interactive moments across the park, an opportunity to unlock exclusive in-game rewards, enjoy themed treats and plenty of surprises along the way.

“We are proud to offer this unique Minecraft event for our guests joining us over the summer, all within the price of admission to Alton Towers Resort.”

Recently, the Staffordshire-based theme park opened brand new Bluey the Ride: Here Come the Grannies!, the world’s first rollercoaster based on the much-loved cartoon pup and her family. It’s also home to CBeebies Land, where kids can enjoy rides and experiences based on Hey Duggee, JoJo and Gran Gran, Go Jetters, and the Octonauts.

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Alton Towers has opened the world’s first Bluey ride and I went along with my kids to test out the new addition to CBeebies Land – but one thing saw disappointed parents turned away

Alton Towers opened its brand new Bluey ride earlier this year, and I was lucky enough to be one of the first into CBeebies Land to ride the exciting new rollercoaster.

Bluey the Ride: Here Comes the Grannies, which is based on Bluey and Bingo’s granny alter-egos Janet and Rita, is arguably one of the biggest attractions to open this year, and we even met fans from overseas who had travelled just to have a go.

The Bluey family is no stranger to the park, with a daily show also featuring mum, dad and bingo, and is performed multiple times a day. This allows young fans to dance along to some of the show’s hits, including Dance Mode and the infectiously catchy theme.

But now CBeebies has its very own ride, but does it live up to all the hype?

The queue

Before we get to the ride, please remember to check the height requirement for the rollercoaster. There were so many people literally panicking as it came to height measurement on the entrance (and yes, the queue was backed up to before the ride’s entrance). You must be 0.9m to ride, and those who are between 0.9m and 1.1m must be accompanied by an adult.

I saw people looking at 60 to 90-minute wait times for the ride, which is expected on opening day. But to the credit of the Alton Towers design team, they have this usual dreaded wait with kids sorted.

Two play areas and some Bluey and Bingo photo opportunities have been placed within the queue to help pass the time while waiting for the ride. Which, honestly, is a fantastic idea after being sat with a little one multiple times, bored of waiting and wanting to go off and do something.

I can tell you now that if your child loves Bluey or even rollercoasters in general, even if you are waiting over 100 minutes, Bluey The Ride is still worth it for their priceless reaction.

The ride itself

I had seen clips of it going round a test run on social media, and from those I thought it was going to be the same old slow coaster for kids. Where you are forced to have a fake scream of excitement for the kids.

But the clips did not do this ride justice. For starters, some parts are much higher than they looked, and the turns on corners really bring some momentum. At one point, I clung to my child even though they were secure and laughing and smiling all the way through. It just really caught me by surprise especially on the second way round. I was worried it was a one time around but the fact you experience the track twice really does make that wait time much better.

OPINION

It sort of hit me after the ride that this may be the best kids’ rollercoaster, and I think even adults would appreciate this as a ride with some thrill about it.

My son has special needs and learning disabilities, and he can’t walk for long. Staff even helped my wife push the buggy as close as possible and helped escort him round so he was not left out of being one of the first people to ride Here Come the Grannies. So thank you to all those staff who helped make his day. He liked the ride so much that he tried getting straight back on.

The extras

As with most rides around CBeebies Land, you get the theme tune of the show the ride is dedicated to, plus some other classics such as Telebubbies. But Bluey being here with its iconic theme feels like it has given the area a huge boost.

Visitors were smiling even in huge lines, and trust me, they battled the elements that day. We were hit with a frosty morning, then sunny, to hail, to rain and pretty much the repeat of that over the course of the day. But all with smiles on their faces, young and old.

The arrival of Bluey the Ride feels really significant in bringing a new era to CBeebies Land, and with how fast the ride is, it feels like it’s trying to cater for a growing audience as well as keep younger fans happy.

The Bluey family is no stranger to the park with a daily show, which is performed multiple times a day, allowing young fans to dance along to some of the show’s hits, including Dance Mode and the infectiously catchy theme.

Bluey is a worldwide phenomenon, and the fact that the UK is now home to the world’s first coaster dedicated to everyone’s favourite Australian dog is a huge coup for Alton Towers and CBeebies Land.

Alton Towers offers short breaks from £42pp. Find out more and book at altontowers.com.

Parents who are wondering how to fill the six week holidays should take a look at this offer on Merlin passes, which not only offer unlimited park visits, but also other passholder perks

Merlin has launched a summer sale that slashes the cost of annual passes and monthly memberships in time for the six-week school holidays.

The sale, launched today by the owner of a number of theme parks and attractions across the UK, means theme park fans can enjoy discounts on both Gold and Platinum passes, as well as monthly memberships, giving them unlimited access to over 20 UK attractions. These include Thorpe Park, Alton Towers, LEGOLAND, and Chessington.

Best of all, if you opt for a Gold membership at the discounted price of £16.99 a month, this works out cheaper than a monthly Netflix Premium subscription, which costs £18.99 a month. So, you can enjoy lots of days out with the kids and screen-free time over the summer without worrying about entry fees.

You can currently buy an annual pass at Gold or Platinum level with £50 off the total price. This brings Gold membership down from £239 to £189 a year, and Platinum down from £299 to £249. If you prefer to pay monthly, the sale has slashed Gold from £19.99 a month to £16.99, and Platinum from £24.99 to £20.99.

Gold memberships, whether annual or monthly, include 364 days’ entry to over 20 Merlin attractions, free parking, and 20% off food, drinks, and shopping. Platinum members get these perks with no exclusion dates, four bring-a-friend passes, a free one-shot Fastrack per visit, and other extras.

While it’s not included in the sale, there’s also the cheapest Merlin Essentials pass for £139 a year, which offers unlimited access for 339 days of the year. However, parents should note that exclusion dates include Saturdays in August, at the peak of the school holidays.

Merlin’s parks are set to be popular with families this summer thanks to the addition of some major new rides aimed at the younger crowd. The brand-new World of PAW Patrol at Chessington World of Adventures Resort opened in early May, and includes four pup-themed rides, play areas, and meet and greets. Over at Alton Towers, CBeebies Land also recently opened Bluey the Ride: Here Come The Grannies!, a must-visit for fans of the Heeler family.

In addition to its well-known theme parks, Merlin also operates a range of family-friendly attractions that make perfect school holiday days out. These include the London Eye, SEA LIFE centres, Madame Tussauds, and Cadbury World, meaning it’s easy to make the most out of your pass.

For comparison, booking a day ticket to Alton Towers starts at £34, so if you live near a Merlin theme park or visit a lot, you could soon get your money’s worth.

If you’re planning a one-off visit, then Cadbury is currently running a promotion on selected packs offering half-price tickets. Simply pick up an eligible product and visit fun.cadbury.co.uk to enter your barcode to receive a discount code and a link to book your tickets at 50% off.

The Merlin Pass Summer Sale ends June 28. For more information or to purchase, visit the Merlin website.

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