SYDNEY Sweeney has shown off her bra from her new Syrn line to commemorate its release.
The Euphoria star celebrated “launch day” with a clip of herself wearing several articles from her new Campus Crush collection.
In the video posted on Syrn’s official Instagram page on Wednesday, Sydney, 28, briefly flashed her chest in a white Plot Twist Bralette while changing in her trailer.
She filmed herself putting on a white Victory Lap Baby Tee, paired with navy blue Booty Call Knit Boxers.
Sydney tousled her long blonde hair in loose waves while posing and smiling at the camera.
“IT’S LAUNCH DAY. Shop the new Campus Crush collection now,” the post’s caption read, while noting each piece of her new wardrobe.
The actress has debuted multiple new collections from her lingerie brand, Syrn, in recent months.
Earlier this month, The Housemaid star promoted the company’s new Romantic line, featuring various lace bras and underwear.
She also dropped a racy black lingerie set for her Seductress line, and an array of underwear, bras, and loungewear from her Playful collection, Small Town Girl.
Sydney enlisted model Amélie Tremblay to help her promote the new Playful pieces, sharing videos and photos of the pair modeling matching sets in the mirror.
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The ladies also captured themselves having an impromptu dance session and Sydney playfully smacking Amélie’s butt multiple times.
Sydney shared similar posts early last month, showcasing her breasts, bare butt, and washboard abs in numerous pieces from the collection, which launched on July 16.
She had been pulling double duty, working on her Syrn brand, while in Australia filming a new project.
Her boyfriend, Scooter Braun, also joined her on set.
Fans were reminded of Sydney’s previous starring role in the erotic thriller The Voyeurs when the film landed on Amazon Prime in May.
The spine-chilling movie premiered in 2021, and involved some of Sydney’s raciest scenes, as she portrayed an optometrist who becomes dangerously obsessed with spying on her neighbors.
Sydney’s character, Piper, strips down completely naked in the film and gets intimate with her on-screen lover, among other raunchy moments.
The White Lotus star has since starred in many other promiscuous scenes in her following TV and film roles.
Her most talked-about role was playing Cassie Howard in HBO Max’s Euphoria.
The latest season showed Sydney wearing scandalous outfits, including dressing like a sexualized baby and a puppy, in an effort to increase Cassie’s OnlyFans following.
Sydney and the show’s creator, Sam Levinson, faced a slew of backlash for her X-rated behavior on camera; however, an insider exclusively told The U.S. Sun that the actress had “no shame” and “laughed” at the critics.